SEO For Contractors Miami|Miami-Dade|33158|Florida | Internet Marketing In Florida

The next major element is the meta description. This is a 100 to 150-character overview that touches on your core services and ends with a call to action. Try formatting it similarly to: {Name of Company} offers top-quality {home additions and remodels, or similar} in {Your City}. Call {Phone Number} today for a free estimate!
To the point above, when it comes to SEO there are aren’t truly any shortcuts. You have to put in the work, but it does pay off in the long run. With the ability to easily target your specific audience and what they’re searching for, the result can be a strong source of traffic that is looking for your services.
In many markets we still have openings for roofers, fencing companies, mold remediation and removal companies, gutter contractors. There’s also some availability for HVAC contractors and replacement window companies. We only work with specialty contractors, not general contracting.
I can honestly say that the money I spent with Sites4Contractors was the best investment I ever made for my business and consequently my family. If you own a construction company, the only way you will be able to turn a couple of thousand dollars into a few hundred thousand dollars in business is to have Carl and his team of skilled technicians transform your entire web presence. Every month the amount of web leads we receive increases, and every month I am reminded of what a great ROI I am getting from my dealings with Carl.
Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19]
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"Key Success Factors In Digital Marketing In Service Industry and the Development Strategies: A Case Study On Fleur DE Chine At Sun Moon Lake". The international Journal of organizational innovation. A website provides an online presence that allows customers to find out more about your company, your services and the type of products that you sell. Putting a website together these days is fairly simple, cost effective and absolutely essential to having a business these days. Free website services exist, but come with a number of limitations. In it, the agency showcases how they executed a successful content campaign for a real estate brand. They talk about how it came together, the “whys” of the project, and the results (presented in measurable stats).

