A responsive web design simply means that your website has been constructed so that all of the content, images and structure of the site can be viewed the same way on any device. For instance, when a user accesses a site on their desktop, they are getting the full view of your website. In the same aspect, when that same user goes to visit the site from their smartphone or tablet, your website will retract to fit on the smaller screen they are using and will run properly. This way, your call to action can be seen, regardless of the screen size in front of your audience.
Whether you want to simply increase your social media following, keep your customers coming back to your online website or simply give your SEO a boost, posting high-quality and informative content that is relevant to your consumers can get the job done. Online content can be a number of things – logos, videos, photos or writing, and it can be posted on your website or any of your social media networks. You just have to make sure it is engaging enough to appeal to your customer-base and make them want to come back for more.
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Online directories (like Yelp, Citysearch, Foursquare, etc.) display a business’ name, address, phone number and sometimes additional information (like a menu or business description.) Local directories dominate the first page of many local search results. Local directory marketing (just one of many Local SEO strategies) has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll convert 1 in 2 leads into an actual custom
Include a trust seal badge on your website home page. Trust seals are especially important for contractors, because people have a higher level of distrust or fear about whether a contractor is trustworthy or not. Reducing this by displaying your official certification badges or independent accreditation organization seals can increase your acceptance when people visit your site. One of the most recognizable and most effective badges is the Better Business Bureau badge. You pay a fee for accreditation and for BBB services. But it lends your business an instant level of trust with consumers that is worth it. It also provides a valuable local citation for ranking purposes.
When it comes to a solid digital marketing campaign, a small business needs to use a little bit of everything. This includes content marketing (such as web content, newsletters, and blogs), SEO, digital advertising and social media. As a general rule, there are eight digital marketing strategies that small businesses should and do use for a well-rounded, strong campaign – all of which are described below.
411locals called me approximately a year and a half ago. This online advertising agency offered to me to create a site for my roofing business and to place it on first google page. After several calls and intensive correspondence, I decided to go on with…
Very helpful and informative post. I think it is a must read for all the local companies who can certainly benefit from using the various tools of local SEO which helps them to check their rankings on search engines and carry out rectifications if needed. Local SEO today is becoming popular and essential for every local company to increase their brand awareness among its targeted group of customers.
When you are ready to launch your next product or service, 352 Media Group is the company you will want to manage it. They are professionals at helping a business grow in visibility throughout the Internet. They employ a variety of digital media strategies and incorporate an array of media techniques to enhance brand image and increase name recognition. This will generate interest and enthusiasm throughout the industry and increase traffic to a website or e-commerce store. This is the organization that you will want on your side to partner with in promoting your new startup or product line.
However, it’s not all doom and gloom. Unless your service is truly atrocious, bad reviews, statistically speaking, tend to be far and few in-between. To get started, copy your Google review link. Go to your Google map listing, click “more information” and copy the direct link you find there. Share this link over your social media channels to encourage reviews. You can also create a landing page on your website that leads directly to your Google Maps listing review form.
In today’s world, everyone has a computer at their fingertips – their mobile phone. Research shows that four out of five consumers use their mobile phones for shopping, and that mobile searches lead to action nine out of ten times. Google and other search engines now include mobile users in their search results, so it is crucial that your company is represented in mobile search (local SEO).
While you have been focusing your efforts on creating an amazing site for your business, have you thought about how mobile viewers are seeing your page? Mobile use is taking over the internet since everyone seems to have a tablet or smartphone. Every task that can be completed on a desktop can now be completed on a mobile device such as:
Earning reviews from satisfied clients is important for a couple reasons. One, they provide social proof that can influence a potential customer’s decision to contact you. In fact, one survey found that 90% of customers are influenced by online reviews and that 85% of customers reported reading online reviews.
