Though valuable, deep-links to your gambling website's core landing pages are hard to embed as organic links within an article body. Rarely is it ever organic to link to a page full of gambling bonuses, but it is possible. If you're discussing website design and innovation, you can specify an excellent landing page, which gives you ammunition for an organic link in a user experience post.
Comps are commonly available at land-based casinos, but also exist online. Comp points can usually be exchanged for cash, prizes, or other comps. The amount of cash given per wager is usually very small and often varies with game selection. A casino might offer three comp points for each $10 wagered on slots and one comp point for each $10 wagered on blackjack. The casino might give $1 for each 100 comp points. This example is equivalent to returning 0.3% of wagers on slots and 0.1% of wagers on blackjack. In addition online casinos may offer comps such as free tickets to online tournaments, free slots online, tickets to other special events, extra bonuses, souvenirs and pay back.
I understand your concern and again, you make a fair point. I personally don't have much of a reaction to it. I stand by the idea that in the end, the clean links will prevail over others dirty links. I'd encourage others to think the same, especially if they're working for a client and it's not their brand at risk - if it's your own website at risk, follow whatever works for you by all means.
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Where I do take issue is this argument that you saw "we saw huge ranking boosts from the above recommendations". I don't mean to air your dirty laundry here, but a quick check at the examples provided would show that they are all in August of this year. I can't discern when you exactly started this type of white hat campaign, so I will have to take you at your word, but your peak traffic from search engines according to SEMRush was back in December of 2012. Considering new links from your old tactics were freshly spidered after that date, I have a hard time believing that at least your peak results were caused by these cleaner tactics. There was a peak as well directly before April which very well may have been caused by these better tactics, but we just don't know because you can't share it for one reason or another.
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I sugar-coat my job role (senior editor at a gaming information portal) and justify my outreach on the grounds of a writer wanting to broaden his horizons and bolster his portfolio. For the most covert infiltrations, I pose as a journalist looking for an actual job as a remote freelancer. Though I'm approaching these websites for a link to my company website, it's not always at the forefront of my agenda. I want to diversify my writing portfolio and elevate my own online presence to establish regular writing gigs in the future.