Per Google’s quality guidelines, use your actual business name and don’t try to add keywords or location in order to rank better. Learn strategies for ranking better in cities you serve. List your business name as you present it in the offline world. Since I operate my business as a sole proprietor, my name is my business name.
For On-Page SEO, Local SEO depends on having information to tie your business into its real-world searchable context. The very first thing you’ll need to get a handle on is your NAP listing. Your NAP, standing for Name Address and Phone Number needs to be featured prominently enough for a crawler to find it on each and every page, and it absolutely needs to be consistent across the web. Using a Google my Business profile is a great step, which we’ll come to in due course, but there’s something even more pressing that you’ll need to get a handle on: your Schema markup.
Content is king, and your site will need more of it, guaranteed. The more content you have on your site, the more keywords you can target and the more traffic Google will send your way. In this step, we map out a content strategy for your site based on the keyword research.
Your website is the online window to your business and is the most important part of your marketing campaign. You need to consider your website as your business’s front door. You need customer’s to enter that door and peruse your products/services. Therefore, you need to make sure your site is easy to find and navigate. Since most shoppers use their smartphones and tablets, you need to make sure that your website is mobile-friendly. A responsive website design will ensure that your site is viewable on any and all devices.
Have a blog on your site. Seriously. You may not be a great writer, but people will appreciate your honesty and realness. You may not think you have anything to say, but if you’re expert at your work you likely know more than you realize. Plan to post very brief updates on your blog about each type of service you do. Why do you do things in a certain way? What are special issues you face in your region for your type of work? What makes your work special compared to other providers? Also, mention in the blog posts about important events happening in your area. Is there a town festival coming up? A holiday? Blog regularly and it will result in augmenting your rankings.
To claim your Google My Business page, visit google.com/business. There’s a verification process you’ll need to go through where Google will send a postcard with a PIN to your business’s physical location. (No P.O. boxes allowed.) Then you’ll simply log in and enter the PIN to verify your business.
BingBing Maps & LocalChannel: LocalGoogleGoogle: Google My BusinessGoogle: Maps & LocalLocal Search ColumnSEO – Search Engine OptimizationSEO: LocalSEO: Structured Data & Schema.orgSEO: Titles & Descriptions
If your local SEO campaign doesn’t generate enough new leads to hep you reach your goals, give us a call. Let’s talk about how we can develop the right Internet marketing and SEO strategy to get you on the track to generating cost effective local leads from your website.
The seo team at OuterBox has been terrific to work with and it’s by far the best money I have spent to date on marketing. They set a plan, tracked our progress, made improvements each month and the results have been phenomenal! I highly recommend…
By following and implementing these five tips, you can increase your business’s online visibility, traffic, and qualified leads. Email Melody Infinger with questions or to request a free consultation.
With a primary office in Fort Lauderdale, PaperStreet is a Web design firm that serves customers in south Florida. This agency has an entire department that is dedicated to creating custom content for valued clients. Content creation includes articles that are written by professional authors. The text-based presentations are enhanced with digital illustrations and 3D animations that truly provide an immersive experience for website visitors. PaperStreet also uses analytical software to measure success rates of converting Web traffic from search engines. This firm has the abilities to take high-quality photos of subjects that are related to the niche of a given client.
Some techniques and strategies we use at MyMiamiSEO.com aren’t necessarily obvious to the casual reader who does not understand why he or she arrived at your website to begin with. All your readers are interested in when arriving at your site is finding the answer or a solution to whatever problem brought them there to begin with.
Full Circulation May be viewed within library by any patron. May be circulated for use outside the library by those having current UVM identification. When shown as part of a public event on campus, the general public may attend. Available through Interlibrary Loan.
In today’s world, everyone uses the Internet to search for services. In short, the Yellow Book is outdated. When people search for contractors online, they will undoubtedly contact the first handful of results. If you aren’t in that handful, consider yourself out of the mix. By increasing your SEO awareness, you will start gaining the organic traffic and start appearing in Google searches.
is a full service company and we know that most people in business don’t want to have to go to one company for SEO and another for web design and another for social media marketing. That’s why Florida SEO Hub provides all the services that relate to online marketing and online promotion.
For painters and contractors that serve more than one city or town, in order to be visible for geo-targeted queries you may need to create service area specific pages. For example, if you are located in Glendale CA, but want to be visible in Beverly Hills CA, you’re going to need to create a specific service area page that’s optimized for this area.
