What are other realtors in your area doing? What do their websites look like? How active are they on social media? Take note of what competitors are doing – then avoid their mistakes and replicate their success!
Have you tried to do SEO? Honestly, the biggest thing you can do to get found is create stuff. Anything will do! If you like videos, make them. If you can write, write. Whatever it is, make it about your local area and you’ll be found.
You really do need a Facebook page that hopefully has a lot of likes. This will help you so much when it comes to local SEO. Google trusts websites who have lots of social media activity. So even with it getting harder and harder to grow your business through Facebook, you really do want to be there.
If after three months that property is still sold, redirect the page to a collection of properties in the same district. Preferably, you’d want these properties to have some similarities to the real estate you’ve just sold, like the same number of rooms, located near schools; you probably know what the majority of your customers values most. The page you are redirecting to could be a taxonomy page or even the search result page for properties in that district. If you can optimize that search page with a proper title and description, that would work perfectly well as a substitute for a category page.
If your real estate agency website is built using WordPress, you can find plenty of free and paid plugins to put the correct meta language into your website. My favorite on that does this is Local SEO for WordPress by Yoast. This one isn’t free, but it’s powerful and will work.
Start the conversation by asking why they’re selling. Take time to listen, get to know their motivations and build a personal connection. Offer advice or insight on the market wherever relevant. Once you feel like you’ve truly heard them and offered them some genuinely helpful info, ask if they want any help finding a buyer.
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It also helps if you can point homeowners to information that provides them with information about the area/city demographics. For instance, in my area, I always point them to my real estate in Warner Robins GA page on my WP blog where they can find out more information about our city. While some sellers may already know this information, some may not. The goal is they will pass this information along to their sphere of influence because you never know who they know and where the next buyer for their home will come from.
“Millennials make up a third of the buying population. A millennial goes to 8 to 12 different sites before they pick up the phone and talk to an agent. What do they do when they get 8 to 12 of those sites? They read the reviews.
Real Estate Business Generation Methods – videos, materials and corresponding instructional talking points pertaining to numerous real estate productivity methods designed to help agents generate more business.
This is a company fully dedicated to helping real estate firms market themselves and grow their brand. If you’re a real estate agent, they have all of your bases covered, from SEO specialists to copywriters to web developers to business strategists. It’ll be difficult to find an SEO company with more talent and expertise on staff.
YouTube videos are so powerful because Google ranks them very highly for searches without many articles. This means you can easily get on the first page with a useful video about a neighborhood. People also search directly on Youtube and there is hardly any content specifically on the local level.
“Riley provides small businesses with 24/7 on-demand sales reps that qualify your online leads within 2mins via text-message. Imagine it is 3am and someone reaches out on your website. We’ll send a SMS to the lead and ask them the basic qualifying questions like “What’s your budget?” so that by the time you wake up in the morning you know their intent and because we are real people we can surface other information as well.”
These blog posts don’t write themselves. 🙂 I’m always looking for quality content like this post. Or if you’ve had success using a tactic I’ve written about in the past, I’d love to feature the results you’ve gotten.
Use these methods for agents to rapidly build a real estate COI, or Center of Influence, database that will generate measurable business production results for years into the future. The key to growing a…
Letting your results speak for themselves is a great way of establishing your reputation, and customer reviews and testimonials accomplish just that. Explore both “internal” and “external” options by establishing a review page on your website, sharing testimonials on major real estate platforms (Zillow, Trulia, Realtor.com), and creating videos with customer feedback.
For realtors, there’s no better way to show off listings from the MLS than with an IDX (Internet Data Exchange) enabled website. IDX technology syndicates fresh MLS listings directly to the site, allowing leads to see all of the available property listings in your area from it.
Words that don’t sell: Must-sell, value (homes described as a “good value” sold for 5 percent less than other homes), motivated, move-in condition, clean, new paint or new carpet, ranch, quiet, and vacant
Your property will be represented with a great image on a Professional Real Estate Agent Website. Your property will be featured on the website with a property detail page with photo gallery and virtual tour along with all information about the property.
