One of the most difficult marketing challenges for REALTORs is capturing seller leads. Real Geeks offers a home valuation tool that you can put right on your website. By inputting a few details, sellers can create a valuation report for their property and receive monthly updates. You benefit from collecting these seller email addresses that are added to your list of leads. Click here for a home valuation tool demo.
Here is an example of a home at 5 College Street, Hopkinton, Massachusetts. This is a standalone page completely dedicated to marketing the property. You will notice there are quite a few photos showcasing some of the best features, vivid descriptions, an embedded Youtube video tour and a Google map showing the location of the home. The video tour is a key part of the overall presentation within the blog.
According to NAR statistics, 35 percent of all buyers in 2016 were millennials. This is up from 32 percent in 2014 and will only continue to grow. The market is so important that Zillow recently launched a real estate portal just for millennials. That means learning how to market to millennials is crucial if you want to grow your business exponentially.
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A sphere of influence referral program is a must for top producing agents looking to sustain ever-changing real estate market cycles with a steady and predictable income. Members of your sphere of…
In Phase 2, we get to work on the site’s foundation. We’ll develop content that targets your priority markets, creating area pages, property type pages and blog posts that target a mix of short and longtail keywords. This high quality content development is critical and acts as the foundation for search engine optimization.
If you focus on say Nashville Condos…and focus all your attention on developing and implementing marketing systems to find buyers and sellers of Nashville condos, you’ll be amazed at how simple your business becomes.
With millions of daily users, you’d be remiss not to utilize Facebook as a marketing tool these days. Download this free e-book from Matterport to learn about some of the biggest improvements you can make to your business Facebook page, how to set up paid campaigns and many other helpful tips. It also discusses how to convert these leads to actual sales. Get started today.
Even though you’re basically selling bricks, your bricks are quite expensive. It helps when you make your website a bit more personal. Add your team and images of your team. Add a short story about how selling real estate became a passion of yours. A bit of history. All these things together make your website a lot more personal. A real estate agency that understands how to do this is Gottesman Residential.
For SEO firms who continue to survive in today’s ever-changing industry, the future of Google searches is now. You cannot rely solely on Google, nor can you afford to use old techniques to get around the system. For many companies, mistakes made were unintentional. They read about black hat techniques online, and they were told these techniques could produce fast results or draw more attention to a website. Unfortunately, these same techniques do nothing for the user experience, and as a business, you should pay attention to the fact it does not improve conversion rates.
With information flooding in from every part of the globe, the Internet is the new marketplace. Consumers use it to find emerging businesses, follow their favorite companies, and comparison shop for the best products. While the Internet makes it easier for some to find everything they need, it also leads to data overload, trapping many consumers in a chaotic world of too much information. They’re not sure which businesses are the most reliable and best suited to their needs.
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Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s paramount that your website is mobile friendly. Even better, consider creating a mobile app that potential buyers can use to review listings.
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This type of website actually recreates all the content on your website and makes a mobile version out of it. These sites are typically very limited and have an app like look to them. It seems to be not as liked by Google because it creates duplicate content on the web. And the mobile sites typically have less features and navigation. Honestly, I think the responsive websites have already won this battle. You should only consider responsive websites and products for designs you consider in the future!
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Remember, marketing today is all about inbound, and that doesn’t just apply online. Users want you to share some of your knowledge for free before investing time and money in you. A home buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you. That relationship will be worth its weight in gold when they’re ready to shop for a home.
#7 of 10 Best Real Estate SEO Businesses of 2018 – Victorious SEO works with agents to help them find the most creative and helpful ways to get found on the Internet. They study the local market and work to identify the top keyword phrases for the area. The writing team develops content for social media pages and meta descriptions using geographic terms that will direct local traffic to the client site. They form a strategic plan with ideas for relevant articles that people want to read about the community. Victorious SEO is known as a Best Real Estate SEO Firm because they get top search ratings for the property firm.
4. Address of property owner – may indicate an non-occupant owner who may consider selling their investment property. These same individuals may comprise a secondary list to market investment opportunities and also property management services.
Once the listing has been properly created, it’s now time to give it the widest possible online exposure. An agent’s online presence and the exposure of the listing to his network are crucial in the marketing of property. All top producing agents worth their salt will be using every marketing tool available to get as many potential buyers to the property as possible.
What are other realtors in your area doing? What do their websites look like? How active are they on social media? Take note of what competitors are doing – then avoid their mistakes and replicate their success!
The web is where it’s at, but that’s not to say traditional advertising doesn’t have its place, especially when you have targeted audiences. Consider sending out postcards to qualified leads or potential buyers in the specific zip codes you are active in.
Home valuation websites offer seller leads what they want to know most: how much their home is worth. Home valuation websites offer home sellers a free home valuation in exchange for their contact information. You can add a home valuation lead capture form to your website, or use a use a service like Real Geeks that provides lead capture, market reports, and follow-up email services. See how it works.
Venture capital-funded startup Opendoor will offer your listing clients an instant, all-cash offer for their home that can close in as few as three days with full commission. You can also refer properties you’re not currently listing and still collect 25 percent of the gross commission. For buyer’s agents, it offers instant-access showings to any of its listings and will pay full commissions even if you send the buyers to view the property on their own.
While they’re looking for a home, or selling their home… they’re hyper aware of all the people around them who are going through, or considering the same thing, and if you Know how to skillfully orchestrate ways for your clients to recognize this and you have the language skills to capitalize on it, they’ll refer other people to you.
So, blog commenting is a really old SEO tactic. People used to spend money to have SPAM comments written for them all over the internet. This doesn’t work today because Google and comment systems have gotten a lot better.
Basically, SEM is a tool of real estate digital marketing which aims at “promotion” of your agencies listings and web pages. It helps to aid in getting better ranking and more attention through paid advertising. Search Engine Marketing (SEM) is an important area which lays the foundation for a complete and cohesive real estate digital marketing strategy.
A Florida SEO Company that helps online business grow! Gone are the days when just putting up a website was considered enough. Progressive companies are discovering that specialized search engine optimization services are the only way to help them stand out among the millions of websites on the internet. Being one of the most affordable companies in South, we have the reputation of going beyond our duties to help our clients get on the 1st page of google. With thousands of new websites coming online every day, it is more important than ever to take measures to stand out among the crowd of millions of competing sites. If your corporate website is on page 8 of a Google search, potential customers will never find your business. Our gold is to share our search engine optimization experience to large and small businesses! Checkout our case study by clicking here. Being one of the most effective companies with a total of 35 years of experience, has set us apart from many of the so call an experts. We started in Search Engine Optimization, back 2001.
With real estate, Comrade understands the importance of an agent being able to have a presence in their local community, and they know the SEO techniques that are necessary to make that happen. The Chicago-based company’s past success speaks for itself when it comes to putting a real estate firm on the map and helping it grow into one of the best and most sought after agencies in any given area.
A responsive website is a website that resizes various things based on the screen. This means different people actually see different things. But it all pulls from the same source. This type of website seems to be what Google prefers. Why? Because it’s easier for Google to understand. There aren’t two copies of all your data. There are just two different ways to display all the data your website has to offer. With this type of website, your desktop and mobile users see the same website differently.