The markup templates from Schema.org are fast on their way to becoming the de facto web standard (openly embraced by Google, among others) for presenting formatted information to enhance searchability. We touched on Schema markups when we talked about leveraging Featured Snippets to help get your site to Page One of the SERPs, and Local SEO uses them in a very similar way.
Google’s definition of local is, “ …based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search.” You have control over 1 out of 3 of these factors, prominence.
Now that you are bit more familiar with the world of digital marketing, it’s time to get started with your own campaign. Just because you have dipped your toes in and you have a bit of knowledge, it doesn’t mean that you are ready to run your own campaign – and that’s okay! At WebDetail, we are experienced in digital marketing and can sit down with you to discuss what you would like your end goal to be and assist in developing a campaign that will help you realize those goals. Contact us today so that we can get the ball rolling on the success of your business in the digital realm.
I was a skeptic when I first started talking to these guys, but I have to admitt that the guy I was talking to, I think his name was Andy, but don’t quote me on that, well, he sounded like he really knew his stuff,…
If your business does deliver products and services to your customers at their location, check the box. When you do, a new box opens and you can specify your service area by city/zip code or by selecting a certain radius. You may add multiple city/zip code selections.
Google uses the inbound links from other websites to help it assess the authority and relevance of your website’s pages. Pages with more authority will oftentimes have an easier time ranking highly for the search terms they are optimized for.
Our goal is to make your company more accessible to customers looking for your products and services. Helping you beat your competition and gain more business. Everybody searches online these days and they are researching more now than ever before. If that customer is not seeing your website within their research process, you are losing out on that potential business.
Sign up for Google Analytics. It’s free. Google Analytics provide you with statistics about your visitors, including which sites referred them, what city they’re in, what search phrases they used to find you, and much more.
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Are you falling below your competition during local Internet searches? The longer you wait to develop a current up-to-date SEO site, the harder it will be to catch up with your competition. We help local companies in Tampa, St. Pete, Clearwater, Sarasota, Lakeland, and Orlando, FL. We are also able to develop SEO site design for companies anywhere in the US as well as internationally. If you are looking for the best local SEO Company that can deliver high-ranking Internet search results combined with a SEO website design that will convert searches to sales, call us today. Strategic Media will help you gain a real SEO advantage over the competition!
Get professional help. It may be worthwhile to engage a professional search marketer to check out your online health with a local SEO audit. There are a variety of technical issues that can limit a site’s effectiveness in search engines. It might be worthwhile to have it checked out by a pro, upfront, and resolve anything that could hold you back. At minimum, sign up for Google Webmaster Tools and Bing Webmaster Tools accounts and see if they have suggestions for improving your site or if their bots are having trouble spidering your site’s pages.
A responsive web design simply means that your website has been constructed so that all of the content, images and structure of the site can be viewed the same way on any device. For instance, when a user accesses a site on their desktop, they are getting the full view of your website. In the same aspect, when that same user goes to visit the site from their smartphone or tablet, your website will retract to fit on the smaller screen they are using and will run properly. This way, your call to action can be seen, regardless of the screen size in front of your audience.
Content marketing is important because it is how customers find out what services to buy. Good content can highlight your service and keep it on the customer’s radar during the buying cycle, from the discovery of the service to the final decision. Even if your business receives personal contacts, referrals, and recommendations from most of its clients, people who want to do business with your business will search online to learn more about you and what’s being said before a customer decides to buy.
Rank Executives is one of the leading advertising companies available today. Their main office location is in Sanford, Florida. They have experience working with a variety of large clients. Some examples include SmartLoaf, Premier Smile, Rage Hats, Rejuve, Bling Tattoos, and Learning in America. Rank Executives handles a wide range of advertising requests. Some common examples include SEO analysis, PPC campaign development, backlinking services, click rate optimization, and analytics research. They also offer an assortment of web development services as well.
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.
Florida SEO Hub was formed as a Florida SEO company and as mentioned above is located in Cape Coral, Florida. However, we service clients that are in many cities located throughout Southwest Florida and elsewhere.
Local SEO marketing or local search optimization is the process of optimizing your owned properties to generate traffic from location based searching. The rapid growth of mobile usage and on the go searching has made local optimization an important focus for a variety of businesses, but most importantly for businesses with brick and mortar stores. It is estimated that 43% of all Google, 25% of all Bing, and 25% of all Yahoo searches are location oriented (Chitika – via Search Engine Land). In June 2013, ComScore announced that approximately 40-50% of all mobile searches carried local intent.
Trying to get you ranked for keywords that don’t matter – Getting ranked for a term like, “Best House Roofer for Layered Shingles in Residential Areas of Chicago” isn’t going to help you because no one searches for that term. On the other side, getting ranked for “Roofer” is way to competitive and would therefore cost you thousands of dollars, would probably take years, and would likely bring you tons of traffic that wouldn’t buy anything from you because they don’t live in your area. To avoid getting scammed, make sure you get a list of the keywords that the agency wants to target for you along with the search volume (approximate number of searches) for each keyword. Then, use some common sense to make sure that these terms are going to drive traffic to your site that will buy.
On Page Signals – Build and optimize local pages that contain name address and phone numbers for specific locations. The preferred method would be to create state/city pages because that will allow for greater keyword targeting on the state and city level.
Great team to work with. We are 4 months in and launched our new site and have page 1 rankings for major keywords. After losing a lot of traffic and sales with our last company, this turn around was much needed.
First of all, your content and web presence should be filled with high quality, useful information, graphics, and tools. Google’s search engine methods are not easy to fool, and why would you want to anyway? It’s one thing to get customers to your site and it’s another to encourage them to stay. We’ll start simply by making your site a mecca of quality information with helpful home page content and relevant information on every page that will direct and guide your customers.
It’s true. We’re so confident that it’s borderline arrogance. Which means we’re also very selective about who we select to work with. Schedule a FREE Strategic Consultation with our SEO Director, and we will answer your questions and present our simple, proven system to increase Google rankings for your site in weeks – Not Months!
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Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies.
Great article! Glad to see you covered other important local listings sites other than just Google and Bing. We use Moz Local as well. Great tool to make sure you’re covering the entire table of local listings. I would also include adding your location into your Meta descriptions and titles where you see fit.
“iMultimedia Services did a great job of working with us on the content in our video. We had prepared in advance, but we simply had too much. He worked with us to ensure we had the right shots and helped us make what we said more effective.”
Circulation designations are determined by contracts signed at the time a media item is purchased. The library must adhere to those signed agreements; exceptions cannot be made for a particular item or case without renegotiating the signed contract.
Search engine optimization or SEO for short; is an important business tactic that is used to improve business website ranks in search results online. Local SEO services are especially significant for businesses with physical storefronts because it targets higher search results in specified local search markets. We do this through a variety of techniques including on-page optimization, local citations, link building, and local directory submissions.
Marketing is often seen as a chore—‘the work that you have to do when you’re not working’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our services, but also ourselves. Our credibility is our true calling card, and it’s important to get our reputation out there so that it’s as obvious as that sign on the truck. It’s our first and most important marketing tool because without it, we are nothing.
No duplicate pieces of information. Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Weed out the superfluous and make sure all information written is accurate.