Local Lighthouse was founded with 1 goal in mind, to be a catalyst and growth engine for local and small businesses throughout North America. With constant developments into our technology and processes, Local Lighthouse provides the best service the industry can provide, for an affordable price. Competing in the Online Marketing space can be extremely stressful and expensive without the help of an SEO company. Let the experts at Local Lighthouse take care of your business online marketing, so you don’t have to.
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it’s SEO.
^ Jump up to: a b c INBAM, Business Horizons, (May 2015). “Digital Marketing for Identifying Customers’ Preferences — A Solution for SMEs in Obtaining Competitive Advantages”. International Journal of Economic Practices & Theories.
Our time-tested track record of client successes is driven from within. It starts with a team comprised of industry veterans and thought leaders ready to serve you white-glove style — not novices. In fact, our experts have on average been on board nearly a decade.
With digital marketing, it can often feel like you’re able to see results much faster than you might with offline marketing due to the fact it’s easier to measure ROI. However, it ultimately depends on the scale and effectiveness of your digital marketing strategy.
If you want to get the most from your SEO campaign, it’s important to test a variety of scenarios to determine to how to ensure the best possible conversion rate and achieve the best possible rankings. Targeted A/B testing and multivariate testing can provide you with real time results to help you determine the best course of action.
Jump up ^ Kim, Angella J.; Johnson, Kim K.P. (2016). “Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook”. Computers in Human Behavior. 58: 98–108. doi:10.1016/j.chb.2015.12.047.
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers’ privacy, users’ Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand’s mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers’ moment and actions.
First, SEO only works if it’s done right. It takes skill and dedication to help local contractors succeed online. A well optimized site may rank well today but not long term without constant work. SEO techniques that were perfect 2 years ago are out of date and many times useless today.
For example in the roofing niche, it is very important to go after commercial roof replacement leads. In the plumbing niche, the high ticket items are sewer line repair leads. In tree service, emergency storm damage leads are very lucrative. For HVAC, it is new air conditioner installations.
The Bing Webmaster Blog offers great insight into how to run a successful website, often from a user’s perspective. We think that is what makes this blog great. The Bing Webmaster Blog provides an alternate voice in the arena of search engine webmaster blogs.
Conferences and workshops–One of the most important ways of acquiring knowledge about changes in search engine parameters is to discuss them firsthand with experts in the industry. The opportunity to hear about emerging topics of discussion and ask critical questions of leaders in the field should be exploited as often as possible. Due to the speed of change in this industry, the fastest way to learn of recent or impending alterations to the SEO landscape is through dialogue with individuals who may possess access to sensitive information.
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Blog Summary: Grow your business and get more media attention with expert business scaling services, media outreach and marketing services from Prime Time Business Network, where Romeo Sykes, Richard Troutner and David Cardone will help to transform North Miami businesses.
#6 of Best Local SEO Companies of July 2018 – Be Locally SEO is a native Utah SEO company whose team of Internet marketing experts currently provides search engine optimization, AdWords management, website design, social media and other services to hundreds of businesses throughout the country.
Unlike Florida SEO Hub, some companies claim to “guarantee” high ranking for your site in Google’s search results. Florida SEO Hub can improve your site’s flow and content, but some companies employ deceptive tactics in a futile attempt to fool search engines. If your domain is affiliated with one of these deceptive companies, Google could “ban” your website from their index. We never use images to display important names, content, or links, because search engine “crawlers” don’t recognize text contained in graphics.
Raise your hand if you remember when MySpace and Friendster were all the rage. Today, we use a Twitter, Facebook, LinkedIn, Instagram and more. It has to be at least nine years since I logged into MySpace. Although, I created my Facebook account in … Read more
It can be a complete minefield when you’re trying to figure out which type of digital marketing is going to be right for your business. Everything sounds amazing, often promising the same things; but which type of digital marketing is going to be right for you? In this article, I hope to shine a bit of light on the subject so you can make the right choice for your business. Here they are; all the different types of digital marketing.
Great article and I do agree that there is a need for SEO agencies to be more flexible and not to tie customers down into lengthy service contracts. I believe SEO companies need to work closer with their clients and bring them along on the SEO journey, some customers really enjoy this and find SEO very interesting.
Accessibility: Our offices are based in Sunny Florida. Not overseas or across the country! That means we are just a phone call away. When you sign up with Subliminal Pixels you get a dedicated SEO Account Representative who will guide you through the whole process from start to finish. Our SEO Reps will always be available and can be reached 24 Hours a day /7 Days a Week/365 Days a Year. NO EXCEPTIONS!
Google Search Console stopped updating data for crawl stats back on May 23rd for all users. But for those worried it might be a permanent change due to the migration to the new Google Search Console, it is not. The stats should start updating again soon. John Mueller from Google confirmed that it is a […]
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer’s recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
The contracting business is growing and so too is your competition, which is why it is important to explore all of the contrator marketing avenues you can to help you reach your potential customers. Put your business in a better position to generate and nurture new leads as well as engage existing customers by setting up a website, writing a blog, implementing SEO, leveraging email marketing, and advertising on social media networks. As more people rely on the internet to find contractors, having an online marketing strategy in place for your contractor business helps you get a larger share of that $1.731 trillion construction annual revenue.
For years getting found in the organic rankings on page one was a pretty sure-fire way to generate a lot of new visitors and business. As they always do, things have changed. Now it takes strong marketing language to be the site selected from the organic rankings. Our SEO company will create your website with marketing messages, a funnel, and a strategy to convert visitors to leads.
Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour…See what we mean?
To create a planned digital strategy, the company must review their digital proposition (what you are offering to consumers) and communicate it using digital customer targeting techniques. So, they must define online value proposition (OVP), this means the company must express clearly what they are offering customers online e.g. brand positioning.
As well as digital marketing being highly dependent on the Internet is that it is subject to a lot of clutter, so it marketers may find it hard to make their advertisements stand out, as well as get consumers to start conversations about an organisations brand image or products.
“This 1st-page positioning translates into MILLIONS of dollars of revenue for our clients. Our marketing solutions range anywhere from rich media to extensive SEO abilities. As an online marketing agency, we do much more than just drive in extreme traffic. We increase conversion rates for profitable returns on your hard earned business dollars. It’s our passion to understand how search engines work! As a leading internet marketing agency, we deliver results in the form of high-quality traffic, leads, and more online sales.”