Learn how Local SEO Lawyer can provide true data and results for your law firm. We work with various clients to drive custom built plans and solutions for growing business needs. Why leave your marketing to someone else. Leave it in our trusted hands.
Be sure the links to your site and within your site use your keyword phrases. In other words, if your target is Los Angeles home buyers, then your link’s title should be “Los Angeles home buyers” instead of “Click here.”
Creating profiles on as many sites as possible, so long as you keep your NAP consistent, is another great option. Pay special attention to which networks use which profiles. It’s easy to fall into the trap of thinking that SEO is by-word for playing nice with Google, since theirs is the biggest search network, but you shouldn’t overlook the others.
I am a novice and having difficulty. I followed all of your steps. The hardest one is adding an embedded map to the website. My website host allows a google map but I’m not sure if that’s as good. Also, after doing all of these things, I still don’t show up well on google maps. Please help!
Of course, paying for search is much more costly if you’re not optimizing your website for converting visitors into leads. This is why Contractor Nation only offers the Supercharged Website Program for Contractors – a complete turnkey solution to a contractors online marketing.
Thank you so much for the article. We’ve been struggling to get our site ranking for the simple keyword “chiropractor logan utah“, but haven’t received the results we’ve wanted. We’ll focus much more on Google Maps results now, thanks to you.
Earning reviews from satisfied clients is important for a couple reasons. One, they provide social proof that can influence a potential customer’s decision to contact you. In fact, one survey found that 90% of customers are influenced by online reviews and that 85% of customers reported reading online reviews.
iMultimedia Services has done a terrific job with two of our recent marketing videos highlighting our expertise and service offerings. They were extremely professional on site and thought of a variety of shots and approaches that we hadn’t previously considered. In addition, the editing process was efficient and ended with a great final product that is being used in a variety of our marketing tactics.
Your Google Maps listing has a character limit, but instead of putting a superfluous description, you should include local SEO keywords that describe your business. For example, instead of “great realtor offering exemplary customer service” write “Dallas realtor with best rates” or something similar.
MMS messages are delivered in a different way from SMS. The first step is for the sending device to encode the multimedia content in a fashion similar to sending a MIME message (MIME content formats are defined in the MMS Message Encapsulation specification). The message is then forwarded to the carrier’s MMS store and forward server, known as the MMSC (Multimedia Messaging Service Centre). If the receiver is on a carrier different from the sender, then the MMSC acts as a relay, and forwards the message to the MMSC of the recipient’s carrier using the internet.
The number one reason that most contractors want a website is for lead generation. Local SEO is a combination of building a website that provides Google with what it needs and the user with what he or she wants. A website cannot be built strictly to attract Google, or it will not be effective at turning site visitors into qualified leads. Local SEO techniques done well will get you found on page one of the SERP’s (search engine ranking pages), drive quality traffic to your site and turn that traffic into qualified leads.
Nowadays, social media plays a vital role in the business marketing. So, having a contractor business, you also need to be active on all the social media platforms such as Facebook, Twitter, Instagram, Flickr, and much more. Through this, you can promote your business easily. All the professional businesses are present on the social media channels. You also need to establish yourselves there, if you want to grow exponentially.
For more information about our conversion services or any of the other services we provide, feel free to reach out to a Searchbloom representative by calling (801) 590-4051. While you’re here on our site, you’re also more than welcome to submit a Contact Us form.
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Similarly, someone in the Mission who might be searching for something as innocuous as “top rated restaurants near me,” without a particular cuisine in mind, might be glad to find Charlie’s even if it isn’t strictly related to the search. What matters, in these example cases, is the context for the search and its intended function, and that’s exactly what sets Local SEO apart. In fact, a recent Moz investigation found that physical proximity to the searcher has already become the new top local ranking factor.
Great article! Glad to see you covered other important local listings sites other than just Google and Bing. We use Moz Local as well. Great tool to make sure you’re covering the entire table of local listings. I would also include adding your location into your Meta descriptions and titles where you see fit.
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Directories are 15.5% of local rank. A part of our local SEO services are based upon creating perfectly consistent business information across a large network of directories and databases. From the standpoint of the consumer, receiving different information across the web creates uncertainty that can result in loss of credibility. Similarly, search-ranking algorithms give precedence to the most authoritative information, which is impacted by the number of places that the same information appears.
Last year, Google increased the width of the main search results area to 600px. In light of this, the generally acceptable length for title tags is approximately 50 to 60 characters, and description tags can be approximately 160 to 200 characters. Take advantage of this space and use it wisely — and make sure you double-check that your titles and descriptions aren’t getting cut off in search results.
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