Our goal is to make your company more accessible to customers looking for your products and services. Helping you beat your competition and gain more business. Everybody searches online these days and they are researching more now than ever before. If that customer is not seeing your website within their research process, you are losing out on that potential business.
Although your site is the most important asset you have for ranking organically on Google, if you ignore doing anything off-site, odds are you won’t get anywhere with your keyword rankings. You need to make sure you have your local profiles filled out like Google, Yahoo, Bing, and many others. These profiles are called ‘Local Citations’ on the internet. While they’re important as a free method for your potential customers to find you (as discussed in the Customer Journey section), they’re also important to your website ranking as Google keeps track of these citations for each and every local business and uses them to score your business and website. Filling these out correctly will help you rank not only organically but also in the map pack on Google for your local area.
With the end of the year fast approaching, many contractors take the holiday time to recoup, regroup and evaluate how their past year was successful and what things they need to do to continue to grow their company.
To dig a bit deeper, consider moving to a paid tool, such as the one available through RankRanger.com. You can track your Google My Business page as well as your webpages, and see automatically updated information from all of your SEO campaigns.
While Google is in the business of making money (Google Paid Search Ads), they can only attract visitors to use their search engine by supplying them the most relevant and best search results to the searcher. This is done using an extremely complex and ever-changing algorithm that dynamically ranks websites based on many factors. Ultimately, Google tries to match the organic results with what they believe best matches the search, provides the best information/service, and is most trustworthy. All of these factors are lumped into a practice of boosting your website’s search ranking called ‘Search Engine Optimization’ (SEO).
Now you understand why a comprehensive local SEO campaign is critical to driving more prospects to your general contractor services. To put your plan into action, work through these steps in order. Finish each one before going on to the next. Here’s a quick recap of the 5 steps:
The rating value does not affect the ranking of your business, but the reviews of your work will surely have an impact. The reviews as well as the rating influence the customers to choose the business of contractors. So just get more and more ratings as well as the reviews from your customers. With the reviews, you can positively grab the attention of your customers.
Websites in the first 3 ranks of Page 1, get over 60% of the clicks. The income from these clicks will vary with the size of your market and how you run your company. The sister company of Happy Contractor, a 25-person contracting company in Los Angeles, generated over $600,000 in business from Internet customers by being at the top of the Search Engines in 2010.
Digital marketing is excellent for building awareness of your brand. It also can be the foundation for developing long-lasting relationships with contractors. Tools to reach them include your website, marketing automation programs, and content that positions you as an expert.
If you’re looking to create a dominant contractor website and online presence, then you’re in the right place. We specialize in extremely effective local SEO and internet marketing campaigns for general contractors. We work with sales and service related companies like yours to create and maintain websites that are dominate in the local area for your field of service. Our properly written sites can have your business showing up for hundreds of keyword phrases for your area of service on all of the major search engines. That is what makes our SEO for general contractors stand apart.
NAP – Name, Address, Phone Number – should be clearly available on your website. Since most local searches these days are generated on mobile devices, make sure the phone number can be dialed (click to call) from your website page.
You may wonder if your target niche truly needs a website, online presence and a team to take care of your internet marketing, without a doubt the answer is yes. Below you can find a list of areas of construction that we commonly work with online.
SEO encompasses a variety of techniques that help get you into prime spots on search engine results pages (SERPs). This means people can find you just by looking up some topic they’re interested in or need help with.
Also, make sure your name is consistent from one channel to another. The more frequently your company appears online, the greater the visibility and the more likely your site is to rank higher in web searches.
“Search Engine Optimization” is a general term for web development and marketing tactics to make your website appear in search results for relevant searches. There are many aspects that impact your search ranking, but the main 4 factors that most influence how well your website ranks in local organic search results are SEO Title Tag relevance, website content, citations, and backlinks to your website. We’ll explain all 4 factors and how to utilize them to improve your website’s ranking. They are listed in order of increasing difficulty/cost/complexity.
SEO For Contractors
Local SEO for General Contractors
Digital Marketing For Contractors
Florida SEO Company
First of all you need to have Google Webmaster Tools setup and Analytics, if you don’t you need that as soon as possible. In your webmaster tools you will be able to see how many errors your website has. Your goal is to make sure you have 0 at all time. This tells Google that your website is clean and free of errors, which provides a better user experience and that is exactly what Google is looking for. Our SEOAdviSe website has 0 errors and if any come up we fix them within 24 hours, this goes exactly the same for all of our clients, and it is one of the reasons why all of our clients are ranking on first page of Google. Not only that our page has 0 errors and the url page structure is very friendly and fast.
