Having incorrect business information online is very detrimental to your ranking. As part of our local SEO services, we correct this. We ensure your name, address and phone number (NAP) are the exact same everywhere on the web, and we suppress any duplicate listings that have a negative effect. By ensuring that the most important information is up-to-date, complete and easily discoverable, we build a signal of reliability that the search engines can’t ignore. Mix that consistency with real, quality reviews and you will see results.
In today’s world, everyone uses the Internet to search for services. In short, the Yellow Book is outdated. When people search for contractors online, they will undoubtedly contact the first handful of results. If you aren’t in that handful, consider yourself out of the mix. By increasing your SEO awareness, you will start gaining the organic traffic and start appearing in Google searches.
What is it that you do exactly? This is what your web traffic wants to know. Be sure to list what areas you provide service to. You want to answer as many questions as possible so you can better convert viewers to clients.
SEO has so many moving parts it’s easy to overlook things, especially since you have to focus on all the other parts that run your business. Your business is unique and has it’s own unique strengths and weaknesses.
The top reason for local search is to find a specific business. The second most common reason is to find a product or service. Many local searchers are looking for a specific business’ name, but many who search don’t have a specific business in mind when they begin their hunt. By using local search tactics you can better position your business and promote what you have to offer to local customers when they’re looking for your type of business. There’s no better time to connect with a potential customer than when they really need you.
The same elements that affect organic SEO, such as social cues, relevant backlinks and on-page optimization, affect local SEO as well. However, there are other important elements which greatly influence local SEO.
Your content can also be found by search engines and appear high in the search results local cities/towns, reaching potential customers through social media which you would never have reached yourself.
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What many business owners don’t know is that you can add up to five additional categories. You should make use of all five of these. Your primary category should be the main classification for your business (ex: realtor, restaurant), while the remaining five categories should incorporate local SEO keywords that act as additional descriptors (ex: Dallas realtor, Paradise Heights restaurant).
Of course, paying for search is much more costly if you’re not optimizing your website for converting visitors into leads. This is why Contractor Nation only offers the Supercharged Website Program for Contractors – a complete turnkey solution to a contractors online marketing.
Do not make the same mistake we did. We were warned that the increase in lead volume can be difficult to handle. When you sign up with DMA, make sure you’re ready to expand your team and that you have the proper stuff set up…
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Since you’re using a Schema template, you’ll get penalized pretty quickly if your site has inconsistent information across the web, so be absolutely sure that any other references to your site, and any other profiles you might keep, have exactly consistent information.
‘Localizing’ your website means including your city, county or region name naturally throughout your site. For businesses with several locations, this could involve creating separate pages for individual locations and other local content strategies, like getting involved with local/community events and featuring articles/information about them on the site.
In the example below, I type in the faux business name “Dogs and Cats For All” to demonstrate what you might see when you enter your business name. If your business is listed in Google Places, click on your business and edit it (go to Step 8). If none of the listings are your business, click on the option, “No, these are not my businesses. Let me create my business.” Continue to step 4.
Unfortunately, there are a LOT of scammers and spammers in the search industry offering local SEO services. These crazies are self-appointed “gurus” or “experts” that are using outdated methods that not only will not help your site rank but which could actually end up getting your site blacklisted by Google. Therefore, it is imperative that you do proper research to find a company that will handle your website with care and actually get you results.
Traditional advertising media is declining. In fact, fewer and fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because more and more people are turning to the internet for their local news and information about local businesses.
Another way to rank higher on Google Maps is to embed a Google Map on your website. Most businesses place a map on the contact page of their site. Embedding a Google Map is just another way to telling Google that your business is located where your listings says it is. Use the same address that you have on your Google My Business listing.
We can make sure your website is optimized for mobile access, and that it can be found among the top Google results, so you’ll dominate the competition. We would love to provide you with a free website analysis and consultation for your North or South Florida business, giving you an honest assessment of the changes we can make to significantly improve your online presence.
The review videos are awesome! Very clean and professional. Steve and his crew do an excellent job. So far I have landed one new client that I would never have gotten without the marketing from Florida SEO HUB. If you want to grow your business efficiently on the internet, you need to call Steve today. Thanks Steve
Reviews on Google and Bing are important to grow. These reviews will show up on the “knowledge graphs” in search results and help your potential donors learn more about your nonprofit. Having positive reviews featured on these graphs is a great way to capture their attention
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However, if your aim is to get your rankings up quickly to compete now for the summer season, set aside a couple of weekend days upfront to bump up all of your ranking signals as soon as possible. Search engine optimization is often a game of inches, especially if you’re in a business category or market where competition is more intense. If you’re in a competitive area you may have to try to do more than your competitors so that your ranking signals may marginally outpace them, enabling your business listing to rank above theirs.
It’s vital for your business to be found in the maps and organic search results if you are a local business. It’s now the most common way that consumers find local businesses and has far surpassed old media like print yellow pages. In fact since Google Maps was launched in late 2004, demand for the Yellow Pages has declined while the popularity of Google Maps has skyrocketed.
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When you’re optimising local pages on your website, it’s important to include the address (in a consistent format) on the page and also the location within the content as well as the page’s title tag.
Add the author tag to your website and blog. Integrating the author tag and setting up your Google+ page to go with it will allow your photo icon to show up next to your pages in the search results, attracting a lot more attention. All indications are that enabling your listing to stand out from the pack in the local listings will result in more clicks, which, in turn, may translate into better rankings over time.
Detailed ranking reports. You should know where you stand when it comes to local search. We provide you with a dashboard offering detailed reports and screenshots on your search position for any given keyword. Reports are updated every 24 hours.
Directories are 15.5% of local rank. A part of our local SEO services are based upon creating perfectly consistent business information across a large network of directories and databases. From the standpoint of the consumer, receiving different information across the web creates uncertainty that can result in loss of credibility. Similarly, search-ranking algorithms give precedence to the most authoritative information, which is impacted by the number of places that the same information appears.
At Intuitive Digital, we have a great team of SEO experts who are here to help your nonprofit grow in more ways than one. Being a local company ourselves, we understand the importance of appearing in local search results.
No Risk SEO Inc was formed as a Florida SEO company and is located in Coral Springs, Florida. However, we service clients that are in many cities located throughout South Florida. Our services include search engine optimization, pay-per-click management, social media marketing, Google local optimization, website design, website development, search engine optimization consulting, and more!
No duplicate pieces of information. Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Weed out the superfluous and make sure all information written is accurate.
Rank Executives is one of the leading advertising companies available today. Their main office location is in Sanford, Florida. They have experience working with a variety of large clients. Some examples include SmartLoaf, Premier Smile, Rage Hats, Rejuve, Bling Tattoos, and Learning in America. Rank Executives handles a wide range of advertising requests. Some common examples include SEO analysis, PPC campaign development, backlinking services, click rate optimization, and analytics research. They also offer an assortment of web development services as well.
First, SEO only works if it’s done right. It takes skill and dedication to help local contractors succeed online. A well optimized site may rank well today but not long term without constant work. SEO techniques that were perfect 2 years ago are out of date and many times useless today.
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Links help Google and other search engines find your site and can give your site even greater visibility. Reputation is a big part of how Google sees your website and company as an authoritative website. We offer reputation marketing as a prime service with a platform that’s unrivaled in the industry. The reason reputation is SO important for any practice or business is because reviews online are now, trusted as much as a referral from a friend or family member.
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That communality will go a long way, since so many other businesses will be looking to establish their own local presence. Links to other local businesses, on a resources page for instance, are sure to be reciprocated, and developing a local link network will increase your DA (domain authority – more on that here.)