Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.
Videos – Video marketing continues to dominate the digital world and we don’t see that changing in 2018. Video ( particularly live video) reaches 3 times more viewers who watch 5 times longer than typical graphic ads. Video accounted for 75% of all internet traffic in 2017 and there are no signs of it slowing down. Joining a Social Media Management program frees up your time allowing you to create video content to share with your followers. These can be short before and after videos of your projects as well as quick “Ask the technician” videos.
Keywords and Research. Once you know the why and the who, you have to address the how. How will you reach your audience? What do they want to learn, what problems do they need to solve? Research keywords to target to get found in search engine results, and find topics that have an inherent interest for your audience before you create any content.
One of Google’s biggest factors in determining a website’s value and trustworthiness is the amount and quality of content the website contains. The term ‘content’ is pretty broad, but it mostly applies to unique, relevant text that adds value to your audience, which mostly comes in the form of information relevant to your service offering and a helpful blog.
Search engines don’t just look at keywords on your site, but also at your overall online reputation. Links and mentions from other sites are known as off-page elements, and play a huge role in your site’s authority and ability to rank well. Make sure your SEO strategy goes beyond your website and includes outreach and reputation building efforts.
Facebook is getting in the habit of making brands pay for visibility. That’s okay, because you’re going to pay them for that visibility when you launch your retargeting ads. Remember to verify your business on Facebook before you proceed with building followers and launching ads.
Check out our page, we have wrote more than 1,300 words, and on top of this we gave many tips here that we are sure any business owner will find it useful. This is exactly what Google wants from your company’s website. Your content should be very well optimized and have at least 1,000 words. It’s best if someone who knows about SEO writes the content for your business, as there are many things to keep in mind like: H1, H2 tags, the variation of the keywords you are targeting, where they are placed and so much more. Our SEO agency does exactly that. We have years of experience writing friendly content Google loves and with that comes our clients success.
The Yellow Pages are shrinking, literally. Newspapers aren’t being bought as much as they used to be. And people are spending more and more time communicating on social media networks. It’s a changing world. That’s why your marketing game has to change with the times as well.
A common pitfall I see many contractors make when implementing this strategy is to duplicate their content across these pages. Best practices calls for making these pages as unique and as specific to the area as possible. This can include:
Today’s CRM systems have the ability to deliver more than just lead generation. If leveraged correctly, they can be major drivers in loyalty and relationship management. But many companies have yet to unlock their true potential. Learn how you can use CRM to facilitate better communications and grow your business…. Continue Reading…
Shifting the focus to the time span, we may need to measure some “Interim Metrics”, which give us some insight during the journey itself, as well as we need to measure some “Final Metrics” at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.
For those with the budget, custom websites are a great option. Depending on the needs of the company, a complete custom solution, from the design to the functionality of the site, is created. This process requires more time but has almost no limitations to what can be provided. Custom websites can range from approximately $5k to more than $100k.
Content is one of the major components in internet marketing. Marketers work hard to bring together sentences in a clever and appealing fashion—writing and publishing hundreds of thousands of words for their campaigns every year. This sure does sound draining, right?
Jump up ^ Chatterjee, Patrali (2001), “Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising,” in Internet Marketing Research: Theory and Practice, Ook Lee, ed., Hershey, PA: Idea Group, 209–16.
Even a professional with over a decade’s experience in SEO and internet marketing hit and miss. Some days are great; some days feel like a series of doors in your face. That’s just how it is. If the new technique’s a mess, get rid of it. If it works, keep it and study how to maximise its value.
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While many of those topics assist the buyer in their buying journey, some of the topics may seem counterintuitive, such as DIY instructions. But topics like this that demonstrate your knowledge help establish you and your company as thought leaders and as a credible expert in the field. When they ultimately find the issue too tough to tackle, they may come to you to handle the job.
Finding fast, efficient and courteous service in this modern fast pace culture is rare. But Florida SEO Hub has proven that it still exists! I couldn’t be any happier, from a dull and boring website to a bright and captivating one in just a matter of days! Thank you for an excellent performance!! I highly recommend this company for anyone who is looking for a new look that will attract your viewers and keep them coming back!
While it may be tempting to begin your SEO Title tags with your company name and slogan, matching the SEO Title to your most relevant customer search queries will increase the chances of ranking well in organic search results.
Unnatural links to your site are placed there to make your site “look more popular” to search engines. Only natural links are useful for the indexing and ranking of your site. Florida SEO Hub always performs all SEO with this in mind. we build your site with a logical link structure.
If you use a self-service website maker like Squarespace, WordPress, or Wix, you should have access to set the SEO Title and Description for each page. If you have a professionally managed website, your website developer should already have SEO Titles in place, but work with him or her to make sure the best possible title tags are set.
Social media marketing is a great way for businesses to fulfill their objectives in terms of building brand equity, improving customer service, reaching new customers and collecting customer feedback. If companies can create social media content that provides value to others, they can connect with customers in a profitable way.
Google has a listing service similar to Yelp, YellowPages, etc. where you can list your business. If applicable, Google will display their listing results related to the search along with an area map. These results are typically sorted by relevance to the search query and your reviews.
“Search Engine Optimization” is a general term for web development and marketing tactics to make your website appear in search results for relevant searches. There are many aspects that impact your search ranking, but the main 4 factors that most influence how well your website ranks in local organic search results are SEO Title Tag relevance, website content, citations, and backlinks to your website. We’ll explain all 4 factors and how to utilize them to improve your website’s ranking. They are listed in order of increasing difficulty/cost/complexity.
Now you understand why a comprehensive local SEO campaign is critical to driving more prospects to your general contractor services. To put your plan into action, work through these steps in order. Finish each one before going on to the next. Here’s a quick recap of the 5 steps:
Lucid is a full service website design and marketing firm that focuses on Miami, FL area businesses and websites. Their internet marketing services include search engine optimization (SEO), search engine marketing (SEM), social media strategy, and email marketing. They are also a full-service web development agency that can create mobile apps and interactive websites. Their focus is on creating beautiful, fully responsive websites that are compatible with all kinds of devices including phones, tablets, and desktop computers – all at an affordable price.
Finally, your page copy is your opportunity to tell prospects about your business. Provide some background information, briefly explain your primary services, and close with a strong call to action. The page copy should be 500 to 1000 words in length, cleanly written, and well-edited.
It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email. Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.
Have a blog on your site. Seriously. You may not be a great writer, but people will appreciate your honesty and realness. You may not think you have anything to say, but if you’re expert at your work you likely know more than you realize. Plan to post very brief updates on your blog about each type of service you do. Why do you do things in a certain way? What are special issues you face in your region for your type of work? What makes your work special compared to other providers? Also, mention in the blog posts about important events happening in your area. Is there a town festival coming up? A holiday? Blog regularly and it will result in augmenting your rankings.
SEO For Contractors
Local SEO for General Contractors
Digital Marketing For Contractors
Florida SEO Company
Florida SEO Hub was formed as a Florida SEO company and as mentioned above is located in Cape Coral, Florida. However, we service clients that are in many cities located throughout Southwest Florida and elsewhere.
However, if your aim is to get your rankings up quickly to compete now for the summer season, set aside a couple of weekend days upfront to bump up all of your ranking signals as soon as possible. Search engine optimization is often a game of inches, especially if you’re in a business category or market where competition is more intense. If you’re in a competitive area you may have to try to do more than your competitors so that your ranking signals may marginally outpace them, enabling your business listing to rank above theirs.
When it comes to the things that will help you rank it boils down to quality content that’s regularly updated, links from trusted websites within the industry, relevance, and social interaction. For a more comprehensive overview of ranking factors, this SEO checklist from ClickMinded and this comprehensive list of Google’s Ranking Factors provided by Backlinko are must reads for getting to the next level of SEO mastery. To start, here are a few of the most important factors:
But how do you get backlinks? It’s not easy. Taking the natural method, websites will link back to your site if they find value in the page/content they’re linking to. For example, I linked to Moz’s article on ‘Domain Authority’ above as it’s a good resource on the topic. This is considered a backlink for Moz.com. But realistically, it won’t come that easy.
If you are considering investing in your business’ future, there is no better option for you than getting aboard his team. I sleep better knowing that my internet presence, and companies future is in the hands of a true professional. The worst thing you can do is wait too long allowing one of your competitors the opportunity to sign up first.
If you can think of nothing else to write about, look at your Sent email and find the ones where you’re answering customers’ questions. If those questions come up often, write each one as a blog post for your site.
There are other ways to advertise online, but when you want a source of traffic for months or years to come, SEO is the only way to go. From allowing you to rank for trending topics to ranking for service-related terms, the amount of exposure available is nearly endless.