Online directories (like Yelp, Citysearch, Foursquare, etc.) display a business’ name, address, phone number and sometimes additional information (like a menu or business description.) Local directories dominate the first page of many local search results. Local directory marketing (just one of many Local SEO strategies) has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll convert 1 in 2 leads into an actual custom
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.
PPC advertising is great at drawing traffic to your website in a quick fashion but unlike the organic traffic, not everyone who clicks on the link may be interested in your business. Further, contractors do not need mass amount of traffic driven to their websites in a short period of time. The conversion rate of ‘clickers’ to ‘final sale’ is rather low compared to the SEO method.
Get active in social media. Set up an account in Twitter and a business page in Facebook, and post on them consistently. Ideally, post something every day and respond when people ask something of you. If you’re blogging and posting photos, these activities can provide material to post or promote via status updates in Facebook and Twitter. You can also comment on content mentioned by others in your industry, or share or retweet their updates, and mention and link to things that appear in the news for your industry.
I was recently asked by Melody Infinger of A David Creation to provide a few of the local SEO tips contractors should follow to increase their online visibility and leads. Here are the top five areas that every contractor that serves a specific service area should keep in mind.
We are now seeing a huge increase in online sales since buyers are not being greeted with a sea of negativity when they try to learn more about us. The positive reviews we have on Yelp and on Google far outweigh the false negatives and…
Want to know what Local Splash can do for you? It’s simple; Local Splash can get your business found online. Our goal is to get your business the most traffic, qualified leads and exposure for the least amount of cost.
Both the Staff and Services provided by HigherVisibility exceeded our expectations. We were not ranking high in any categories, but, they helped fix that. now many more clients say they found us on the web.
We are dedicated to the success of our clients and following ethical guidelines when working with our clients and working with the search engines we partner with. Our commitment to excellence means providing unparalleled customer service, accounts that perform better than our competitors and aligning goals so that both Logical Position and our clients can succeed. With so many different Google AdWords consultants and Google AdWords management companies to choose from, the most difficult decision you will make is selecting your agency. Once you choose us, sticking around is the easy part.
Your address and service area information will populate automatically from what you entered in Steps 4 and 6. If you need to change anything, just hover over the Address section and click when it highlights to blue.
Include basic features in your website that consumers would look for. Tell who you are on your “About Us” page. Consider including a photo of you and your employees, and mention any official certifications you have. On a “Services” page, include lists of the main things that you do and what payment options you accept. On your home page, list the names of cities and neighborhoods where you provide services; if those location names aren’t used on your website, you’re less likely to show up in search results when people seek your type of contracting service for their area. On your contact page, include your address, if you allow people to come to your place of business, and include your phone number. Include a contact submission form if you consistently check your email — otherwise, don’t include it. Many contractors neglect checking their email. If you’re in that category don’t frustrate your potential clients by making them think you can be contacted that way. Include a page of testimonials and quote some of your clients who are willing to provide references for you.
Local Splash’s reporting system can show you how many impressions your business is getting (how many times your listing is seen on Google and Bing) as well as top search queries and where the requests for driving directions are coming from. You can view your rankings on Google and Bing, monitor your PPC campaign, view your listings and receive emails from customers all through our Local Splash Dashboard.
Directories are 15.5% of local rank. A part of our local SEO services are based upon creating perfectly consistent business information across a large network of directories and databases. From the standpoint of the consumer, receiving different information across the web creates uncertainty that can result in loss of credibility. Similarly, search-ranking algorithms give precedence to the most authoritative information, which is impacted by the number of places that the same information appears.
Nowadays, social media plays a vital role in the business marketing. So, having a contractor business, you also need to be active on all the social media platforms such as Facebook, Twitter, Instagram, Flickr, and much more. Through this, you can promote your business easily. All the professional businesses are present on the social media channels. You also need to establish yourselves there, if you want to grow exponentially.
We believe a reputable online marketing agency understands precisely how to identify the needs and requirements of their client. As a result, our evaluation process delves into the processes and strategies used specifically to identify the needs of the client which will most certainly impact the overall quality of the local SEO campaign being produced. It is important to take into consideration how much research your potential SEO company performs on you prior to hiring.
