General contractors,nowadays, face various hurdles, when they try to grab the attention of the new customers. One of the most challenging things is that whenever someone is in need of the general contractor, he simply search on the Google and call on first few names on the list of Google search.
You should also be embedding a map link, like from Google Maps, into any relevant page. It can increase foot traffic, it’s best practice, and since it’s so easy to do, users may question its absence if you did choose to omit a map for any reason.
This comes from our latest Search Engine Optimisation Best Practice Guide, an in-depth report that’s invaluable for anybody working in digital marketing, looking to appoint an SEO agency, or simply trying to secure better search engine rankings.
Earning reviews from satisfied clients is important for a couple reasons. One, they provide social proof that can influence a potential customer’s decision to contact you. In fact, one survey found that 90% of customers are influenced by online reviews and that 85% of customers reported reading online reviews.
It’s true. We’re so confident that it’s borderline arrogance. Which means we’re also very selective about who we select to work with. Schedule a FREE Strategic Consultation with our SEO Director, and we will answer your questions and present our simple, proven system to increase Google rankings for your site in weeks – Not Months!
In 2011, it was revealed that over 40% of mobile queries have local intent. According to Fresh Egg in 2013, four out of five people use smartphones to look up local information. Two in three people take direct action as a result and one in three people went on to make a purchase.
Whether you use our manual citations team or aggregator submissions, our citation-building services can push your data to thousands of online business directories, mobile apps and mapping services worldwide, ensuring NAP consistency and higher visibility in local search.
Many aspects of your location information can be optimized for the search engines. Having your name, address, and phone number structured in a certain way can allow the search engines to find that information much more easily. Other on-page elements like titles and headings can be optimized for local as well.
Our team specializes in local SEO for contractors nationwide. Achieving success with local SEO is a matter of preparing the technical structure of your website correctly, creating content that provides a great user as well as robot experience and building backlinks. By implementing the 56 vital steps that we’ve identified to successful on-page optimization and building valuable links we raise your SEO score and bring new visitors to your site. We then convert those visitors into revenue. The higher your SEO score the better your website will rank. If you’d like to know your SEO score just ask us, we’re happy to run it for you.
The first thing an Internet searcher learns about your business is not what you are presenting on your website. The first thing they see is the blurb that appears in the SERP’s. If this blurb isn’t compelling and on target you lose. This is the first place that Internet marketing plays a significant role in the success of any contractor SEO campaign.
Digital marketing has the ability to improve your online reputation. One way of doing this is via positive online reviews from some of your most satisfied customers. So, when you have completed a positive experience with a customer, invite them to go online (such as Facebook, Google or any other review site) and leave a positive review for your business. This will not only improve your reputation, but it will help generate traffic to your site and boost sales.
Consumers no longer turn to the yellow pages in a phonebook when they need to find information on a business. Instead, they turn to the internet, so you need to make sure that your business is listed online in directories like Google My Business, Bing Business Listings, Yelp, Foursquare, Superpages, etc. This helps to ensure that customers are able to locate your website as well as your storefront location. Plus, these online business listings will help boost your general and local search engine rankings.
Third, SEO is similar for many industries, but it takes specialists in your field to become dominant online. We only work with contractors…mostly local contractors. We know your business, your challenges and how to generate a very strong lead flow for you. Our team wasn’t helping a doctor last week and a car dealer the week before.
Naturally obtained backlinks from well-regarded websites helps search engines recognise your site as a trusted source of information. Links from local newspapers, bloggers and business associations, as well as citations, can all help improve your search visibility.
Add your local market region to every page. Using IP addresses, Google knows where their users are searching from and customizes their search results accordingly. Therefore, it’s important that Google knows where your market or service area is. Put your address, market suburbs, market sub-regions, satellite cities, and local metropolitan areas on every page of your website. If you serve more than one town or city, include them all. Even better, add geographically-specific phrases about your market area within your website text.
We LOVE what we do! We are good at what we do and we are easy to work with. We constantly strive for customer satisfaction. We listen to our clients and consider it our duty to help them create the best video they possibly can. We have been doing this since 1998!
For this reason you should be using a local telephone number with an area code that matches your location. It’s ok to have a toll free number on your website, but if you want to have a higher Google Maps ranking, use a local number for your Google listing.
It is highly frustrating when your business is not getting the leads. But with the help of the local SEO, lead generation is highly easier for the potential customers which can turn in to the customers easily.
Reviews on Google and Bing are important to grow. These reviews will show up on the “knowledge graphs” in search results and help your potential donors learn more about your nonprofit. Having positive reviews featured on these graphs is a great way to capture their attention
Your Google Maps listing has a character limit, but instead of putting a superfluous description, you should include local SEO keywords that describe your business. For example, instead of “great realtor offering exemplary customer service” write “Dallas realtor with best rates” or something similar.
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Our Google AdWords program for local businesses helps secure sponsored ad space in Google search results. Our Google AdWords Certified Professionals construct ads for your local business that bring you quality traffic and you control the amount you spend. These ads run when you want – during business hours or 24/7, include your phone number, and are targeted to whatever geographic area you prefer. You get the business you want, to provide the best return on your investment.
Content marketing uses the information to sell instead of high-pressure sales presentations. But all the content (information) in the world will not do you much good if you can not find it! To get your content, you need to promote it. It is an important part of organic SEO! Don’t forget we guarantee to get you to the first page in every city/town you want to do business in.
Social media allows business to connect with their existing and prospective customers online in a way they cannot in the real world. Marketing via social media brings together authentic interactions and paid advertisements and is feasible even for businesses with small budgets for marketing. The most popular social media networks for marketing include Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, and YouTube.
If you have a client who owns a big company with a popular website, ask if s/he will to link to your site. One single, authoritative and high-traffic site can do a lot more for you than a dozen poor-quality links.
Now that you are bit more familiar with the world of digital marketing, it’s time to get started with your own campaign. Just because you have dipped your toes in and you have a bit of knowledge, it doesn’t mean that you are ready to run your own campaign – and that’s okay! At WebDetail, we are experienced in digital marketing and can sit down with you to discuss what you would like your end goal to be and assist in developing a campaign that will help you realize those goals. Contact us today so that we can get the ball rolling on the success of your business in the digital realm.
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What many business owners don’t know is that you can add up to five additional categories. You should make use of all five of these. Your primary category should be the main classification for your business (ex: realtor, restaurant), while the remaining five categories should incorporate local SEO keywords that act as additional descriptors (ex: Dallas realtor, Paradise Heights restaurant).