SEO For Contractors Lake Placid|Highlands|33862|Florida | Internet Marketing Services In Florida

While many of those topics assist the buyer in their buying journey, some of the topics may seem counterintuitive, such as DIY instructions. But topics like this that demonstrate your knowledge help establish you and your company as thought leaders and as a credible expert in the field. When they ultimately find the issue too tough to tackle, they may come to you to handle the job.
Basically, content marketing is the ongoing process that focuses on communicating with your customers without always selling. Instead, businesses should use content marketing strategies to educate the consumer while delivering consistent, valuable information to buyers who, in turn, reward us with their business and loyalty.
Cohlab was born while visiting family in California. Our aunt and uncle, who own a small business, were frustrated by the cost of maintaining a website and confused about what technology was relevant for their web strategy.
If this feels overwhelming or you know you need to do it but know you’re not the best person to do it, then enlist an expert.  It doesn’t have to be me, though I’d love to talk to you!  What’s important is that SOMEONE gets it done.  “I can’t get to it” is the worst reason to continue falling behind your competition online; there are too many experts out there who can help you, and at an affordable rate.

SEO For Contractors

Local SEO for General Contractors

Digital Marketing For Contractors

Online Marketing

Florida SEO Company

Social media is one of the best approaches contractors can take when attempting to reach their target audiences. Social media for business is a digital marketing strategy that engages customers and converts them into loyal followers.  Since more than a billion people use social media platforms including Pinterest, Twitter, Facebook, and YouTube, contractors never have to worry about not being able to find their desired customers.  This can be even easier if contractors create a comprehensive social media plan. Through social media, contractors can inform customers about their services in addition to other important company information. Contractors can also use social media to provide immediate customer support, which can prove to be very helpful for establishing long-term customer relationships. 
Web directories can be a great way for you to easily increase your online presence. The trick is to know which ones you should utilize and invest the time and energy creating your company’s profile. As a construction company, you should try to find web directories that your target demographic might use to find a new contractor, such as:
Of course, paying for search is much more costly if you’re not optimizing your website for converting visitors into leads. This is why Contractor Nation only offers the Supercharged Website Program for Contractors – a complete turnkey solution to a contractors online marketing.
Traditional advertising is no longer as effective as it used to be. Companies must now provide meaningful content to consumers and allow themselves to be found quickly and easily online. A internet marketing specialist is someone who works alongside a company’s marketing team to identify a target market, create a brand image and create and maintain a marketing campaign for the internet. Marketing specialists can choose to specialize in certain areas, such as search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds.
Spring and summer is biggest time of year for most home improvement contractors. For carpet and flooring installers, house painters, roofers, landscapers, electricians, carpet cleaners, siding companies and general contractors, this is the time when being found on the search engines can be the difference between large revenues and mediocre profits.
Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.
Yoast made a name for themselves with WordPress plugins that helped make SEO easier for bloggers. It’s no secret that teaching SEO would bring in the type of people they need to continue growing. And this led to them becoming one of the top SEO resources online.
Digital Resource is a great company if you’re looking to bring your business to the forefront of the digital marketing world. With proven results and friendly staff, I would highly recommend this company!
They helped me get added exposure with my online marketing and social media outlets. Highly recommend working with them!! It’s only Tuesday, and already up 80+ pages likes on Facebook for the week an…d set 6 appointments from 1 post! See More
Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
I had the distinct pleasure of working with Heather and Cliff to develop a website for the Center for Nonprofit Excellence and Social Innovation, which they had done completely pro-bono. The entire process of working through the website design and development was a breeze, from start to finish. Being a perfectionist and content specialist, I have no doubt that I posed numerous challenges to Cohlab. Yet, Heather and Cliff approached every step of the journey with an easeful manner, and didn’t stop until the website was exactly what we were hoping for. Perhaps most remarkable to me was the fact that at no time did I ever feel like a “second-rate” client, even though they were generously donating their services. Thank you Cliff and Heather for your talents, expertise and most of all, for your patience!
This eventually got my site black listed by Google and is why we touched base. Since you took over and re-designed the site, I have gotten more compliments on it than I did all the years before. More importantly, after a few months of your hard work, we were able to get the site back into the Google rankings so people could once again find my site.
So, search engine optimization refers to the practice of including terms that people use when searching for the types of services you provide in the copy and tags on your website.  For home building contractors, terms like “home remodeling” or “home construction” would be logical choices; those can be further refined to reflect a company specialty, such as “bath remodeling.” The whole point of SEO is to boost your search rankings and get your site to the first page of search results for search terms that potential customers are likely to use when looking for the type of services you offer.  The search terms you choose to highlight in your website’s content are known as “keywords;” incorporating those keywords into your site’s content several times signals to web crawlers that your site contains content strongly relevant to the search term, which the search engine rewards by ranking the site higher – hopefully on the first page of search results.  You can target multiple search terms/keywords as well, so customers will see your listing whether they search for “home builder” or “residential contractor,” for example.
