SEO For Contractors Jacksonville Beach|Duval|32240|Florida | Seo Marketing In Florida

There are other ways to advertise online, but when you want a source of traffic for months or years to come, SEO is the only way to go. From allowing you to rank for trending topics to ranking for service-related terms, the amount of exposure available is nearly endless.
If you are taking the local SEO of your contractor, then the SEO marketing will prove very beneficial. It will help your potential customers get the easy way to find you. If you are availing the SEO marketing, your name will surely be in the local listings which makes your clients find you!
Why is it necessary for you to have an SEO Expert perform work at a local level?  It’s important to keep in mind that everyone has the convenience of the internet, and a smartphone in their hand — and most people turn to them instead of phone books and other more traditional means of finding business that meet their needs in their area.
Social Media Marketing – The term ‘Digital Marketing’ has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
The leaders of high-tech healthcare systems typically have neither the time nor the experience to market their own business effectively. That’s where SEOAmerica, Inc. comes in. We have a proven track record of vaulting healthcare-based companies into positions of prominence and leadership in their respective markets.
Many website owners get frustrated with Google, but all Google wants is to provide the searcher with the best search results in the most natural manner possible. Usually an upset webmaster is mad because they tried to take a shortcut and fool Google in hopes of a higher ranking. It seems like everyone has the latest “trick” you can use to get a great ranking. But they’re usually a bad idea, and the results are short-lived.  Google will always find out in the end.
If a searcher opens Google Listings Results to view potential contractor matches, they are presented with basic information about the business, any reviews, contact information, and a link to their website. Although the searcher is presented with contact information, most will instinctively first visit the website to collect more information before reaching out, making your website a critical touchpoint in different customer search journeys.
As Search engines revise and improve their algorithm, it’s progressively becoming less difficult for local contractors to come up with the most notable search engine results. Google’s objective is to facilitate people find the most effective contractors to do the job without resorting to secondary sites like Yelp. Additionally, they do their utmost to get rid of ripoffs by validating businesses’ actual addresses.
Having to rank for all these towns and cities and services is great news! This is where you can compete with the national franchises, giant lead aggregation sites (like Home Advisor), and massive localized directories like the BBB.
National and international companies wait, on average, 6 to 12 months to see much change in their Google rankings. As a general contractor, however, you have a tremendous advantage. Your competition is general contractors in your area, not those half a world away. And many of your competitors are not using local SEO. This means that you could easily reach the first page of Google local results in just 30 days!
