In addition to their expertise in SEO, the company has been praised for being easy to work with and keeping real estate firms up to date on their tactics and progress. The results speak for themselves, as Real Estate Webmasters has helped manage the websites of successful real estate firms from coast to coast.
While we’ve covered real estate blogging extensively in other posts, it bears mentioning here. It is the next step for large-scale farming. While Instafarms make niche area farming easy, blogging on particular areas, neighborhoods, developments, and area attractions can bump up your overall domain authority and provide a steady stream of inbound visitors, some of which will become leads.
You can get quite a few backlinks from simply building relationships with local news reporters and other individuals. Or you can get in national press by joining HARO. Either way, work to build relationships with the top 10 reporters near you and see how you can work together.
Consider outsourcing a quality animated video for your real estate businesses. Short, cute, high-quality cartoon videos can help establish your brand as well as give a touch of personality. You may even want to consider featuring local landmarks or sites in your animated video to make it ultra-unique and targeted.
In case you’re wondering, Jonathan uses real estate predictive analytics company Remine to get his data. You can also use Smartzip, or have a virtual assistant manually pull data from your MLS and tax records.
YouTube videos are so powerful because Google ranks them very highly for searches without many articles. This means you can easily get on the first page with a useful video about a neighborhood. People also search directly on Youtube and there is hardly any content specifically on the local level.
We have seen our share of real estate sites in our website audits. And I have to say that especially US based real estate agencies know how to promote their specific area. Try to create levels in this. First address your entire service area. If you’re serving the entire state, add content about what’s great about that state. Why should people move there? Why is buying a house there so very interesting for your visitor? Second, see if you can find districts of that main area, like Central Texas and Northeast Texas. Find the metropolitan areas and create pages for specific cities. Obviously, the number of levels will vary per agency.
Personal contact is important for a lot of real estate buyers and sellers. That means that you’ll have to list your contact details in a prominent spot on your website. Make sure your telephone number is listed in a sidebar or header and add a contact page with contact details, a contact form and a map with the location of your office. Our Local SEO plugin will help you a lot in optimizing these details by adding schema.org markup to your address details. It also provides an easy option to add that map and even an option for directions.
“I never stopped doing them even when I was selling 80 homes a year. It was the best and most ‘right now’ lead generation for me. My agents that follow my systems for open houses do great…but then they get busy and they forget how they got their business,” says Mitch.
“Like anything else, it takes time and dedication. It is not a magic bullet that will bring significant amounts of business unless you put in the effort. This means you need to have exceptionally good content combined with a strong grasp of both search engine optimization, as well as solid social media promotion. Without proper digital marketing your blog will be lost in the shuffle,” says Bill.
If you enjoy researching and writing about news and events in your community, and you can make time to post at least once per week, blogging can become a true free lead gen machine for your real estate business.
The postcard content may include relevant selling information or data in your market. A simple url link to your website blog may be useful or to a page with Sold, Pending and Active listings as a saved search. Plan your content series to coincide with your area’s selling cycles or time of year. Consider A/B testing your mailings by headlines and/or content. Keep the message relevant, clear and simple.
We offer content writing as a marketing service because we know how important content is to getting and converting online leads. And we also know it’s not always possible for a brokerage to create effective content in-house.
Elite Rank Media is an advertising agency that is based out of Pembroke Pines, Florida. They have experience working with clients in a variety of different business sectors including construction, real estate, e-commerce, hospitality, technology, healthcare, and more. Elite Rank Media is a full-service agency that can handle just about any advertising need. Common examples include SEO, backlinking, PPC campaign development, and social media management. They also offer additional web development services like website design and optimization.
First of all, if your real estate is sold, it will pay off to keep that listing online for say three months. Clearly list that the property is sold (perhaps even add ‘within 16 days’ to show your agency gets the job done for sellers as well). Clearly list similar properties on that page to redirect people that searched for a property in that street or district.
SEM allows you to reap benefits at a faster pace and different methods can be chosen for keeping the campaign at an affordable level and create an overall customized strategy for your real estate agency. This technique also allows the website to quickly gain ranking on the search engines, though for a short period, but the results are guaranteed if the SEM campaign is carried out right.
Finally – a use for that free site your broker provides! Update whatever directories, bios, and agent pages provided by your broker or franchise. These can form a base of reliable information that Google will use to verify that your site also has reliable information on it. Fill all these out you can and make sure to keep the information updated so that it always matches all the other directories and the information on your site – especially key here is what’s known in SEO circles as NAT – Name, Address, and Telephone. Google looks to see if the information it is receiving from various sources agrees – results with high agreement give Google confidence, and your rankings a boost!
Believe it or not, your logo (or lack of a logo) is one of the most important elements of your personal brand. A great logo can help propel your brand forward while a bad logo… well, let’s just say it’s not going to help you attract more leads.
It may take a bit more legwork, but hiring a dedicated on-site or virtual Inside Sales Agent who does nothing but prospect leads on commission can really take your team to the next level. Over on their Growth House Blog, Follow Up Boss has a great writeup to help you decide if an ISA is right for your team.
Here is an example of a home at 5 College Street, Hopkinton, Massachusetts. This is a standalone page completely dedicated to marketing the property. You will notice there are quite a few photos showcasing some of the best features, vivid descriptions, an embedded Youtube video tour and a Google map showing the location of the home. The video tour is a key part of the overall presentation within the blog.
4. Address of property owner – may indicate an non-occupant owner who may consider selling their investment property. These same individuals may comprise a secondary list to market investment opportunities and also property management services.
More than 89% of buyers are searching the internet to research and buy their homes. The significance of powerful internet technologies to market your home is very important. Our extensive and exciting Real Estate Internet Marketing System will be implemented to give your property the utmost exposure!
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Don’t forget this when buying a website! The Easy Agent Pro Real Estate website comes with these on the home page. These reviews are great for SEO because mentioning locations and cities with the customers name tells Google where you are located. This also help validate your business to website visitors.
Remember that you don’t always need professional equipment; a cell phone camera and some fairly basic editing software, combined with still photography and quality voice-over narration, will be more than sufficient to create an immersive and informative experience which will capture prospects’ interest beautifully.
When it comes to real estate, it’s important that you get laser focused on local. Getting yourself in local magazines or newspapers is a great way to get the word out about you and your brand. See if you can write a column or feature for local publications. You don’t want to be blatantly salesy – today’s consumers don’t like to be pitched to. Instead, try to showcase your knowledge. Write about how rising prices of houses on the market shows that the town is doing well, or list the reasons why your regional area is becoming more popular (maybe it’s the revitalized downtown area or improved school system).
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Facebook Ads are another cost effective lead generation method, allowing you to target existing leads in your database with the Custom Audiences feature. With regards to Facebook, creating a local group around your company can allow clients to share their experiences (see #1) and give new leads an idea of what may be in store for them as homebuyers.