SEO For Contractors Hilliard|Nassau|32046|Florida | Florida Social Marketing

While Thumbtack also has a pay per lead type of arrangement, it works differently than Home Advisor. Customers come to Thumbtack and they fill out a form that helps answer what they’re looking for. The customer request is then sent out to contractors that match the criteria to see if they are interested in the opportunity. If you are interested, you submit a quote through Thumbtack, which is relayed to the customer along with a personal message and background info on your business. With Thumbtack, you pay per quote you submit rather than per lead you receive.
The user experience is crucial to the conversion rate of site visitor to lead and ultimately sale. When we talk about the user experience we are talking about making your website user friendly. This is more than simply making your website attractive. The navigation has to be laid out so that it provides a natural flow to the course the visitor naturally wants to take to get the info he or she wants. The internal links on your pages should help website visitors find related content on your site to the article they are currently reading. If your page is about replacing a homeowners roof, a link to a page about the type of roofing materials available for a new roof would lead to a good and very well related piece of content. Internal linking helps visitors learn more about your services and keeps them on your website longer and the longer we keep them on the website the better chance we have of converting them to a new customer. Internal links are also used to show Google what pages on your site are the most important. This type of content is often referred to as “evergreen” content.
To increase the amount of content and keep your website as ‘fresh’ in the eyes of Google, you’ll also want to have a blog on your website that you update somewhat regularly with ‘quality content.’ What should you include in your blog? Think of your target audience and what they may want to learn or read about. If the content helps your customer along their buying journey or subtly promotes your services within the posts, that’s even better. But the goal is to provide industry relevant content that people find valuable. As a contractor, your blog may consist of:

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^ Jump up to: a b c d e f Maw-Liann Shyu; Wan-Ju Chiang; Wen-Yuan Chien; Sheng-Liang Wang (1 July 2015). “Key Success Factors In Digital Marketing In Service Industry and the Development Strategies: A Case Study On Fleur DE Chine At Sun Moon Lake”. The international Journal of organizational innovation.
If you’re looking to create a dominant contractor website and online presence, then you’re in the right place. We specialize in extremely effective local SEO and internet marketing campaigns for general contractors. We work with sales and service related companies like yours to create and maintain websites that are dominate in the local area for your field of service. Our properly written sites can have your business showing up for hundreds of keyword phrases for your area of service on all of the major search engines. That is what makes our SEO for general contractors stand apart.
They operate in different ways, but ultimately, most of them cost money. They either cost money to be listed directly on the service or they charge you per lead that they pass to you that meets your criteria. But the customer journey typically doesn’t end on these contractor matching service websites. After the customer has narrowed their choices to a few candidates, they will typically try to find more information about the contractor before making their decision.
While many of those topics assist the buyer in their buying journey, some of the topics may seem counterintuitive, such as DIY instructions. But topics like this that demonstrate your knowledge help establish you and your company as thought leaders and as a credible expert in the field. When they ultimately find the issue too tough to tackle, they may come to you to handle the job.
At Cohlab our main goal is to collaborate with you to produce the exact results you desire for your company. By working together we can take the best steps to produce an increase in your marketing ROI (Return On Investment) and help with all your digital marketing needs. We have a unique solution, crafted specifically for contractors that has worked for many other contracting companies. At Cohlab, we know what it takes to build a solid foundation for any contracting company online. Thank you for your time, and please contact us with more information on how are services can benefit you and what steps need to be taken to employ them.
Some companies can be portrayed by customers negatively as some consumers lack trust online due to the amount of advertising that appears on websites and social media that can be considered frauds. This can affect their image and reputation and make them out to look like a dishonest brand.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
Display advertising – As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.
If you offer remodeling, painting, or specialty work, then you need to show off your work. For example, when someone calls in a painter to freshen things up, they want it to look good. That’s because painting is a visual aesthetic that not only makes things appear more pleasant, but it also helps enhance the energy within their environment.
SEO is done on a monthly basis. It’s like an arms race. Your website pushes ahead and competitors step on the gas pedal. Monthly SEO keeps your website competitive so that it doesn’t slip to the bottom again as competitors jostle for the top of Google. That doesn’t mean that SEO is expensive. It’s cheap compared to Pay-Per-Click and, in most areas, cheap compared to Yellow Pages. Click here for pricing.
In just a few months of working with this agency my company has seen dramatic improvements in our social media presence. The service we’ve received from their team has consistently been above and beyond our expectations.
