SEO For Contractors Tampa|Hillsborough|33614|Florida | Florida Web Marketing

For painters and contractors that serve more than one city or town, in order to be visible for geo-targeted queries you may need to create service area specific pages. For example, if you are located in Glendale CA, but want to be visible in Beverly Hills CA, you’re going to need to create a specific service area page that’s optimized for this area.
Stay Local – With mobile search becoming more and more popular, Google takes into consideration where the mobile searcher is physically located when they’re performing a search. This means that local search results can also depend on where the business is physically located when the search is being done. So regardless if you are a service contractor who travels to another city, Google will display the local business closest to where the searcher is searching. One work around to this are individual project posts, which display projects of yours within a local area. It is also helpful to get reviews in the cities you want to work in, as we mentioned a few weeks ago about the importance of reviews and individual project posts.
He delivered quickly and not only provided everything he promised but much much more. Almost instantly the quality and quantity of my construction leads increased dramatically. This influx of leads empowered me to build my company from just another good guy with a truck to one of the premier remodeling companies in my market.
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
In addition to optimizing your website and helping you track your campaign performances, our team can also help you plan and manage any Pay Per Click campaigns you might wish to run, create and implement a solid Social Media presence, and help you build and maintain a good reputation both on and offline. More on all this later!
Not only does this help you strengthen your brand image, it could lead to even more exposure within the search results. Google will not only trust you more than the websites that are just sitting there and gathering dust, but it will also help your news breaks reach those who are truly interested.
When we design and build websites, we don’t create multiple copies of a page under different URLs either. That can be considered “duplicate content” and that will cause a loss of search engine ranking. SEO Tips: Here’s what many SEO companies won’t tell you… All the SEO and advertising won’t pay off for you if you have a “poor or no reputation” at all. This is why we have re positioned our main service to provide the most complete reputation platform for “getting, monitoring, managing and marketing your business reputation.”
Another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.[56]