In the 1990s, the term Digital Marketing was first coined,[10]. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their softwares, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM softwares after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the “You Will” campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad [11].
Authentic Web is an Orlando-headquartered agency that offers web design services to clients in Florida. By using the latest versions of open source systems, this company is able to decrease development costs significantly. Drupal is a prime example of a content management system that is powered by PHP, which is a universal script that has many applications. Similarly, WordPress and Joomla can be driven by JavaScript and other basic syntax that has been around for many years. Authentic Web validates source code by running it through advanced design suites. Small coding mistakes are then corrected promptly to ensure full compatibility with web browsers.
Today’s CRM systems have the ability to deliver more than just lead generation. If leveraged correctly, they can be major drivers in loyalty and relationship management. But many companies have yet to unlock their true potential. Learn how you can use CRM to facilitate better communications and grow your business…. Continue Reading…
^ Jump up to: a b c d e f Maw-Liann Shyu; Wan-Ju Chiang; Wen-Yuan Chien; Sheng-Liang Wang (1 July 2015). “Key Success Factors In Digital Marketing In Service Industry and the Development Strategies: A Case Study On Fleur DE Chine At Sun Moon Lake”. The international Journal of organizational innovation.
Since working with Contractor SEO our rankings in the Search Engines have improved significantly. We jumped from the bottom of page one to the top few listings for our most important keywords. Contractor SEO has turned out to be a great investment for our company.  All members of the team have delivered personal service.  They are invested in our satisfaction and our company winning in the marketplace.
10 Best SEO is the internets top rankings directory for SEO Agencies. Our experience in the industry ensures an accurate list. Best SEO Agencies & SEO Agency Awards are rapidly becoming the largest and most well known SEO awards.
Actively getting backlinks is difficult and time consuming as you need to convince a website to link to your site in some authentic and relevant capacity. One common method is to offer your expertise as a ‘Guest Post’ on their blog that includes a backlink to your site. Your backlink can be embedded within the article as a relevant link, or sometimes added as a footnote at the bottom to indicate the guest poster and source of the content.
Jump up ^ Chatterjee, Patrali (2001), “Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising,” in Internet Marketing Research: Theory and Practice, Ook Lee, ed., Hershey, PA: Idea Group, 209–16.
Online marketing is an essential part of running a successful business in today’s digital world. The USA TODAY NETWORK is located in downtown Nashville, Tennessee and has solutions to fit every type of business and budget. Contact us today to schedule your free comprehensive analysis to see how the USA TODAY NETWORK TENNESSEE can help you meet your business goals.
^ Jump up to: a b c d e f Li, H.; Lo, H. (2015). “Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements”. Journal of Advertising. 44 (3): 208–218. doi:10.1080/00913367.2014.956376.
As search engines become the primary source for finding contractors, SEO should be a significant part of your marketing strategy. Put an SEO strategy in place to ensure your site is getting the rankings, clicks, and leads it needs to keep your calendar full.

