Two other practical limitations can be seen in the case of digital marketing. One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of digital marketing into real sales volume is skeptical.
Shopping for contractors has changed. Have you? Let’s build you a website that brings together your social media, portfolio of work examples, your glowing testimonials and reviews, and your desire to educate your customer into a website that will educate, be relevant, and most importantly…be found!
As you optimize your site and begin your outreach strategy, you need to measure how well your efforts are working. Like other marketing strategies, SEO is based on assumptions that may be right or wrong. Measure your efforts and put a plan in place to refine them if you don’t get the results you want the first time around.
Keep in mind that consistency is the key here. This proves to search engines that your information is relevant and isn’t outdated. One tactic commonly overlooked is to rework older pieces of content. by adding, removing, or modifying it to the point it still serves its original purpose while containing the most up-to-date information possible.
Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface. Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.
SEO For Contractors
Local SEO for General Contractors
Digital Marketing For Contractors
Florida SEO Company
is a full service company and we know that most people in business don’t want to have to go to one company for SEO and another for web design and another for social media marketing. That’s why Florida SEO Hub provides all the services that relate to online marketing and online promotion.
You can build a website yourself using ‘drag and drop’ website makers like Squarespace to quickly and easily get a basic website up and running. Squarespace starts at $12 per month, and you can get your custom domain name to be used for a custom email address as well. To learn how to setup a basic Squarespace website for your contracting business, read our step by step guide on ‘How To Easily Make A Website With Squarespace.’
Links: High search positions require that you have top-quality backlinks from reputable websites. Build associations both offline and online with businesses that provide contributory services, for example,subcontractors and real estate agents. After that, you can ask tools for web backlinks. You can learn exactly where your competitors’ links come from having a tool, for example, the Moz Open Site Explorer.
Our goal is to make your company more accessible to customers looking for your products and services. Helping you beat your competition and gain more business. Everybody searches online these days and they are researching more now than ever before. If that customer is not seeing your website within their research process, you are losing out on that potential business.
Decographic is an advertising company that can assist clients with a wide range of needs. Their main office is located in Dora, Florida. Decographic has experience working with a broad range of business sectors including e-commerce, non-profits, government, healthcare, technology, and construction. Decographic can handle a variety of advertising needs. Some of the most common include SEO services, backlinking, analytics research, and conversion rate optimization. They also offer web development services like website design and optimization.
Even so, home remodelers income plummeted, I know competent contractors who used to build custom houses that are now doing handyman work: the home remodeling consumer can cherry pick a contractor.. big difference in pre housing crash and post housing crash
The good news is: it’s much easier to achieve first-page ranking with good local SEO practices. In general, the smaller and more specific the geographic area you target with your search term, the easier it is to dominate search rankings; if you’re in a large enough market that you only need to work in one or two neighborhoods, you can target just those areas in your search term/keywords. Instead of “Dallas bathroom remodeler” you might use “Highland Park Dallas bathroom remodeler” or something similar. Using carefully targeted local SEO, instead of being a little fish in the big pond of the internet, your business can become the big fish in the small pond you’ve defined in your local search term.
Ninety seven percent of the time, when someone vists your website, they’re not ready to buy, in fact, by the time your salesperson hears from today’s homeowner, the average buyer is almost seventy percent of the way to making a purchasing decision. We make sure when your buyer is searching for home comfort solutions, your company is part of the process, providing value and building trust at every stage of the Buyer’s Journey.
^ Jump up to: a b Terlutter, R.; Capella, M. L. (2013). “The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games”. Journal of Advertising. 42 (2/3): 95–112. doi:10.1080/00913367.2013.774610.
“Les helped and mentored me to make some major changes in my electrical contracting business. The value he brought to my company within ONLY 3 weeks of hiring him as my coach is something very amazing. If you are struggling in any way as a contractor reach out to Les, he will have you back in the game in no time!”
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.
They have helped me over time, come up with new strategies and ways to generate new business and clients. As a newer small business owner, it is a must to stand out so you can compete with the big guy…s and showcase your solid reputation! See More
Just advertising online isn’t enough anymore. If you want to reach your customers, your marketing messages need to move with them. As of 2015, 64% of American adults own a smartphone , and it’s safe to say that percentage has only grown. For many, mobile devices are the primary way they access the Internet. In […]
Clearly, to win with today’s contractors, your brand must be present digitally and be more proactive in the channels they prefer. From digital advertising to search engine optimization (SEO) to focused website design to social media, you must provide them with an array of online connection points.
Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices’ capable of accessing digital media led to sudden growth. Statistics produced in 2012 and 2013 showed that digital marketing was still growing. With the development of social media in the 2000s, such as LinkedIn, Facebook, Youtube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product’s information. The change of customer behavior improved the diversification of marketing technology.
There are many reasons why a contractor should consider using SEO as a digital marketing strategy. For contractors who want to reach first page ranking in internet searches, a good SEO plan is the best course of action. Studies have shown that customers rarely consider search engine results beyond the first or second pages of their search engine research. Therefore, contractors must implement an SEO strategy, which uses very good keyword research-ability, as a means of attracting ideal customers who are already searching for contractors in their local service area. Digital marketing is a great way to obtain value for a convenient and affordable means of outreach. Not only that, but by optimizing websites, contractors get to boost their brand’s image and reach. This is because their online presence will be maximized by skillfully placed SEO. SEO is one of the best ways to reach new customers, especially for contractors who are interested in showcasing their services to a specific client base.
