When you do local SEO for contractors, like we do, you know that leads are the lifeblood of any contractors business. We know that buying leads from a service as part of your lead generation campaign means you’ve got 3 other contractors calling the same lead at the same time and that makes it hard to make money on the job.
Google is testing a new feature in their local service ads. This test adds images to the local service ad listing in the search results. Tom Waddington shared the screenshot on Twitter. You can also see from the screenshot that there are 30 photos that potential customers can view. So it isn’t just merely a […]
Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.
Are you a home services contractor who is considering PPC marketing in order to drum up new sales leads? If so, you’re on the right track. At Contractor Media, we build, optimize, and manage exceptional pay-per-click (PPC) campaigns which generate tons of valuable sales leads!
They also have an advanced software called LaunchPad which gives companies insight on how their SEO efforts are performing in real time. This means you can see how highly you are ranking for certain keywords, which links you have recently received, and more all in one dashboard. This is great if you have a working knowledge of SEO and are able to interpret the findings and determine where Boostability is doing well, and where they need to invest more time. If that describes you, Boostability can be a good partner for your SEO efforts.
Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
Get more reviews and ratings. Your rating value won’t affect your rankings, but the total numbers of reviews you have on various sites like Yelp, CitySearch, Yellowpages.com, Google+, and Superpages can affect your ranking value. Ratings and reviews are still going to strongly influence whether people choose to become clients or not, similar to how trust seals can help increase consumer confidence for your business. You can positively influence your ratings by asking your satisfied clients to review you online — suggest a specific site for them to do so. Also, closely monitor your reviews and respond to negative reviews by trying to calmly explain, apologize, or make up for instances where people posted disappointment with your service. You can’t always provide perfect service, so accept it when someone has reasonably complained and see if you can make it up to them in some way. A few different services — GetListed.org, Review Push, and Trackur — can help you monitor your reviews and save you the trouble of visiting all of your profiles across many sites. Having a few negative reviews isn’t the end of the world — it actually makes your business look real. Also, responding well can turn lemons into lemonade. I have seen polite, apologetic responses transform negative reviews into a positive outcome — and the full story makes your business look even better than if you only had uniformly positive reviews.
Together we will calculate the cost per lead for your company, with so many variables in play it makes it difficult to provide a price list, but don’t worry we will be fair and want our pricing to work for both of us – we are looking at this as a long term relationship.
Follow count isn’t always the best indicator of success – basically there’s some dirty tactics you can play, like buying followers, that could suggest a social media marketer is good when really they have a lot of fake accounts following them. Saying that, I’d be nervous to hire someone who only had 20 followers themselves.
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
There are thousands of available themes on websites like Themeforest. Choose one that you can easily customize to reflect your brand. A quick search on Themeforest reveals many themes for contractor websites, such as:
For example, if your contracting business often works on home improvement projects, then you can come up with a series of articles that offer home improvement tips. You can write an article on topics such as how to landscape gardens, add storage to your garage, prepare a bedroom for your newborn, renovate your bathroom, etc. Consider using photos from your projects to illustrate your tips.
“Being a publisher requires that you’re listed in Google News, as it can provide you with more visibility and visitors. News SEO by Yoast makes sure we can keep up to date with the changing requirements by Google. In addition to the Yoast SEO plugin, which we’re already using, it’s a must have for everybody wanting to be included in Google News.”
You can expect to find SEO roles in large enterprises with marketing departments and these tend to be based in cities and towns throughout the UK. Digital marketing and media agencies also tend to be located in the major cities. Agencies which operate globally are likely to have opportunities to work abroad. Self-employment as a freelance SEO consultant is possible for experienced SEO specialists.
Jump up ^ Chatterjee, Patrali (2001), “Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising,” in Internet Marketing Research: Theory and Practice, Ook Lee, ed., Hershey, PA: Idea Group, 209–16.
Influencer marketing is where you drive sales by striking a deal with someone who already has a following and “influences” your target market. It’s a bit like how Pepsi might sponsor Britney Spears as it’s spokes person. If your target market was other entrepreneurs for example, you might try to get Richard Branson on board to help market your business.
Be an Expert Troubleshooter. Examine multiple factors, potential problems, and issues to identify obstacles that could be negatively impacting search engine rankings over a period of time (eg. 6-12 months). Once solutions are found, measure progress points.
#1 of 10 Best Local SEO Agencies of 2018 – Only one thing should lead any digital marketing firm that you work with, and that is results. Straight North is a results-driven company that cuts away with fancy talk and lots of technology when in the end, the simplest and most direct answer is often times the best. Allow the team members of Straight North show you how they can take their experience and apply it to your company to take your business to the next level.
The SEO has definitely been working as I have been receiving leads purely Internet based. I also have noticed my site traffic is increasing every month. Business is also going well. I should be very busy during the month of October.
One successful digital media campaign was by Pizza Hut, which created an app that allowed customers to create their own pizza by dragging their chosen toppings onto a graphical pizza base. The iPhone would then determine which of the chain’s thousands of locations the customer happened to be nearest. The company advertised the new app online, in print, and on television – even winning a placement in Apple’s own iPhone commercial.
By creating a total of 48 infographics, videos, and Q&A blog posts targeting C-level prospects of large market cap financial institutions, the public accounting firm Crowe Horwath generated $250,000 in revenue attributed to content marketing.
Our SEO Site Audits were designed with the do it yourself small business owner in mind. We provide a comprehensive SEO analysis of your website, factoring in more than 200 important elements to ranking. With our SEO Site Audits, you will quickly understand what your next steps are, what your ranking roadblocks are and how to go about fixing them. The SEO Audit covers everything from Code Optimization recommendations to Page Speed issues, to Indexing and Site Architecture issues.
We are are a complete printing and packaging company that just launched our online printing store last year. Softline Solutions inreased our site traffic from under 10k visits per month mostly with PPC at the time, to over 30k in visits a month in just…
Within two weeks, the Pizza Hut app was downloaded 100,000 times and within three months iPhone users ordered $1m worth of pizza. The app now has millions of users across the iPhone, iPad, and Android platforms. 
While social media scored very well on both of the aforementioned ‘studies’, we can just as easily find reports where social media channels are regarded as the least effective lead generation strategies.
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So, where did this come from? Rumors of its arrival quietly started back in April of this year. This change only affects search results for home service providers and, unfortunately, that includes you.
Create the URL Map. The URL Map is the blueprint and road map document for Information Architecture portraying the Hierarchy of Content. An example includes the old website URLs versus the newly proposed website URLs when redesigning a website. This document would include the 301 redirect record.
The biggest culprit here are landing pages and, in particular, your forms. Forms separate your leads from non-leads, and have a huge impact on your conversion rates and overall lead generation results. If you haven’t already, I’d recommend optimising your forms – or using a tool like Leadformly to ensure that you’re not leaving leads behind from your marketing campaigns.
Our analysis spans strategies for optimizing both on-page and off-page elements for a local search engine optimization campaign. We take a look at how the local SEO company merges efforts within a page and outside of a page in order to communicate to major search engines the relevancy of a particular page to keywords which are often used by local web users.