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Love the examples you’ve shared. Personally, I’ve seen a lot of success with blogging. A client of mine invested Rs. 70,000 (approx 1000$) in developing around 15 high quality blog posts over a span of 2 months. The result was 90+ leads and 3 conversion totalling Rs. 5.5 lac ( 8400$) in revenues.
An interesting question came up in the Google Webmaster Office hours – if a site has a slow loading resource, such as javascript, that does not break the render, is it okay to block Googlebot from crawling it because it is slow and could impact the page negatively with regards to page speed? First, it […]
Another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.[56]
It’s important to remember Pay-Per-Click and Email Campaigns both have immediate results, but Search Engine Optimization, and Educational Marketing offer a more permanent value, and the potential for compounding returns over many years. Self Liquidating Offers (SLO) are the most successful way to make your advertising pay for itself. Taking the cost of advertising out of the ROI computation increases returns dramatically.  Learn how today! Click here to use our ROI Calculators.
Phil Rozek from Local Visibility System conducts a weekly hour long conversation to update his clients on how the SEO efforts are performing. He focuses on how business is going by asking specific questions about your leads and pays attention to big picture numbers in Google analytics. Using Google analytics, you can see how much traffic is coming to your site and analyze where the traffic is coming from.
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The “endless aisle” within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[24]
Google is testing a new feature in their local service ads.  This test adds images to the local service ad listing in the search results. Tom Waddington shared the screenshot on Twitter. You can also see from the screenshot that there are 30 photos that potential customers can view.  So it isn’t just merely a […]
In the 1990s, the term Digital Marketing was first coined,[10]. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their softwares, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM softwares after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the “You Will” campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad [11].
Keyword stuffing is an SEO trick that dates back many, many years – predating Google – and it is still periodically seen by sites that are ranking well in the search results.  But how bad is it to do it on a site? The question came up on Twitter and John Mueller from Google clarified […]
Most assuredly, Google’s rising fortunes using link analysis as part of its algorithm is going to increase the importance of this, as other search engines are sure to follow suit. A background in or thorough knowledge of Internet marketing has been added to the skills a search engine marketer should possess.

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Simply put, there’s so much work to put in from writing, to editing for search engines, to content promotion, website optimisation/alterations and PR work for the business in general – a few hundred wouldn’t cover the cost of anyone good at what they do.
Another consideration is that social media is an integral part of content marketing, and to some extent, search marketing. How successful will your blogging or infographics be if no one’s following your company’s updates on social media?
The bottom line is, social media isn’t inherently a poor channel for B2B lead generation. The reason social media is sometimes rated poorly on these aggregate studies is because most B2B companies have an ill-fitting social media strategy, to put it politely.
These are the top SEO News resources to follow in order to keep your finger on the pulse of the ever-changing SEO industry. Learn a little about each website’s focus, who is behind the curtain and track their latest search engine news articles. Also included in this list are official news from Google and Bing, and influential figures such as Matt Cutts and Avinash Kaushik. Bookmark this page to get your search engine optimization news in an instant.
Buying Intent: Buying intent keywords indicate that the prospect is imminently ready to make a purchase. For example, a search for “bathroom renovation Memphis” likely indicates that the prospect wants to have work done, and is searching for a contractor who can do the job.
The people at My SEO Guys really know what they’re doing and are just a pleasure to work with. Seeing my company on page one on Google has been thrilling and the financial impact has been lifestyle-changing. Finally, a company that does everything …
I’m Dan Kern, a veteran Denver SEO consultant. I help businesses to grow their revenue online through “white hat” SEO and content marketing, and help other online marketing professionals enhance their skills.
When working with a local SEO service, it’s important that you’re keeping a close eye on how the efforts are going. Each company approaches reporting differently, so let’s take a look at the three different options.
  McCauley Tools had modest beginnings. In 2005, while painting their house for the market, Garth and Kim Getchell were pulled into an intriguing conversation with seasoned painting contractor Pat McCauley who demonstrated a rough prototype of a unique painting tool that, at first, simply sparked the interest of the Getchell’s: then, their excitement. Veterans […]
For a lot of our clients, we are getting paid based on performance (using things like call tracking) so we go after the most competitive and important keywords that generate the most amount of “leads” or phone calls & appointments for your business.
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An advantage of digital marketing is that the reach is so large that there are no limitations on the geographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from.
Rewards: The lucrative offers would always help in making your digital campaign a success. Give some reward in the end of the campaign. This would definitely invite more engagement and word of mouth publicity[22]
For an effective local SEO job, you’ll probably have to spend around $1,000 per month and use the service for at least 6 months. This is because it takes time and effort to rank in Google’s search results, especially if you are in a competitive market.
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We are are a complete printing and packaging company that just launched our online printing store last year. Softline Solutions inreased our site traffic from under 10k visits per month mostly with PPC at the time, to over 30k in visits a month in just…
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[43]
The biggest culprit here are landing pages and, in particular, your forms. Forms separate your leads from non-leads, and have a huge impact on your conversion rates and overall lead generation results. If you haven’t already, I’d recommend optimising your forms – or using a tool like Leadformly to ensure that you’re not leaving leads behind from your marketing campaigns.

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