Digital marketing became more sophisticated in the 2000s and the 2010s, when[13][14] the proliferation of devices’ capable of accessing digital media led to sudden growth.[15] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[16][17] With the development of social media in the 2000s, such as LinkedIn, Facebook, Youtube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product’s information. The change of customer behavior improved the diversification of marketing technology.[18]
Why are Google Search Ads better than Facebook, LinkedIn, or Display? While Facebook can display ads to people that meet certain criteria you set, Google Search ads show up for someone who is directly searching for the service you offer and is ready to buy. For example, someone who searched in Google for ‘Emergency Roof Repair in Dallas’ is much more likely to need roofing services from a contractor in Dallas right now than a randomly targeted Facebook user.
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers’ privacy, users’ Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand’s mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers’ moment and actions.[37]
“Web Strategies works with us on almost every aspect of our website. As a small 501c3, daily we become more and more reliant on our web presence and outreach. It’s critical to our ability to serve our customers in the National Guard of the United States. Web Strategies is always there when we cry out for help! Most importantly, Web Strategies is a pleasure to work with – always willing to find a way to fix a problem while spending the minimum amount of time. We are so grateful to their team and all they have done for us. I can’t recommend them enough.”
Our Florida SEO Company approach is simple: Implement our proven system and apply forward thinking marketing that allows you to connect, engage and interact with prospects – generating attention and earning customer loyalty.
It’s hard dealing with marketing as a contractor in today’s online world. Times are changing and chances are you’ve found us because you need some help grasping emerging marketing trends. When handling construction marketing it can be difficult to reach the full client base due to large gaps in the age of clients. Consumers today have an endless amount of choices online and off, and when it comes to construction, it’s one of the most competitive industries in the country.
You can also keep reading to discover why SEO is an important part of online marketing, the benefits of high search engine rankings, and a few ways you can improve your site’s chances of ranking well.
SEO for contractors is a little different from small business SEO for a store, restaurant or national company. Contractors SEO should focus on the local market and their specific needs as it relates to the area. For example, not all roofers have to deal with hail damaged roofs or moss growing on the roof tiles. Each market has it’s own nuances that need to be taken into consideration when building the website and marketing it.
Naturally, they look for customer reviews, social media profiles, and their website to get a better sense of the company before pulling the trigger. Even though the main journey might rely on a contractor matching service, having a full online presence for your company still assists the customer in making the decision during the buying journey.
At TotalHousehold Pro we know marketing and we know how much time it can take to do it right. Whether you’re a general contractor, home builder, HVAC professional or painter, you’re probably busy providing services to customers, leaving little time for day-to-day business management.
Traffic: Google Analytics is the best way to track your traffic, or website visitors. You can view your overall traffic, find out which page draws the most traffic, and even learn what percentage of your traffic is from Google search. Read your reports at least once per month, and be on the lookout for any long-term trends.
Online reviews play 2 very important roles in your local SEO campaign: they convince prospects to use your services, and they assure Google that yours is a legitimate business. While all review sites are important, Google My Business reviews drive the fastest boost in Google rankings. Send your satisfied customers an email containing a link, and ask them directly for a review. If you do this regularly, you will soon have an ongoing flow of reviews.
If you’re an owner of a construction company, you may find the world of marketing a bit intimidating. It can seem like it’s constantly changing – because it is. Marketing has evolved more in the past ten years than it has the hundred years prior. Why? The internet. The digital age that we’re living in has transformed the way we do business and thus the way we market businesses.
While working on SEO to boost your organic search rankings can take a long time and a lot of effort, it becomes the cheapest method of customer acquisition once you begin to rank well. Rather than paying money to Google for each paid search advertisement that is clicked, customers will find your organic search listing and your website visits will be free. In addition to cost, savvy searchers that distinguish between ads and organic results are more likely to trust the organic listings over the paid advertisements. But the catch is that it does take time and it take effort/money, for instant results, consider pay per click advertising.
Videos – Video marketing continues to dominate the digital world and we don’t see that changing in 2018. Video ( particularly live video) reaches 3 times more viewers who watch 5 times longer than typical graphic ads.  Video accounted for 75% of all internet traffic in 2017 and there are no signs of it slowing down. Joining a Social Media Management program frees up your time allowing you to create video content to share with your followers. These can be short before and after videos of your projects as well as quick “Ask the technician” videos.