SEO For Contractors

Local SEO for General Contractors

Digital Marketing For Contractors

Online Marketing

Florida SEO Company

Created by internet marketing experts who know the internet marketing business inside & out, Florida SEO Hub was formed to do something most traditional Florida SEO companies are not capable of doing.
Authentic Web is an Orlando-headquartered agency that offers web design services to clients in Florida. By using the latest versions of open source systems, this company is able to decrease development costs significantly. Drupal is a prime example of a content management system that is powered by PHP, which is a universal script that has many applications. Similarly, WordPress and Joomla can be driven by JavaScript and other basic syntax that has been around for many years. Authentic Web validates source code by running it through advanced design suites. Small coding mistakes are then corrected promptly to ensure full compatibility with web browsers.
Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online marketing is a strategy that helps build up a company’s reputation and exposure online by using a variety of internet tools and solutions.
These digital platforms allow your contractors to quickly find and access the resources and solutions they want, which helps them through the decision-making process. As a result, they are more influential. They’re more discriminating. And they’re more demanding — with higher expectations of your company and your brands.
To summarize, Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without that content being actively sought by the recipients.
Even so, home remodelers income plummeted, I know competent contractors who used to build custom houses that are now doing handyman work: the home remodeling consumer can cherry pick a contractor.. big difference in pre housing crash and post housing crash
Jump up ^ Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 3327-41. doi:10.1016/j.ijresmar.2015.06.004
As well as digital marketing being highly dependent on the Internet is that it is subject to a lot of clutter, so it marketers may find it hard to make their advertisements stand out, as well as get consumers to start conversations about an organisations brand image or products.
A cheaper SEO firm will have to service too many clients to earn a decent living and won’t have the time to do everything necessary to keep their clients well ranked. The lower SEO cost doesn’t allow the SEO specialist to hire the best team members to get his/her clients the best ROI on their SEO campaign. This is why so many contractors have had a bad experience with an SEO agency- they went with what sounded like a “good deal.”
For those with the budget, custom websites are a great option. Depending on the needs of the company, a complete custom solution, from the design to the functionality of the site, is created. This process requires more time but has almost no limitations to what can be provided. Custom websites can range from approximately $5k to more than $100k.
Pick one that specializes in working with contractors, as they always know more about your industry and how to help you improve your profit. Remember that they have helped many contractors just like you increase their profits.
HubSpot is one of the leading marketing companies around, and they continue to provide useful marketing information via their blog. Not to mention, they share a lot of SEO knowledge that isn’t always revealed by SEO experts.
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[36] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
Working with an SEO agancy that specializes in the home improvement insdustry will give your business the edge it needs to not just rank well but to increase the number of leads coming in each month. And obviously more sales and revenue.
Larger firms will always be able to outperform you in traditional marketing tactics because they have larger budgets. With SEO, your site can outrank the big companies. The higher number of clicks that come from higher rankings will help you compete against these major players.
Times have changed. Customers now go to the internet when searching for a contractor. Having a strong online presence is critical to winning new business in this day and age, so you need to make sure your digital marketing is setup to attract and convert leads. The internet continues to expand, and the customer journey to finding their contractor is expanding as well. But for contractors, most of your customer journeys begin offline… with a problem.
Search engines don’t just look at keywords on your site, but also at your overall online reputation. Links and mentions from other sites are known as off-page elements, and play a huge role in your site’s authority and ability to rank well. Make sure your SEO strategy goes beyond your website and includes outreach and reputation building efforts.
Although we promised to take you through different customer journeys from start to finish, we’re going to start with what is often the end of the journey and one of the most critical aspects: your website. Your website is typically the last step before your customer picks up the phone to give you a call or sends an inquiry via email. Without a website, your customer journeys will have to rely on third party service providers like Yelp, Angie’s List, or Google Business Listings. Your website lets you control the content and message and is therefore a large opportunity to get your potential customer to contact you. So how do you build one if you don’t already have one? What information should be on my website?
Until very recently general contractors could place an ad in the local phone book and wait for prospects to call. Today, though, an incredible 97% of people search for local businesses online, and Google reigns supreme.
As you know, the company I originally hired was local to me and talked an incredibly good game. They had a good reputation and were part of multiple trade organizations around the area. I thought I could trust them to do a good job and over the course of three years, paid them over $20,000.00 for my website and SEO work, all while not knowing it was being farmed out to foreign companies.
JOHNSON COUNTY, Ind – A man accused of swindling a 71-year-old woman out of $15,000 now faces home improvement fraud charges for the 4th time since 2004. The Johnson County Prosecutors office this month filed felony counts of Theft and Home Improvement Fraud against John Park, 53, of Franklin.
Unnatural links to your site are placed there to make your site “look more popular” to search engines. Only natural links are useful for the indexing and ranking of your site. Florida SEO Hub always performs all SEO with this in mind. we build your site with a logical link structure. Every page should be reachable from at least one static text link. This is what Google wants and so we provide that for you in all the SEO work we perform.
Add the author tag to your website and blog. Integrating the author tag and setting up your Google+ page to go with it will allow your photo icon to show up next to your pages in the search results, attracting a lot more attention. All indications are that enabling your listing to stand out from the pack in the local listings will result in more clicks, which, in turn, may translate into better rankings over time.
Affiliate marketing – Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn’t honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[46]
You also want to keep in mind that your Facebook account isn’t only about your brand, it’s about educating your prospects. Share tips and relevant info on a regular basis, including those that don’t originate with you.
When you do local SEO for contractors, like we do, you know that leads are the lifeblood of any contractors business. We know that buying leads from a service as part of your lead generation campaign means you’ve got 3 other contractors calling the same lead at the same time and that makes it hard to make money on the job.
By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs.[30] This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.[31] Although there may be inconstancy with product images;[32] maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet.[29] Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.[32]
Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).[41]
For more tips on small business marketing success, check out my book, The Small Business Owner’s Guide to Local Lead Generation.  Or get a FREE assessment of your current marketing efforts and recommendations on quick improvements with a Signature Brand Audit from Fortune Marketing.
Local general contractors need a different Web optimization strategy as compared to other businesses, such as e-commerce websites that ship throughout the world. That’s simply because contractors offer a service which is limited to a particular physical location. To get results, tradespeople have to focus their JupiterSEO initiatives on prevailing and focus on service areas.