He delivered quickly and not only provided everything he promised but much much more. Almost instantly the quality and quantity of my construction leads increased dramatically. This influx of leads empowered me to build my company from just another good guy with a truck to one of the premier remodeling companies in my market.
Created by internet marketing experts who know the internet marketing business inside & out, Florida SEO Hub was formed to do something most traditional Florida SEO companies are not capable of doing.
How do consumers and businesses find a reputable contractor? For most, the search begins on a search engine like Google. It’s not enough to just appear in search results, though. Your website has to be at or near the top of these results if it’s going to generate the new leads you want, and the best way to get there is with SEO.
If you’re an owner of a construction company, you may find the world of marketing a bit intimidating. It can seem like it’s constantly changing – because it is. Marketing has evolved more in the past ten years than it has the hundred years prior. Why? The internet. The digital age that we’re living in has transformed the way we do business and thus the way we market businesses.
If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners.
Most spiders see your site much the same way as Lynx would. Many areas of a website such as JavaScript, cookies, session IDs, frames, DHTML, and Macromedia Flash can keep you from seeing your entire site in a text browser. then spiders may have trouble crawling it.
Another advantage is that digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved.
Ninety seven percent of the time, when someone vists your website, they’re not ready to buy, in fact, by the time your salesperson hears from today’s homeowner, the average buyer is almost seventy percent of the way to making a purchasing decision. We make sure when your buyer is searching for home comfort solutions, your company is part of the process, providing value and building trust at every stage of the Buyer’s Journey.
This eventually got my site black listed by Google and is why we touched base. Since you took over and re-designed the site, I have gotten more compliments on it than I did all the years before. More importantly, after a few months of your hard work, we were able to get the site back into the Google rankings so people could once again find my site.
SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads. Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks.
Web Solutions of America is an SEO company based out of Orlando, Florida. This company features a wide array of digital solutions including online marketing, web design, and web development services. Web design services are useful for a company who wants a makeover or for a business that doesn’t have a website. Web Solutions of America prides themselves on offering additional services including social media, pay-per-click, and email marketing. This company also does not call for clients to sign any contracts when conducting business.
.Com Marketing have worked with a lot of well-known companies over the years, and they are know for providing excellent services for all of their clients regardless of how big or small their clients’ business might be. For the convenience of their clients, they are able to provide the following digital marketing solutions: content marketing, location services, search marketing, conversion rate optimization, lead generation network, hyper targeted displace, and traditional marketing. Thanks to all of the efforts on their past projects, .Com Marketing have even won a few different awards for those services, and they only hire the best people possible to work for them.
Our team of industry-experienced roofing marketing strategists will work with your roofing company to help you get more customers. With an integrated strategy that includes paid advertising, local search and review marketing, we’ll help you get more jobs and drive leads.
Before getting started, it’s critical that you first evaluate the economics of PPC advertising. Using estimated ‘conversion rates’ of each step of the journey and click cost data, you can calculate how much a paying customer will ultimately cost you, and then figure out if it’s worth it to you.
In many markets we still have openings for roofers, fencing companies, mold remediation and removal companies, gutter contractors. There’s also some availability for HVAC contractors and replacement window companies. We only work with specialty contractors, not general contracting.
So you want to show up in organic Google search results from people searching for services you offer in your area. How do you do this without paying for Google Search Ads? Strong Search Engine Optimization tactics will help you climb the rankings for relevant terms. But it’s not easy and it does take time.

SEO For Contractors Tampa|Hillsborough|33630|Florida | Online Marketing In Florida

Two other practical limitations can be seen in the case of digital marketing. One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of digital marketing into real sales volume is skeptical.[citation needed]
In this guide, we’ll explore how the different customer journeys seek to solve their problem, how the different facets of digital marketing play into your customer journey, and ultimately how to setup your online presence so that your business becomes the solution to their problem. From creating an optimized website to ranking in local Google searches (SEO and PPC), social media, and advanced tactics like content marketing, we’ll guide you on the right path to a digital presence that captures your customers along their journey and turns them into customers.
One of Google’s biggest factors in determining a website’s value and trustworthiness is the amount and quality of content the website contains. The term ‘content’ is pretty broad, but it mostly applies to unique, relevant text that adds value to your audience, which mostly comes in the form of information relevant to your service offering and a helpful blog.