SEO For Contractors

Local SEO for General Contractors

Digital Marketing For Contractors

Online Marketing

Florida SEO Company

Websites in the first 3 ranks of Page 1, get over 60% of the clicks. The income from these clicks will vary with the size of your market and how you run your company. The sister company of Happy Contractor, a 25-person contracting company in Los Angeles, generated over $600,000 in business from Internet customers by being at the top of the Search Engines in 2010.
Working with Cohlab was the best option for our company. We really enjoyed working with this husband and wife team because they really took the time to understand us and our business while creating a website that focused on everything our company stands for. We would recommend this team to anyone who is trying to update their webpage and get more recognition on the web!! Thank you for making our website one of the best out there!
Before you can master SEO, you’ll need a website for the search engines to send you visitors. You can create your own website with a solution such as Squarespace or hire a web development firm to do all of the work for you. There are a lot of advantages to hiring someone else to manage the process for you. But with the improvements in DIY website services, this can be a great place to start.
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“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
The most expensive and best option would be a fully managed solution by professionals. While packages vary depending on who you hire, many development and management packages include help in SEO/PPC management and optimization (we’ll cover SEO and PPC later). Even though this can be very costly, a good website management provider can significantly increase your leads by helping your website rank in local searches. Read our guest post on ‘Why You Need a Professionally Managed Website’ to see if it’s the right choice for you.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
With the help of our digital marketing agency your business will grow to levels you dreamed of. Find out why we Rewarded as the #1 SEO Agency in United States by giving us a call or simply requesting a free consultation.
Social Media Marketing – The term ‘Digital Marketing’ has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
Essentially, SEO offers your business the opportunity to jump to the front of the line and be seen first, without having to resort to rebranding as AAA Home Builders to gain the same advantage.  If you further leverage that first-page listing with positive reviews from customers, you’ve won the first two battles in the war:  being seen and making a good first impression.  In addition to a word-of-mouth referral, good SEO practices and positive online reviews give you a powerful edge over competitors.  Considering that 82% of local searchers follow-up offline via an in-store visit, phone call, or purchase (according to TMP/comScore), careful attention to SEO and your overall web presence can turn your website into a lead-generating machine for your business.
Although we promised to take you through different customer journeys from start to finish, we’re going to start with what is often the end of the journey and one of the most critical aspects: your website. Your website is typically the last step before your customer picks up the phone to give you a call or sends an inquiry via email. Without a website, your customer journeys will have to rely on third party service providers like Yelp, Angie’s List, or Google Business Listings. Your website lets you control the content and message and is therefore a large opportunity to get your potential customer to contact you. So how do you build one if you don’t already have one? What information should be on my website?
Every business has unique needs, for this reason, we tailor each SEO campaign to fit with your company’s goals and the products/services that you offer. To start the SEO process, we complete keyword research to find the words and phrases most relevant to your industry. We make your priorities our priorities as we build and grow your campaign. If your needs should change, we have the flexibility to accommodate your new goals.
Update: SEM in the past was widely accepted to be Search Engine Marketing which fully encompassed SEO and SEM. However over time many have adopted the SEM acronym to refer solely to paid search. (source: searchengineland.com)
Absolute Web Services is a web development and digital commerce agency based out of Miami, Florida with over 17 years of experience in the digital world. They offer website design and development, graphic design and video production in addition to SEO, PPC, and other social media marketing services. Absolute Web Services starts with a strategy and planning phase where they learn about their client’s industry, customer base, and target audience as well as their client’s specific goals. They are then able to develop the perfect website and media plan to help their clients build and expand their online business.
How well does your website get a customer contact? How well do you convert leads to paying customers? How large are your average deals? How much are you willing to pay for a new customer? These questions will ultimately help figure out if PPC advertising is right for your business.
Just can’t say enough how pleased I am with Beth…Within one week of signing up with her, we have had more situations corrected than the past 4 years of our previous IT company….She is a “Go-Getter…” that just doesn’t stop until she gets done what we need….Our company, American Basement Solutions, is truly grateful to find her and get started with her company and program….Would highly recommend her and her services…. See More
^ Jump up to: a b Terlutter, R.; Capella, M. L. (2013). “The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games”. Journal of Advertising. 42 (2/3): 95–112. doi:10.1080/00913367.2013.774610.
A common pitfall I see many contractors make when implementing this strategy is to duplicate their content across these pages. Best practices calls for making these pages as unique and as specific to the area as possible. This can include:
Of course, paying for search is much more costly if you’re not optimizing your website for converting visitors into leads. This is why Contractor Nation only offers the Supercharged Website Program for Contractors – a complete turnkey solution to a contractors online marketing.
Description: The description is a short overview of your company followed by a call to action. Keep it to 100 to 200 words, in a format similar to: {Name of Company} offers professional {home building and remodeling services, or similar} in {Your City}. {Provide some information about your company and/or why customers love you.} Call {Phone Number} today for a free estimate!
A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer’s home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.
When you do local SEO for contractors, like we do, you know that leads are the lifeblood of any contractors business. We know that buying leads from a service as part of your lead generation campaign means you’ve got 3 other contractors calling the same lead at the same time and that makes it hard to make money on the job.
You do not need to build or fund an ad campaign. The AdWords account simply provides access to Google’s Keyword Planner. This tool allows you to input your selected keywords to see how much traffic they generate, and suggests additional keywords that you might not have thought of.
When searching for a contractor, homeowners and businesses may use a variety of terms—some general like “contractor” or “contracting services,” and some specific to a particular type of project. Choose the best keywords for your particular business and incorporate them into your strategy.
HOWEVER… ranking for “custom home painting frederick md” netted us an easy kill, What surprised the hell out of me is that doing so, helped or made much easier the ranking for “home remodeling frederick md”
As a marketing agency focusing on contractors and the home improvement industry, the latest changes to Google have been constant this past year. The buildup of Local Services (formerly home service ads), the growth of mobile searches and the push for internet security have led Google to two main objectives:
Working with an SEO agancy that specializes in the home improvement insdustry will give your business the edge it needs to not just rank well but to increase the number of leads coming in each month. And obviously more sales and revenue.
Traffic: Google Analytics is the best way to track your traffic, or website visitors. You can view your overall traffic, find out which page draws the most traffic, and even learn what percentage of your traffic is from Google search. Read your reports at least once per month, and be on the lookout for any long-term trends.
Are you a master of mitering or a formidable framer? DIY videos allow you to showcase your expertise and your personality, as well as drive traffic back to your site through effective Calls-to-Action.
Times have changed. Customers now go to the internet when searching for a contractor. Having a strong online presence is critical to winning new business in this day and age, so you need to make sure your digital marketing is setup to attract and convert leads. The internet continues to expand, and the customer journey to finding their contractor is expanding as well. But for contractors, most of your customer journeys begin offline… with a problem.
Earning reviews from satisfied clients is important for a couple reasons. One, they provide social proof that can influence a potential customer’s decision to contact you. In fact, one survey found that 90% of customers are influenced by online reviews and that 85% of customers reported reading online reviews.
Get active in social media. Set up an account in Twitter and a business page in Facebook, and post on them consistently. Ideally, post something every day and respond when people ask something of you. If you’re blogging and posting photos, these activities can provide material to post or promote via status updates in Facebook and Twitter. You can also comment on content mentioned by others in your industry, or share or retweet their updates, and mention and link to things that appear in the news for your industry.
While Google is in the business of making money (Google Paid Search Ads), they can only attract visitors to use their search engine by supplying them the most relevant and best search results to the searcher. This is done using an extremely complex and ever-changing algorithm that dynamically ranks websites based on many factors. Ultimately, Google tries to match the organic results with what they believe best matches the search, provides the best information/service, and is most trustworthy. All of these factors are lumped into a practice of boosting your website’s search ranking called ‘Search Engine Optimization’ (SEO).
The goal of SEO Services is to get your website listed on the first page of the major search engines such as Google, Yahoo, and Bing. If Joe’s Electric in Tacoma wants more customer calls, their website better be on Page1 – and preferably at the top. If you think about your own experience in searching, you’ll know why. How often have you clicked on a website at the bottom? How often do you look further than the first page?
While email marketing is not new, a fairly unknown concept is marketing to a rented list. This process allows you to target individuals who have opted-in to receive promotional emails and have typically provided some information about who they are and their interests. Check out our previous blog post  on effective email marketing for more in-depth information.
But how do you get backlinks? It’s not easy. Taking the natural method, websites will link back to your site if they find value in the page/content they’re linking to. For example, I linked to Moz’s article on ‘Domain Authority’ above as it’s a good resource on the topic. This is considered a backlink for Moz.com. But realistically, it won’t come that easy.