SEO For Contractors Pompano Beach|Broward|33061|Florida | Marketing Agency In Florida

Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.
A website provides an online presence that allows customers to find out more about your company, your services and the type of products that you sell. Putting a website together these days is fairly simple, cost effective and absolutely essential to having a business these days. Free website services exist, but come with a number of limitations.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
Internet marketing can make the difference in success or failure for any contractor. The goal of any local SEO program for contractors is to get your company occupying as many spots on page one of the search engine results as possible. Let’s use a roofer as an example. When someone searches roof repair in your area we want your website to appear high in the organic rankings, the local maps and if your budget allows, in the paid ads. Imagine how many leads and new jobs you’ll get when your website appears 3 times on page one of the results. Now that’s what we call great contractor SEO service!
Mobile internet use is increasing steadily and that means that it is extremely important that you make sure that your website is mobile friendly. In the past, this problem was solved by having one site for desktop viewers and a separate site for mobile users.  However, you can have a website that can handle both desktop users and mobile users which is known as responsive web design.
You can build a website yourself using ‘drag and drop’ website makers like Squarespace to quickly and easily get a basic website up and running. Squarespace starts at $12 per month, and you can get your custom domain name to be used for a custom email address as well. To learn how to setup a basic Squarespace website for your contracting business, read our step by step guide on ‘How To Easily Make A Website With Squarespace.’
They helped me get added exposure with my online marketing and social media outlets. Highly recommend working with them!! It’s only Tuesday, and already up 80+ pages likes on Facebook for the week an…d set 6 appointments from 1 post! See More
For content on your direct website, it’s important that each website page, especially each page that describes your service offerings, includes quality, unique content that is relevant to that page. You’re probably asking, “What do you mean by quality, unique content and why do you keep saying that?” Google is always evolving to better understand websites, their content, and the quality of that content, while weeding out spam. The more content/text you can provide that is helpful to the reader without being spammy will boost your page score and help your organic search ranking. For example, if you have a website page specific for your ‘Emergency Roofing Repair’ service, you should include a lot of content describing the service you offer. Not only does it help the reader get a better sense of your offering and boost their trust in you as a company, but it will boost Google’s trust in your website, which is what SEO is all about.
But, the way that it promotes a business is simple: it builds up the company reputation by increasing its ability to be found online. A large number of potential customers browse the internet, look for information or simply enjoy their favorite pastimes with an internet connection. By taking advantage of the online tools and resources, it is possible to get the company name out to the public and encourage potential customers to look further for information.
Get professional help. It may be worthwhile to engage a professional search marketer to check out your online health with a local SEO audit. There are a variety of technical issues that can limit a site’s effectiveness in search engines. It might be worthwhile to have it checked out by a pro, upfront, and resolve anything that could hold you back. At minimum, sign up for Google Webmaster Tools and Bing Webmaster Tools accounts and see if they have suggestions for improving your site or if their bots are having trouble spidering your site’s pages.
This term simply refers to latching on to or establishing a presence on 3rd party websites or platforms that are ranking for the keywords you are targeting.  So the thought process is that you can increase your company’s visibility by creating and building out a profile on these networks. Barnacle SEO is a key element to a successful local SEO campaign.
Angie’s List is on of the oldest and well known matching services. Until recently, Angie’s List charged the customer to be a member, but have since opened it up to everyone, expanding the reach. However, there are still fees for members with many options for add-ons to boost your visibility in the marketplace. While we know that you have the option of paying for additional exposure, many have accused Angie’s List of being a pure ‘pay to play’ scheme where the amount you pay may be the only thing that impacts your visibility.
Display advertising – As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[41] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[41]
Content is one of the major components in internet marketing. Marketers work hard to bring together sentences in a clever and appealing fashion—writing and publishing hundreds of thousands of words for their campaigns every year. This sure does sound draining, right?
Interesting mail titles differentiate one advertisement from the other. This separates advertisements from the clutter. Differentiation is one factor that can make an advertisement successful in digital marketing because consumers are drawn to it and are more likely to view the advertisement.[5][22]
Jump up ^ Dapko, J. L.; Artis, A. B. (2014). “Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson’s Initial-Contact E-mail to Millennial Buyers Within Marketing Channels”. Journal of Marketing Channels. 21 (4): 254–267. doi:10.1080/1046669X.2014.945358.
As well as digital marketing being highly dependent on the Internet is that it is subject to a lot of clutter, so it marketers may find it hard to make their advertisements stand out, as well as get consumers to start conversations about an organisations brand image or products.
Images: Images dramatically improve customer engagement, so add a few photos of your team in action (with permission from the homeowner!). Make sure your images have a sharp focus, are sized between 10KB and 5MB, and have a minimum resolution of 720px x 720px. We also recommend replacing the generic Google My Business background image with a branded image.
Times have changed. Customers now go to the internet when searching for a contractor. Having a strong online presence is critical to winning new business in this day and age, so you need to make sure your digital marketing is setup to attract and convert leads. The internet continues to expand, and the customer journey to finding their contractor is expanding as well. But for contractors, most of your customer journeys begin offline… with a problem.
Sometimes we can rank them for Geographical Area + keyword phrase… and it ranks, but generates fewer calls (and leads are what they’re paying us for, they’re not paying us to simply get em to rank, the whole idea from their perspective is they want the damn phone to ring)
Hi Carl, Sorry it has taken me so long to write this to you but I’ve been busy and finally have some down time. I wanted to say that one of the mistakes I have made with my business is not deciding to hire you for my website work when I first found out about you.
One way you can quickly build credibility is by offering great information. This can be anything from equipping the DIYers with a pro’s outlook (and showing why it’s best left to a pro!) to showing the world that you really know your stuff on more complex issues. When it’s seen that you’re attacking the industry’s biggest concerns with rock-solid answers (through guides, blog posts, blog post series, and other types of resources), you’ll be noticed as a leading contractor. Trust will be a lot easier to come by.
Now you understand why a comprehensive local SEO campaign is critical to driving more prospects to your general contractor services. To put your plan into action, work through these steps in order. Finish each one before going on to the next. Here’s a quick recap of the 5 steps:
With a properly designed website, you’ll have a section you can use as your portfolio. This could be as simple as showcasing pictures of your previous work or something as in-depth as each previous project having a page that covers all of the details.
As a project based contractor such as a general contractor, roofer, remodeler, or painter, your customers want to see samples of your work. It’s critical to find a good method of showcasing your work, from case studies to photo galleries. Look no further than the success of Houzz.com in showcasing contractor and homebuilding sample work. But it all starts with great quality photos. Purchase a good camera and learn how to take photos.
If you’re an owner of a construction company, you may find the world of marketing a bit intimidating. It can seem like it’s constantly changing – because it is. Marketing has evolved more in the past ten years than it has the hundred years prior. Why? The internet. The digital age that we’re living in has transformed the way we do business and thus the way we market businesses.
The next major element is the meta description. This is a 100 to 150-character overview that touches on your core services and ends with a call to action. Try formatting it similarly to: {Name of Company} offers top-quality {home additions and remodels, or similar} in {Your City}. Call {Phone Number} today for a free estimate!
Earning reviews from satisfied clients is important for a couple reasons. One, they provide social proof that can influence a potential customer’s decision to contact you. In fact, one survey found that 90% of customers are influenced by online reviews and that 85% of customers reported reading online reviews.
Depending on your primary focus, you may be looking to attract homeowners, fellow contractors, designers, businesses, or real estate professionals. Whatever the case may be, there is one thing common among them all. They have questions they need answered by a true expert in your field.
Moz is the gold standard of SEO tools, and they don’t hold back when educating the industry on SEO. All kinds of guides and news flashes saturate their blog. If something really makes a stir in the world of SEO, there’s no doubt Moz was one of the first to feature it.

