An advantage of digital marketing is that the reach is so large that there are no limitations on the geographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from.
Depending on your primary focus, you may be looking to attract homeowners, fellow contractors, designers, businesses, or real estate professionals. Whatever the case may be, there is one thing common among them all. They have questions they need answered by a true expert in your field.
However, there are cases where social media can be the beginning of a customer journey, and that typically happens for remodeling/renovating contractors who can use Instagram, Houzz, and Facebook to showcase their work. Many people love browsing beautiful homes, renovations, remodels, and contracting work… simply look at the success of HGTV and Houzz.com. As a project based contractor, you can leverage these media heavy social sites to showcase your work. There’s no better way to show you can perform the job than to show jobs you’ve already completed. The more of an ‘art’ your work is, the more important showcasing your work becomes.
If your customer spends too much time searching for basic information, then they’ll leave your website. Your website should very clearly state the areas you service, the services you offer, and a call to action to procure your services, which is usually a contact method. While these may seem obvious, they are often difficult to find or often left out on many contractor websites, especially the area serviced by the company.
Does your website have the chops to rank for all this? Or does your site rank for your hometown and that’s about it. Or has your online marketing company convinced you that SEO for contractors is difficult and takes a long time, and that all you need is SEM / PPC?
A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are. Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.
Rankings: Google customizes its search results based on past browsing behavior, so the only way to know a page’s true ranking is with a tool. The free Google Search Console (formerly Google Webmaster Tools) is easy for your webmaster to install and is a great place to start. Check your rankings at least once per month.
Your Google My Business page is a mini-website that appears in the “Map” section of Google results for local businesses. It offers a quick snapshot of your company, boosts your overall online presence, and even gives a rapid boost to your Google rankings. This happens because it is much easier to rank a Google My Business page highly than a website.
Google has a listing service similar to Yelp, YellowPages, etc. where you can list your business. If applicable, Google will display their listing results related to the search along with an area map. These results are typically sorted by relevance to the search query and your reviews.
We don’t claim to be the “the best” because that just sounds so cocky. You don’t have to be the best to be great. Before we started our SEO company in Fort Lauderdale we were using our own SEO services on our own websites. The strategies and techniques we used helped us rank keywords on page 1 of Google in some the most difficult niches. We were ranking at the top of Google for almost every product that Amazon had in their inventory. We outranked major pharmaceutical companies for their own brand names and increased revenue by millions of dollars for some of the most profitable niches online.
Created by internet marketing experts who know the internet marketing business inside & out, Florida SEO Hub was formed to do something most traditional Florida SEO companies are not capable of doing.
Social media can be one of the best ways to find and connect with your target demographic. However, you need to know which channels are most effective for your construction company. Rather than trying to be on every social media channel, narrow your focus to 2 or 3 and make sure that you give each of those 100%.
You can also keep reading to discover why SEO is an important part of online marketing, the benefits of high search engine rankings, and a few ways you can improve your site’s chances of ranking well.
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. “Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand.” Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.
Created by internet marketing experts who know the internet marketing business inside & out, NoRiskSEO was formed to do something most traditional Florida SEO companies are not capable of doing. NoRiskSEO offers an optional guarantee which states our SEO techniques will land your business on Page One of Google for relevant search terms. Yes. We are that confident.
Today’s CRM systems have the ability to deliver more than just lead generation. If leveraged correctly, they can be major drivers in loyalty and relationship management. But many companies have yet to unlock their true potential. Learn how you can use CRM to facilitate better communications and grow your business…. Continue Reading…
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Building contractors, of course, are no different. In the past five years, there has been a dramatic shift in how they gather information, interact with building products distributors, and purchase products. In fact, in a recent Point To Point research study of building products distributors, almost one-third of the respondents said 50% or more of their sales came from online purchases.
Cohlab was born while visiting family in California. Our aunt and uncle, who own a small business, were frustrated by the cost of maintaining a website and confused about what technology was relevant for their web strategy.
Everything You Do Is Right Day Yesterday, we talked about that feeling when being right 2% of the time is awesome —you know the anecdotal average marketing response rate for things like direct mail or click-through rate for email. And that’s when it’s “working.” Well, that was Everything You Think Is Wrong Day. #EverythingYouThinkIsWrongDay Today, […]
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The “endless aisle” within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.
Maryland is the richest state in the US, Montgomery County Maryland is one of the few counties in the US where property values actually went up when the rest of the country went to hell in a handbasket.
Earning reviews from satisfied clients is important for a couple reasons. One, they provide social proof that can influence a potential customer’s decision to contact you. In fact, one survey found that 90% of customers are influenced by online reviews and that 85% of customers reported reading online reviews.
Our services include search engine optimization, pay-per-click management, social media marketing, reputation management, reputation monitoring, reputation marketing, Google local optimization, website design, website development, search engine optimization consulting, and more!
Digital marketing activity is still growing across the world according to the headline global marketing index. Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015). Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016). Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.
^ Jump up to: a b c d e f Li, H.; Lo, H. (2015). “Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements”. Journal of Advertising. 44 (3): 208–218. doi:10.1080/00913367.2014.956376.
Ok guys. So I don’t typically do any offline prospecting but I get local business contacts who want to copy what I’ve done for my own businesses and build a strong online presence as well. I just got a general contractor and I was wondering what keywords you would use besides just ‘general contractor + city’ or ‘contractor + city’. There is such a range of services they offer that I want to rank them all.
If you are looking to obtain page ONE placement on Google, Yahoo & Bing for the important keywords in your City – we can help but we only work with ONE specialty contractor in each City SO call us at 866-493-9910 before your competitor does or click here to schedule a time for us to contact you.