Search Engine Surgeon is an agency that delivers online marketing solutions to businesses in Florida. Miami, Tampa and Jacksonville are some of the major cities that are covered by this independent firm. When it comes to search engine optimization, this company offers several affordable options that appeal to small enterprises with limited budgets. Organic SEO can be implemented without much spending on advertisements on various online channels. This particular method simply requires the editing of meta tags that include strings of HTML5 source code. On the front end, the layouts and menus of web pages should be precisely defined by this universal syntax.
“Knock on doors in a neighborhood where you have a qualified buyer that wants to buy and say’“Quick question: do you want to sell your house? My buyer wants to buy here. Not sure? Talk to the Family and call me tomorrow. Yes. It worked.”
Links are the lifeblood of your rankings! We already have algorithms in place to identify experts on any given subject and get you more exposure. We can strategize a group of best links to turn your business more relevant and get you ranked at 1st position on search engines.
1) GeoTag Videos – When you are uploading videos to Youtube, you can GeoTag the videos for your location. This will help people searching near you and searching about your location find your videos. You should make as many videos about the area’s you are farming as possible. I typically recommend that you only make ‘evergreen’ videos and stay away from individual house videos. You’ll get more traffic out of videos that last for years. A good example of this is a review of a local mall. You can take walk through tours of local malls and attractions. This is really useful information for people new to an area.
It also attracts potential referrals by sending them valuable information regarding the services they might need for their real estate dealings in a concise and eye-catching manner. It allows the clients to get in touch with your real estate agency without having to research on the internet. Think of it as a monthly newsletter that arrives neatly into your email inbox.
Wanting to drive more traffic and generate more leads on your website? If so, then you should consider partnering with other sites to get a link to your site, also known as back linking. This article breaks down the process and provides you with some handy tips and tricks.
Show up like no one else and get a competitive edge with Listing Power Tools. Showcase your marketing potential with dynamic single property marketing materials and show the seller that you’re the agent that can get their home sold in the best time, at the best price.
At SEO Miami, we are able to provide personalized SEO solutions to each of our client. Each SEO plan is uniquely designed to ensure that the business will rank even in the most competitive niche. Apart from the advanced SEO and Web Marketing Services that we provide, our edge is the personal relationship that we aim to build with our clients.
This is a company that wants to take everything SEO related and take it off your plate. No Risk SEO will do all the worrying and all the work for you. They have the tools to not only drive more traffic to your site, but drive quality traffic that will lead to increased leads and more business for your real estate firm.
I’ve been building and optimizing real estate websites for over a decade. I’ve also discovered that MLS listings, which may be shared by a number of real estate websites will be treated as duplicate content by Google. Because of that, most websites using that MLS content will get little SEO value from it. However, if you have the strongest ranked real estate website (not necessarily the oldest) in your territory with lots of fresh original content Google will show your MLS listings first in the search results!
Atilus is an advertising agency that specializes in digital campaign development. They are based in Florida with their main office located in Bonita Springs. Atilus has experience working with several large companies including Sharktank, The Huffington Post, Inside Edition, Allstar, and Compass Construction. Atilus is able to handle a large variety of advertising needs. Some common examples include PPC campaign development, SEO, backlinking, and analytics research. They also offer a broad selection of web development services including website design and landing page optimization.
This source of free leads obviously works best for agents with a solid list of past clients, but there’s absolutely no reason why any agent who’s committed to building a strong SOI can’t start taking of advantage of referrals right here, right now—no matter how new they are.
Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
There are tons of great resources that provide in-depth detail about real estate photography – this guide from Digital Photography School is helpful (so long as you have some basic photography experience under you belt already).
I couldn’t agree more. Branding is one of the most overlooked elements of starting a successful real estate career. It’s also pretty difficult to do properly, and involves a bit of a roll of the dice as well. That said, when you do finally nail it, it will transform your business overnight.