WordPress powers over 75 million websites. It has a user-friendly interface with thousands of available design templates, called themes, and features you can add, called plugins. More importantly, WordPress is free of charge and it is easy to install. Here’s an easy-to-follow guide on how to make a WordPress website.
The number one reason that most contractors want a website is for lead generation. Local SEO is a combination of building a website that provides Google with what it needs and the user with what he or she wants. A website cannot be built strictly to attract Google, or it will not be effective at turning site visitors into qualified leads. Local SEO techniques done well will get you found on page one of the SERP’s (search engine ranking pages), drive quality traffic to your site and turn that traffic into qualified leads.
“We are Solved Puzzle, a digital marketing agency in Miami, FL. Our Agency offers a one-stop digital marketing solution for your business. Over the last three years, we’ve helped companies increase their sales in different industries (health, automotive, construction, etc…) by creating stunning promotional videos and websites that properly explain their services.”
#2 of 10 Top Local Search Engine Optimization Companies of 2018 – You can’t attract customers if they can’t find you. Search engine optimization has become the reason customers find top-selling companies online. Boostability has become a major SEO service company by helping more companies score more customers with higher page rankings. Boostability team members will look at your website, your company, and your industry to see where your SEO issues may lie. This is only the beginning of a process that ends with companies making more money and closing more sales.
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Bradley has been managing all of Genesis Tree Service’s marketing since 2012 and my company has grown substantially during that time. We’ve been able to expand our local operations to include 14 locations in Virginia, and I owe it the highly effective marketing methods from Contractor Media. There are times that we get so many calls that we have to subcontract them to other tree removal contractors! If you want your contracting business to grow and expand, I highly recommend hiring Bradley and team.
“Being a publisher requires that you’re listed in Google News, as it can provide you with more visibility and visitors. News SEO by Yoast makes sure we can keep up to date with the changing requirements by Google. In addition to the Yoast SEO plugin, which we’re already using, it’s a must have for everybody wanting to be included in Google News.”
Phil Rozek from Local Visibility System conducts a weekly hour long conversation to update his clients on how the SEO efforts are performing. He focuses on how business is going by asking specific questions about your leads and pays attention to big picture numbers in Google analytics. Using Google analytics, you can see how much traffic is coming to your site and analyze where the traffic is coming from.
After doing this effectively, it is important to review the marketing mix for online options. The marketing mix comprises the 4Ps – Product, Price, Promotion and Place. Some academics have added three additional elements to the traditional 4Ps of marketing Process, Place and Physical appearance making it 7Ps of marketing.
Viral marketing is when you do something either incredibly weird, hilarious or “on trend” in a current popular topic, which gets you noticed and shared – a lot. It usually causes a big spike in traffic to your website over a short period of time.
Look out for dodgy looking social accounts – check out their followers to see if they’re legitimate people and not spam. And if a blogger is claiming a certain percentage of traffic per month, ensure you get them to verify it by sending you their google analytics stats.
In some ways it’s unfortunate, but paying Google to list your website at the top of search results might get great results. Homeowners WILL see your website, even if your onsite SEO practices aren’t the best. Even if you don’t have any good inbound links.
Ensuring that customers can find and learn about your business online is one of the key success factors for any small or medium sized business. While SEO and online presence are extremely important, for business owners with a physical location, showing up across a large number of online directories and services is the key to growing your customer base. We’ve looked at Digital Marketing Agencies across the US who specialize in Local SEO and Presence management, so you can get your small or medium sized business on the map – and keep it there!
From a $1 million investment in an integrated marketing campaign that included display ads, email marketing, campaign websites and content marketing, the healthcare technology company Optum generated $52 million in new business.
Great article and I do agree that there is a need for SEO agencies to be more flexible and not to tie customers down into lengthy service contracts. I believe SEO companies need to work closer with their clients and bring them along on the SEO journey, some customers really enjoy this and find SEO very interesting.
SEO or Search Engine Optimization is all about ranking or positioning digital properties (websites) on top of the different search engines. It is part of a series of tools available in the Internet Marketing World.
Responsible for improving a company’s organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients’ sites’ rankings in major search engines.
HigherVisibility was easy to work with on our new website. They were very proactive and responsive to our needs and made a great impression on our organization. They have definitely set us up for success.
#6 of Best Local SEO Companies of July 2018 – Be Locally SEO is a native Utah SEO company whose team of Internet marketing experts currently provides search engine optimization, AdWords management, website design, social media and other services to hundreds of businesses throughout the country.
The Keyword Planner tool helps you generate keyword ideas and get search volume data by using a phrase, website, or category. To access the tool, go to Google AdWords and click on the Tools tab. Once you’re on the Keyword Planner page, click “Search for new keywords using a phrase website or category.”
Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).
The marketing automation coordinator helps choose and manage the software that allows the whole marketing team to understand their customers’ behavior and measure the growth of their business. Because many of the marketing operations described above might be executed separately from one another, it’s important for there to be someone who can group these digital activities into individual campaigns and track each campaign’s performance.
In today’s online world, many celebrities are using new approaches and tools to monetize their huge fan bases in ways that haven’t been possible before. This article will explore some of the ways in which celebrities are leveraging their online … Read more
They are links to your website that you pay to get ranked above or alongside the ‘organic’ listings shown in a search. SEO is about ranking highly long term in the organic listings – PPC is usually about simply paying a search engine directly to be up there.
To create an effective DMP, a business first needs to review the marketplace and set ‘SMART’ (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives. They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.
