What we’re going to do is break down the top lead generation strategies that you should be using today to get leads. The catch? You’ve got to commit to these tactics 100% and take action on them until you get results.
Redline SEO Services offers a wide-array of SEO services that can help any kind of business, including real estate brokers. They can handle content strategy, social media marketing, and of course, SEO. When it comes to real estate, they put all of the emphasis on properties, enhancing the appearance of every property, leading the consumer right to the real estate agent who’s going to help them.
According to the National Association of Realtors, 92% of buyers use the Internet to house hunt. With over 160 million visitors per month, Zillow is the largest real estate website and the best place to establish your real estate business online.
Authority Solutions serves a variety of industries, but one of their areas of expertise is real estate. This company knows how to create a strategy, how to create quality content, and how to drive the right people to your website.
Have you ever heard of SOI database farming? Learn how top agents practice this business generation method by hosting housewarming parties for home buyers to rapidly grow their SOI database numbers with…
2) Include Contact Information – You’ll want to mention all of your contact information in the video and in the description below the video. This information helps you get more action and leads out of each video you produce.
Over on Forbes, Steve Olenski got BDA CEO Jay Deutsch to boil it down into one word: Emotion. Like all relationships, building relationships that that turn into deals requires an emotional connection. In order to maintain that connection, you need to consistently put out the right message, to the right lead, at the right time. Not that easy!
If you’re not quite ready to target more niche lead types, you can still set up pages that specifically address the locations you’re doing your real estate farming in. Once you master a certain neighborhood, you can continue to expand your reach and move onto different areas.
Real estate sites like Zillow and Realestate.com.au should be considered an essential part of your marketing mix, like social media marketing most probably already is. Use them to show off all the great real estate you’re selling to a larger audience.
Before we get started, let’s get one thing straight. This isn’t a blog all about putting cold-calling, door knocking, or other strategies like direct mail to shame. Each of these still have a place, but they can be so hit or miss. And, let’s be honest, how many of you actually like to call up cold leads? Or knocking on neighbor’s doors? Or spending money on postage?
Element 360 is an industry leader when it comes to generating leads for real estate firms. The company takes an analytic approach to everything, taking in every piece of data possible and finding the best way to apply it to each individual real estate broker.
Great post! Particularly about creating a local area page and not removing the property as soon as it’s sold. Often a redirect is put straight in back to the listing page which is frustating/confusing for users. One thing i’d say is to make sure that you’re using the more specific RealEstateAgent Schema type rather than the general LocalBusiness too.
High-resolution photographs will help you sell more real estate because it helps to show your real estate listing in the best “light” possible. Another cool way to educate your potential home buyers is through the use of drone photography. Using a drone will help capture your home in a different way through aerial photography or video.
If you work with savvy experts, this is old news. The idea behind SEO today is to take care of your customers. Give them the information they want and the posts that will help them to make an informed decision when they buy your product. Most importantly, it helps to narrow the search to products customers want to buy rather than a broad range of items that loosely fit the keywords.
“My go to lead source is contacting Expired & Withdrawn Listings as well as FSBOs. Some agents frown on making these calls, others are just to scared to dial, we dominate this lead source and can attribute much of our success this year to it. I do get yelled at, a lot, I do get hung up on, but the key is to understand the potential clients disappointment and match it with the same level of intensity, be it low or high, but with recordable, proven solutions. In my market the average days on market for a closed Transaction is 52, mine is 18.”
Real Geeks sites are designed to have a high conversion rate. The easy to use search allows the visitor to see exactly what they are getting which increases the sign up rate. Once a user signs up they will get emailed new listings as they become available and price changes. The user-friendly experience along with features like the interactive map, street view, saving multiple searches, tagging favorite properties plus the new property alerts keeps the leads coming back.
ConstantContact found that over 50% of local business have inaccurate contact information on various websites. That is a huge problem for SEO! Google relies very heavily on these local citations to rank your website. If once listing has your address as your old address for 2 years ago, this is terrible for your SEO. Thankfully, it’s fairly easy to fix this today. You can simply follow the instructions I have here to do this.
With a name like Mr. SEO, how can you go wrong? The company actually got its start in real estate before branching out into other arenas, so real estate agents can rest assured that Mr. SEO knows your industry.
It also attracts potential referrals by sending them valuable information regarding the services they might need for their real estate dealings in a concise and eye-catching manner. It allows the clients to get in touch with your real estate agency without having to research on the internet. Think of it as a monthly newsletter that arrives neatly into your email inbox.
If the property is up for sale again within a few months (which sometimes happens), remove the redirect and reuse the initial URL. After six months to a year, feel free to remove the initial redirect, as Google will understand by now that the property is gone from your catalog.
For realtors, there’s no better way to show off listings from the MLS than with an IDX (Internet Data Exchange) enabled website. IDX technology syndicates fresh MLS listings directly to the site, allowing leads to see all of the available property listings in your area from it.
In other words, if you aren’t going to take anything else from this guide – at least go do your keyword research and make content that matches every one. This will do more for your real estate agent SEO than anything else in this guide. Promise.
There are tons of great resources that provide in-depth detail about real estate photography – this guide from Digital Photography School is helpful (so long as you have some basic photography experience under you belt already).
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As this outdated information is thrown into the spotlight, though, companies small and large are starting to realize doing it on your own is not as easy as they once thought. More importantly, things that are published online aren’t always accurate, and some can even be harmful. Chatter surrounding Google learning how to crawl pictures is just the latest example.
Our sales consultants are trained to assess your specific business needs and offer solutions that have increased productivity, promoted growth and produced better ROI for other real estate professionals.