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Contractor SEO (short for search engine optimization) is a little different than SEO for a shopping site or other website that does not need to focus on generating sales leads. SEO for a contractor’s website needs to be very local, down to each zip code that the contractor works in.
If this feels overwhelming or you know you need to do it but know you’re not the best person to do it, then enlist an expert.  It doesn’t have to be me, though I’d love to talk to you!  What’s important is that SOMEONE gets it done.  “I can’t get to it” is the worst reason to continue falling behind your competition online; there are too many experts out there who can help you, and at an affordable rate.
However, there are cases where social media can be the beginning of a customer journey, and that typically happens for remodeling/renovating contractors who can use Instagram, Houzz, and Facebook to showcase their work. Many people love browsing beautiful homes, renovations, remodels, and contracting work… simply look at the success of HGTV and Houzz.com. As a project based contractor, you can leverage these media heavy social sites to showcase your work. There’s no better way to show you can perform the job than to show jobs you’ve already completed. The more of an ‘art’ your work is, the more important showcasing your work becomes.
If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners.
At TotalHousehold Pro we know marketing and we know how much time it can take to do it right. Whether you’re a general contractor, home builder, HVAC professional or painter, you’re probably busy providing services to customers, leaving little time for day-to-day business management.
Our team understands the difference between different niches and how to effectively market and advertise to each. We know the pitfalls, dos and don’ts that go into an effective marketing campaign regardless of the industry. At Cohlab, our experience is backed by a 100% clean track record of success with dozens of satisfied customers and clients.
Hint: This site, FieldPulse Academy, is an example of a contractor resource website that accepts guest posts. Send us a message with a proposed topic that adds values to service contractors, and if accepted, we’ll feature you as a guest post on our blog (with a backlink).
So you want to show up in organic Google search results from people searching for services you offer in your area. How do you do this without paying for Google Search Ads? Strong Search Engine Optimization tactics will help you climb the rankings for relevant terms. But it’s not easy and it does take time.
Tuuli Media is an advertising agency with over 11 years of practical experience in the field. They have two office locations in Florida. They are located in Miami and Naples. Tuuli Media has worked with large clients like Tour Trek, VentureX, and Built By SBS. Their clients span across many different business sectors including tourism, aviation, hospitality, e-commerce, and more. Tuuli Media specializes in SEO services. However, they also offer additional advertising services as well. This includes things like backlinking, PPC campaign development, social media outreach, and more.
You can always find someone to do it for less. If you speak with other contractors and ask about their experience with SEO services, you’ll find a mixed bag of answers. Many will tell you that they had bad experience. Others will tell you that SEO is worth every penny that you invest and more. If you ask these same people how much they paid, you will find nearly 100% of the time that SEO cheaper than $500 per month doesn’t work.