SEO For Contractors

Local SEO for General Contractors

Digital Marketing For Contractors

Online Marketing

Florida SEO Company

Digital Resource is a great company if you’re looking to bring your business to the forefront of the digital marketing world. With proven results and friendly staff, I would highly recommend this company!
After confirming the digital marketing plan, a scheduled format of digital communications (e.g. Gantt Chart) should be encoded throughout the internal operations of the company. This ensures that all platforms used fall in line and complement each other for the succeeding stages of digital marketing strategy.
Our “Services” tab above will give you all the services we provide. It’s pretty simple what is necessary to have a successful website. Provide high-quality content on your pages, especially your homepage. This is the most important thing you can do. If your pages contain useful information, the content will attract many visitors and Google and other search engines will reward you. Create a helpful, information-rich site and write pages that clearly and accurately describe your topic. What are the words users would type to find your pages? Include those “keywords” on your site.
Although your site is the most important asset you have for ranking organically on Google, if you ignore doing anything off-site, odds are you won’t get anywhere with your keyword rankings. You need to make sure you have your local profiles filled out like Google, Yahoo, Bing, and many others. These profiles are called ‘Local Citations’ on the internet. While they’re important as a free method for your potential customers to find you (as discussed in the Customer Journey section), they’re also important to your website ranking as Google keeps track of these citations for each and every local business and uses them to score your business and website. Filling these out correctly will help you rank not only organically but also in the map pack on Google for your local area.
Frequently Asked Questions – Does your website currently have a FAQ section? If not, it should. Not only does this help with the optimization of your website, but it allows users to have the information they need. Just write down every question a person asks you about your job, a project or related to your industry. This is a no-brainer on creating good content that is optimized and relevant for your website.
Having a proper www re-direct is very important as you need to tell search engines, what page you want to have it indexed. Let’s look at an example, our website redirects from SEOadviSe.com to https://www.seoadvise.com and any other vartion you type in it will always redirect to: https://www.SEOadvise.com. Go ahead and check for yourself. Type in any browser our website and see what happens. Now this is what you want to make sure happens to your company’s website as well. You do not want two different redirects this will only hurt your rankings and it will confuse Google which page to rank as there will be 2 different pages. Our search engine marketing experts always make sure that our clients websites redirect properly. 
Stay Local – With mobile search becoming more and more popular, Google takes into consideration where the mobile searcher is physically located when they’re performing a search. This means that local search results can also depend on where the business is physically located when the search is being done. So regardless if you are a service contractor who travels to another city, Google will display the local business closest to where the searcher is searching. One work around to this are individual project posts, which display projects of yours within a local area. It is also helpful to get reviews in the cities you want to work in, as we mentioned a few weeks ago about the importance of reviews and individual project posts.
Finding fast, efficient and courteous service in this modern fast pace culture is rare. But Florida SEO Hub has proven that it still exists! I couldn’t be any happier, from a dull and boring website to a bright and captivating one in just a matter of days! Thank you for an excellent performance!! I highly recommend this company for anyone who is looking for a new look that will attract your viewers and keep them coming back!
HOWEVER… ranking for “custom home painting frederick md” netted us an easy kill, What surprised the hell out of me is that doing so, helped or made much easier the ranking for “home remodeling frederick md”
Back when you bought that saw, I’m willing to bet you visited a website, perhaps from one of the big box stores, and a short time later you started seeing that same saw pop up on Facebook ads and in other places on the web.
An advantage of digital marketing is that the reach is so large that there are no limitations on the geographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from.
Every business has unique needs, for this reason, we tailor each SEO campaign to fit with your company’s goals and the products/services that you offer. To start the SEO process, we complete keyword research to find the words and phrases most relevant to your industry. We make your priorities our priorities as we build and grow your campaign. If your needs should change, we have the flexibility to accommodate your new goals.
It’s possible to do it yourself to achieve good rankings. And it’s possible to do it without driving yourself crazy or spending more time than you have. You don’t have to do everything at once — break off smaller pieces of the project and plan to do them consistently over time, if you don’t have the time upfront. As long as you do these things you will increase your chances of ranking well.
APIs are changing more than just software architectures. From planning through implementation and beyond, an API-driven business model brings a host of new challenges and opportunities to organizations. Download this eBook to learn how to get the most benefit from these agents of change…. Continue Reading…
Local listings are extremely important. You want to make sure that all of your listings are kept constant. For example, your address and phone number should all the same on all of local listings, if they are not, please make sure to fix it. Again, Google is looking for the best user experience for their users and you have to provide that to Google, one way of doing just that is making sure your listings are the same on all of the platforms. Our company checks the main local listings and verifies that they are the same.
For more tips on small business marketing success, check out my book, The Small Business Owner’s Guide to Local Lead Generation.  Or get a FREE assessment of your current marketing efforts and recommendations on quick improvements with a Signature Brand Audit from Fortune Marketing.
If your website isn’t on the first page for your company’s services or products, you are losing money to competitors who rank ahead of you.  Through our Florida seo services we rank your website and start generating more income for your business extremely fast!
Our team of industry-experienced roofing marketing strategists will work with your roofing company to help you get more customers. With an integrated strategy that includes paid advertising, local search and review marketing, we’ll help you get more jobs and drive leads.

SEO For Contractors West Palm Beach|Palm Beach|33407|Florida | Internet Marketing In Florida

