There are several things you need to keep in mind here. The first one is that a smart influencer will risk their integrity or image by promoting something that will make them look like a sellout or even worse, something that will destroy their relationship with their following. Those that benefit from a large following usually have achieved those numbers after long periods of working towards that goal. This is not meant to sound as if your website is bad. But it might be bad for specific influencers since it doesn’t help that following in any positive manner If you want your link promoted you will need to appeal to parties that could actually benefit from your content.
QUOTE: “With negative SEO, most people mean that a competitor is creating bad links for your website…we work really hard to prevent these things from causing any problems.  We work hard on our algorithms to try to recognize these kind of problems and catch them ahead of time.  In practice I rarely see any issues around that and when I do see an issue where I think that maybe this is created by a competitor then usually the team is willing to look into the details and see what happened there and make sure that this isn’t an issue that is artificially causing problems for a website.” John Mueller, 2013
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Link building should never be solely about search engines. Links that send high amounts of direct click-through traffic not only tend to provide better search engine value for rankings, but also send targeted, valuable visitors to your site (the basic goal of all Internet marketing). This is something you can estimate based on the numbers of visits or page views according to site analytics. If you can't get access to these, services like Google Trends can give you a rough idea of at least domain-wide traffic, although these estimates are known to be wildly inaccurate at times.
QUOTE: “A sudden growth in the number of apparently independent peers (e.g., unrelated web sites), incoming and/or outgoing, with large number of links to individual pages may indicate a potentially synthetic web graph, e.g., which in turn may signal an attempt to spam the search engine. This indication may be strengthened if the growth corresponds to anchor text that is unusually coherent or discordant. This information can be used to demote the impact of such links– e.g., in a link-based ranking system such as the one proposed by Brin et al.­ either as a binary decision item (e.g., demote score by fixed amount) or a multiplicative factor.” The Original Historical Data Patent Filing and its Children – Bill Slawski
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A plus perk of link building is that if done right, it will also make you build relationships with people in the industry, which can turn into interesting collaboration opportunities in the future. After the aforementioned Google Penguin update, link building has turned into something akin to PR. One of the reasons I love modern link building is that I have met many people eager to do cool things with other proactive and honest industry players, and the lines between competition and cooperation eventually blur. In fact, thanks to link building I have made great connections with people who are even targeting the same keywords as me!
Andrew Dennis is a Content Marketing Specialist at Page One Power, a relevancy-first link building firm located in Boise, Idaho. He is also a regular contributor to Biznology and the link building blog Linkarati. Andrew graduated from the University of Idaho and is therefore a lifelong Vandals fan. You can engage with him on Twitter. His last article for SEMrush was “Why Links Should be a Long-term Investment."
‘Great content’ probably has lots of links from many sources, and lots of tweets, too. I will tell you, though, I am not active on Google+, Facebook or Twitter to help my search engine rankings improve – especially with my new sites. I may use Google+, Twitter or Facebook to get new content INDEXED (Bing certainly follows FB fan pages links and there is evidence Google Plus gets a page indexed) but I don’t expect aged content to rank that much better because of tweets- NOT at the moment, in Google, at least.
Thanks for the informative post. I’m definitely curious about your ideas. And I don’t doubt that the work. But I’m a little skeptical of the case studies you chose. I did some research on the case studies that you posted. Specifically the Mars one – I couldn’t find any decent keywords that post ranked to, nor could I find more than 1 backlink to the the page. How does page with one backlink, and which barely ranks for any key terms around that topic get that much organic traffic?

In the SEO world, we often call this "linkbait." Good examples might include David Mihm's Local Search Ranking Factors, Compare the Meerkat, or the funny How Not To Clean a Window. Each leverages aspects of usefulness, information dissemination, or humor to create a viral effect. Users who see it once want to share it with friends, and bloggers/tech-savvy webmasters who see it will often do so through links. Such high quality, editorially earned votes are invaluable to building trust, authority, and rankings potential.
Hey Brian, thank you for this resource for link building. Not only do you write quality content, but it is content you can take action on right now to start getting links for any SEO campaign. I know I have been wanting to write another blog post and when I came to case study #3, I was blown out of the water by how many backlinks you can get from an inforgraphic on your site. This content has some creative juices flowing. Thanks for writing this amazing resource for link building and SEO, Cheers!!
Forming partnerships with local businesses and organizations can be a great opportunity to get backlinks from their websites. These should be local strategic partners that you can refer your customers to when they are in need of something you don’t provide. A great way to supplement this activity is to make sure that you and your local partners are linking to and sharing each other’s content.
FATJOE are an outsourced link building and content provider for SEO agencies. With an easy to use Dashboard to manage and track orders, signing up to FATJOE gives you access to premium ‘cream of the crop’ services such as Blogger Outreach. With their Blogger Outreach product FATJOE go out and get your clients mentions on relevant blogs and websites. They keep a history of every placement within their system so you’ll never double up on links. Supplement this with some blog post writing and the odd press release and you have some ranking power right at your fingertips. It’s worth mentioning too, their focus is solely on being a supplier for agencies, rather than consulting, which keeps their prices low and turnarounds quick.

thanks for another great post yet again. I consider myself a “grey” hat SEO with PBNs and all the fireworks at my disposal, but I ve just ressurected a project 4 years in the making (70 pages of valuable “aged” content on it) which I intend to turn into “guides” or the “go to” posts for each invidivudal subject. (No worries its not SEO and we wont be rubbing elbows :D). Will deffinitely use these tactics and see how it goes. Heck, maybe even add a case study with mentions 😀 (P.s.: I intend to document the entire process 6-9 months 1x per week)

Forming partnerships with local businesses and organizations can be a great opportunity to get backlinks from their websites. These should be local strategic partners that you can refer your customers to when they are in need of something you don’t provide. A great way to supplement this activity is to make sure that you and your local partners are linking to and sharing each other’s content.
Pratik Dholakiya is the Founder of The 20 Media, a content marketing agency specializing in content & data-driven SEO, and co-founder of MoveoApps, a mobile apps development company. He regularly speaks at various conferences about SEO, Content Marketing, and Digital PR. As a passionate marketer, he shares his thoughts and knowledge in publications like Entrepreneur, The Next Web and Fast Company. Onalytica has named Pratik one of the top content marketing influencers three years in a row. Recently, Pratik has been awarded one of the 100 Smartest Digital Marketers of India by World Digital Marketing Congress.

These links from trusted sites help ranking your content – especially your new content. A natural link from a trusted site (or even a more trusted site than yours) can do nothing but help your site. I would think when a trusted site links to your site, the trust Google places in your site because of that link raises your trust levels, and while not helping you rank immediately for your main terms, can help you when you publish new content in the future. Of course, if the off topic trusted site links to you with good keywords, you don’t get much better.
QUOTE: “The amount of expertise, authoritativeness, and trustworthiness (E­A­T) that a webpage/website has is very important. MC quality and amount, website information, and website reputation all inform the E­A­T of a website. Think about the topic of the page. What kind of expertise is required for the page to achieve its purpose well? The standard for expertise depends on the topic of the page.” Google Search Quality Evaluator Guidelines 2017

Forming partnerships with local businesses and organizations can be a great opportunity to get backlinks from their websites. These should be local strategic partners that you can refer your customers to when they are in need of something you don’t provide. A great way to supplement this activity is to make sure that you and your local partners are linking to and sharing each other’s content.
Awesome tips... I am midway through an audit of my client with their 100 + list of wholesaler companies looking for link opportunities on their websites, so I am happy to see that this is something that you would recommend... I run an agency and I am always looking to demonstrate to my clients that our link building strategies are very smart and that linking building these days is more about developing meaningful relationships with other companies..
If you have partners you work with regularly, or loyal customers that love your brand, you can capitalize on this by sending out partnership badges—graphic icons that link back to your site (like Google often does with their AdWords certification program). Just as you'd get customers wearing your t-shirts or sporting your bumper stickers, links are the best way to accomplish the same feat on the web. Check out this post on e-commerce links for more.