While email marketing is not new, a fairly unknown concept is marketing to a rented list. This process allows you to target individuals who have opted-in to receive promotional emails and have typically provided some information about who they are and their interests. Check out our previous blog post on effective email marketing for more in-depth information.
Of course, paying for search is much more costly if you’re not optimizing your website for converting visitors into leads. This is why Contractor Nation only offers the Supercharged Website Program for Contractors – a complete turnkey solution to a contractors online marketing.
JOHNSON COUNTY, Ind – A man accused of swindling a 71-year-old woman out of $15,000 now faces home improvement fraud charges for the 4th time since 2004. The Johnson County Prosecutors office this month filed felony counts of Theft and Home Improvement Fraud against John Park, 53, of Franklin.
Personalization – If you own your business, you are already well aware that your life is 99% your business. In order to succeed you need to become personal with your clients and potential clients. Homeowners want to connect with people not businesses. As the owner of the company you need to be more personable not only when you are speaking with homeowners, but also in social media. If you do not have a social media plan for 2018, then please check out our social media program, which can be an asset for your 2018 marketing. However, it is not just creating social media accounts. You will need to be the face of your company and share everything your company is doing.
The Yellow Pages are shrinking, literally. Newspapers aren’t being bought as much as they used to be. And people are spending more and more time communicating on social media networks. It’s a changing world. That’s why your marketing game has to change with the times as well.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns “Quantitatively” or “Qualitatively”. Quantitative metrics may include “Sales Volume” and “Revenue Increase/Decrease”. While qualitative metrics may include the enhanced “Brand awareness, image and health” as well as the “relationship with the customers”.
When you want the truth, sometimes you have to go straight to the source. In this case it’s Google, and they have their very own spot in the blogosphere. You’ll find new additions to Google as well as updates covered here.
One strategy that many construction companies find useful is Facebook ads. Why? They allow you to hyper-target your audience by such qualifiers as: net worth, location, job title, and much more. Test Facebook ads to see if they work for your construction company.
They helped me get added exposure with my online marketing and social media outlets. Highly recommend working with them!! It’s only Tuesday, and already up 80+ pages likes on Facebook for the week an…d set 6 appointments from 1 post! See More
Search Engine Optimization, or SEO, is the process of optimizing website content online to increase exposure in the organic search results for desired keywords. This is a long-term strategy that has many factors contributing to its success. These include site architecture, on-site content, internal and external links, keyword research and competition analysis to name a few.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
Naturally, they look for customer reviews, social media profiles, and their website to get a better sense of the company before pulling the trigger. Even though the main journey might rely on a contractor matching service, having a full online presence for your company still assists the customer in making the decision during the buying journey.
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.
Contractors also will visit your website to resolve issues. They understand that problems may arise occasionally. If they are able to find the information that solves the issue on your website or other digital outlet, they just might become customers for life.
An advantage of digital marketing is that the reach is so large that there are no limitations on the geographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from.
Are you missing out on potential revenue from search traffic? Using advanced on-page and off-page search engine optimization we get your website ranking fast. We ranked #1 on Google in S. Florida for a reason (since April 2015).
Commonly see among celebrities and official spokesman, affiliate marketing is “a type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.”
Online behavioural advertising is the practice of collecting information about a user’s online activity over time, “on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user’s interests and preferences
Once the contractor has decided to become a customer, you have an opportunity to build a business relationship by offering the technical support they need. Make sure your website carries complete product information, including dimensions, costs, production time, available ship dates, and installation requirements. Create product application and installation videos to house on your website and on channels such as YouTube.
Give research intent keywords a lower priority, as they do not drive fast conversions. They can still be useful, though, for blog posts and FAQs. These posts are designed to introduce your company to prospects who might then choose you when they are ready to have work done.
The most immediate benefit of SEO is a higher ranking in search engines. That’s not the only benefit, though, and as search engines play a larger role in purchasing decisions, these other benefits will be magnified.
Having to rank for all these towns and cities and services is great news! This is where you can compete with the national franchises, giant lead aggregation sites (like Home Advisor), and massive localized directories like the BBB.
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Pay Per Click advertising (PPC) is a term to describe any type of digital advertisement that charges you per click of your ad. There are many different types of PPC ads, including Google Search, Google Display, Facebook, LinkedIn, and more. But the most effective ads for contractors are Google Search Ads that appear at the top and bottom of Google search results when a user searches for a relevant query.
SEO encompasses a variety of techniques that help get you into prime spots on search engine results pages (SERPs). This means people can find you just by looking up some topic they’re interested in or need help with.
“Les and his team have helped me out with focusing on my brand, adding great content to my website, and refining my image online. My leads from the internet have noticeably improved since I started working with Build12.”
When we design and build websites, we don’t create multiple copies of a page under different URLs either. That can be considered “duplicate content” and that will cause a loss of search engine ranking. SEO Tips: Here’s what many SEO companies won’t tell you… All the SEO and advertising won’t pay off for you if you have a “poor or no reputation” at all. This is why we have re positioned our main service to provide the most complete reputation platform for “getting, monitoring, managing and marketing your business reputation.”
Pay per click, or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. PPC allows for nearly immediate exposure online and can provide a high-level cost transparency.
If your website isn’t on the first page for your company’s services or products, you are losing money to competitors who rank ahead of you. Through our Florida seo services we rank your website and start generating more income for your business extremely fast!
Don’t believe what a sales person tells you. Talk with clients of the SEO service and find out from the contractors that use them if they do what they say they’ll do, and are they responsive to the contractors’ wants and needs. Ask if the SEO firm really understands your field and has increased their profit nicely and perhaps even decreased their marketing costs. Find out if the SEO agency cares about their company goals and helps them reach them. Ask how many years they have been partnered with the SEO firm and if the results have gotten better or worse. This will tell you how much ongoing work the SEO specialist does for the contractor. It also will let you know if the entire SEO firm stays well educated in their field.
Digital marketing activity is still growing across the world according to the headline global marketing index. Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015). Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016). Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.
Email marketing has long been a pillar for any business attempting to generate sales via the internet. It provides direct contact with clients and allows you to drive prospective customers to your website. Professionally executed emails can target your audience and create a traffic flow to the exact call to action areas you desire.
Companies can scan for marketing and sales opportunities by reviewing their own outreach as well as influencer outreach. This means they have competitive advantage because they are able to analyse their co-marketers influence and brand associations.
Hundreds of our Tampa SEO clients have seen high-ranked positions with Yahoo, Google, and Bing. Our objective is to help your Florida business grow by implementing solutions used in the SEO industry to enhance your business visibility. We guarantee our services in such a way that if we can’t provide a proven increase in your website traffic each month, we waive our invoice – plus we operate on a monthly agreement billing cycle, so no long-term commitments.
As search engines become the primary source for finding contractors, SEO should be a significant part of your marketing strategy. Put an SEO strategy in place to ensure your site is getting the rankings, clicks, and leads it needs to keep your calendar full.