SEO For Contractors Deland|Volusia|32720|Florida | Professional Seo Services In Florida

Give research intent keywords a lower priority, as they do not drive fast conversions. They can still be useful, though, for blog posts and FAQs. These posts are designed to introduce your company to prospects who might then choose you when they are ready to have work done.
Pick one that specializes in working with contractors, as they always know more about your industry and how to help you improve your profit. Remember that they have helped many contractors just like you increase their profits.
“Google Local Search Advertising is, in my opinion, the #1 missed opportunity with local business marketing. Stop spending money on newspaper columns and junk mail. You’re wasting time. If you’re a small business with a very limited budget, move all the marketing dollars you can scrape up into radius targeting.”
For painters and contractors that serve more than one city or town, in order to be visible for geo-targeted queries you may need to create service area specific pages. For example, if you are located in Glendale CA, but want to be visible in Beverly Hills CA, you’re going to need to create a specific service area page that’s optimized for this area.
Typically, I find the business is self explanatory. Using a chiropractor for example, there really aren’t that many keywords or keyword variations. However, in this case, I don’t want to leave out any of their sub-niche services.
Citations: A citation is simply a listing of your business NAP (name, address, and phone number) in an online directory. Your choices include such general national directories as Facebook and yellowpages.com, such general local directories as your Chamber of Commerce website, and industry-specific construction directories.

