There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
To summarize, Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without that content being actively sought by the recipients.
In April of 2012 he provided me a very detailed proposal including a nice visual aid of how he was proposing to layout our new site. The price was competitive, but after my past nightmares with seo “professionals” I was more than reluctant. Being a business guy myself and understanding that you get what you pay for I was a bit cautious of how affordable his proposal was.
Florida SEO Hub was formed as a Florida SEO company and as mentioned above is located in Cape Coral, Florida. However, we service clients that are in many cities located throughout Southwest Florida and elsewhere.
Yoast made a name for themselves with WordPress plugins that helped make SEO easier for bloggers. It’s no secret that teaching SEO would bring in the type of people they need to continue growing. And this led to them becoming one of the top SEO resources online.
Have a blog on your site. Seriously. You may not be a great writer, but people will appreciate your honesty and realness. You may not think you have anything to say, but if you’re expert at your work you likely know more than you realize. Plan to post very brief updates on your blog about each type of service you do. Why do you do things in a certain way? What are special issues you face in your region for your type of work? What makes your work special compared to other providers? Also, mention in the blog posts about important events happening in your area. Is there a town festival coming up? A holiday? Blog regularly and it will result in augmenting your rankings.
Categories: Google My Business categories must list services rather than results. List not only your primary service, but also any secondary services that you provide. For example, you might choose General Contractor, Home Builder, Bathroom Remodeler, and Sunroom Contractor. Try to list 3 to 5 categories.
After confirming the digital marketing plan, a scheduled format of digital communications (e.g. Gantt Chart) should be encoded throughout the internal operations of the company. This ensures that all platforms used fall in line and complement each other for the succeeding stages of digital marketing strategy.
First, it is important to understand what digital marketing consists of before applying the term to contractors. Digital marketing is not just advertising. Digital marketing is comprised of all the online tools and approaches that are designed to provide an incredible value and a great return on investment for contractors. This may include search engine optimization (SEO) focused website design, an optimized social media presence with keyword focused posts or dedicated email marketing campaigns. Since contractors want to reach residential as well as commercial clients, digital marketing offers them the flexibility to do so via targeted campaigns and promotions offered exclusively online. There won’t be any need for costly television commercials or expensive billboards. Digital marketing uses cost friendly online marketing platforms that allow the greatest exposure to customers for the lowest cost. What makes this approach to marketing so distinct is the realization that contractors get to seamlessly connect with their audience. Contractors have the ability to offer customers important information in formats customers are already accustomed to.
Some techniques and strategies we use at MyMiamiSEO.com aren’t necessarily obvious to the casual reader who does not understand why he or she arrived at your website to begin with. All your readers are interested in when arriving at your site is finding the answer or a solution to whatever problem brought them there to begin with.
Our goal is to make your company more accessible to customers looking for your products and services. Helping you beat your competition and gain more business. Everybody searches online these days and they are researching more now than ever before. If that customer is not seeing your website within their research process, you are losing out on that potential business.
Where do they go to find this information? Online, of course. So be their go-to resource. Videos are an ideal medium for new product demos and tricks of the trade. Blogs and other types of articles are helpful to builders who want to learn about the industry trends that might affect their business.
Since the site started ranking well again in late June, I’ve had over 130 contact forms filled out and lost track of how many direct phone calls were generated from the website. 2014 was our best year yet, doing 30% more sales than last year. I attribute a lot of this to the website and the extra work it created and because of that, we were able to hire on additional employees, grow the fleet of vehicles and help more customers remodel their homes than ever before.
Naturally, they look for customer reviews, social media profiles, and their website to get a better sense of the company before pulling the trigger. Even though the main journey might rely on a contractor matching service, having a full online presence for your company still assists the customer in making the decision during the buying journey.
Ads are not simply enough for your marketing campaign however. An essential aspect of your campaign will be content marketing. For your site to capture the attention of your audience, you already know that you need content that is original and well-written. However, this is not enough. You need to make sure that your content can be shareable across the web. This is where our team can help you. Let us make the most of your marketing campaign by incorporating SEO practices across your content, ads, and more!
We aren’t just satisfied with only being on the first page of Google. We want to dominate the whole page. We have been successful at overtaking multiple first page top 5 results for many of the toughest searches.
Finally, your page copy is your opportunity to tell prospects about your business. Provide some background information, briefly explain your primary services, and close with a strong call to action. The page copy should be 500 to 1000 words in length, cleanly written, and well-edited.
Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).
Sites4Contractors is a full service Web Development and SEO company that specializes in working with contractors and trades businesses. We build and SEO websites for Roofers, Remodelers, Painters, Gutter Installers, Landscapers, General Contractors and more.
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Hi Carl, Sorry it has taken me so long to write this to you but I’ve been busy and finally have some down time. I wanted to say that one of the mistakes I have made with my business is not deciding to hire you for my website work when I first found out about you.
When you look for new contractor SEO services, call us and let’s talk about how we can help you start an effective lead generation program so that you can sell more of your service and increase your bottom line.
You can only learn whether your campaign is a success, and discover those areas that still need a bit of help, if you track your results. A lot of information is out there, but it is important to focus on these 3 core metrics:
Shopping for contractors has changed. Have you? Let’s build you a website that brings together your social media, portfolio of work examples, your glowing testimonials and reviews, and your desire to educate your customer into a website that will educate, be relevant, and most importantly…be found!
If this feels overwhelming or you know you need to do it but know you’re not the best person to do it, then enlist an expert. It doesn’t have to be me, though I’d love to talk to you! What’s important is that SOMEONE gets it done. “I can’t get to it” is the worst reason to continue falling behind your competition online; there are too many experts out there who can help you, and at an affordable rate.
If your business doesn’t have a physical address, or if you operate out of your home, you can set up listings in Google and other directories and hide the address, while still producing local content for the city or geographic area you’re targeting.