The cost of SEO for Contractors with us is typically between $500 and $1000 per month. Our SEO pricing packages depend on the competitiveness of your market, how many contractors are competing for the first page of the search engine ranking pages or SERPs. The size of your geographic market because it requires more work to continually rank well in LA than in small town, USA. The condition of your current website and SEO campaign also factor into the pricing guide. Does your website have a pretty good SEO score or does it need a ton of work to establish a presence in the search rankings?
After the first few contractor matching services in the search results, you’ll begin to see local contracting company websites listed that Google determined are the best match to serve the searcher. Getting your website listed organically here is important for growing your business. While the initial work to begin ranking high in search results can take time and/or money, visitors clicking your website are completely free. Later in this guide, we’ll dive further into ‘SEO’ to teach you how to get your website ranking in these results.
^ Jump up to: a b c INBAM, Business Horizons, (May 2015). “Digital Marketing for Identifying Customers’ Preferences — A Solution for SMEs in Obtaining Competitive Advantages”. International Journal of Economic Practices & Theories.
Although we promised to take you through different customer journeys from start to finish, we’re going to start with what is often the end of the journey and one of the most critical aspects: your website. Your website is typically the last step before your customer picks up the phone to give you a call or sends an inquiry via email. Without a website, your customer journeys will have to rely on third party service providers like Yelp, Angie’s List, or Google Business Listings. Your website lets you control the content and message and is therefore a large opportunity to get your potential customer to contact you. So how do you build one if you don’t already have one? What information should be on my website?
Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19]
Getting SEO citations or mentions of your business can convey the contact information of your business to your potential clientele. It is highly beneficial for getting ranked in local search. You can add yourself to the directories through Local SEO Services.
I was recently asked by Melody Infinger of A David Creation to provide a few of the local SEO tips contractors should follow to increase their online visibility and leads.  Here are the top five areas that every contractor that serves a specific service area should keep in mind.
We aren’t just satisfied with only being on the first page of Google. We want to dominate the whole page. We have been successful at overtaking multiple first page top 5 results for many of the toughest searches.
NAP: Ensure that your business name, address, and phone number (NAP) is accurate and precisely the same across the internet. Draw attention to the fact that your business is local by listing a local phone number instead of an 800 number.
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[24]
One big mistake people make is thinking that a ton of short blog posts will do the trick. Unfortunately, it won’t. You need to hold each page or blog post to high standards. Make sure to provide a good amount of detail in every piece of content. As far as how often you should post, sometimes a post a week will work or you might find that 2-3 times per week will produce or exceed the desired results.
The ICC Code has integrated rules that apply to marketing communications using digital interactive media throughout the guidelines. There is also an entirely updated section dealing with issues specific to digital interactive media techniques and platforms. Code self-regulation on use of digital interactive media includes:
Google uses the inbound links from other websites to help it assess the authority and relevance of your website’s pages. Pages with more authority will oftentimes have an easier time ranking highly for the search terms they are optimized for.
The good news is:  it’s much easier to achieve first-page ranking with good local SEO practices. In general, the smaller and more specific the geographic area you target with your search term, the easier it is to dominate search rankings; if you’re in a large enough market that you only need to work in one or two neighborhoods, you can target just those areas in your search term/keywords.  Instead of “Dallas bathroom remodeler” you might use “Highland Park Dallas bathroom remodeler” or something similar.  Using carefully targeted local SEO, instead of being a little fish in the big pond of the internet, your business can become the big fish in the small pond you’ve defined in your local search term.
Moz is the gold standard of SEO tools, and they don’t hold back when educating the industry on SEO. All kinds of guides and news flashes saturate their blog. If something really makes a stir in the world of SEO, there’s no doubt Moz was one of the first to feature it.
The review videos are awesome! Very clean and professional. Steve and his crew do an excellent job. So far I have landed one new client that I would never have gotten without the marketing from Florida SEO HUB. If you want to grow your business efficiently on the internet, you need to call Steve today. Thanks Steve
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Using Dr Dave Chaffey’s approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[59]
The third significant component that Google uses to determine the trustworthiness of a website is the number and quality of backlinks pointing back to your website. ‘Backlinks’ are links to your website URL posted on other peoples’ websites. Links from websites with stronger ‘Domain Authority’ carry more weight than those with lower Domain Authority. Similarly, links from relevant websites help you rank better in searches related to those backlinks. Google heavily relies on this because they believe that if quality, non-spammy websites link to you, then you are likely providing good content and value.
