I was recently asked by Melody Infinger of A David Creation to provide a few of the local SEO tips contractors should follow to increase their online visibility and leads. Here are the top five areas that every contractor that serves a specific service area should keep in mind.
Getting SEO citations or mentions of your business can convey the contact information of your business to your potential clientele. It is highly beneficial for getting ranked in local search. You can add yourself to the directories through Local SEO Services.
Anyone can make a logo, a website, or get leads, but Build 12 builds platforms for contractors to fuel business growth and long term personal success. Invest in Build 12 and we will help grow your revenue through smart business decisions, better branding, networking, coaching, empowering your team, and streamlining your systems.
Even so, home remodelers income plummeted, I know competent contractors who used to build custom houses that are now doing handyman work: the home remodeling consumer can cherry pick a contractor.. big difference in pre housing crash and post housing crash
One of the major changes that occurred in traditional marketing was the “emergence of digital marketing” (Patrutiu Baltes, Loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this major change in traditional marketing (Patrutiu Baltes, Loredana, 2015) .
Times have changed. Customers now go to the internet when searching for a contractor. Having a strong online presence is critical to winning new business in this day and age, so you need to make sure your digital marketing is setup to attract and convert leads. The internet continues to expand, and the customer journey to finding their contractor is expanding as well. But for contractors, most of your customer journeys begin offline… with a problem.
We are very happy with the work that Cohlab has done for us. They were attentive to our needs and are responsive with requests. Our package has allowed a certain number of site updates and we feel they have been extremely honest and helpful in fitting those updates into our package, even though they tend to come in bunches. Perhaps best of all, we’ve seen a sizable increase in website traffic flow in as little as 6 months, with search referrals and page views both up over 30%. We fully intend to keep using Cohlab going forward and appreciate the work they’ve done thus far.
Email marketing has long been a pillar for any business attempting to generate sales via the internet. It provides direct contact with clients and allows you to drive prospective customers to your website. Professionally executed emails can target your audience and create a traffic flow to the exact call to action areas you desire.
SEO For Contractors
Local SEO for General Contractors
Digital Marketing For Contractors
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As a marketing agency focusing on contractors and the home improvement industry, the latest changes to Google have been constant this past year. The buildup of Local Services (formerly home service ads), the growth of mobile searches and the push for internet security have led Google to two main objectives:
If you are lacking reviews on local listings, you need to apply a strategy that will help you gain more positive reviews. Not only this shows a trust in customers, but it tells Google that you are a real business owner. For example, our SEO company goals are to get at least 5 positive reviews from our clients. This may be hard for an SEO service agency but with time reviews should start coming in once we gain more clients and provide an amazing search engine marketing. You should do the same! Keep in mind that we give some amazing strategies on how you can gain naturally more reviews from your current or past clients.
The review videos are awesome! Very clean and professional. Steve and his crew do an excellent job. So far I have landed one new client that I would never have gotten without the marketing from Florida SEO HUB. If you want to grow your business efficiently on the internet, you need to call Steve today. Thanks Steve
How do consumers and businesses find a reputable contractor? For most, the search begins on a search engine like Google. It’s not enough to just appear in search results, though. Your website has to be at or near the top of these results if it’s going to generate the new leads you want, and the best way to get there is with SEO.
Links: High Google rankings require you to have top-quality inbound links from credible sites. Build relationships both online and offline with companies that provide complementary services, such as subcontractors and realtors. Then ask to trade web links. You can find out where your competitors’ links come from with a tool such as the Moz Open Site Explorer.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns “Quantitatively” or “Qualitatively”. Quantitative metrics may include “Sales Volume” and “Revenue Increase/Decrease”. While qualitative metrics may include the enhanced “Brand awareness, image and health” as well as the “relationship with the customers”.
Regular updates to your website signal to search engines that you are working to help their search users. This is actually why companies have embraced the art of blogging. It allows them to maintain a consistent presence while ranking their posts for terms the website may not have already hit on. In turn this leads to more people being reached and a higher amount of traffic to your website.
Keywords and Research. Once you know the why and the who, you have to address the how. How will you reach your audience? What do they want to learn, what problems do they need to solve? Research keywords to target to get found in search engine results, and find topics that have an inherent interest for your audience before you create any content.
Shifting the focus to the time span, we may need to measure some “Interim Metrics”, which give us some insight during the journey itself, as well as we need to measure some “Final Metrics” at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.
When it comes to building your website, you have a few options with a wide range of pricing. On the cheapest end, you can use a great service such as Squarespace to build a simple website yourself using ‘Drag and Drop’ methods. One step up, you can hire someone for a couple hundred dollars to setup the website for you, and then simply take over and pay the monthly hosting/domain fees. Beyond the self-service approach, you can hire professional website developers and managers to create, manage, and optimize your website for you.
Moz is the gold standard of SEO tools, and they don’t hold back when educating the industry on SEO. All kinds of guides and news flashes saturate their blog. If something really makes a stir in the world of SEO, there’s no doubt Moz was one of the first to feature it.
