The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.
SEO is not the same for each company. We customize SEO techniques for your company and your website. One website might need more work on the site, itself, another might need more off-site SEO — more websites linking to it. Each month, we evaluate the steps your website needs to keep it progressing up the search engine rankings.
Get active in social media. Set up an account in Twitter and a business page in Facebook, and post on them consistently. Ideally, post something every day and respond when people ask something of you. If you’re blogging and posting photos, these activities can provide material to post or promote via status updates in Facebook and Twitter. You can also comment on content mentioned by others in your industry, or share or retweet their updates, and mention and link to things that appear in the news for your industry.
To dig a bit deeper, consider moving to a paid tool, such as the one available through RankRanger.com. You can track your Google My Business page as well as your webpages, and see automatically updated information from all of your SEO campaigns.
SEO For Contractors
Local SEO for General Contractors
Digital Marketing For Contractors
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Advertising is changing, but it is still a massive expenditure for many small businesses. Boosting your Google rankings gives you a constant flow of free traffic that you can convert into paying customers.
Before you can master SEO, you’ll need a website for the search engines to send you visitors. You can create your own website with a solution such as Squarespace or hire a web development firm to do all of the work for you. There are a lot of advantages to hiring someone else to manage the process for you. But with the improvements in DIY website services, this can be a great place to start.
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016). Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).
Digital marketing is excellent for building awareness of your brand. It also can be the foundation for developing long-lasting relationships with contractors. Tools to reach them include your website, marketing automation programs, and content that positions you as an expert.
You’ll find many different contractor matching services on the internet. Each service will vary greatly in cost structure and offering. While some of the services offer the customer the ability to compare customer reviews and ratings on contractors to decide which contractor to contact, other services will take the customer’s requirements and sell them as a lead to matching, qualified contractors signed up for their service.
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer’s behaviour, although when advertisements are on a consumer’s device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016). An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016). Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).
Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
But it shouldn’t end at just your main homepage. If you can further breakdown your services into multiple categories (for example, urgent roof repairs, roof inspections, metal roofing, flat roofing, etc.), you should create a page on your website for each one and then match the SEO Title to the search query someone may actually use who is looking for this specific service. For example, a roofer based in Dallas that offers roof inspections should have a landing page with the following SEO Title:
Another advantage is that digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved.
Template websites offer the luxury of getting a professional website up and running at a reduced cost and turn-around time. Business owners choose a template and then create content and color schemes that match their business.
Give research intent keywords a lower priority, as they do not drive fast conversions. They can still be useful, though, for blog posts and FAQs. These posts are designed to introduce your company to prospects who might then choose you when they are ready to have work done.
After doing this effectively, it is important to review the marketing mix for online options. The marketing mix comprises the 4Ps – Product, Price, Promotion and Place. Some academics have added three additional elements to the traditional 4Ps of marketing Process, Place and Physical appearance making it 7Ps of marketing.
Best Edge SEM is a leading digital advertising agency. Their main office is located in Tampa, Florida. They have experience working with a large variety of clients in many different business sectors. Some examples include aviation, healthcare, non-profit, education, government, technology, and real estate. Best Edge SEM can handle a variety of different advertising tasks. Some examples include SEO services, backlinking, analytics research, conversion rate optimization, and business to business advertising. They also offer social media management services as well.
When it comes to online marketing strategies, website development plays a crucial role in your ability to reach your target audience. The reason is simple: potential customers look for information, products or services that you provide on your website.
We’re able to do this by tapping into the way people use the Internet, combined with the way search engines like Google, Bing and Yahoo deliver search results to consumers searching for solutions and information.
If you install doors and windows, let them know. From how you handle the task to what makes you the best at it, let visitors learn as much as possible about you, and the work you do, from your website. This not only gets their thoughts rolling as to the other things that can be accomplished, but it allows you to increase your reach via search engines organically.
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.
Earning reviews from satisfied clients is important for a couple reasons. One, they provide social proof that can influence a potential customer’s decision to contact you. In fact, one survey found that 90% of customers are influenced by online reviews and that 85% of customers reported reading online reviews.
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People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Digital marketing is the method in which you can provide it.
Unnatural links to your site are placed there to make your site “look more popular” to search engines. Only natural links are useful for the indexing and ranking of your site. Florida SEO Hub always performs all SEO with this in mind. we build your site with a logical link structure. Every page should be reachable from at least one static text link. This is what Google wants and so we provide that for you in all the SEO work we perform.