Author eseogu6Posted on July 8, 2018June 30, 2018Tags Content Marketing For Remodeling Pineland|Lee|33945|Florida | Florida Seo Marketing Call us nowLeave a comment on Content Marketing For Remodeling Pineland|Lee|33945|Florida | Florida Seo Marketing Call us now
This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:
Be wary of any companies offering guarantees – like I say, even if you had the best video, it doesn’t mean it’s going to get noticed by the right people. If you’re looking to work with a video company – come to them with an idea of how you want it to come across – bring along videos you like.
Examples of new terminologies and lingo creeping into the SEO Job Description and being written about in industry blogs include sophisticated disciplines such as Progressive Web Apps (PWA) | Conversion Rate Optimization | Big Data | Website Security | Website Speed | Live Streaming | Cloud Computing | Information Architecture | Influencer Marketing | Hyperlocal Marketing | Accelerated Mobile Pages | Marketing Automation | Latent Semantic Indexing | Interstitials | Voice Search Queries | Google Quick Answers Box | Knowledge Panel | Ad Retargeting | Mobile First Indexing | Featured Snippets | Artificial Intelligence | Machine Learning | Mobile User Experience | Schema – Structured Data Markup | RankBrain | Wearables | The Internet of Things| Buy Buttons | Messaging App | Native Advertising |
Jump up ^ Sakas, D. P., Dimitrios, N. K., & Kavoura, A. (2015). The Development of Facebook’s Competitive Advantage for Brand Awareness. Procedia Economics And Finance, 24(International Conference on Applied Economics (ICOAE) 2015, 2–4 July 2015, Kazan, Russia), 589-597. doi:10.1016/S2212-5671(15)00642-5
I repeat, don’t mistake design for HTML knowledge. HTML knowledge is a big part of search engine optimization. In fact, for the best of both worlds, a search engine consultant should be part of the development team. Many development companies claim this, but few really have a search engine marketing specialist.
There are two contractor website marketing options for you to consider. They are straight forward. You can even try both since the costs are inexpensive, especially when compared to what all the Lead Generation companies charge.
Those who are interested in a career in digital marketing will probably want to start by earning a bachelor’s degree, preferably in Internet marketing or a related field. They can make themselves more attractive to potential employers by gaining practical skills in SEO and social media management. Salaries in this field vary by job title and level of responsibility.
Distlled got its start when Duncan Morris and Will Critchlow joined forces back in 2005 to start a web development company. Will’s brother, Tom Critchlow, joined the team in 2007 and the company began focusing on organic and paid search marketing. Their focus has further shifted to content marketing, which is most of what you will see in their blog.
Over the years, social media sites – Facebook, LinkedIn, Instagram and Twitter have skyrocketed in popularity amongst businesses and marketers looking to spread positive word about their brand, cultivate a community of loyal followers and generate torrents of traffic.
Competition in the today’s e-commerce marketplace is a tough race. To stay ahead of the competitors, online stores need to up their SEO and PPC game and find new ways to increase conversions. Read about workable tips tried by Google, BigCommerce and CommerceHub to improve your online business performance and refine your e-commerce marketing strategy.
The advantage of Karma Snack’s individualized and private lead management system cannot be over-emphasized. With this system, the sales team of a business has access to leads generated in real time, getting the fastest possible edge with viable leads. The business owner has virtually immediate reports of the productivity of the sales personnel and also has individualized information regarding the status of each lead.
Jump up ^ Kim, Angella J.; Johnson, Kim K.P. (2016). “Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook”. Computers in Human Behavior. 58: 98–108. doi:10.1016/j.chb.2015.12.047.
SEO specialists are most often found in marketing businesses, but can be found in virtually any industry. The need for SEO enhancement is an imperative for any business or industry that conducts business online.
A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are. Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.
I’m Dan Kern, a veteran Denver SEO consultant. I help businesses to grow their revenue online through “white hat” SEO and content marketing, and help other online marketing professionals enhance their skills.
In addition to higher rankings, blogging positions you as an industry expert. By publishing articles that offer solutions to issues your customers face, you establish yourself as an authority in your field. People are more likely to trust you and recommend your business to friends and family who are seeking your contracting services.
When used effectively, marketing automation will help you gain much-needed insight into which programs are working and which aren’t. It will give you the metrics needed to speak confidently about digital marketing’s impact on the bottom line.
The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.
Love the examples you’ve shared. Personally, I’ve seen a lot of success with blogging. A client of mine invested Rs. 70,000 (approx 1000$) in developing around 15 high quality blog posts over a span of 2 months. The result was 90+ leads and 3 conversion totalling Rs. 5.5 lac ( 8400$) in revenues.
In the last Google Webmaster Office Hours, the topic of synonyms in Google Search was discussed, specifically around how Google recognizes synonyms, and when there is a new word introduced, how Google learns to connect it. First, he says that Google learns synonyms automatically. There isn’t a generated database of synonyms that Google obtains and […]
Use the number of average monthly searches to determine which keywords to use in your website. In the example above, the most searched term is “bathroom remodel.” If bathroom remodeling is part of your services, you should promote that heavily on your website as a lot of people search for those terms.
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This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too.
One might have heard a lot about SEO for an e-commerce website and how it works. SEO basically stands for Search Engine Optimization. It is a repeatable, measurable process that is applied to send signals to the search engines about which pages are worth… Read More
There are thousands of available themes on websites like Themeforest. Choose one that you can easily customize to reflect your brand. A quick search on Themeforest reveals many themes for contractor websites, such as: