#5 of Best Local SEO Companies of June 2018 – WebpageFX is a full-service Internet marketing, web design, and web development agency offering outstanding integrated web solutions for medium to large sized businesses across the globe. With some of the brightest minds and most talented individuals in the industry, we are able to provide exceptional results for our clients time and time again.
If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too.
Matt Cutts joined the Google team at the start of the millennium as a software engineer and is now the head of Google’s Webspam team. SEO professionals follow his words closely, since his team has a major impact on Google’s rankings and overall quality guidelines.
That’s right. Currently, there is only one agency showing up in the top ten organic results. (For what it’s worth, we currently rank #11.) Instead, you get a lot of beginners’ guides to SEO, how-tos, and definitions.
Game advertising – In-Game advertising is defined as “inclusion of products or brands within a digital game.” The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication “integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm” is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
This is different for every site and industry. SEO usually takes between 6 months to 2 years, depending on the competitiveness of your industry and the amount of effort you devote to this campaign. The more hours you apply to SEO, the higher and faster you will rank.
Your Google My Business page is a mini-website that appears in the “Map” section of Google results for local businesses. It offers a quick snapshot of your company, boosts your overall online presence, and even gives a rapid boost to your Google rankings. This happens because it is much easier to rank a Google My Business page highly than a website.
HigherVisibility was easy to work with on our new website. They were very proactive and responsive to our needs and made a great impression on our organization. They have definitely set us up for success.
Webinars. As they’re a more detailed, interactive form of video content, webinars are an effective consideration stage content format as they offer more comprehensive content than a blog post or short video.
#2 of 10 Top Local Search Engine Optimization Companies of 2018 – You can’t attract customers if they can’t find you. Search engine optimization has become the reason customers find top-selling companies online. Boostability has become a major SEO service company by helping more companies score more customers with higher page rankings. Boostability team members will look at your website, your company, and your industry to see where your SEO issues may lie. This is only the beginning of a process that ends with companies making more money and closing more sales.
Just like with any advertising medium, we cannot guarantee a certain amount of calls or jobs, but unlike most other advertising options, you only pay for the valid calls or leads – the actual new potential customers who call you (pay per results) or send you the details (pay per qualified lead).
Both the Staff and Services provided by HigherVisibility exceeded our expectations. We were not ranking high in any categories, but, they helped fix that. now many more clients say they found us on the web.
You can find out if it’s worth it for your business by doing a little keyword research – use the Google Adwords Keyword Planner tool for free and find out how many searches are being done for keywords around your business. If you’re a local business you might be able to do some yourself.
Rewards: The lucrative offers would always help in making your digital campaign a success. Give some reward in the end of the campaign. This would definitely invite more engagement and word of mouth publicity
The first thing an Internet searcher learns about your business is not what you are presenting on your website. The first thing they see is the blurb that appears in the SERP’s. If this blurb isn’t compelling and on target you lose. This is the first place that Internet marketing plays a significant role in the success of any contractor SEO campaign.
A dedicated Marketing Executive will manage and optimize your marketing campaigns and website for you. Simply login to Marketing 360® at any time to monitor results. Or, call or email your Marketing Executive whenever you’d like. Spend as much or as little of your own time improving your marketing and website by leveraging the power of the Marketing 360® platform and the talents and time of your Marketing Executive who is a certified digital marketing expert for contractors.
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Google is testing a disambiguation box which shows up on the mobile search results for a local pack. Disambiguation features in the search results show up when Google isn’t entirely sure which meaning of a word someone is trying to search for. Here is what it looks like: Google is asking whether someone is searching […]
Here at My SEO Guys, we are certified in search engine optimization and are also hold Internet marketing’s most respected certification – CDMP (certified digital marketing professionals). As CDMPs we have learned all the latest Internet marketing techniques that help contractors increase their bottom line. We believe that education, knowledge, experience and a great plan are the keys to search engine optimization success. Our local contractor SEO program focuses on implementing the very best marketing and SEO techniques for each contractor’s exact situation.
Jump up ^ Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.
Local Lighthouse was founded with 1 goal in mind, to be a catalyst and growth engine for local and small businesses throughout North America. With constant developments into our technology and processes, Local Lighthouse provides the best service the industry can provide, for an affordable price. Competing in the Online Marketing space can be extremely stressful and expensive without the help of an SEO company. Let the experts at Local Lighthouse take care of your business online marketing, so you don’t have to.
While I absolutely agree that offering services month-to-month is much more fair to the business owner, Local SEO might be a rare exception. Because it can take several months for a website to start ranking, SEO companies are probably worried about clients who will only pay for a few months of service, see no results, then leave a bad review.
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Are you a home services contractor who is considering PPC marketing in order to drum up new sales leads? If so, you’re on the right track. At Contractor Media, we build, optimize, and manage exceptional pay-per-click (PPC) campaigns which generate tons of valuable sales leads!
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Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers’ current use of voice search with regard to local search and how you can optimize for future growth