SEO For Contractors Titusville|Brevard|32780|Florida | Internet Marketing In Florida

If you’re looking to create a dominant contractor website and online presence, then you’re in the right place. We specialize in extremely effective local SEO and internet marketing campaigns for general contractors. We work with sales and service related companies like yours to create and maintain websites that are dominate in the local area for your field of service. Our properly written sites can have your business showing up for hundreds of keyword phrases for your area of service on all of the major search engines. That is what makes our SEO for general contractors stand apart.
Cohlab was born while visiting family in California. Our aunt and uncle, who own a small business, were frustrated by the cost of maintaining a website and confused about what technology was relevant for their web strategy.
YouTube is the second largest search engine (behind Google). People use it to learn anything about everything and that includes DIY construction videos. It may seem counterintuitive to create a video that explains how to do the service you offer, however, it can lead to massive sales. Marketing is all about trust but, over the internet, gaining someone’s trust can be difficult. One of the best ways to do that is to give away information with no strings attached. The value that you provide viewers will be transformed into leads when they are looking for a construction company in the future.
If you use a self-service website maker like Squarespace, WordPress, or Wix, you should have access to set the SEO Title and Description for each page. If you have a professionally managed website, your website developer should already have SEO Titles in place, but work with him or her to make sure the best possible title tags are set.
Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice. We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife!