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People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Digital marketing is the method in which you can provide it.
Setup Google Analytics – We’ll install Analytics on your website and setup your conversion goals in the Analytics backoffice. This tells you when and where your leads are coming from and is an invaluable tool in building upon and improving your web presence.
Our services include search engine optimization, pay-per-click management, social media marketing, reputation management, reputation monitoring, reputation marketing, Google local optimization, website design, website development, search engine optimization consulting, and more!
Moz is the gold standard of SEO tools, and they don’t hold back when educating the industry on SEO. All kinds of guides and news flashes saturate their blog. If something really makes a stir in the world of SEO, there’s no doubt Moz was one of the first to feature it.
The trick is getting your website top rank for all the keyword variations of the services you offer (roofing, roofer, roof repair, roof installed, roof installation, re-roofing, new roof, et.al.) and each and every town that you work in.
While it may be tempting to begin your SEO Title tags with your company name and slogan, matching the SEO Title to your most relevant customer search queries will increase the chances of ranking well in organic search results.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer’s recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016).[41] Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016).[41] Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016).[41] Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).[43]
Claim your listings on Google My Business.  This begins to get your business listed on Google map results.  Go claim your listing if you haven’t already and verify it.  If you’ve already claimed it, make sure all of the information is correct.
Now you understand why a comprehensive local SEO campaign is critical to driving more prospects to your general contractor services. To put your plan into action, work through these steps in order. Finish each one before going on to the next. Here’s a quick recap of the 5 steps:
Pick one that specializes in working with contractors, as they always know more about your industry and how to help you improve your profit. Remember that they have helped many contractors just like you increase their profits.
Phil always has some great advice on things that I need help with, particularly Facebook and Google AdWords. I took a valuable seminar given by him yesterday. He literally laid out all the tactics in a worksheet. The only thing missing was how to accomplish the most important of these things if you have little time or budget. But even at that, he had some good advice on which of the tactics to execute first and how to do it. Good stuff. Thanks Phil.
Appearing a couple of times on page one is great but the marketing messages that the consumer sees will determine the contractors website they choose to visit. Not only do we employ great SEO web developers and SEO specialists we also employ Certified Digital Marketing Professionals (CDMP’s) and professional writers that all know the contracting industry. Our knowledge of your business helps you make money.
While SEO can yield great results for your business, it takes time to see them take shape. SEO can take a lot of trial and error before you get it right, and even then a change in algorithms could affect how you go forward. But as long as your strategy includes these three steps, you’ll be able to handle whatever changes occur.
These digital platforms allow your contractors to quickly find and access the resources and solutions they want, which helps them through the decision-making process. As a result, they are more influential. They’re more discriminating. And they’re more demanding — with higher expectations of your company and your brands.
“Web Strategies has been instrumental in developing electronic solutions for USA TODAY Education. They have the ability to manage complex projects and deliver them on time to the satisfaction of her customer. Their creativity and technical knowledge have been valuable in building our website and communications within our company and with our customers.”
Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice. We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife!
Businesses that have been around awhile often need a fresh set of eyes to refocus their offerings and stay competitive in a volatile economy. SEOAmerica has extensive expertise in rebranding established companies, performing gap analyses, launching new products/services and establishing a position of thought leadership.
Our team understands the difference between different niches and how to effectively market and advertise to each. We know the pitfalls, dos and don’ts that go into an effective marketing campaign regardless of the industry. At Cohlab, our experience is backed by a 100% clean track record of success with dozens of satisfied customers and clients.
However, if your aim is to get your rankings up quickly to compete now for the summer season, set aside a couple of weekend days upfront to bump up all of your ranking signals as soon as possible. Search engine optimization is often a game of inches, especially if you’re in a business category or market where competition is more intense. If you’re in a competitive area you may have to try to do more than your competitors so that your ranking signals may marginally outpace them, enabling your business listing to rank above theirs.
The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines [8]. However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[9] This kind of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.
If your customer spends too much time searching for basic information, then they’ll leave your website. Your website should very clearly state the areas you service, the services you offer, and a call to action to procure your services, which is usually a contact method. While these may seem obvious, they are often difficult to find or often left out on many contractor websites, especially the area serviced by the company.
Update: SEM in the past was widely accepted to be Search Engine Marketing which fully encompassed SEO and SEM. However over time many have adopted the SEM acronym to refer solely to paid search. (source: searchengineland.com)
Our “Services” tab above will give you all the services we provide. It’s pretty simple what is necessary to have a successful website. Provide high-quality content on your pages, especially your homepage. This is the most important thing you can do. If your pages contain useful information, the content will attract many visitors and Google and other search engines will reward you. Create a helpful, information-rich site and write pages that clearly and accurately describe your topic. What are the words users would type to find your pages? Include those “keywords” on your site.
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
In recent years digital marketing has transformed the ways in which businesses communicate their advertising messages to their customers.  This is very true for contractors who are now relying on digital marketing more than ever to reach their ideal customers.  Digital marketing, when implemented correctly can be very rewarding.  While most contractors focus on word-of-mouth or traditional means of marketing, including flyers or newspaper advertisements, concentrating efforts on online marketing can promote the business just as well, if not better. As the internet continues to evolve and influence many industries, contractors are beginning to witness the benefits of this new avenue for marketing and promotion. Read on to learn more about digital marketing for contractors and how NetLZ Consulting, a top digital marketing firm, can help to provide proper exposure for contractors in the online world.
NAP – Name, Address, Phone Number – should be clearly available on your website.  Since most local searches these days are generated on mobile devices, make sure the phone number can be dialed (click to call) from your website page.
“From my experience, you can really gain ground quickly simply by focusing on building local citations correctly. They’re fast, easily scalable, and Google will reward you with higher keyword rankings in addition to consistent maps listings for your target keywords. ”