They operate in different ways, but ultimately, most of them cost money. They either cost money to be listed directly on the service or they charge you per lead that they pass to you that meets your criteria. But the customer journey typically doesn’t end on these contractor matching service websites. After the customer has narrowed their choices to a few candidates, they will typically try to find more information about the contractor before making their decision.
“It’s such a pleasure to work with Web Strategies for our website needs. From the very first meeting to the ongoing support of the live website, I feel our needs are their top priority. When I can’t quite articulate what it is I’m looking for, their depth of experience is a welcome source of knowledge and has greatly impacted our final product in such a positive way. Their response time is second to none! I would gladly recommend Web Strategies to anyone.”
I’ve been in the painting & home renovation business for over 20 years and am always looking for ways to increase my flow of new customers. In the past seven years, I have tried a number of approaches and internet marketing companies to increase my visibility online and on the Search Engines but saw little improvement in my results. I had a website but did not show up in on Google, Yahoo & Bing for a lot of the keywords that were important to me and my company. Then I learned about the Contractor SEO team. After just a few months of working with them, I now have prominent placement for the keywords that are most important to me “Miami Painting”, “Miami Painter”, “Miami Painting Contractor”, “Miami House Painter” and MANY others. I highly recommend Contractor SEO for Internet Marketing and SEO services.
It’s not enough to just tell your prospective customers that you’re a contractor that can do the specific job they’re looking for. Give them the whole picture, because this can be a better way of upselling other solutions you provide.
Thanks to digital marketing, contractors have the ability to bring their services right to customers’ mobile devices, laptops and computers. Digital marketing for contractors is very helpful as it provides value to customers who are in need of contracting services. The only thing contractors have to do is give it a try. Contractors will be more than impressed with how much their marketing efforts can improve through simple digital marketing techniques that provide huge results. For contractors who are ready to reap the many rewards of digital marketing, contact a trusted digital marketing expert today. NetLZ, a top digital marketing firm, can provide insider insight into the many approaches that can be taken for successful digital marketing campaigns for contractors.
Retargeting, social media, blogging, Youtube — these few tips you’ve learned about will give you a jump start in digital marketing and you’ll be well on your way to restoring faith in trustworthy contractors and building your business.
As well as digital marketing being highly dependent on the Internet is that it is subject to a lot of clutter, so it marketers may find it hard to make their advertisements stand out, as well as get consumers to start conversations about an organisations brand image or products.
When you want the truth, sometimes you have to go straight to the source. In this case it’s Google, and they have their very own spot in the blogosphere. You’ll find new additions to Google as well as updates covered here.
Facebook continues to build out their business page offerings to make it more and more like a structured website. For those not ready for a website, a Facebook profile can operate as a temporary substitute as you can still fill out important details such as:
For contractors, Yelp, Houzz, Angie’s List, Thumbtack, Porch, and Homeadvisor are all online communities that surface frequently. My advice is to try searching for a few keywords that are relevant to your service and see what platforms are consistently ranking highly, then start there.
Internet marketers pull this off by filling their arsenal of ideas through nonstop reading. To establish credibility and a good reputation online, you’ll need to ensure you’re giving correct information. Reading also gives you heaps of creative styles on how to write your copies.
As mentioned before, Social Media is not often the beginning of a customer journey, but it can still be a critical part of your online presence. While social media profiles can be used to interact with potential customers, it’s difficult to drum up new leads with this method. Instead, use profiles such as Facebook as a platform for providing information similar to what’s found on your website.
While you have been focusing your efforts on creating an amazing site for your business, have you thought about how mobile viewers are seeing your page? Mobile use is taking over the internet since everyone seems to have a tablet or smartphone. Every task that can be completed on a desktop can now be completed on a mobile device such as:
Include a trust seal badge on your website home page. Trust seals are especially important for contractors, because people have a higher level of distrust or fear about whether a contractor is trustworthy or not. Reducing this by displaying your official certification badges or independent accreditation organization seals can increase your acceptance when people visit your site. One of the most recognizable and most effective badges is the Better Business Bureau badge. You pay a fee for accreditation and for BBB services. But it lends your business an instant level of trust with consumers that is worth it. It also provides a valuable local citation for ranking purposes.
But, the way that it promotes a business is simple: it builds up the company reputation by increasing its ability to be found online. A large number of potential customers browse the internet, look for information or simply enjoy their favorite pastimes with an internet connection. By taking advantage of the online tools and resources, it is possible to get the company name out to the public and encourage potential customers to look further for information.
You know the WOW factor that’s often discussed among entrepreneurs? This is where it can help you perform extremely well. When someone shows up to your website, you want them to think “WOW! This company is really on top of things,” while others seem to be lacking when compared.
However, there are cases where social media can be the beginning of a customer journey, and that typically happens for remodeling/renovating contractors who can use Instagram, Houzz, and Facebook to showcase their work. Many people love browsing beautiful homes, renovations, remodels, and contracting work… simply look at the success of HGTV and Houzz.com. As a project based contractor, you can leverage these media heavy social sites to showcase your work. There’s no better way to show you can perform the job than to show jobs you’ve already completed. The more of an ‘art’ your work is, the more important showcasing your work becomes.