SEO For Contractors

Local SEO for General Contractors

Digital Marketing For Contractors

Online Marketing

Florida SEO Company

The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer’s recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
The broad online marketing spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems. Online marketing connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
The ICC Code has integrated rules that apply to marketing communications using digital interactive media throughout the guidelines. There is also an entirely updated section dealing with issues specific to digital interactive media techniques and platforms. Code self-regulation on use of digital interactive media includes:
Best Edge SEM is a leading digital advertising agency. Their main office is located in Tampa, Florida. They have experience working with a large variety of clients in many different business sectors. Some examples include aviation, healthcare, non-profit, education, government, technology, and real estate. Best Edge SEM can handle a variety of different advertising tasks. Some examples include SEO services, backlinking, analytics research, conversion rate optimization, and business to business advertising. They also offer social media management services as well.
Setup Google Places – This is your listing that appears in local Google Search results and it must be completed within Google’s guidelines if you want the listing to be shown with prominent placement. We need to set all this up for you.
“Les helped and mentored me to make some major changes in my electrical contracting business. The value he brought to my company within ONLY 3 weeks of hiring him as my coach is something very amazing. If you are struggling in any way as a contractor reach out to Les, he will have you back in the game in no time!”
As search engines become the primary source for finding contractors, SEO should be a significant part of your marketing strategy. Put an SEO strategy in place to ensure your site is getting the rankings, clicks, and leads it needs to keep your calendar full.
While you have been focusing your efforts on creating an amazing site for your business, have you thought about how mobile viewers are seeing your page? Mobile use is taking over the internet since everyone seems to have a tablet or smartphone. Every task that can be completed on a desktop can now be completed on a mobile device such as:
The third significant component that Google uses to determine the trustworthiness of a website is the number and quality of backlinks pointing back to your website. ‘Backlinks’ are links to your website URL posted on other peoples’ websites. Links from websites with stronger ‘Domain Authority’ carry more weight than those with lower Domain Authority. Similarly, links from relevant websites help you rank better in searches related to those backlinks. Google heavily relies on this because they believe that if quality, non-spammy websites link to you, then you are likely providing good content and value.
For more tips on small business marketing success, check out my book, The Small Business Owner’s Guide to Local Lead Generation.  Or get a FREE assessment of your current marketing efforts and recommendations on quick improvements with a Signature Brand Audit from Fortune Marketing.
Jump up ^ Dapko, J. L.; Artis, A. B. (2014). “Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson’s Initial-Contact E-mail to Millennial Buyers Within Marketing Channels”. Journal of Marketing Channels. 21 (4): 254–267. doi:10.1080/1046669X.2014.945358.
I can’t even begin to tell you how valuable this is. Not only do I appreciate your quick response and candidness, your willingness to look at our site and offer specific suggestions is quite generous.
As a contractor website design SEO company, we know how to build, or rebuild, your website so that the site visitors feel comfortable with your ability to do a great job without being overbearing. Your website will communicate your message well and help capture that lead.
As a project based contractor such as a general contractor, roofer, remodeler, or painter, your customers want to see samples of your work. It’s critical to find a good method of showcasing your work, from case studies to photo galleries. Look no further than the success of Houzz.com in showcasing contractor and homebuilding sample work. But it all starts with great quality photos. Purchase a good camera and learn how to take photos.
You may wonder if your target niche truly needs a website, online presence and a team to take care of your internet marketing, without a doubt the answer is yes. Below you can find a list of areas of construction that we commonly work with online.
After your on-site SEO structure is intact, our next step is to start optimizing off-site. Off-site SEO is tricky and if done wrong could cause your website to be flagged or even banned from major search engines like Google. Our in-house South Florida SEO experts will put together a well structured campaign that will deliver trackable results. We will track all local South Florida keywords using our internal SEO software and provide a full report for you to review every month. You will start to see results in two months after we launch your SEO campaign.