But it shouldn’t end at just your main homepage. If you can further breakdown your services into multiple categories (for example, urgent roof repairs, roof inspections, metal roofing, flat roofing, etc.), you should create a page on your website for each one and then match the SEO Title to the search query someone may actually use who is looking for this specific service. For example, a roofer based in Dallas that offers roof inspections should have a landing page with the following SEO Title:
Naturally, they look for customer reviews, social media profiles, and their website to get a better sense of the company before pulling the trigger. Even though the main journey might rely on a contractor matching service, having a full online presence for your company still assists the customer in making the decision during the buying journey.

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Today’s CRM systems have the ability to deliver more than just lead generation. If leveraged correctly, they can be major drivers in loyalty and relationship management. But many companies have yet to unlock their true potential. Learn how you can use CRM to facilitate better communications and grow your business…. Continue Reading…
With the rise in the competition among the contractors, you need to stand apart by increasing your visibility. Nowadays, most of the customers take the help of the internet for finding any kind of service they need and they just call the one who is the top result of Google. So, it is highly important for your contractor business to be present on the top of the local Google search. The local SEO helps you stand apart from the rest. People use to trust on the sites they find on the first page of SEO rankings so SEO should be one of the main concerns of any contractor marketing plan.
By following and implementing these five tips, you can increase your business’s online visibility, traffic, and qualified leads.  Email Melody Infinger with questions or to request a free consultation.
When you hire a specialist from No Risk SEO, we will make sure to watch your competition and seeing what you can do to improve your SEO strategy. In addition to that, we will make sure that your content is constantly updated and that you have valuable content available to your site visitors’ who are looking for your services or items. We are constantly changing our practices to keep up with algorithms to keep you on the front page of the search results. Let our team show you what we can do!
Through effective inbound marketing strategies, coupled with other advanced marketing techniques including SEO and email marketing, Cohlab can turn any company into a powerful online presence with a loyal following and customer base.
It is highly frustrating when your business is not getting the leads. But with the help of the local SEO, lead generation is highly easier for the potential customers which can turn in to the customers easily.

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Digital Resource is a great company if you’re looking to bring your business to the forefront of the digital marketing world. With proven results and friendly staff, I would highly recommend this company!
Moz is the gold standard of SEO tools, and they don’t hold back when educating the industry on SEO. All kinds of guides and news flashes saturate their blog. If something really makes a stir in the world of SEO, there’s no doubt Moz was one of the first to feature it.
We aren’t just satisfied with only being on the first page of Google. We want to dominate the whole page. We have been successful at overtaking multiple first page top 5 results for many of the toughest searches.
From a clean design to easy navigation, every part of your website contributes to the overall success of an online marketing campaign for contractors. This is why many business owners might find it best to partner with an established internet marketing agency, as an agency knows all of the little things to look for and tweak.
Template websites offer the luxury of getting a professional website up and running at a reduced cost and turn-around time. Business owners choose a template and then create content and color schemes that match their business.
Unnatural links to your site are placed there to make your site “look more popular” to search engines. Only natural links are useful for the indexing and ranking of your site. Florida SEO Hub always performs all SEO with this in mind. we build your site with a logical link structure.
Contractors also will visit your website to resolve issues. They understand that problems may arise occasionally. If they are able to find the information that solves the issue on your website or other digital outlet, they just might become customers for life.
Times have changed. Customers now go to the internet when searching for a contractor. Having a strong online presence is critical to winning new business in this day and age, so you need to make sure your digital marketing is setup to attract and convert leads. The internet continues to expand, and the customer journey to finding their contractor is expanding as well. But for contractors, most of your customer journeys begin offline… with a problem.
Digital marketing became more sophisticated in the 2000s and the 2010s, when[13][14] the proliferation of devices’ capable of accessing digital media led to sudden growth.[15] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[16][17] With the development of social media in the 2000s, such as LinkedIn, Facebook, Youtube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product’s information. The change of customer behavior improved the diversification of marketing technology.[18]
After your on-site SEO structure is intact, our next step is to start optimizing off-site. Off-site SEO is tricky and if done wrong could cause your website to be flagged or even banned from major search engines like Google. Our in-house South Florida SEO experts will put together a well structured campaign that will deliver trackable results. We will track all local South Florida keywords using our internal SEO software and provide a full report for you to review every month. You will start to see results in two months after we launch your SEO campaign.