For your main website, try to find the overarching service you offer that a user would search, add your service location, and then last add your company name. It’s important that your service and area are listed first for SEO purposes. For example, a roofer based in Dallas might do many different types of work, but the overall service is ‘roofing.’ As a result, a Dallas roofer might use one of the following SEO Titles for their main website homepage:
Don’t believe what a sales person tells you. Talk with clients of the SEO service and find out from the contractors that use them if they do what they say they’ll do, and are they responsive to the contractors’ wants and needs. Ask if the SEO firm really understands your field and has increased their profit nicely and perhaps even decreased their marketing costs. Find out if the SEO agency cares about their company goals and helps them reach them. Ask how many years they have been partnered with the SEO firm and if the results have gotten better or worse. This will tell you how much ongoing work the SEO specialist does for the contractor. It also will let you know if the entire SEO firm stays well educated in their field.
With the help of our digital marketing agency your business will grow to levels you dreamed of. Find out why we Rewarded as the #1 SEO Agency in United States by giving us a call or simply requesting a free consultation.
Many local contractors struggle with online marketing because they are typically small proprietorships or family owned businesses with tight budgets. Most contractors don’t have the time to deal with marketing because they are busy running their business. Contractors rely heavily on word of mouth marketing and being found online. Referrals from satisfied customers can grow over time but this strategy alone leaves a small business vulnerable.
Houzz, like Instagram, can be a very interesting use case for certain types of contractors. Contractors that have nice work to showcase can use Houzz as a platform for sharing their work. Tons of users browse Houzz not only to find inspiration, but also to find the right contractor for the job based on their work samples.
It sometimes takes more than one search to decide which contractor to hire. When your company’s name keeps appearing in these results, people start to remember it. It doesn’t take long before they’re skipping the search engine and going to your site to see what you have to offer.
Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010.[20] An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.[15]
The good news is:  it’s much easier to achieve first-page ranking with good local SEO practices. In general, the smaller and more specific the geographic area you target with your search term, the easier it is to dominate search rankings; if you’re in a large enough market that you only need to work in one or two neighborhoods, you can target just those areas in your search term/keywords.  Instead of “Dallas bathroom remodeler” you might use “Highland Park Dallas bathroom remodeler” or something similar.  Using carefully targeted local SEO, instead of being a little fish in the big pond of the internet, your business can become the big fish in the small pond you’ve defined in your local search term.
GetRankSEO is a Florida based digital marketing company that offers search engine optimization and wordpress development services. Fred Franks is a disabled veteran from the Orlando area. He started GetRankSEO with one goal in mind. That was to empower small businesses as quickly as possible so their online presence would help them compete against larger companies. GetRankSEO began offering SEO services in 2001 and brings a total of 35 years of combined experience to each client they service. They offer customized plans that are industry specific and tested with experience to maximize the SEO potential for each client.
Unlike Florida SEO Hub, some companies claim to “guarantee” high ranking for your site in Google’s search results. Florida SEO Hub can improve your site’s flow and content, but some companies employ deceptive tactics in a futile attempt to fool search engines. If your domain is affiliated with one of these deceptive companies, Google could “ban” your website from their index. We never use images to display important names, content, or links, because search engine “crawlers” don’t recognize text contained in graphics.
This is a very thorough approach to getting your business initially listed in your local search results.  After this work is complete there is still more work that can and will be done should you want to engage us with those services.
SEO for contractors might sound like a fad or something too complex to learn, but SEO offers a great opportunity to win more business. As a business owner, it’s hard to keep up with the latest trends, much less what’s going on in the online world. Because the internet holds so many lead generation options for contractors, it’s important to take some time to explore these opportunities.

