While many of those topics assist the buyer in their buying journey, some of the topics may seem counterintuitive, such as DIY instructions. But topics like this that demonstrate your knowledge help establish you and your company as thought leaders and as a credible expert in the field. When they ultimately find the issue too tough to tackle, they may come to you to handle the job.
Basically, content marketing is the ongoing process that focuses on communicating with your customers without always selling. Instead, businesses should use content marketing strategies to educate the consumer while delivering consistent, valuable information to buyers who, in turn, reward us with their business and loyalty.
Cohlab was born while visiting family in California. Our aunt and uncle, who own a small business, were frustrated by the cost of maintaining a website and confused about what technology was relevant for their web strategy.
If this feels overwhelming or you know you need to do it but know you’re not the best person to do it, then enlist an expert. It doesn’t have to be me, though I’d love to talk to you! What’s important is that SOMEONE gets it done. “I can’t get to it” is the worst reason to continue falling behind your competition online; there are too many experts out there who can help you, and at an affordable rate.
SEO For Contractors
Local SEO for General Contractors
Digital Marketing For Contractors
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Social media is one of the best approaches contractors can take when attempting to reach their target audiences. Social media for business is a digital marketing strategy that engages customers and converts them into loyal followers. Since more than a billion people use social media platforms including Pinterest, Twitter, Facebook, and YouTube, contractors never have to worry about not being able to find their desired customers. This can be even easier if contractors create a comprehensive social media plan. Through social media, contractors can inform customers about their services in addition to other important company information. Contractors can also use social media to provide immediate customer support, which can prove to be very helpful for establishing long-term customer relationships.
Web directories can be a great way for you to easily increase your online presence. The trick is to know which ones you should utilize and invest the time and energy creating your company’s profile. As a construction company, you should try to find web directories that your target demographic might use to find a new contractor, such as:
Of course, paying for search is much more costly if you’re not optimizing your website for converting visitors into leads. This is why Contractor Nation only offers the Supercharged Website Program for Contractors – a complete turnkey solution to a contractors online marketing.
Traditional advertising is no longer as effective as it used to be. Companies must now provide meaningful content to consumers and allow themselves to be found quickly and easily online. A internet marketing specialist is someone who works alongside a company’s marketing team to identify a target market, create a brand image and create and maintain a marketing campaign for the internet. Marketing specialists can choose to specialize in certain areas, such as search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds.
Spring and summer is biggest time of year for most home improvement contractors. For carpet and flooring installers, house painters, roofers, landscapers, electricians, carpet cleaners, siding companies and general contractors, this is the time when being found on the search engines can be the difference between large revenues and mediocre profits.
Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.
Yoast made a name for themselves with WordPress plugins that helped make SEO easier for bloggers. It’s no secret that teaching SEO would bring in the type of people they need to continue growing. And this led to them becoming one of the top SEO resources online.
Digital Resource is a great company if you’re looking to bring your business to the forefront of the digital marketing world. With proven results and friendly staff, I would highly recommend this company!
They helped me get added exposure with my online marketing and social media outlets. Highly recommend working with them!! It’s only Tuesday, and already up 80+ pages likes on Facebook for the week an…d set 6 appointments from 1 post! See More
Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
I had the distinct pleasure of working with Heather and Cliff to develop a website for the Center for Nonprofit Excellence and Social Innovation, which they had done completely pro-bono. The entire process of working through the website design and development was a breeze, from start to finish. Being a perfectionist and content specialist, I have no doubt that I posed numerous challenges to Cohlab. Yet, Heather and Cliff approached every step of the journey with an easeful manner, and didnâ€™t stop until the website was exactly what we were hoping for. Perhaps most remarkable to me was the fact that at no time did I ever feel like a â€œsecond-rateâ€ client, even though they were generously donating their services. Thank you Cliff and Heather for your talents, expertise and most of all, for your patience!
This eventually got my site black listed by Google and is why we touched base. Since you took over and re-designed the site, I have gotten more compliments on it than I did all the years before. More importantly, after a few months of your hard work, we were able to get the site back into the Google rankings so people could once again find my site.
So, search engine optimization refers to the practice of including terms that people use when searching for the types of services you provide in the copy and tags on your website. For home building contractors, terms like “home remodeling” or “home construction” would be logical choices; those can be further refined to reflect a company specialty, such as “bath remodeling.” The whole point of SEO is to boost your search rankings and get your site to the first page of search results for search terms that potential customers are likely to use when looking for the type of services you offer. The search terms you choose to highlight in your website’s content are known as “keywords;” incorporating those keywords into your site’s content several times signals to web crawlers that your site contains content strongly relevant to the search term, which the search engine rewards by ranking the site higher – hopefully on the first page of search results. You can target multiple search terms/keywords as well, so customers will see your listing whether they search for “home builder” or “residential contractor,” for example.
Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices’ capable of accessing digital media led to sudden growth. Statistics produced in 2012 and 2013 showed that digital marketing was still growing. With the development of social media in the 2000s, such as LinkedIn, Facebook, Youtube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product’s information. The change of customer behavior improved the diversification of marketing technology.
Why are Google Search Ads better than Facebook, LinkedIn, or Display? While Facebook can display ads to people that meet certain criteria you set, Google Search ads show up for someone who is directly searching for the service you offer and is ready to buy. For example, someone who searched in Google for ‘Emergency Roof Repair in Dallas’ is much more likely to need roofing services from a contractor in Dallas right now than a randomly targeted Facebook user.
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers’ privacy, users’ Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand’s mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers’ moment and actions.
“Web Strategies works with us on almost every aspect of our website. As a small 501c3, daily we become more and more reliant on our web presence and outreach. It’s critical to our ability to serve our customers in the National Guard of the United States. Web Strategies is always there when we cry out for help! Most importantly, Web Strategies is a pleasure to work with – always willing to find a way to fix a problem while spending the minimum amount of time. We are so grateful to their team and all they have done for us. I can’t recommend them enough.”
Our Florida SEO Company approach is simple: Implement our proven system and apply forward thinking marketing that allows you to connect, engage and interact with prospects – generating attention and earning customer loyalty.
It’s hard dealing with marketing as a contractor in today’s online world. Times are changing and chances are you’ve found us because you need some help grasping emerging marketing trends. When handling construction marketing it can be difficult to reach the full client base due to large gaps in the age of clients. Consumers today have an endless amount of choices online and off, and when it comes to construction, it’s one of the most competitive industries in the country.
You can also keep reading to discover why SEO is an important part of online marketing, the benefits of high search engine rankings, and a few ways you can improve your site’s chances of ranking well.
SEO for contractors is a little different from small business SEO for a store, restaurant or national company. Contractors SEO should focus on the local market and their specific needs as it relates to the area. For example, not all roofers have to deal with hail damaged roofs or moss growing on the roof tiles. Each market has it’s own nuances that need to be taken into consideration when building the website and marketing it.
Naturally, they look for customer reviews, social media profiles, and their website to get a better sense of the company before pulling the trigger. Even though the main journey might rely on a contractor matching service, having a full online presence for your company still assists the customer in making the decision during the buying journey.
At TotalHousehold Pro we know marketing and we know how much time it can take to do it right. Whether you’re a general contractor, home builder, HVAC professional or painter, you’re probably busy providing services to customers, leaving little time for day-to-day business management.
Traffic: Google Analytics is the best way to track your traffic, or website visitors. You can view your overall traffic, find out which page draws the most traffic, and even learn what percentage of your traffic is from Google search. Read your reports at least once per month, and be on the lookout for any long-term trends.
Online reviews play 2 very important roles in your local SEO campaign: they convince prospects to use your services, and they assure Google that yours is a legitimate business. While all review sites are important, Google My Business reviews drive the fastest boost in Google rankings. Send your satisfied customers an email containing a link, and ask them directly for a review. If you do this regularly, you will soon have an ongoing flow of reviews.
If you’re an owner of a construction company, you may find the world of marketing a bit intimidating. It can seem like it’s constantly changing – because it is. Marketing has evolved more in the past ten years than it has the hundred years prior. Why? The internet. The digital age that we’re living in has transformed the way we do business and thus the way we market businesses.
While working on SEO to boost your organic search rankings can take a long time and a lot of effort, it becomes the cheapest method of customer acquisition once you begin to rank well. Rather than paying money to Google for each paid search advertisement that is clicked, customers will find your organic search listing and your website visits will be free. In addition to cost, savvy searchers that distinguish between ads and organic results are more likely to trust the organic listings over the paid advertisements. But the catch is that it does take time and it take effort/money, for instant results, consider pay per click advertising.
Videos – Video marketing continues to dominate the digital world and we don’t see that changing in 2018. Video ( particularly live video) reaches 3 times more viewers who watch 5 times longer than typical graphic ads. Video accounted for 75% of all internet traffic in 2017 and there are no signs of it slowing down. Joining a Social Media Management program frees up your time allowing you to create video content to share with your followers. These can be short before and after videos of your projects as well as quick “Ask the technician” videos.