While we recommend consulting a professional to at least set up, if not also manage, Google advertising on your behalf, you can set up a Google Adwords account yourself and experiment with PPC advertising. As a local contractor, it’s important to focus your PPC to your service areas only. Here’s a step by step guide to help you set up local radius PPC ads: Local Google Search Ads Can Grow Your Small Service Business – Step by Step Guide.
The secret is to make your company stand out by being highly attractive to work with. Easily navigable websites, customer testimonies and covering a wide array of services in several different construction niches is needed. At Cohlab, we understand the competitive nature of construction and work hard to help our clients get the exposure they deserve.
Our local SEO company has helped hundreds of contractors achieve outstanding search engine placement and turn those many organic rankings into traffic and qualified leads. We all know that qualified leads equal new business.
Mobile internet use is increasing steadily and that means that it is extremely important that you make sure that your website is mobile friendly. In the past, this problem was solved by having one site for desktop viewers and a separate site for mobile users. However, you can have a website that can handle both desktop users and mobile users which is known as responsive web design.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016). Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016). Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016). Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).
They helped me get added exposure with my online marketing and social media outlets. Highly recommend working with them!! It’s only Tuesday, and already up 80+ pages likes on Facebook for the week an…d set 6 appointments from 1 post! See More
If you want to utilize paid ads as part of your lead generation and SEO campaign, our advertising team members are Google partners, so you know they know what they’re doing and can help you increase your lead flow.
“We have seen our business grow significantly over the past few years and it is due, in part, to the amazing work that has been done in partnership with Web Strategies. Our web site is professional, sophisticated and smart – and the traffic that hits our site nearly always generates a lead. In addition, Mandi and her team have really been able to help steer us with our overall marketing campaign; from the web site development, to managing our social media set-up and imaging, to successful marketing strategies, planning and event management. We truly feel that our relationship with Web Strategies is a partnership.”
SEO is an acronym for “search engine optimization.” It refers to making your website friendly to search engines such as Google, Yahoo, or Bing. Search engines utilize web crawlers to comb through websites looking for search terms (a “search term” being whatever you enter into the box when doing a search using any search engine). Regardless of what you’re searching for, the search engine will only display pages where web crawlers have detected words matching your search term.
What does it matter whether your site ranks first, third, or tenth in a web search? As it turns out, a lot. The majority of clicks go to the top three results in a search engine—and most of those clicks go to the first site listed. Anyone looking for contractors in their area may begin with a search engine, but that search can end shortly after clicking on a site with the kind of information they’re seeking.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
To get your website ranked well and keep it ranked well it takes many hours of work monthly. SEO is not a set it and forget it process. A good SEO consultant and his team will be working on your website regularly.
If you’re a business owner or contractor, then forgetting the local search rankings could be a mistake. For that, you need to have a website to showcase your contracting services properly. Your website needs to be efficient. To accomplish that, you should get some good features build into it. Above that, proper and detailed servicing listing, the name of your business, and business category with city or location presence are some essential elements to integrate into your website. Add all these things to the homepage of your website.
Facebook is getting in the habit of making brands pay for visibility. That’s okay, because you’re going to pay them for that visibility when you launch your retargeting ads. Remember to verify your business on Facebook before you proceed with building followers and launching ads.
“Web Strategies works with us on almost every aspect of our website. As a small 501c3, daily we become more and more reliant on our web presence and outreach. It’s critical to our ability to serve our customers in the National Guard of the United States. Web Strategies is always there when we cry out for help! Most importantly, Web Strategies is a pleasure to work with – always willing to find a way to fix a problem while spending the minimum amount of time. We are so grateful to their team and all they have done for us. I can’t recommend them enough.”
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer’s recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Setup Google Analytics – We’ll install Analytics on your website and setup your conversion goals in the Analytics backoffice. This tells you when and where your leads are coming from and is an invaluable tool in building upon and improving your web presence.
Game advertising – In-Game advertising is defined as “inclusion of products or brands within a digital game.” The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication “integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm” is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
^ Jump up to: a b c INBAM, Business Horizons, (May 2015). “Digital Marketing for Identifying Customers’ Preferences — A Solution for SMEs in Obtaining Competitive Advantages”. International Journal of Economic Practices & Theories.
Having a proper www re-direct is very important as you need to tell search engines, what page you want to have it indexed. Let’s look at an example, our website redirects from SEOadviSe.com to https://www.seoadvise.com and any other vartion you type in it will always redirect to: https://www.SEOadvise.com. Go ahead and check for yourself. Type in any browser our website and see what happens. Now this is what you want to make sure happens to your company’s website as well. You do not want two different redirects this will only hurt your rankings and it will confuse Google which page to rank as there will be 2 different pages. Our search engine marketing experts always make sure that our clients websites redirect properly.
But how do you get backlinks? It’s not easy. Taking the natural method, websites will link back to your site if they find value in the page/content they’re linking to. For example, I linked to Moz’s article on ‘Domain Authority’ above as it’s a good resource on the topic. This is considered a backlink for Moz.com. But realistically, it won’t come that easy.
Pay to Play – With the implementation of Local Services and the limitation of social media outreach from an organic level, every contractor will eventually have to pay to increase their digital marketing presence. The days of relying on your GMB listing or organic rankings is slowly fading away. Whether you start implementing a pay-per-click program, use Local Services, get Google Guaranteed or even do Facebook advertising, you will be paying more than you did five years ago.
Since working with Contractor SEO our rankings in the Search Engines have improved significantly. We jumped from the bottom of page one to the top few listings for our most important keywords. Contractor SEO has turned out to be a great investment for our company. All members of the team have delivered personal service. They are invested in our satisfaction and our company winning in the marketplace.