SEO For Contractors

Local SEO for General Contractors

Digital Marketing For Contractors

Online Marketing

Florida SEO Company

Utilizing local SEO services like ours to develop your own lead generation program tends to make each job more profitable because very often you are the only contractor getting the call. When a consumer finds your website while searching for your services and your website design makes the visitor comfortable and builds trust in your business they often shop no more. You are the only one getting the lead!
To dig a bit deeper, consider moving to a paid tool, such as the one available through RankRanger.com. You can track your Google My Business page as well as your webpages, and see automatically updated information from all of your SEO campaigns.
Many website owners get frustrated with Google, but all Google wants is to provide the searcher with the best search results in the most natural manner possible. Usually an upset webmaster is mad because they tried to take a shortcut and fool Google in hopes of a higher ranking. It seems like everyone has the latest “trick” you can use to get a great ranking. But they’re usually a bad idea, and the results are short-lived.  Google will always find out in the end.
We aren’t just satisfied with only being on the first page of Google. We want to dominate the whole page. We have been successful at overtaking multiple first page top 5 results for many of the toughest searches.
If each ad click costs $2 (actual figures will vary) and you find out that 1 in every 10 visitors contacts you, you will average a cost of about $20 per lead. If you convert 1 in 4 leads to a paying customer, you’re ultimately paying $80 per paying customer. All of these variables factor into the cost per paying customer.
Ranking factors for this set of search results are a little different than traditional organic results and include distance, prominence and relevance, with distance typically being weighted the most heavily.
Get more reviews and ratings. Your rating value won’t affect your rankings, but the total numbers of reviews you have on various sites like Yelp, CitySearch, Yellowpages.com, Google+, and Superpages can affect your ranking value. Ratings and reviews are still going to strongly influence whether people choose to become clients or not, similar to how trust seals can help increase consumer confidence for your business. You can positively influence your ratings by asking your satisfied clients to review you online — suggest a specific site for them to do so. Also, closely monitor your reviews and respond to negative reviews by trying to calmly explain, apologize, or make up for instances where people posted disappointment with your service. You can’t always provide perfect service, so accept it when someone has reasonably complained and see if you can make it up to them in some way. A few different services — GetListed.org, Review Push, and Trackur — can help you monitor your reviews and save you the trouble of visiting all of your profiles across many sites. Having a few negative reviews isn’t the end of the world — it actually makes your business look real. Also, responding well can turn lemons into lemonade. I have seen polite, apologetic responses transform negative reviews into a positive outcome — and the full story makes your business look even better than if you only had uniformly positive reviews.
Before getting started, it’s critical that you first evaluate the economics of PPC advertising. Using estimated ‘conversion rates’ of each step of the journey and click cost data, you can calculate how much a paying customer will ultimately cost you, and then figure out if it’s worth it to you.
At TotalHousehold Pro we know marketing and we know how much time it can take to do it right. Whether you’re a general contractor, home builder, HVAC professional or painter, you’re probably busy providing services to customers, leaving little time for day-to-day business management.
The cost of SEO for Contractors with us is typically between $500 and $1000 per month. Our SEO pricing packages depend on the competitiveness of your market, how many contractors are competing for the first page of the search engine ranking pages or SERPs. The size of your geographic market because it requires more work to continually rank well in LA than in small town, USA. The condition of your current website and SEO campaign also factor into the pricing guide. Does your website have a pretty good SEO score or does it need a ton of work to establish a presence in the search rankings?
In it, the agency showcases how they executed a successful content campaign for a real estate brand. They talk about how it came together, the “whys” of the project, and the results (presented in measurable stats).