For painters and contractors that serve more than one city or town, in order to be visible for geo-targeted queries you may need to create service area specific pages. For example, if you are located in Glendale CA, but want to be visible in Beverly Hills CA, you’re going to need to create a specific service area page that’s optimized for this area.
An effective SEO campaign requires more than being found on page one of the SERPs. Marketing is a very large part of creating profit with your website and the best SEOs have CDMPs on staff, like we do!
Atilus is an advertising agency that specializes in digital campaign development. They are based in Florida with their main office located in Bonita Springs. Atilus has experience working with several large companies including Sharktank, The Huffington Post, Inside Edition, Allstar, and Compass Construction. Atilus is able to handle a large variety of advertising needs. Some common examples include PPC campaign development, SEO, backlinking, and analytics research. They also offer a broad selection of web development services including website design and landing page optimization.
When it comes to the things that will help you rank it boils down to quality content that’s regularly updated, links from trusted websites within the industry, relevance, and social interaction. For a more comprehensive overview of ranking factors, this SEO checklist from ClickMinded and this comprehensive list of Google’s Ranking Factors provided by Backlinko are must reads for getting to the next level of SEO mastery. To start, here are a few of the most important factors:

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However, think about the last item you purchased. Maybe it was a shiny new sliding compound miter saw. Did you buy it because you saw a picture of it in an ad? Perhaps. But, more likely, you did some research on it, you learned about its capabilities, and you may even have watched a video about it. Or, you may already own tools made by that brand, and so your confidence in this saw was already built up.
We’re able to do this by tapping into the way people use the Internet, combined with the way search engines like Google, Bing and Yahoo deliver search results to consumers searching for solutions and information.
Content Creation. Once you have topics, keywords, a distinct voice, and a target audience, you can create content. However, if your content isn’t really good, you’re wasting your time. Get help if you need it, spend the time to tweak and perfect your output, and always put out the best content you can.
About Reports. There are a number of tools that we use to help track your website’s performance. You will be provided with instructions on how to read the reports inside your own Google Analytics account so you can see changes and progress for yourself at any time. We will also provide other tracking reports and data on an ongoing basis as long as we are working together.
Your website will get more of these clicks as its ranking goes up. However, an increased ranking and number of clicks are not the only goals of an SEO strategy. They’re simply the first steps towards achieving other goals, such as those listed below.
Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19]
Content Marketing Institute explains that content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice. We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife!
In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[12]These problems made marketers find the digital ways for market development.
Florida SEO Hub was formed as a Florida SEO company and as mentioned above is located in Cape Coral, Florida. However, we service clients that are in many cities located throughout Southwest Florida and elsewhere.
Our professional Search Engine Optimization services will help your company’s website increase its organic search ranking drastically in ALL the major search engines even for the most competitive keywords in your industry.
You have to publish, but it doesn’t have to be overwhelming.  Creating a site and then never updating it accomplishes nothing.  You need to keep the site fresh and updated; content creation is the way to do it.  That can include blog posts, info graphics, videos – even a :30 video shot with your smartphone of you talking about your customers and the great work you do can work wonders and give prospects the confidence in your business necessary to invest in you.
A common pitfall I see many contractors make when implementing this strategy is to duplicate their content across these pages. Best practices calls for making these pages as unique and as specific to the area as possible. This can include:
If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners.
As you know, the company I originally hired was local to me and talked an incredibly good game. They had a good reputation and were part of multiple trade organizations around the area. I thought I could trust them to do a good job and over the course of three years, paid them over $20,000.00 for my website and SEO work, all while not knowing it was being farmed out to foreign companies.
NAP: Ensure that your business name, address, and phone number (NAP) is accurate and precisely the same across the internet. Draw attention to the fact that your business is local by listing a local phone number instead of an 800 number.
Clean page URLs – The URL structure for your pages shouldn’t be gibberish (i.e. http://yourdomain.com/blog/content123xyz-asdfkla). They should be simple and easy to read (i.e. http://yourdomain.com/blog/how-to-do-seo).
Houzz, like Instagram, can be a very interesting use case for certain types of contractors. Contractors that have nice work to showcase can use Houzz as a platform for sharing their work. Tons of users browse Houzz not only to find inspiration, but also to find the right contractor for the job based on their work samples.