SEO For Contractors

Local SEO for General Contractors

Digital Marketing For Contractors

Online Marketing

Florida SEO Company

Personalization –  If you own your business, you are already well aware that your life is 99% your business. In order to succeed you need to become personal with your clients and potential clients. Homeowners want to connect with people not businesses. As the owner of the company you need to be more personable not only when you are speaking with homeowners, but also in social media. If you do not have a social media plan for 2018, then please check out our social media program, which can be an asset for your 2018 marketing. However, it is not just creating social media accounts. You will need to be the face of your company and share everything your company is doing.
I want to thank the team at Web Strategies for doing a wonderful job on my restaurant’s website. The service and professionalism of the staff is unmatched. Keeping us up to date on a regular basis with the many changes that comes with our menus is amazing.
Many of the first results have been overrun by contractor matching services such as HomeAdvisor, ThumbTack, and TheHomeFixers.com who have poured millions of dollars into SEO (Search Engine Optimization) in order to rank nationally for search results, and can even rank locally for search results. We’ll get into this buyer journey more a bit later in the ‘Contractor Matching Services’ section.
Local contractors have it difficult when it comes to online marketing. They are typically sole proprietorships or small, family-owned businesses, and cost-conscious. Owners and managers of these contracting companies typically don’t have a lot of time to devote to marketing activities, which they must do themselves while keeping their promotion budgets as low as possible. Local contractors are increasingly reliant upon a combination of word-of-mouth client referrals and search engine referrals. Word-of-mouth can grow naturally, but search engine rankings won’t always happen without intentionally feeding and watering a company’s online presence.
We serve companies nationwide! The team at My Miami SEO is not limited to serving only the Miami, Florida region – although we certainly do have our roots here. Thanks to the very platform we work on – the internet – we are able and happy to serve your company no matter where you live. Even if you cannot visit us in our physical location, we are available for Skype conferences which helps all of us put a “face to the name” of those we work with. No market or business is too large or too small.
Every page should be reachable from at least one static text link. This is what Google wants and so we provide that for you in all the SEO work we perform. Most spiders see your site much the same way as Lynx would. Many areas of a website such as JavaScript, cookies, session IDs, frames, DHTML, and Macromedia Flash can keep you from seeing your entire site in a text browser. then spiders may have trouble crawling it.
In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[21] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[22]
If you are considering investing in your business’ future, there is no better option for you than getting aboard his team. I sleep better knowing that my internet presence, and companies future is in the hands of a true professional. The worst thing you can do is wait too long allowing one of your competitors the opportunity to sign up first.
The goal of SEO Services is to get your website listed on the first page of the major search engines such as Google, Yahoo, and Bing. If Joe’s Electric in Tacoma wants more customer calls, their website better be on Page1 – and preferably at the top. If you think about your own experience in searching, you’ll know why. How often have you clicked on a website at the bottom? How often do you look further than the first page?
The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organisation. This is due to digital marketing being able to reach vast numbers of potential consumers at one time.[56]
This is a very thorough approach to getting your business initially listed in your local search results.  After this work is complete there is still more work that can and will be done should you want to engage us with those services.
If you can think of nothing else to write about, look at your Sent email and find the ones where you’re answering customers’ questions.  If those questions come up often, write each one as a blog post for your site.
10 Best SEO is the internets top rankings directory for SEO Agencies. Our experience in the industry ensures an accurate list. Best SEO Agencies & SEO Agency Awards are rapidly becoming the largest and most well known SEO awards.
Typically, the first results you’ll see at the top of the page are paid advertisements through Google Adwords. The advertiser is charged each time the ad is clicked (but limited to once by the same person), which can become costly if you’re not converting these clicks. Google decides which ad to display based on a number of factors, of which the most important factors are search relevance and the advertiser’s maximum bid for their slot. We’ll dive further into how to get into Google Paid Search Ads in our Pay Per Click Advertising section.
With all the websites for consumers to visit, marketing efforts had to be altered in order to keep up with the changing pace. At this point, digital ads started popping up online and firms such as ours became a necessity to businesses. As everyone began to create email addresses and social media accounts as a means of communication,newer marketing efforts surfaced such as:
Every business has unique needs, for this reason, we tailor each SEO campaign to fit with your company’s goals and the products/services that you offer. To start the SEO process, we complete keyword research to find the words and phrases most relevant to your industry. We make your priorities our priorities as we build and grow your campaign. If your needs should change, we have the flexibility to accommodate your new goals.
You’ll find many different contractor matching services on the internet. Each service will vary greatly in cost structure and offering. While some of the services offer the customer the ability to compare customer reviews and ratings on contractors to decide which contractor to contact, other services will take the customer’s requirements and sell them as a lead to matching, qualified contractors signed up for their service.
How do consumers and businesses find a reputable contractor? For most, the search begins on a search engine like Google. It’s not enough to just appear in search results, though. Your website has to be at or near the top of these results if it’s going to generate the new leads you want, and the best way to get there is with SEO.
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[22] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users’ posted images of food-related experiences within their social networks, providing free advertising for the products.[26]