SEO For Contractors Saint Marks|Wakulla|32355|Florida | Seo Marketing In Florida

While Google is in the business of making money (Google Paid Search Ads), they can only attract visitors to use their search engine by supplying them the most relevant and best search results to the searcher. This is done using an extremely complex and ever-changing algorithm that dynamically ranks websites based on many factors. Ultimately, Google tries to match the organic results with what they believe best matches the search, provides the best information/service, and is most trustworthy. All of these factors are lumped into a practice of boosting your website’s search ranking called ‘Search Engine Optimization’ (SEO).
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[27]
Template websites offer the luxury of getting a professional website up and running at a reduced cost and turn-around time. Business owners choose a template and then create content and color schemes that match their business.
Facebook continues to build out their business page offerings to make it more and more like a structured website. For those not ready for a website, a Facebook profile can operate as a temporary substitute as you can still fill out important details such as:
Give research intent keywords a lower priority, as they do not drive fast conversions. They can still be useful, though, for blog posts and FAQs. These posts are designed to introduce your company to prospects who might then choose you when they are ready to have work done.
“I was dreading the idea of updating and moving our website. On a good friend’s advice, I reached out to a local company that I had heard good things about, Web Strategies. After an initial meeting and planning session, I knew I was in the right place. I worked with Mandi as we mapped out a comprehensive plan that they executed perfectly. In the end, we got an entirely new and updated site that looks terrific. The SEO planning and strategizing that we have done with Mandi since is also coming together. I feel very confident in the work they have done and are proud to have them as a business partner!”
Using Dr Dave Chaffey’s approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[59]
Not only does this help you strengthen your brand image, it could lead to even more exposure within the search results. Google will not only trust you more than the websites that are just sitting there and gathering dust, but it will also help your news breaks reach those who are truly interested.
The most immediate benefit of SEO is a higher ranking in search engines. That’s not the only benefit, though, and as search engines play a larger role in purchasing decisions, these other benefits will be magnified.
Keep in mind that consistency is the key here. This proves to search engines that your information is relevant and isn’t outdated. One tactic commonly overlooked is to rework older pieces of content. by adding, removing, or modifying it to the point it still serves its original purpose while containing the most up-to-date information possible.
Building contractors, of course, are no different. In the past five years, there has been a dramatic shift in how they gather information, interact with building products distributors, and purchase products. In fact, in a recent Point To Point research study of building products distributors, almost one-third of the respondents said 50% or more of their sales came from online purchases.
The people at My SEO Guys really know what they’re doing and are just a pleasure to work with. Seeing my company on page one on Google has been thrilling and the financial impact has been lifestyle-changing. Finally, a company that does everything …
If a searcher clicks a Google Paid Ad, they’ll be immediately taken to the landing page linked to the ad. Most of the time, this will simply take them to the contractor’s website (although in advanced Pay Per Click setups, the website will have multiple landing pages setup to match the specific ad). Once on the website, the goal is to directly convince the user to engage with the contractor via phone call, email inquiry, etc.
As Search engines revise and improve their algorithm, it’s progressively becoming less difficult for local contractors to come up with the most notable search engine results. Google’s objective is to facilitate people find the most effective contractors to do the job without resorting to secondary sites like Yelp. Additionally, they do their utmost to get rid of ripoffs by validating businesses’ actual addresses.
Everything You Do Is Right Day Yesterday, we talked about that feeling when being right 2% of the time is awesome —you know the anecdotal average marketing response rate for things like direct mail or click-through rate for email. And that’s when it’s “working.” Well, that was Everything You Think Is Wrong Day. #EverythingYouThinkIsWrongDay Today, […]
As a contractor website design SEO company, we know how to build, or rebuild, your website so that the site visitors feel comfortable with your ability to do a great job without being overbearing. Your website will communicate your message well and help capture that lead.
Yoast made a name for themselves with WordPress plugins that helped make SEO easier for bloggers. It’s no secret that teaching SEO would bring in the type of people they need to continue growing. And this led to them becoming one of the top SEO resources online.
Im not really your average blind prospective client. I have been researching seo and marketing for as long as I can remember. I thoroughly vetted him, called his past clients, and researched the techniques he was proposing in depth. After everything checked out I took one for the team and hired him to not only completely overhaul my site but also manage the ongoing seo and maintenance of my site.
Lucid is a full service website design and marketing firm that focuses on Miami, FL area businesses and websites. Their internet marketing services include search engine optimization (SEO), search engine marketing (SEM), social media strategy, and email marketing. They are also a full-service web development agency that can create mobile apps and interactive websites. Their focus is on creating beautiful, fully responsive websites that are compatible with all kinds of devices including phones, tablets, and desktop computers – all at an affordable price.
