Reviews on Google and Bing are important to grow. These reviews will show up on the “knowledge graphs” in search results and help your potential donors learn more about your nonprofit. Having positive reviews featured on these graphs is a great way to capture their attention
Burnt by SEO companies previously who used unethical link building practices, I was very skeptical to hire another SEO agency. During the sales process, I felt a bit more comfortable with Web Talent as their mottos are much different than I have heard previously. I…
Dr. Guess offers comprehensive dentistry, but most people search for “cosmetic dentistry.” We needed to find a way to optimize Dr. Guess’ dynamic service offerings and advanced technologies in search results.
MultiMedia Services provides audio-visual services in the Registrar classrooms free of charge providing they are listed in the SIS Class Hour Schedule and held during the official Rensselaer semester start and end date.
Google My Business (GMB) is considered a directory, but it’s a biggie, so it deserves its own section. It’s very important for local businesses to claim their Google My Business (and Bing Places for Business) page. It’s free and can get you incredible exposure if you’re optimized enough to show up in Google’s local three-pack:
The user experience is crucial to the conversion rate of site visitor to lead and ultimately sale. When we talk about the user experience we are talking about making your website user friendly. This is more than simply making your website attractive. The navigation has to be laid out so that it provides a natural flow to the course the visitor naturally wants to take to get the info he or she wants. The internal links on your pages should help website visitors find related content on your site to the article they are currently reading. If your page is about replacing a homeowners roof, a link to a page about the type of roofing materials available for a new roof would lead to a good and very well related piece of content. Internal linking helps visitors learn more about your services and keeps them on your website longer and the longer we keep them on the website the better chance we have of converting them to a new customer. Internal links are also used to show Google what pages on your site are the most important. This type of content is often referred to as “evergreen” content.
Social media allows business to connect with their existing and prospective customers online in a way they cannot in the real world. Marketing via social media brings together authentic interactions and paid advertisements and is feasible even for businesses with small budgets for marketing. The most popular social media networks for marketing include Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, and YouTube.
Google has also recently indicated that one in three US mobile queries is now ‘local’ and 87% of people use their phone when on the go. Google also found that 95% of mobile users look up local information on their phones and the primary functions are calling or visiting a business.
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Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address and phone number on citation sites and extra information on business directories will help improve your search rankings.
The most common use involves sending photographs from camera-equipped handsets. Media companies have utilized MMS on a commercial basis as a method of delivering news and entertainment content, and retailers have deployed it as a tool for delivering scannable coupon codes, product images, videos, and other information.
This term simply refers to latching on to or establishing a presence on 3rd party websites or platforms that are ranking for the keywords you are targeting. So the thought process is that you can increase your company’s visibility by creating and building out a profile on these networks. Barnacle SEO is a key element to a successful local SEO campaign.
Trying to get you ranked for keywords that don’t matter – Getting ranked for a term like, “Best House Roofer for Layered Shingles in Residential Areas of Chicago” isn’t going to help you because no one searches for that term. On the other side, getting ranked for “Roofer” is way to competitive and would therefore cost you thousands of dollars, would probably take years, and would likely bring you tons of traffic that wouldn’t buy anything from you because they don’t live in your area. To avoid getting scammed, make sure you get a list of the keywords that the agency wants to target for you along with the search volume (approximate number of searches) for each keyword. Then, use some common sense to make sure that these terms are going to drive traffic to your site that will buy.
To embed a Google Map on your website, search for your business name in Google Maps. Click on the three lines next to your business name and click “Share or Embed Map” as shown in the photo below. Copy and paste the link on your business’s contact page.
Absolute Web Services is a web development and digital commerce agency based out of Miami, Florida with over 17 years of experience in the digital world. They offer website design and development, graphic design and video production in addition to SEO, PPC, and other social media marketing services. Absolute Web Services starts with a strategy and planning phase where they learn about their client’s industry, customer base, and target audience as well as their client’s specific goals. They are then able to develop the perfect website and media plan to help their clients build and expand their online business.
It’s essential that your business have accurate name, address and phone (NAP) info in the top-tier electronic business directories such as Yelp, Google+, Bing, Yahoo, YP.com and others. At V Digital Services, we can claim, update and even create these listings for you to ensure that your business is represented accurately across the web.
Facebook Twitter Google+ LinkedInLocal SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google […]
My company has been with Boostability for about eight months. Boostability has helped to move my electrical company to first page placement in my local area. nI have found the staff to be more than helpful on many occasions. They bend over backwards to go…
General contractors,nowadays, face various hurdles, when they try to grab the attention of the new customers. One of the most challenging things is that whenever someone is in need of the general contractor, he simply search on the Google and call on first few names on the list of Google search.
Working with Reinvent Business really helped our public clean energy technology company to get a lot of attention from investors and put our brand ahead of all our competitors. They created a powerful and effective marketing campaign for us including digital marketing and social media,…
Naturally obtained backlinks from well-regarded websites helps search engines recognise your site as a trusted source of information. Links from local newspapers, bloggers and business associations, as well as citations, can all help improve your search visibility.
When we are at work creating the content for your site, we are making judicious use of certain “signals” that are behind the scenes of your posts and articles. Some of the terms you might hear us talk about include “meta tags” or “H1 and H2 tags,” “linking,” “keyword tracking,” “key performance indicators – or KPI,” and other words that you may not be completely familiar with. Don’t worry – we will help you understand exactly what we are doing so that you can relax and do what it is you do best – which is to run your company!
Local SEO is focused on providing results that are relevant to a searcher based on their current location. If I search for ‘best steak restaurant’ on my desktop right now, Google would provide me with results that are nearest to me.
If you’re a business owner or contractor, then forgetting the local search rankings could be a mistake. For that, you need to have a website to showcase your contracting services properly. Your website needs to be efficient. To accomplish that, you should get some good features build into it. Above that, proper and detailed servicing listing, the name of your business, and business category with city or location presence are some essential elements to integrate into your website. Add all these things to the homepage of your website.
There are some basic things that need to be done on your site to set the foundation for your SEO campaign. In this first stage, we take a look at your site as a whole and make suggestions to improve the conversion of your site. We also check to make sure there are not any technical issues that will prevent our SEO efforts from being successful.
Local Maps Optimization. Now more than ever it is imperative your business is found on Google Maps. We improve your maps listing by completing your profiles, claiming missing listings, encouraging reviews, and standardizing NAP data.
iMultimedia Services has done a terrific job with two of our recent marketing videos highlighting our expertise and service offerings. They were extremely professional on site and thought of a variety of shots and approaches that we hadn’t previously considered. In addition, the editing process was efficient and ended with a great final product that is being used in a variety of our marketing tactics.
Whether you own a restaurant, a real estate agency, a dental office, or a dog boutique; a socially adept, mobile-first, locally identifiable digital business identity is essential to remain competitive and relevant in today’s age of connectivity.
Lucid is a full service website design and marketing firm that focuses on Miami, FL area businesses and websites. Their internet marketing services include search engine optimization (SEO), search engine marketing (SEM), social media strategy, and email marketing. They are also a full-service web development agency that can create mobile apps and interactive websites. Their focus is on creating beautiful, fully responsive websites that are compatible with all kinds of devices including phones, tablets, and desktop computers – all at an affordable price.