We are the state’s largest reaching, multi-channel digital marketing and news network, serving six primary marketplaces and the state through digital and print platforms with powerful, deep and relevant local reporting.
Many of the first results have been overrun by contractor matching services such as HomeAdvisor, ThumbTack, and TheHomeFixers.com who have poured millions of dollars into SEO (Search Engine Optimization) in order to rank nationally for search results, and can even rank locally for search results. We’ll get into this buyer journey more a bit later in the ‘Contractor Matching Services’ section.
Online marketing is an essential part of running a successful business in today’s digital world. The USA TODAY NETWORK is located in downtown Nashville, Tennessee and has solutions to fit every type of business and budget. Contact us today to schedule your free comprehensive analysis to see how the USA TODAY NETWORK TENNESSEE can help you meet your business goals.
The user experience is crucial to the conversion rate of site visitor to lead and ultimately sale. When we talk about the user experience we are talking about making your website user friendly. This is more than simply making your website attractive. The navigation has to be laid out so that it provides a natural flow to the course the visitor naturally wants to take to get the info he or she wants. The internal links on your pages should help website visitors find related content on your site to the article they are currently reading. If your page is about replacing a homeowners roof, a link to a page about the type of roofing materials available for a new roof would lead to a good and very well related piece of content. Internal linking helps visitors learn more about your services and keeps them on your website longer and the longer we keep them on the website the better chance we have of converting them to a new customer. Internal links are also used to show Google what pages on your site are the most important. This type of content is often referred to as “evergreen” content.
When searching for a contractor, homeowners and businesses may use a variety of terms—some general like “contractor” or “contracting services,” and some specific to a particular type of project. Choose the best keywords for your particular business and incorporate them into your strategy.
This was just a small summary of some of the main things our SEO agency does. Florida is a big state, and we have ranked our page very quickly by doing the research on the competition and studying our backlinks. Within a month we have ranked and some clients of ours do rank that quickly, but that all varies for all of our clients. Find out more on how we can help you 10x your business today by contacting us here.
I want to thank the team at Web Strategies for doing a wonderful job on my restaurant’s website. The service and professionalism of the staff is unmatched. Keeping us up to date on a regular basis with the many changes that comes with our menus is amazing. Also, thanks for the Celebration of Hope and The Winchester Mainstreet Foundation websites that you’ve developed and host for us. Your team keeps them fresh and innovative – it’s greatly appreciated! We will continue to recommend your company and the good work you do.
Internet marketing can make the difference in success or failure for any contractor. The goal of any local SEO program for contractors is to get your company occupying as many spots on page one of the search engine results as possible. Let’s use a roofer as an example. When someone searches roof repair in your area we want your website to appear high in the organic rankings, the local maps and if your budget allows, in the paid ads. Imagine how many leads and new jobs you’ll get when your website appears 3 times on page one of the results. Now that’s what we call great contractor SEO service!
This is the second most important part of on page optimization, your meta description. This is where you put a summary of your page. The summary should be very well optimized and have words plus a secondary keyword that looks natural. For example, in the meta title we have included our main SEO keyword and in the description we have put our secondary keyword plus distributed the words we also want to rank on which are: services, company, agency etc. You also want to make sure you do your best job on title description and title tag as you do not want to be changing them. So do your research first or hire our SEO company which has a proven track of ranking websites nationally and locally for very competitive keywords.
Some techniques and strategies we use at MyMiamiSEO.com aren’t necessarily obvious to the casual reader who does not understand why he or she arrived at your website to begin with. All your readers are interested in when arriving at your site is finding the answer or a solution to whatever problem brought them there to begin with.
Jump up ^ Chatterjee, Patrali (2001), “Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising,” in Internet Marketing Research: Theory and Practice, Ook Lee, ed., Hershey, PA: Idea Group, 209–16.
For more tips on small business marketing success, check out my book, The Small Business Owner’s Guide to Local Lead Generation. Or get a FREE assessment of your current marketing efforts and recommendations on quick improvements with a Signature Brand Audit from Fortune Marketing.
Internet marketers pull this off by filling their arsenal of ideas through nonstop reading. To establish credibility and a good reputation online, you’ll need to ensure you’re giving correct information. Reading also gives you heaps of creative styles on how to write your copies.
Game advertising – In-Game advertising is defined as “inclusion of products or brands within a digital game.” The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication “integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm” is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
Jump up ^ Mogoş, R. “Digital Marketing for Identifying Customers’ Preferences — A Solution for SMEs in Obtaining Competitive Advantages”. International Journal of Economic Practices & Theories. 5 (3): 240–247.
With a properly designed website, you’ll have a section you can use as your portfolio. This could be as simple as showcasing pictures of your previous work or something as in-depth as each previous project having a page that covers all of the details.
Content Promotion. Your content will go much farther if you promote it the right ways. Promotion is even more effective if you plan when you publish your pieces, strategize about publishing on your blog and sharing on social media, and build up a community of followers who can help push your engagement over the top.