Google My Business (GMB) is considered a directory, but it’s a biggie, so it deserves its own section. It’s very important for local businesses to claim their Google My Business (and Bing Places for Business) page. It’s free and can get you incredible exposure if you’re optimized enough to show up in Google’s local three-pack:
Best Edge SEM is a leading digital advertising agency. Their main office is located in Tampa, Florida. They have experience working with a large variety of clients in many different business sectors. Some examples include aviation, healthcare, non-profit, education, government, technology, and real estate. Best Edge SEM can handle a variety of different advertising tasks. Some examples include SEO services, backlinking, analytics research, conversion rate optimization, and business to business advertising. They also offer social media management services as well.
At Intuitive Digital, we have a great team of SEO experts who are here to help your nonprofit grow in more ways than one. Being a local company ourselves, we understand the importance of appearing in local search results.
Unfortunately, I was a customer of Local Lighthouse and experienced poor customer service and misrepresentation of services purchased. The persons in which I worked with were not consultative, instead they were combative to requests for understanding and opportunity for content improvement. Access to their reporting…
Getting SEO citations or mentions of your business can convey the contact information of your business to your potential clientele. It is highly beneficial for getting ranked in local search. You can add yourself to the directories through Local SEO Services.
When you look for new contractor SEO services, call us and let’s talk about how we can help you start an effective lead generation program so that you can sell more of your service and increase your bottom line.
First, SEO only works if it’s done right. It takes skill and dedication to help local contractors succeed online. A well optimized site may rank well today but not long term without constant work. SEO techniques that were perfect 2 years ago are out of date and many times useless today.
Acxiom, Factual, Infogroup and Neustar Localeze are the four primary aggregators of location data. These companies then send that data to local search engines. Similarly, Foursquare transmits location data to local search apps like Pinterest. V Digital Services will make sure your company’s information is accurate on the local directories which pull data from these aggregators each month, which means your citations count will grow exponentially.
Want to know what Local Splash can do for you? It’s simple; Local Splash can get your business found online. Our goal is to get your business the most traffic, qualified leads and exposure for the least amount of cost.
The trick is getting your website top rank for all the keyword variations of the services you offer (roofing, roofer, roof repair, roof installed, roof installation, re-roofing, new roof, et.al.) and each and every town that you work in.
Businesses that have been around awhile often need a fresh set of eyes to refocus their offerings and stay competitive in a volatile economy. SEOAmerica has extensive expertise in rebranding established companies, performing gap analyses, launching new products/services and establishing a position of thought leadership.
Unlike Florida SEO Hub, some companies claim to “guarantee” high ranking for your site in Google’s search results. Florida SEO Hub can improve your site’s flow and content, but some companies employ deceptive tactics in a futile attempt to fool search engines. If your domain is affiliated with one of these deceptive companies, Google could “ban” your website from their index. We never use images to display important names, content, or links, because search engine “crawlers” don’t recognize text contained in graphics.
We can make sure your website is optimized for mobile access, and that it can be found among the top Google results, so you’ll dominate the competition. We would love to provide you with a free website analysis and consultation for your North or South Florida business, giving you an honest assessment of the changes we can make to significantly improve your online presence.
For painters and contractors that serve more than one city or town, in order to be visible for geo-targeted queries you may need to create service area specific pages. For example, if you are located in Glendale CA, but want to be visible in Beverly Hills CA, you’re going to need to create a specific service area page that’s optimized for this area.
We hired Accelerated Freelance about a year ago to redesign our website. We are very delighted at how that turned out, and they have been managing our SEO ever since. I recommend them every chance I get.
Internet marketing can make the difference in success or failure for any contractor. The goal of any local SEO program for contractors is to get your company occupying as many spots on page one of the search engine results as possible. Let’s use a roofer as an example. When someone searches roof repair in your area we want your website to appear high in the organic rankings, the local maps and if your budget allows, in the paid ads. Imagine how many leads and new jobs you’ll get when your website appears 3 times on page one of the results. Now that’s what we call great contractor SEO service!
Our team is constantly evolving as internet marketing trends are constantly being changed along with search engine algorithms constantly being tweaked. It is critical that you engage a team who is not only knowledgeable, but passionate. One who truly enjoys staying up to date on the latest trends, fads, and algorithm updates.