Video advertising – This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[50] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[51] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as “ad-context congruity/incongruity plays an important role in reinforcing ad memorability”.[50] Due to selective attention from viewers, there is the likelihood that the message may not be received.[52] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[53] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[50] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[50] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[50] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[54] Sharing videos creates six different outcomes: these being “pleasure, affection, inclusion, escape, relaxation, and control”.[50] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
Get professional help. It may be worthwhile to engage a professional search marketer to check out your online health with a local SEO audit. There are a variety of technical issues that can limit a site’s effectiveness in search engines. It might be worthwhile to have it checked out by a pro, upfront, and resolve anything that could hold you back. At minimum, sign up for Google Webmaster Tools and Bing Webmaster Tools accounts and see if they have suggestions for improving your site or if their bots are having trouble spidering your site’s pages.
It sometimes takes more than one search to decide which contractor to hire. When your company’s name keeps appearing in these results, people start to remember it. It doesn’t take long before they’re skipping the search engine and going to your site to see what you have to offer.
Getting SEO citations or mentions of your business can convey the contact information of your business to your potential clientele. It is highly beneficial for getting ranked in local search. You can add yourself to the directories through Local SEO Services.
For painters and contractors that serve more than one city or town, in order to be visible for geo-targeted queries you may need to create service area specific pages. For example, if you are located in Glendale CA, but want to be visible in Beverly Hills CA, you’re going to need to create a specific service area page that’s optimized for this area.
I want to thank the team at Web Strategies for doing a wonderful job on my restaurant’s website. The service and professionalism of the staff is unmatched. Keeping us up to date on a regular basis with the many changes that comes with our menus is amazing. Also, thanks for the Celebration of Hope and The Winchester Mainstreet Foundation websites that you’ve developed and host for us. Your team keeps them fresh and innovative – it’s greatly appreciated! We will continue to recommend your company and the good work you do.
Although your site is the most important asset you have for ranking organically on Google, if you ignore doing anything off-site, odds are you won’t get anywhere with your keyword rankings. You need to make sure you have your local profiles filled out like Google, Yahoo, Bing, and many others. These profiles are called ‘Local Citations’ on the internet. While they’re important as a free method for your potential customers to find you (as discussed in the Customer Journey section), they’re also important to your website ranking as Google keeps track of these citations for each and every local business and uses them to score your business and website. Filling these out correctly will help you rank not only organically but also in the map pack on Google for your local area.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016).[41] Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016).[41] Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016).[41] Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).[43]
If you’re a contractor, and you’re serious about getting your website to the top of Google and getting more customers, contact us by e-mail or phone, 8-5 Pacific Time at (800) 990-5811. We’ll be happy to discuss SEO for your website and answer any questions you may have.
If you want to utilize paid ads as part of your lead generation and SEO campaign, our advertising team members are Google partners, so you know they know what they’re doing and can help you increase your lead flow.
Earning reviews from satisfied clients is important for a couple reasons. One, they provide social proof that can influence a potential customer’s decision to contact you. In fact, one survey found that 90% of customers are influenced by online reviews and that 85% of customers reported reading online reviews.
Unnatural links to your site are placed there to make your site “look more popular” to search engines. Only natural links are useful for the indexing and ranking of your site. Florida SEO Hub always performs all SEO with this in mind. we build your site with a logical link structure. Every page should be reachable from at least one static text link. This is what Google wants and so we provide that for you in all the SEO work we perform.
APIs are changing more than just software architectures. From planning through implementation and beyond, an API-driven business model brings a host of new challenges and opportunities to organizations. Download this eBook to learn how to get the most benefit from these agents of change…. Continue Reading…
When it comes to online marketing strategies, website development plays a crucial role in your ability to reach your target audience. The reason is simple: potential customers look for information, products or services that you provide on your website.

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The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns “Quantitatively” or “Qualitatively”. Quantitative metrics may include “Sales Volume” and “Revenue Increase/Decrease”. While qualitative metrics may include the enhanced “Brand awareness, image and health” as well as the “relationship with the customers”.
When you are ready to launch your next product or service, 352 Media Group is the company you will want to manage it. They are professionals at helping a business grow in visibility throughout the Internet. They employ a variety of digital media strategies and incorporate an array of media techniques to enhance brand image and increase name recognition. This will generate interest and enthusiasm throughout the industry and increase traffic to a website or e-commerce store. This is the organization that you will want on your side to partner with in promoting your new startup or product line.