We don’t claim to be the “the best” because that just sounds so cocky. You don’t have to be the best to be great. Before we started our SEO company in Fort Lauderdale we were using our own SEO services on our own websites. The strategies and techniques we used helped us rank keywords on page 1 of Google in some the most difficult niches. We were ranking at the top of Google for almost every product that Amazon had in their inventory. We outranked major pharmaceutical companies for their own brand names and increased revenue by millions of dollars for some of the most profitable niches online.
An effective SEO campaign requires more than being found on page one of the SERPs. Marketing is a very large part of creating profit with your website and the best SEOs have CDMPs on staff, like we do!
This is the second most important part of on page optimization, your meta description. This is where you put a summary of your page. The summary should be very well optimized and have words plus a secondary keyword that looks natural. For example, in the meta title we have included our main SEO keyword and in the description we have put our secondary keyword plus distributed the words we also want to rank on which are: services, company, agency etc. You also want to make sure you do your best job on title description and title tag as you do not want to be changing them. So do your research first or hire our SEO company which has a proven track of ranking websites nationally and locally for very competitive keywords.
We worked with Digital Resource and have been very impressed with their professionalism and the results we have been getting. We could not recommend anyone that we have worked with in the past with any higher praise.
Conversions: A conversion is a specific action that you want your website visitors to perform. For example, you might want them to contact you for a free estimate. Google Analytics can track both phone and web conversions, and show you which pages have the lowest and highest conversion rates.
To boost the visibility in the local region and gain more prestigious clients, contractors can try implementing Local SEO for their website and other digital identities. This article guides the contractors for Local SEO tactics, along with telling them the advantages and ways of using it. Read to learn more.
So, search engine optimization refers to the practice of including terms that people use when searching for the types of services you provide in the copy and tags on your website.  For home building contractors, terms like “home remodeling” or “home construction” would be logical choices; those can be further refined to reflect a company specialty, such as “bath remodeling.” The whole point of SEO is to boost your search rankings and get your site to the first page of search results for search terms that potential customers are likely to use when looking for the type of services you offer.  The search terms you choose to highlight in your website’s content are known as “keywords;” incorporating those keywords into your site’s content several times signals to web crawlers that your site contains content strongly relevant to the search term, which the search engine rewards by ranking the site higher – hopefully on the first page of search results.  You can target multiple search terms/keywords as well, so customers will see your listing whether they search for “home builder” or “residential contractor,” for example.
To create a planned digital strategy, the company must review their digital proposition (what you are offering to consumers) and communicate it using digital customer targeting techniques. So, they must define online value proposition (OVP), this means the company must express clearly what they are offering customers online e.g. brand positioning.
Social Media is usually not a journey in itself. When a customer looks for contractor services, they typically do not turn to Facebook, Instagram, or Twitter to search for a local contractor. Instead, Social Media is simply a stop along the customer journey that started from a referral, a google search, a contractor matching service, or somewhere else. But it’s still important. Customers use Social Media profiles to further vet and validate their prospective contractors. Social media profiles for contractors such as Facebook company pages can give the customer more insight into the business, especially activity from recent posts and updates that a website or listing can’t provide. How big of a company are they? Do they have an established brand? Do customers interact with them and love them? What recent work have they done? Social media profiles help answer these questions for the customer whether or not it’s actually true.
Add the author tag to your website and blog. Integrating the author tag and setting up your Google+ page to go with it will allow your photo icon to show up next to your pages in the search results, attracting a lot more attention. All indications are that enabling your listing to stand out from the pack in the local listings will result in more clicks, which, in turn, may translate into better rankings over time.
Our local SEO company has helped hundreds of contractors achieve outstanding search engine placement and turn those many organic rankings into traffic and qualified leads. We all know that qualified leads equal new business.