Search engine optimization or SEO for short; is an important business tactic that is used to improve business website ranks in search results online. Local SEO services are especially significant for businesses with physical storefronts because it targets higher search results in specified local search markets. We do this through a variety of techniques including on-page optimization, local citations, link building, and local directory submissions.
Google My Business (GMB) is considered a directory, but it’s a biggie, so it deserves its own section. It’s very important for local businesses to claim their Google My Business (and Bing Places for Business) page. It’s free and can get you incredible exposure if you’re optimized enough to show up in Google’s local three-pack:
Writing titles and descriptions is considered an art in the SEO world. In a sea of competing search results, if this text isn’t unique, compelling and descriptive, then your click-through rate will suffer. Additionally, one extra word or character could cut off your text with the dreaded ellipses (…). This may not be a true tragedy, but it does look unprofessional, especially when it shows up in the middle of a sentence, making your title or description less impactful.
Local Splash utilizes a set of proven techniques to submit and regularly update your geographic and business information on which helps you be found on the three largest search engines: Google and Bing as well as other online directories. As part of your local search plan, we continuously resubmit your information to achieve the highest possible position in the map results. The map feature is also available through mobile and tablet search results, so the local search optimization performed will be 3x more effective.
Having incorrect business information online is very detrimental to your ranking. As part of our local SEO services, we correct this. We ensure your name, address and phone number (NAP) are the exact same everywhere on the web, and we suppress any duplicate listings that have a negative effect. By ensuring that the most important information is up-to-date, complete and easily discoverable, we build a signal of reliability that the search engines can’t ignore. Mix that consistency with real, quality reviews and you will see results.
The Multimedia Equipment collection exists to provide students, faculty and staff equipment for research and the creation of multimedia projects. Equipment typically circulates for 3 days at a time but exceptions can occasionally be made to accommodate special research needs. Equipment can be reserved in advance through the Multimedia Services desk by calling 656-1947 or email firstname.lastname@example.org. Staff will provide instruction on the use of equipment upon pick-up or by appointment.
“I have partnered with Cody Jensen and Searchbloom on several ecommerce and search related projects, which are going amazingly well. Cody is brilliant and expert in everything search. His staff at Searchbloom knows how to follow his lead and how to get the job done. And besides all that, Cody and his team are always a pleasure to work with.”
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If you’re a business owner or contractor, then forgetting the local search rankings could be a mistake. For that, you need to have a website to showcase your contracting services properly. Your website needs to be efficient. To accomplish that, you should get some good features build into it. Above that, proper and detailed servicing listing, the name of your business, and business category with city or location presence are some essential elements to integrate into your website. Add all these things to the homepage of your website.
We understand there are many local SEO companies for you to choose from – we appreciate you considering our services. Our promise to you is that we will fairly and honestly tell you whether or not we can help you, and if we can’t help you, we’ll tell you and try to point you in the right direction. We’ll share with you the things that you can do to strengthen your SEO program, and we’ll advise you against the things that may damage your rankings.
Digital marketing consists of an assortment of marketing strategies that are specifically designed to generate leads and sales from consumers who are online looking for products and services. While not all of these tactics are free and will require a advertising budget, some of them are. In addition, some will require more of your time and energy than others. Your digital marketing campaign can include any of the following strategies:
The goal here is accuracy and (you guessed it) consistency. The more accurate and consistent these listings are (NAP) the more credible your nonprofit is in the eyes of Google or Bing. On top of that, the more listings you have builds trust with search engines, which in turn increases your ranking in local search results.
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If the thought of coding freaks you out, you can also use Google’s Data Highlighter to mark up content with your mouse. (Note that your website will need to be set up with Google Search Console in order for this to work.)
At My SEO Guys, we understand that the success of a contractors website is paramount to the success of his business. We treat your business with the same respect we treat our own. We don’t rest until your website achieves great search engine placement and produces a steady stream of increased traffic – and revenue.