SEO For Contractors

Local SEO for General Contractors

Digital Marketing For Contractors

Online Marketing

Florida SEO Company

If you offer multiple different services, you should create a page on your website for each service. For example, a roofer might create a page for each of the following services: emergency roof repairs, roofing inspections, commercial roofing, and residential roofing. Each page should consist of details regarding your offering, sample work, and any other relevant information. Not only does this showcase your offerings to your customer in more detail, but there’s a significant SEO (and PPC) benefit to doing this. We’ll talk more about SEO and PPC later in this guide and how landing pages help get your website showing up in organic Google search results.
Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
Social media is a social platform to help get the word out for your business. It allows followers to show their interest, share it with others and recommend your business based on your business profile alone! It provides you with an open communication platform to share insight into the heart of your business and what you are about. No matter your target audience from residential to commercial, consumer to business they can be found via social media. “71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. By optimizing your social profiles and by keeping them fresh with the right content, you create a stronger presence on the web. You get more exposure. And you have multiple channels to draw people towards your business.” 
Jump up ^ Dapko, J. L.; Artis, A. B. (2014). “Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson’s Initial-Contact E-mail to Millennial Buyers Within Marketing Channels”. Journal of Marketing Channels. 21 (4): 254–267. doi:10.1080/1046669X.2014.945358.