SEO For Contractors Boca Raton|Palm Beach|33486|Florida | Marketing Agency In Florida

Jump up ^ Lee, J.; Ham, C.; Kim, M. (2013). “Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action”. Journal of Interactive Advertising. 13 (1): 1–13. doi:10.1080/15252019.2013.768048.
Utilizing local SEO services like ours to develop your own lead generation program tends to make each job more profitable because very often you are the only contractor getting the call. When a consumer finds your website while searching for your services and your website design makes the visitor comfortable and builds trust in your business they often shop no more. You are the only one getting the lead!

SEO For Contractors

Local SEO for General Contractors

Digital Marketing For Contractors

Online Marketing

Florida SEO Company

Just advertising online isn’t enough anymore. If you want to reach your customers, your marketing messages need to move with them. As of 2015, 64% of American adults own a smartphone [1], and it’s safe to say that percentage has only grown. For many, mobile devices are the primary way they access the Internet. In […]
Elite Rank Media is an advertising agency that is based out of Pembroke Pines, Florida. They have experience working with clients in a variety of different business sectors including construction, real estate, e-commerce, hospitality, technology, healthcare, and more. Elite Rank Media is a full-service agency that can handle just about any advertising need. Common examples include SEO, backlinking, PPC campaign development, and social media management. They also offer additional web development services like website design and optimization.
Regular updates to your website signal to search engines that you are working to help their search users. This is actually why companies have embraced the art of blogging. It allows them to maintain a consistent presence while ranking their posts for terms the website may not have already hit on. In turn this leads to more people being reached and a higher amount of traffic to your website.
Step 1 begins with drawing up a list of keywords that reflect your services. Examples include “general contractor”, “home additions”, and “basement renovations”. When your list is reasonably complete, set up a free Google AdWords account.
In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[12]These problems made marketers find the digital ways for market development.
With our internet marketing agency: You don’t have to worry about contracts, we have none. You don’t have to worry about customer service, we have the best. And you definitely don’t have to worry about results, we show them.
^ Jump up to: a b c d e f Li, H.; Lo, H. (2015). “Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements”. Journal of Advertising. 44 (3): 208–218. doi:10.1080/00913367.2014.956376.
Have a website. If you’re reading this you probably already have a site or know that you should have one. It doesn’t have to be expensive to be effective, but it should have some basic features. Include your business name, “Acme,” business category, “Drywall Contractors,” and city or location name, “Miami, Florida.” These should be reflected in the title of the site’s home page. For example: “Acme | Drywall Contractors in Miami, Florida.”
Check other directories, especially local ones.  There are multiple directory sites – essentially online white pages – that have your business listed.  Did you know that?  Do they have the correct information?  Updating all of them one at a time is a fool’s errand, but updating them is important.  There are aggregators out there that can help you with this.  Find out which directories have listings for your business by entering your business’ name and zip code at https://moz.com/local/search.  Do periodic reviews of your directory listings to make sure the information stays accurate and updated.
Find linking partners and strategic partner networks.  “Backlinks” are links to your website and content from other sites.  They are generally seen as “yes votes” by search engines when they analyze your site.  They are also great ways to get information distributed without it all having to reside on your site.  So, think about places where you could have your site, content, or blog posts linked and go ask those folks to do it.  They may just place the link, but they might also invite you to guest blog on their site – which is a great opportunity to reach a whole new audience.  If you’re reading this post on a site other than www.fortunemarketinginc.com you just proved my point.  Places to consider for back links:
SEO is not free, but the investment has a broader reach and longer shelf life than what you’d typically spend on traditional marketing. Your efforts continue to build up over time, and as your site’s authority improves, you’ll increase the visibility of your site no matter when or where people are searching for contractors.
When it comes to the things that will help you rank it boils down to quality content that’s regularly updated, links from trusted websites within the industry, relevance, and social interaction. For a more comprehensive overview of ranking factors, this SEO checklist from ClickMinded and this comprehensive list of Google’s Ranking Factors provided by Backlinko are must reads for getting to the next level of SEO mastery. To start, here are a few of the most important factors:
Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online marketing is a strategy that helps build up a company’s reputation and exposure online by using a variety of internet tools and solutions.
One way you can quickly build credibility is by offering great information. This can be anything from equipping the DIYers with a pro’s outlook (and showing why it’s best left to a pro!) to showing the world that you really know your stuff on more complex issues. When it’s seen that you’re attacking the industry’s biggest concerns with rock-solid answers (through guides, blog posts, blog post series, and other types of resources), you’ll be noticed as a leading contractor. Trust will be a lot easier to come by.
Most spiders see your site much the same way as Lynx would. Many areas of a website such as JavaScript, cookies, session IDs, frames, DHTML, and Macromedia Flash can keep you from seeing your entire site in a text browser. then spiders may have trouble crawling it.
After your on-site SEO structure is intact, our next step is to start optimizing off-site. Off-site SEO is tricky and if done wrong could cause your website to be flagged or even banned from major search engines like Google. Our in-house South Florida SEO experts will put together a well structured campaign that will deliver trackable results. We will track all local South Florida keywords using our internal SEO software and provide a full report for you to review every month. You will start to see results in two months after we launch your SEO campaign.
In it, the agency showcases how they executed a successful content campaign for a real estate brand. They talk about how it came together, the “whys” of the project, and the results (presented in measurable stats).
