Keyword stuffing is an SEO trick that dates back many, many years – predating Google – and it is still periodically seen by sites that are ranking well in the search results. But how bad is it to do it on a site? The question came up on Twitter and John Mueller from Google clarified […]
In today’s digital marketing age, just having a website is not enough. Having a website fully optimized for the major search engines is a key component in getting your business’ online marketing to reach its full potential.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
Before we dive into the details, I wanted to clarify what small business owners should expect from a local SEO service. There are hundreds of SEO services that make promises that are impossible to guarantee, such as listing #1 on Google’s results page. Instead, companies should be promising to work hard on optimizing the following aspects of your online presence:
Content marketing specialists are the digital content creators. They frequently keep track of the company’s blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
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Great advice on B2B marketing in these four primary channels. I’ve also seen that the most successful B2B channels can vary greatly by niche and vertical. In my industry, paid and organic search are king, with email, content and social supplementing our search marketing. In others that perhaps are less niche, I can see how social and content marketing making more of an impact. My company is boberdoo.com, which makes software for lead generators.
Google is testing a new carousel style feature to local packs for resorts and hotels. In addition to the usual information, it has added an additional carousel before the listings. Dr. Pete Meyers spotted the test. Here is what it looks like: As you can see in the screenshot, there are new buttons in a […]
Where SEO is the process of getting a website or page to rank high on search engine results pages – or SERPs, online reputation management is the opposite. An ORM expert will use the concepts of SEO to attempt to bury incorrect or damaging information about a person or brand. This type of SEO is growing in popularity as careers can be made or lost in a Google search, so figure out what kind of SEO is right for you.
6. Game advertising: Game ads are advertisements that exist within computer or video games. One of the most common examples of in-game advertising is billboards appearing in sports games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols.
The global leader in providing you with new customers through lead generation was born in a living room in the heart of Frankfurt in 2001. In a few years the company became very successful and expanded internationally. Now we have 4 offices worldwide and more than 2.5 million data sets per month.
I hope this post has given you some inspiration on what’s possible with B2B lead generation, and which areas are best to focus on. As always if you have any questions, or are interested in getting touch, feel free to comment below or drop me an email here.
Every client our SEO company works with will receive dedicated services to ensure optimized marketing solutions and will work with an expert in SEO and professional web design – the best web designer in the business – in our internet marketing company.
I’d look for a Google Certified agency if you’re going down the Google route; I would completely avoid large companies like Yell.com who offer cheap setup and monitoring and claim to be Google Certified partners.
For example, to implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it’s a good idea to focus building your organic reach, too.
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:
Content has proven to be a huge success as a way to generate leads for the Miami Dolphins and many other businesses on Facebook — we’ve even experimented with this technique at Buffer as a way to move leads through our funnel.
Social Media Marketing – The term ‘Digital Marketing’ has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
Jump up ^ Chatterjee, Patrali (2001), “Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising,” in Internet Marketing Research: Theory and Practice, Ook Lee, ed., Hershey, PA: Idea Group, 209–16.
Tile and description tag writing can be considered an art form. In a world of SEO and competing search results if this text isn’t compelling and unique your click through rate is subject to suffering drastically. In essence consider the space precious and don’t be wasteful with meaningless text.
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. “Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand.” Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.
Second, digital marketing is a huge part of the success of any SEO program. If the team that does your search engine optimization doesn’t know how to create an effective Internet marketing strategy, you won’t succeed. Your site must turn site visitors into leads and ultimately into revenue and marketing is the way to make this happen. We employ SEO specialists, CDMP’s, professional writers and SEO website design developers so we can be sure our clients succeed.
It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email. Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.
It’s not surprising to see that telemarketing is much more effective for B2B than B2C. As the B2B sales process is much longer and more complex than B2C (more decision makers, larger budgets, longer investments) – companies want to have actual conversations with a sales person – to fully understand what they might be investing in.
When working with a local SEO service, it’s important that you’re keeping a close eye on how the efforts are going. Each company approaches reporting differently, so let’s take a look at the three different options.
Hibu Reviews can help manage this process for you by collecting and distributing your customer reviews. Hibu takes compiles your customers’ feedback, from your phone to your inbox, in real-time and encourages your customers to post positive reviews to your online review pages.
Just like with any advertising medium, we cannot guarantee a certain amount of calls or jobs, but unlike most other advertising options, you only pay for the valid calls or leads – the actual new potential customers who call you (pay per results) or send you the details (pay per qualified lead).
Digital, online, website marketing – these are all the same things. And they cover any of the above. It’s an ‘umbrella’ term. So I would make sure you figure out which of the services you really want in the above list before going to an agency that does this, so you know exactly which types of digital marketing you should ask for.
Remember this when you retain a search engine consultant and the marketing department or developer treats their copy like it came from the pen of William Shakespeare. Simple changes similar to my demonstration throughout should suffice.
Meta keywords were one of the early meta tags, but as it is something that could easily be spammed, search engines started to phase out its usage over the years. And some search engines still use it and many CMS still have that section active for site owners to add to pages. But because meta keywords […]
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016). Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).
In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.
Your website visitors are most likely looking for these details as well. Draw attention to these elements, and make it easy for your potential customers to learn more about your business. This would help you generate more contractor leads.
My company has been with Boostability for about eight months. Boostability has helped to move my electrical company to first page placement in my local area. nI have found the staff to be more than helpful on many occasions. They bend over backwards to go…
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Most inexperienced webmasters or amateurs with limited SEO Techniques that work will want to discard an existing site and maybe build a new one from scratch. While their intentions are good; to launch a website that will quickly find favor among search… Read More