Voice – With the development of AI and social Chat Bots home improvement companies are now starting to tailor their customer funnels to fit the needs of the potential customer. With the growth of voice software many companies are even adapting to non-visual content that can be relayed over Siri or Alexa. If a customer is driving and asks Siri a home improvement question the answer could be found on your website. You can read more about FAQs and how this may help with voice-related search.
As a project based contractor such as a general contractor, roofer, remodeler, or painter, your customers want to see samples of your work. It’s critical to find a good method of showcasing your work, from case studies to photo galleries. Look no further than the success of Houzz.com in showcasing contractor and homebuilding sample work. But it all starts with great quality photos. Purchase a good camera and learn how to take photos.
Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.
Our services include search engine optimization, pay-per-click management, social media marketing, reputation management, reputation monitoring, reputation marketing, Google local optimization, website design, website development, search engine optimization consulting, and more!
A strategy that is linked into the effectiveness of digital marketing is content marketing. Content marketing can be briefly described as “delivering the content that your audience is seeking in the places that they are searching for it”. It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
Best Edge SEM is a leading digital advertising agency. Their main office is located in Tampa, Florida. They have experience working with a large variety of clients in many different business sectors. Some examples include aviation, healthcare, non-profit, education, government, technology, and real estate. Best Edge SEM can handle a variety of different advertising tasks. Some examples include SEO services, backlinking, analytics research, conversion rate optimization, and business to business advertising. They also offer social media management services as well.
How do consumers and businesses find a reputable contractor? For most, the search begins on a search engine like Google. It’s not enough to just appear in search results, though. Your website has to be at or near the top of these results if it’s going to generate the new leads you want, and the best way to get there is with SEO.
The broad online marketing spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems. Online marketing connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing.
The key to more leads, higher conversions and more revenue is getting the contractor’s website to rank for a variety of keywords and phrases. Looking at the trends for each specific area can also provide insights into the most commonly searched phrases by industry and location.
Typically, I find the business is self explanatory. Using a chiropractor for example, there really aren’t that many keywords or keyword variations. However, in this case, I don’t want to leave out any of their sub-niche services.
5. Remarketing: Remarketing plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web speak, they have either searched for particular products or services or visited a website for some purpose.
If a searcher opens Google Listings Results to view potential contractor matches, they are presented with basic information about the business, any reviews, contact information, and a link to their website. Although the searcher is presented with contact information, most will instinctively first visit the website to collect more information before reaching out, making your website a critical touchpoint in different customer search journeys.
Back when you bought that saw, I’m willing to bet you visited a website, perhaps from one of the big box stores, and a short time later you started seeing that same saw pop up on Facebook ads and in other places on the web.
Security – Is your website secured according to Google? Previously this year we discussed how security is a ranking factor for Google. Certainly, Google loves its users and therefore, is coming up with every possible way to make user experience safe and secure. By the beginning of the 2018, Google will label non-SSL sites as “not safe”.
The secret is to make your company stand out by being highly attractive to work with. Easily navigable websites, customer testimonies and covering a wide array of services in several different construction niches is needed. At Cohlab, we understand the competitive nature of construction and work hard to help our clients get the exposure they deserve.
Search Engine Optimization, or SEO, is the process of optimizing website content online to increase exposure in the organic search results for desired keywords. This is a long-term strategy that has many factors contributing to its success. These include site architecture, on-site content, internal and external links, keyword research and competition analysis to name a few.
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Have a website. If you’re reading this you probably already have a site or know that you should have one. It doesn’t have to be expensive to be effective, but it should have some basic features. Include your business name, “Acme,” business category, “Drywall Contractors,” and city or location name, “Miami, Florida.” These should be reflected in the title of the site’s home page. For example: “Acme | Drywall Contractors in Miami, Florida.”
We aren’t just satisfied with only being on the first page of Google. We want to dominate the whole page. We have been successful at overtaking multiple first page top 5 results for many of the toughest searches.
Contractors also will visit your website to resolve issues. They understand that problems may arise occasionally. If they are able to find the information that solves the issue on your website or other digital outlet, they just might become customers for life.
Our team of tech-savvy individuals and marketing gurus are here to provide your back office support! From building and designing your website to establishing social media pages and managing local listings, we can boost your business so you focus on your customers.
Once the contractor has decided to become a customer, you have an opportunity to build a business relationship by offering the technical support they need. Make sure your website carries complete product information, including dimensions, costs, production time, available ship dates, and installation requirements. Create product application and installation videos to house on your website and on channels such as YouTube.