I want to thank the team at Web Strategies for doing a wonderful job on my restaurant’s website. The service and professionalism of the staff is unmatched. Keeping us up to date on a regular basis with the many changes that comes with our menus is amazing.
Businesses that have been around awhile often need a fresh set of eyes to refocus their offerings and stay competitive in a volatile economy. SEOAmerica has extensive expertise in rebranding established companies, performing gap analyses, launching new products/services and establishing a position of thought leadership.
If you use a self-service website maker like Squarespace, WordPress, or Wix, you should have access to set the SEO Title and Description for each page. If you have a professionally managed website, your website developer should already have SEO Titles in place, but work with him or her to make sure the best possible title tags are set.
Well, this is simply not the truth. What IS the truth is that search engines such as Google, Yahoo, and Bing are interested in seeing high quality, relevant, and valuable content featured in their search results. This means your website must be correctly structured for ease of use by your visitor (and this means they must also be easy to use on mobile devices since more and more people are using their tablets and smart phones to conduct business online), while providing top-quality solutions to what your potential customer is searching for.
I was recently asked by Melody Infinger of A David Creation to provide a few of the local SEO tips contractors should follow to increase their online visibility and leads.  Here are the top five areas that every contractor that serves a specific service area should keep in mind.
Jump up ^ Sakas, D. P., Dimitrios, N. K., & Kavoura, A. (2015). The Development of Facebook’s Competitive Advantage for Brand Awareness. Procedia Economics And Finance, 24(International Conference on Applied Economics (ICOAE) 2015, 2–4 July 2015, Kazan, Russia), 589-597. doi:10.1016/S2212-5671(15)00642-5
Does your website have the chops to rank for all this? Or does your site rank for your hometown and that’s about it. Or has your online marketing company convinced you that SEO for contractors is difficult and takes a long time, and that all you need is SEM / PPC?
In addition to the specific niches listed above, Cohlab has worked with just about every other service area within the construction industry. If you fail to see your specific industry niche listed above, please contact us at Cohlab to verify our services will work for you.
Get more reviews and ratings. Your rating value won’t affect your rankings, but the total numbers of reviews you have on various sites like Yelp, CitySearch, Yellowpages.com, Google+, and Superpages can affect your ranking value. Ratings and reviews are still going to strongly influence whether people choose to become clients or not, similar to how trust seals can help increase consumer confidence for your business. You can positively influence your ratings by asking your satisfied clients to review you online — suggest a specific site for them to do so. Also, closely monitor your reviews and respond to negative reviews by trying to calmly explain, apologize, or make up for instances where people posted disappointment with your service. You can’t always provide perfect service, so accept it when someone has reasonably complained and see if you can make it up to them in some way. A few different services — GetListed.org, Review Push, and Trackur — can help you monitor your reviews and save you the trouble of visiting all of your profiles across many sites. Having a few negative reviews isn’t the end of the world — it actually makes your business look real. Also, responding well can turn lemons into lemonade. I have seen polite, apologetic responses transform negative reviews into a positive outcome — and the full story makes your business look even better than if you only had uniformly positive reviews.
YouTube is the second largest search engine (behind Google). People use it to learn anything about everything and that includes DIY construction videos. It may seem counterintuitive to create a video that explains how to do the service you offer, however, it can lead to massive sales. Marketing is all about trust but, over the internet, gaining someone’s trust can be difficult. One of the best ways to do that is to give away information with no strings attached. The value that you provide viewers will be transformed into leads when they are looking for a construction company in the future.
Tuuli Media is an advertising agency with over 11 years of practical experience in the field. They have two office locations in Florida. They are located in Miami and Naples. Tuuli Media has worked with large clients like Tour Trek, VentureX, and Built By SBS. Their clients span across many different business sectors including tourism, aviation, hospitality, e-commerce, and more. Tuuli Media specializes in SEO services. However, they also offer additional advertising services as well. This includes things like backlinking, PPC campaign development, social media outreach, and more.
As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.[when?]
Marketers also find email an effective strategy when it comes to digital marketing as it is another way to build a long term relationship with the consumer. Listed below are some aspects that need to be considered to have an effective digital media campaign and aspects that help create an effective email system.
In between self-service websites built on Squarespace and fully built, managed, and optimized sites by professionals, you can hire someone to set up a self-service website that you maintain yourself after initial creation or pay a minimal fee for support when needed.