Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
HINT: When you signup for your FREE full page ad, list as many services that you do. This will give your company better exposure and you will show up in more searches by home owners and companies that are looking for your services. We also offer advertising in multiple counties or your enitire state!
Viral marketing is when you do something either incredibly weird, hilarious or “on trend” in a current popular topic, which gets you noticed and shared – a lot. It usually causes a big spike in traffic to your website over a short period of time.
We hired Reinvent Business to create brand visibility and market awareness for our cannabis testing laboratory, a division of our public company. In a very short period of time we saw a huge increase in brand recognition and investors attention for our company which significantly increased our new customers and investors.
If you notice in this article I seldom refer to a search engine consultant as he/she or a search engine as it or search engines as them. He, she, it and them on most engines are stop words meaning they are not important. The keywords are!
Google’s search index is becoming mobile first. This means that Google will be crawling the mobile versions of the website to rank webpages… and if you truncated content on your mobile pages, your rankings could suffer. Read more…
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I have knowledge and experience setting up and building wordpress websites, however, I am wanting someone to find/install a theme to suit handyman services, write the pages for the website to reflect a professional service including using the real testimonials. The website is to be visually appealing and have the WOW factor. I need pages written about each service offered and easily accessible vi…
The old joke goes “An SEO walked into a bar, pub, public house, Irish pub, tavern, beer garden…” and some site owners have been creative about interweaving synonyms into content on a page – some with more success than others. And when it is not done very well, the content can be off putting for […]
Another key component of digital marketing is mobile marketing. In fact, smartphone usage as a whole accounts for 69% of time spent consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half — and the U.S. still isn’t mobile’s biggest fan compared to other countries.
For the initial strategy, local SEO services should be setting the groundwork for getting your website listed higher in the local results. Here are how the three local SEO companies typically approach the initial strategy.
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers’ current use of voice search with regard to local search and how you can optimize for future growth
Nicely written article amy. In your next update you can think of including mobile marketing too. By the way there is a small typo if you want i can point it. It is here (Affiliate marketing is where you site back and relax)
Need leads for your general contracting business? Want to grow your home improvement service? Are in need of remodeling leads in Florida? There are quite a few companies who claim to generate leads for contractors. 99 Calls guarantees results.
The concept of localization focuses on spending time performing research and behavioral analysis of local web users within a given industry to better understand the target audience. This also includes being able to tailor content towards specific biases or trends within a local market when compared to the broader spectrum within the industry of the client. We evaluate whether the local SEO company understands how the local users think in terms of the products and/or services of the client.
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.
As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.[when?]
Phil always has some great advice on things that I need help with, particularly Facebook and Google AdWords. I took a valuable seminar given by him yesterday. He literally laid out all the tactics in a worksheet. The only thing missing was how to accomplish the most important of these things if you have little time or budget. But even at that, he had some good advice on which of the tactics to execute first and how to do it. Good stuff. Thanks Phil.
We can set you up with a call center so your business can receive inbound customer calls and support. This can help build your reputation as a helpful company. We can even set you up with a Spanish, English, or bilingual call center to help you enter new demographics and markets, as well.
If you want to successfully market your business and make it grow, you have probably heard that SEO is the way to go. Search Engine Optimization is beneficial no matter what type of contractor you are. Whenever it comes to SEO marketing, local SEO is the next best thing for contractors to consider.
This is the online advertising agency that actually kick-started my local business. Few years ago I figured out that there is a shortage of home cleaning service in town. So I registered a company and hired two guys on hourly rate to clean windows, scrub…
Be wary of any companies offering guarantees – like I say, even if you had the best video, it doesn’t mean it’s going to get noticed by the right people. If you’re looking to work with a video company – come to them with an idea of how you want it to come across – bring along videos you like.
If you’re already doing digital marketing, it’s likely that you’re at least reaching some segments of your audience online. No doubt you can think of some areas of your strategy that could use a little improvement, though.