Not only does a display network allow you to place advertisements, but you can learn about your customers through rich media ads, such as the amount of time that they spend interacting with your advertisement. This tool helps measure interest in your products and provides a visual that encourages potential customers to learn more about your products or services.
Your website is a valuable resource for your customers. So, make sure it offers up-to-date spec sheets, technical information, demo and product videos, accurate pricing, availability information, and contact information.
Spring and summer is biggest time of year for most home improvement contractors. For carpet and flooring installers, house painters, roofers, landscapers, electricians, carpet cleaners, siding companies and general contractors, this is the time when being found on the search engines can be the difference between large revenues and mediocre profits.
Steve was AWESOME to work with. He anticipated my every need for my website and build it to look better than I EVER could have anticipated. He added special touches and made recommendations along the way. We kept changing our minds and he was very patient and collaborative throughout the entire process. I am looking forward to working with him again and I can say without hesitation, Steve is amazing. I highly recommend Florida SEO Hub
Make sure your business is listed in major online business directories and yellow pages sites. This gets you “citations” or “mentions” of your business and unique contact information, which is influential for local search ranking purposes. You can get listed in directories by checking sites and adding your listing where it’s missing. Doing it all by hand is time consuming, however. Try using GetListed.org to check your listing presence at major directories. You can add your listing there, or if it’s missing at a number of directories, I strongly recommend using Universal Business Listing’s Professional Package to create and distribute the listing information widely. Universal Business Listing’s service is worth the money, because you’d spend far more in terms of your time if you tried to replicate what they do by adding or updating your listing information by hand at each of the dozens of sites they feed into. (Disclosure: I’m an advisor for Universal Business Listing, but I’m also a customer and I recommend its service because I have found it to be effective for local SEO efforts.)
Affiliate marketing – Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn’t honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.
With our internet marketing agency: You don’t have to worry about contracts, we have none. You don’t have to worry about customer service, we have the best. And you definitely don’t have to worry about results, we show them.
Video advertising – This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time. Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as “ad-context congruity/incongruity plays an important role in reinforcing ad memorability”. Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision. These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time, therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition. This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand. These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached. Sharing videos creates six different outcomes: these being “pleasure, affection, inclusion, escape, relaxation, and control”. As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
The ICC Code has integrated rules that apply to marketing communications using digital interactive media throughout the guidelines. There is also an entirely updated section dealing with issues specific to digital interactive media techniques and platforms. Code self-regulation on use of digital interactive media includes:
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
As a project based contractor such as a general contractor, roofer, remodeler, or painter, your customers want to see samples of your work. It’s critical to find a good method of showcasing your work, from case studies to photo galleries. Look no further than the success of Houzz.com in showcasing contractor and homebuilding sample work. But it all starts with great quality photos. Purchase a good camera and learn how to take photos.
Florida SEO Company, a division of SharpNET, is a leading Tampa SEO and digital marketing firm, with twenty years of experience. We excel in first-page rankings: SharpNET provides industry-leading SEO services in Florida and is one of the most experienced SEO firms in the USA. Our professionals pride themselves on strong ethical practices considered to be “white hat,” and accepted by Google in the SEO world. We were founded back in 1998, well before Google was on the map. Our dedicated, highly skilled search engineers help your campaign earn top keyword rankings, in addition to customized customer service.
The beauty of digital marketing is that it allows you to test, grow and scale in multiple ways concurrently. Most important of all, these digital marketing ideas deliver results that are faster, more efficient and more affordable than traditional methods.
Personalization – If you own your business, you are already well aware that your life is 99% your business. In order to succeed you need to become personal with your clients and potential clients. Homeowners want to connect with people not businesses. As the owner of the company you need to be more personable not only when you are speaking with homeowners, but also in social media. If you do not have a social media plan for 2018, then please check out our social media program, which can be an asset for your 2018 marketing. However, it is not just creating social media accounts. You will need to be the face of your company and share everything your company is doing.
The cost of SEO for Contractors with us is typically between $500 and $1000 per month. Our SEO pricing packages depend on the competitiveness of your market, how many contractors are competing for the first page of the search engine ranking pages or SERPs. The size of your geographic market because it requires more work to continually rank well in LA than in small town, USA. The condition of your current website and SEO campaign also factor into the pricing guide. Does your website have a pretty good SEO score or does it need a ton of work to establish a presence in the search rankings?
In it, the agency showcases how they executed a successful content campaign for a real estate brand. They talk about how it came together, the “whys” of the project, and the results (presented in measurable stats).
“Web Strategies has been instrumental in developing electronic solutions for USA TODAY Education. They have the ability to manage complex projects and deliver them on time to the satisfaction of her customer. Their creativity and technical knowledge have been valuable in building our website and communications within our company and with our customers.”