SEO For Contractors Brooksville|Hernando|34604|Florida | Online Marketing In Florida

People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Digital marketing is the method in which you can provide it.
Setup Google Analytics – We’ll install Analytics on your website and setup your conversion goals in the Analytics backoffice. This tells you when and where your leads are coming from and is an invaluable tool in building upon and improving your web presence.
Our services include search engine optimization, pay-per-click management, social media marketing, reputation management, reputation monitoring, reputation marketing, Google local optimization, website design, website development, search engine optimization consulting, and more!
Moz is the gold standard of SEO tools, and they don’t hold back when educating the industry on SEO. All kinds of guides and news flashes saturate their blog. If something really makes a stir in the world of SEO, there’s no doubt Moz was one of the first to feature it.
The trick is getting your website top rank for all the keyword variations of the services you offer (roofing, roofer, roof repair, roof installed, roof installation, re-roofing, new roof, et.al.) and each and every town that you work in.
While it may be tempting to begin your SEO Title tags with your company name and slogan, matching the SEO Title to your most relevant customer search queries will increase the chances of ranking well in organic search results.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer’s recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016).[41] Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016).[41] Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016).[41] Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).[43]
Claim your listings on Google My Business.  This begins to get your business listed on Google map results.  Go claim your listing if you haven’t already and verify it.  If you’ve already claimed it, make sure all of the information is correct.
Now you understand why a comprehensive local SEO campaign is critical to driving more prospects to your general contractor services. To put your plan into action, work through these steps in order. Finish each one before going on to the next. Here’s a quick recap of the 5 steps:
Pick one that specializes in working with contractors, as they always know more about your industry and how to help you improve your profit. Remember that they have helped many contractors just like you increase their profits.
Phil always has some great advice on things that I need help with, particularly Facebook and Google AdWords. I took a valuable seminar given by him yesterday. He literally laid out all the tactics in a worksheet. The only thing missing was how to accomplish the most important of these things if you have little time or budget. But even at that, he had some good advice on which of the tactics to execute first and how to do it. Good stuff. Thanks Phil.
Appearing a couple of times on page one is great but the marketing messages that the consumer sees will determine the contractors website they choose to visit. Not only do we employ great SEO web developers and SEO specialists we also employ Certified Digital Marketing Professionals (CDMP’s) and professional writers that all know the contracting industry. Our knowledge of your business helps you make money.
While SEO can yield great results for your business, it takes time to see them take shape. SEO can take a lot of trial and error before you get it right, and even then a change in algorithms could affect how you go forward. But as long as your strategy includes these three steps, you’ll be able to handle whatever changes occur.
These digital platforms allow your contractors to quickly find and access the resources and solutions they want, which helps them through the decision-making process. As a result, they are more influential. They’re more discriminating. And they’re more demanding — with higher expectations of your company and your brands.
“Web Strategies has been instrumental in developing electronic solutions for USA TODAY Education. They have the ability to manage complex projects and deliver them on time to the satisfaction of her customer. Their creativity and technical knowledge have been valuable in building our website and communications within our company and with our customers.”
Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice. We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife!
Businesses that have been around awhile often need a fresh set of eyes to refocus their offerings and stay competitive in a volatile economy. SEOAmerica has extensive expertise in rebranding established companies, performing gap analyses, launching new products/services and establishing a position of thought leadership.
Our team understands the difference between different niches and how to effectively market and advertise to each. We know the pitfalls, dos and don’ts that go into an effective marketing campaign regardless of the industry. At Cohlab, our experience is backed by a 100% clean track record of success with dozens of satisfied customers and clients.
However, if your aim is to get your rankings up quickly to compete now for the summer season, set aside a couple of weekend days upfront to bump up all of your ranking signals as soon as possible. Search engine optimization is often a game of inches, especially if you’re in a business category or market where competition is more intense. If you’re in a competitive area you may have to try to do more than your competitors so that your ranking signals may marginally outpace them, enabling your business listing to rank above theirs.
The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines [8]. However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[9] This kind of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.
If your customer spends too much time searching for basic information, then they’ll leave your website. Your website should very clearly state the areas you service, the services you offer, and a call to action to procure your services, which is usually a contact method. While these may seem obvious, they are often difficult to find or often left out on many contractor websites, especially the area serviced by the company.
Update: SEM in the past was widely accepted to be Search Engine Marketing which fully encompassed SEO and SEM. However over time many have adopted the SEM acronym to refer solely to paid search. (source: searchengineland.com)
Our “Services” tab above will give you all the services we provide. It’s pretty simple what is necessary to have a successful website. Provide high-quality content on your pages, especially your homepage. This is the most important thing you can do. If your pages contain useful information, the content will attract many visitors and Google and other search engines will reward you. Create a helpful, information-rich site and write pages that clearly and accurately describe your topic. What are the words users would type to find your pages? Include those “keywords” on your site.
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
In recent years digital marketing has transformed the ways in which businesses communicate their advertising messages to their customers.  This is very true for contractors who are now relying on digital marketing more than ever to reach their ideal customers.  Digital marketing, when implemented correctly can be very rewarding.  While most contractors focus on word-of-mouth or traditional means of marketing, including flyers or newspaper advertisements, concentrating efforts on online marketing can promote the business just as well, if not better. As the internet continues to evolve and influence many industries, contractors are beginning to witness the benefits of this new avenue for marketing and promotion. Read on to learn more about digital marketing for contractors and how NetLZ Consulting, a top digital marketing firm, can help to provide proper exposure for contractors in the online world.
NAP – Name, Address, Phone Number – should be clearly available on your website.  Since most local searches these days are generated on mobile devices, make sure the phone number can be dialed (click to call) from your website page.
“From my experience, you can really gain ground quickly simply by focusing on building local citations correctly. They’re fast, easily scalable, and Google will reward you with higher keyword rankings in addition to consistent maps listings for your target keywords. ”

SEO For Contractors

Local SEO for General Contractors

Digital Marketing For Contractors

Online Marketing

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If you offer multiple different services, you should create a page on your website for each service. For example, a roofer might create a page for each of the following services: emergency roof repairs, roofing inspections, commercial roofing, and residential roofing. Each page should consist of details regarding your offering, sample work, and any other relevant information. Not only does this showcase your offerings to your customer in more detail, but there’s a significant SEO (and PPC) benefit to doing this. We’ll talk more about SEO and PPC later in this guide and how landing pages help get your website showing up in organic Google search results.
Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
Social media is a social platform to help get the word out for your business. It allows followers to show their interest, share it with others and recommend your business based on your business profile alone! It provides you with an open communication platform to share insight into the heart of your business and what you are about. No matter your target audience from residential to commercial, consumer to business they can be found via social media. “71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. By optimizing your social profiles and by keeping them fresh with the right content, you create a stronger presence on the web. You get more exposure. And you have multiple channels to draw people towards your business.” 
Jump up ^ Dapko, J. L.; Artis, A. B. (2014). “Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson’s Initial-Contact E-mail to Millennial Buyers Within Marketing Channels”. Journal of Marketing Channels. 21 (4): 254–267. doi:10.1080/1046669X.2014.945358.