So if you have anything to do with Search Engine Optimization (SEO), you need to prepare for how you are going to try and rank your site’s pages so they have a fighting chance to be the chosen voice result when voice technology devices are used – whether it’s a voice assistant like Amazon’s popular Alexa or the Google Voice Assistant App on your Samsung Galaxy smartphone. However, traditional SEO focuses on developing the organic presence of a website for specific searches and keyword phrases on computers and mobile devices, whereas AEO focuses on optimizing your business/website for particular queries and answer engines. Since the advancement of voice recognition software, this voice-to-text” technology has been integrated in as a basic feature on all modern day mobile devices and recent studies show that consumers are using mobile voice search for local queries three times more than text searches. First introduced in 2010, Google Voice Search initially required users to call a phone number from their mobile device, after which they were prompted by a recorded message to Say Your Search Keywords.” The user would then say whichever keywords they wished to search for, which would then update an open webpage with results for their query, or offer users a link they could click to be taken to a search engine results page for their query.
With regards to local SEO, answer engine optimization becomes even more critical if users are posing the following questions to digital assistants: In a recent webinar hosted by Trustpilot, the term answer engine optimization” was coined by Jason Barnard , also referred to as AEO.” While generic searches related to products and services provide a multitude of organic and paid results, specific search queries and questions will provide the most relevant content. That’s because voice searches predominantly happen on mobile devices, and mobile devices and voice assistants use a variety of search engines.
When a user performs a voice search for a local business using Google Assistant, it will read through three results. Search engine technology has seen quite the evolution over the past few years, with updates from companies like Google creating better search engines that helps users get the best results. Search Engine Optimization has been around ever since the 90’s and after more than two decades later it is still here today, but with the evolution of technology it has brought along with it a new type of digital marketing These days, there have been more and more voice searches, which has turned search engines into answer engines” and this requires a different strategy than before.
Local search is largely about proximity, so make sure that your business is updated in Google and other search engines to help users find directions or look up your business hours. If SEO is oriented to organic optimisation for specific keywords phrases and content on a desktop or mobile device, AEO focuses on optimising the website for particular queries and answer engines. With voice searches becoming more popular, it’s time to start optimizing content to be ranked by smart assistants and consumed by end users.
The growth of voice search is forever going to change the landscape of SEO, because of having to incorporate strategy with keywords, key terms, and content that will rank for voice searches being conducted by users. The growth of voice search is forever going to change the landscape of SEO, because of having to incorporate strategy with keywords, key terms and content that will rank for voice searches being conducted by users. Apple is the most popular smartphone manufacturer in the U.S., and in Q4 of 2016, Apple finally overtook Samsung as the world’s largest smartphone vendor worldwide, according to data from Gartner – yet iOS still accounts for just 31.3% of U.S. smartphone market share, according to data from Kantar Sales of mobile devices often fluctuate widely, meaning that purposefully optimizing for specific search engines other than Google is likely a waste of your time.
However, there’s far more to Google voice search than mere convenience; it’s changing the way Google handles search queries, how users search for the information we need, and even our attitudes toward search engines in general. But as voice assistants are starting to become popular with the users, search engines like Google and Yahoo are starting to improve their algorithm. Voice engines are permanently changing the way internet users search for products, services and information; and require a radically new approach to mobile SEO.
Search engines such as Apple Siri and Google Voice offer a blank slate to businesses keen to make inroads into new markets and make the most of the boom in mobile technology. In this exclusive conversation, Jason Barnard, SEO extraordinaire, and Josue Ledesma, Global Content Marketing Manager and writer of this article, will walk you through the rise of voice search, voice assistants, and what that means for SEO and AEO – answer engine optimization. On mobile, some voice searches will display a results page if there isn’t a definitive answer to be found, but for smart home hub devices like the Amazon Echo and Google Home which rarely have screens, this isn’t an option.
As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketers and SEO specialists seem to be lagging behind a bit when it comes to optimizing for this new way to search. But with voice searches, these keywords will become much more conversational – what some are calling long-tail+.” Instead of typing hotels in St. Louis” into a search engine, someone might ask their smartphone or voice assistant to show me a list of hotels in St. Louis.” They might even ask, Where’s the nearest hotel to me?” once they arrive in St. Louis, searching for a hotel in real-time.