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Establish Naming Conventions. Determine naming conventions and Taxonomies for URL structure, Content Silos, Sub-directories or Sub-domains, File Names, Graphical Images, multi-media or video naming and titles, and user names. Assist in the domain name discovery process.
I recently placed an order with this company. I called to follow up with the status of my order. They couldn’t explain to me what work had been done, then eventually admitted after 60 days no work had been done and went on to tell…
The SEO has definitely been working as I have been receiving leads purely Internet based. I also have noticed my site traffic is increasing every month. Business is also going well. I should be very busy during the month of October.
Nifty Marketing is smaller than Boostability, and while it doesn’t have many reviews, they are mostly positive. The ones I found emphasize the company’s excellent customer support and the fact that Nifty works hard to achieve their customer’s needs. They are also listed as a trusted provider of local SEO services by Moz – an industry leader in the SEO space.
With outbound techniques like online advertising and purchasing email lists, there is undoubtedly some expense. What it costs comes down to what kind of visibility you want to receive as a result of the advertising.
1. Found.ly – a sales prospecting tool which finds and builds targeted lead lists. It uses search engines and social networks such as linkedin to find the data and imports into a CRM including the email addresses and social profiles. This is one of the key points that empowers (on a per user basis) users to profile their own prospects and engage.
The 99 Calls Lead Generation System is uniquely designed to promote local contractors online. The lead system starts with a search engine optimized (SEO) website that is specifically designed to generate leads for construction, remodeling and home improvement work in the local towns you serve. Next your company is promoted online to search engines such as Google, Bing, and Yahoo, and in online yellow page directories such as AT&T’s Yellowpages.com and Verizon’s Superpages.com. Additionally your business is also promoted on other popular sites used by local residents to find home improvement services such as Yelp, Merchant Circle, and Kudzu.
At the end of the day, Google is an algorithm, it does not have any emotions, no bias towards certain companies over others. There is a reason why the current top guys are where they are at. It is largely due to their quantity & quality of back-links, and if their link profile can be beaten then in due time Google will grant you the top position in the local searches.
Great article and I do agree that there is a need for SEO agencies to be more flexible and not to tie customers down into lengthy service contracts. I believe SEO companies need to work closer with their clients and bring them along on the SEO journey, some customers really enjoy this and find SEO very interesting.
In recent years, blogging has grown in relevance as Google cracks down on spam websites. In addition, Google’s recent search updates focus on ranking websites that produce high-quality and relevant content. People who have extensive knowledge in a particular area can share their expertise through blogging and help their website rank on search engines. As you produce more quality content, you increase your domain authority which helps you appear on top of search results. SearchEngineWatch reveals that websites that rank on top of search results get 36.4 percent of the traffic from that search.
Companies that prioritize blogging are 13 times more likely to see a return on their marketing investment. Blogging is an effective contractor marketing tool because it connects your website to people who are looking for answers and helps to establish your business as a leader in your field. Visitors who read your blog may not be ready to contact you for your services, but they will remember you when they are.

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Our all inclusive marketing, branding and lead generation program created exclusively for home improvement professionals. Our leads marketing program is designed as a long term “partnership” where we perform all of the marketing and advertising related work to generate qualified leads and help grow your home improvement business. We build you a high converting mobile friendly website for your business, we advertise, do all the marketing, the social media, the seo and all you do is look after the exclusive leads we send you.
In today’s online world, many celebrities are using new approaches and tools to monetize their huge fan bases in ways that haven’t been possible before. This article will explore some of the ways in which celebrities are leveraging their online … Read more
Anyone can manipulate a website and place them on google. The trick is making people want to call you instead of your competitor. That were we come in. Our marketing team works with contractors just like you. Their job is to know what does and doesn’t work and apply it to your website. That is the reason you are reading this know. We work with all in home contractors and we know what people are looking for. It is our job. We are the handyman lead generation experts.
The biggest culprit here are landing pages and, in particular, your forms. Forms separate your leads from non-leads, and have a huge impact on your conversion rates and overall lead generation results. If you haven’t already, I’d recommend optimising your forms – or using a tool like Leadformly to ensure that you’re not leaving leads behind from your marketing campaigns.
It’s important to remember Pay-Per-Click and Email Campaigns both have immediate results, but Search Engine Optimization, and Educational Marketing offer a more permanent value, and the potential for compounding returns over many years. Self Liquidating Offers (SLO) are the most successful way to make your advertising pay for itself. Taking the cost of advertising out of the ROI computation increases returns dramatically.  Learn how today! Click here to use our ROI Calculators.
The kind of content you create depends on your audience’s needs at different stages in the buyer’s journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience’s goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges.
Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.[4]
#2 of 10 Top Local Search Engine Optimization Companies of 2018 – You can’t attract customers if they can’t find you. Search engine optimization has become the reason customers find top-selling companies online. Boostability has become a major SEO service company by helping more companies score more customers with higher page rankings. Boostability team members will look at your website, your company, and your industry to see where your SEO issues may lie. This is only the beginning of a process that ends with companies making more money and closing more sales.
Our company has been advertising with Jacob Wulff at Thrive for 1 1/2 years. They have always been on top of any issue, extremely patient and they have always gone above and beyond with any services that we have needed. They designed our website and…
“Lead generation is vital for most businesses. Some need hundreds per day, others only one or two per year, but few businesses can survive without a steady flow of qualified enquiries. We help businesses attract and nurture valuable business leads on-line. No cold calling, no annoying mailshots that risk affecting your brand’s reputation, just solid scalable and repeatable lead generation.”
Not only are we SEO geniuses (humbly of course) but we also belong to mastermind groups that include the world’s best SEOs. We discuss strategy, what’s working and what to move away from. We stay on top of our industry to benefit your site.
One way Google ranks your website is by looking at the text on each page of your site. The search engine scans your website and looks for keywords that offer hints on what your website is about. Make it easy for Google to understand what your website is all about by using the keywords that you want to rank for multiple times within your site. It also helps to be specific. If you are a residential contractor, you should use the terms “residential” and “contractor.”
To create an effective DMP, a business first needs to review the marketplace and set ‘SMART’ (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[60] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[61][62]
Retargeting is a technique that advertisers use to market your business in front of people who already visited your website. This is a powerful targeting approach as it only displays your ads to people who have already shown interest in your services by visiting your website. Research shows that 98 percent of website traffic does not convert. Retargeting helps bring visitors back to your website and keep your business in their mind.
It took us several years to create a system that MERELY SIMPLE WORKS – a system that distinguishes ourselves from the hundreds of no face SEO firms available. Just what we’ve done is create our own huge set of highly definitive websites. These are top quality brand-new sites that release material regularly and offer worth to the digital world. We possess the websites as well as we get to direct exactly what back links are sent from the sites. It’s utilizing this effective strategy that allows us the power as well as the control to give wonderful results for our customers.
For local SEO projects, the aspect of reporting is a vitally important component. Having a report which not only outlines the steps taken, but the results achieved and the recommended steps to take in the future ensures the client is getting a comprehensive look at their search marketing for future benefit. It is important for local SEO companies to always look towards where they can take a campaign in the future or how they can maintain the rankings achieved.
Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.
QUESTION?   Have you ever joined one of those “Contractor Referral Websites” and paid $40 – $50 & $75 dollars per job lead only to find that when you called the lead that they have already had 7 calls before you?
Create the URL Map. The URL Map is the blueprint and road map document for Information Architecture portraying the Hierarchy of Content. An example includes the old website URLs versus the newly proposed website URLs when redesigning a website. This document would include the 301 redirect record.
Successful PPC campaigns have two aspects: thorough keyword research and well-planned remarketing ads. Lunching the perfect remarketing strategy can be tough. During our latest #SEMrushchat, we invited Michelle Morgan to share her insights on improving PPC campaigns through remarketing ads. We discussed how to remarket ads by focusing on the target audience, and so much more.
Hosting is the service that powers your website online and makes it accessible to your customers. There are many companies that offers hosting services, but we recommend investing in reliable service provides like Bluehost. Reputable web hosting companies offer fast loading pages, advanced security, and unlimited bandwidth use.
Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers… but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.
It goes without saying that we don’t know exactly how all of this is going to play out. We can’t ignore it, though. As a contractor, you have to plan for the future and get ready to adapt if you still want your website to bring in a steady flow of leads.

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