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer’s recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
“Local” SEO refers to including a geographic location in your targeted search terms and keywords.  If you, like most people, now use internet searches to locate and get information about local businesses, then you know that entering “restaurants” into the search field when looking for a place to have dinner is not very helpful.  Instead, if you’re in Birmingham, you’ll look up “Birmingham restaurants” so you’ll be shown places close enough for dinner.  Or at least, at one time you had to include your locale – search platforms often don’t require this of users anymore, since they recognize location & remember geographic data specified in your past searches.
Our services include search engine optimization, pay-per-click management, social media marketing, reputation management, reputation monitoring, reputation marketing, Google local optimization, website design, website development, search engine optimization consulting, and more!
The Yellow Pages are shrinking, literally. Newspapers aren’t being bought as much as they used to be. And people are spending more and more time communicating on social media networks. It’s a changing world. That’s why your marketing game has to change with the times as well.
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Social networking websites are a powerful marketing tool. They provide the opportunity to develop a solid and professional reputation. You can also advertise your company, website and services through your social networking pages.
This is the second most important part of on page optimization, your meta description. This is where you put a summary of your page. The summary should be very well optimized and have words plus a secondary keyword that looks natural. For example, in the meta title we have included our main SEO keyword and in the description we have put our secondary keyword plus distributed the words we also want to rank on which are: services, company, agency etc. You also want to make sure you do your best job on title description and title tag as you do not want to be changing them. So do your research first or hire our SEO company which has a proven track of ranking websites nationally and locally for very competitive keywords.
We don’t claim to be the “the best” because that just sounds so cocky. You don’t have to be the best to be great. Before we started our SEO company in Fort Lauderdale we were using our own SEO services on our own websites. The strategies and techniques we used helped us rank keywords on page 1 of Google in some the most difficult niches. We were ranking at the top of Google for almost every product that Amazon had in their inventory. We outranked major pharmaceutical companies for their own brand names and increased revenue by millions of dollars for some of the most profitable niches online.
“We have seen our business grow significantly over the past few years and it is due, in part, to the amazing work that has been done in partnership with Web Strategies. Our web site is professional, sophisticated and smart – and the traffic that hits our site nearly always generates a lead. In addition, Mandi and her team have really been able to help steer us with our overall marketing campaign; from the web site development, to managing our social media set-up and imaging, to successful marketing strategies, planning and event management. We truly feel that our relationship with Web Strategies is a partnership.”
Keep in mind that consistency is the key here. This proves to search engines that your information is relevant and isn’t outdated. One tactic commonly overlooked is to rework older pieces of content. by adding, removing, or modifying it to the point it still serves its original purpose while containing the most up-to-date information possible.
Cohlab was born while visiting family in California. Our aunt and uncle, who own a small business, were frustrated by the cost of maintaining a website and confused about what technology was relevant for their web strategy.
Created by internet marketing experts who know the internet marketing business inside & out, NoRiskSEO was formed to do something most traditional Florida SEO companies are not capable of doing. NoRiskSEO offers an optional guarantee which states our SEO techniques will land your business on Page One of Google for relevant search terms. Yes. We are that confident.
We aren’t just satisfied with only being on the first page of Google. We want to dominate the whole page. We have been successful at overtaking multiple first page top 5 results for many of the toughest searches.
While Thumbtack also has a pay per lead type of arrangement, it works differently than Home Advisor. Customers come to Thumbtack and they fill out a form that helps answer what they’re looking for. The customer request is then sent out to contractors that match the criteria to see if they are interested in the opportunity. If you are interested, you submit a quote through Thumbtack, which is relayed to the customer along with a personal message and background info on your business. With Thumbtack, you pay per quote you submit rather than per lead you receive.
As you know, the company I originally hired was local to me and talked an incredibly good game. They had a good reputation and were part of multiple trade organizations around the area. I thought I could trust them to do a good job and over the course of three years, paid them over $20,000.00 for my website and SEO work, all while not knowing it was being farmed out to foreign companies.
To the point above, when it comes to SEO there are aren’t truly any shortcuts. You have to put in the work, but it does pay off in the long run. With the ability to easily target your specific audience and what they’re searching for, the result can be a strong source of traffic that is looking for your services.
I was first introduced to Carl of Sites4Contractors.Com via an internet forum which I frequent. In a field plagued with hot air blowing crooks and less than scrupulous self proclaimed seo whiz kids, it was refreshing to read his down to earth; easy to understand take on what is most important to me, converting clicks to leads.
Contractor SEO (short for search engine optimization) is a little different than SEO for a shopping site or other website that does not need to focus on generating sales leads. SEO for a contractor’s website needs to be very local, down to each zip code that the contractor works in.
However, think about the last item you purchased. Maybe it was a shiny new sliding compound miter saw. Did you buy it because you saw a picture of it in an ad? Perhaps. But, more likely, you did some research on it, you learned about its capabilities, and you may even have watched a video about it. Or, you may already own tools made by that brand, and so your confidence in this saw was already built up.