When it comes to a solid digital marketing campaign, a small business needs to use a little bit of everything. This includes content marketing (such as web content, newsletters, and blogs), SEO, digital advertising and social media. As a general rule, there are eight digital marketing strategies that small businesses should and do use for a well-rounded, strong campaign – all of which are described below.
ComScore did a recent study showing that mobile searches are location-based more than 60 percent of the time and that mobile users want to make a purchase less than an hour from the time they complete their search.
WAP Push: Few mobile network operators offer direct connectivity to their MMSCs for content providers. This has resulted in many content providers using WAP push as the only method available to deliver ‘rich content’ to mobile handsets. WAP push enables ‘rich content’ to be delivered to a handset by specifying the URL (via binary SMS) of a pre-compiled MMS, hosted on a content provider’s Web server. A consequence is that the receiver who pays WAP per kb or minute (as opposed to a flat monthly fee) pays for receiving the MMS, as opposed to only paying for sending one, and also paying a different rate.
Well, this is simply not the truth. What IS the truth is that search engines such as Google, Yahoo, and Bing are interested in seeing high quality, relevant, and valuable content featured in their search results. This means your website must be correctly structured for ease of use by your visitor (and this means they must also be easy to use on mobile devices since more and more people are using their tablets and smart phones to conduct business online), while providing top-quality solutions to what your potential customer is searching for.
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To boost the visibility in the local region and gain more prestigious clients, contractors can try implementing Local SEO for their website and other digital identities. This article guides the contractors for Local SEO tactics, along with telling them the advantages and ways of using it. Read to learn more.
Are you missing out on potential revenue from search traffic? Using advanced on-page and off-page search engine optimization we get your website ranking fast. We ranked #1 on Google in S. Florida for a reason (since April 2015).
I was recently asked by Melody Infinger of A David Creation to provide a few of the local SEO tips contractors should follow to increase their online visibility and leads. Here are the top five areas that every contractor that serves a specific service area should keep in mind.
411locals called me approximately a year and a half ago. This online advertising agency offered to me to create a site for my roofing business and to place it on first google page. After several calls and intensive correspondence, I decided to go on with…
Not only do we not do a time-based commitment to your campaign, we also guarantee our SEO services by waiving our monthly fee if we fail to show new keyword growth each month. We will do our best to rank you higher than your Tampa SEO competitors, and it all comes with excellent customer service. If we don’t prove ourselves to you, you can cancel our SEO services at any time, for any reason.
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What this means for your business is pretty clear – even if you’re the nearest option, a potential customer might walk or drive a little farther to find a place with a clear five-star reputation. Knowing that, you’d be doing your business a disservice by failing to leverage reviews from your satisfied customers, so include on your site (or your menu, or your business card, or your Facebook profile, or…) clear instructions to your customers on where and how to leave reviews.
These success tips are the culmination of years of training, education, experimentation, argument, failure, and breakthrough—all the building blocks of success. In them, you’ll find dozens of straightforward strategies that will have you nodding, perhaps disbelieving, but, ultimately, becoming seriously motivated—perhaps for the first time in a long time—to move up to the next level in your career as a contractor.
The positive words for a business always grab the attention of the customers. So, if you are in the contractor business you need to become trustworthy in front of your clients. For this, you can ask your current as well as your previous customers to provide some positive experience for them about your business. These testimonials work well and help you to boost up your business easily. Nowadays, there is a trend of having video testimonials which work greatly. You can ask your customers to offer you with video in which they can speak positively about your business. This is the perfect way to which you can show your visitors, that the service you provide is loved by your customers.
On Page Signals – Build and optimize local pages that contain name address and phone numbers for specific locations. The preferred method would be to create state/city pages because that will allow for greater keyword targeting on the state and city level.
Two places where you should focus on getting reviews are your business’s Facebook page and Google My Business page. These are big ones. Many people turn to social media to see what their friends and family think about a business, so having good reviews on your business’s Facebook page can help to draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on Google when someone searches for your business.
At My SEO Guys, we understand that the success of a contractors website is paramount to the success of his business. We treat your business with the same respect we treat our own. We don’t rest until your website achieves great search engine placement and produces a steady stream of increased traffic – and revenue.
To make the most of content marketing, you need a plan to develop content for each stage of the buying cycle. Take a look at what it offers from the perspective of your customer. What do they want to know and what can they find out when they first realize that they have a problem or a need but do not yet know which services meet their needs? What questions do you ask? What are your main concerns? Once they have found the kind of service they need, what are they still asking? What do you compare? What are your main considerations?
Every business has unique needs, for this reason, we tailor each SEO campaign to fit with your company’s goals and the products/services that you offer. To start the SEO process, we complete keyword research to find the words and phrases most relevant to your industry. We make your priorities our priorities as we build and grow your campaign. If your needs should change, we have the flexibility to accommodate your new goals.
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If your local SEO campaign doesn’t generate enough new leads to hep you reach your goals, give us a call. Let’s talk about how we can develop the right Internet marketing and SEO strategy to get you on the track to generating cost effective local leads from your website.
We aren’t just satisfied with only being on the first page of Google. We want to dominate the whole page. We have been successful at overtaking multiple first page top 5 results for many of the toughest searches.
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Growing your business online is no easy task, especially if your website is not SEO optimized. Digital Valley is the South Florida SEO Company that will help you grow your business. Ranking in your area won’t happen automatically once your website is launched. If you are looking to boost your local SEO in South Florida then you have found the right partners. Our team of SEO experts will analyze & audit your entire website and make sure it is properly structured. Once the SEO audit is complete we will give you a full report of all on-site issues that will need to be fixed or adjusted in order to start ranking locally in South Florida.
You must start with a clear understanding of who your most desirable customer is and then understand how that customer will search for your company online. We find that most website design and SEO companies are not prepared to take the time to understand these most basic objectives and principles. These principles are very important for producing the best local SEO results for your customers.
Our professional Search Engine Optimization services will help your company’s website increase its organic search ranking drastically in ALL the major search engines even for the most competitive keywords in your industry.
This verification process is necessary because Google wants to confirm that your business is legitimate, and that you are actually the business owner. Please note that according to Google’s terms of service, only the business owner can claim a GMB page. If you’re working with a digital marketing agency on your SEO efforts, you can then grant them permission to be a manager of your page — that way, you remain in control of your listing if you terminate your relationship with the agency.
Trying to get you ranked for keywords that don’t matter – Getting ranked for a term like, “Best House Roofer for Layered Shingles in Residential Areas of Chicago” isn’t going to help you because no one searches for that term. On the other side, getting ranked for “Roofer” is way to competitive and would therefore cost you thousands of dollars, would probably take years, and would likely bring you tons of traffic that wouldn’t buy anything from you because they don’t live in your area. To avoid getting scammed, make sure you get a list of the keywords that the agency wants to target for you along with the search volume (approximate number of searches) for each keyword. Then, use some common sense to make sure that these terms are going to drive traffic to your site that will buy.
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While Local SEO does have a lot in common with more conventional SEO practices, it does a few things very differently and it does so with a slightly different purpose. Broadly speaking, while standard SEO is designed to help your brand, business, or page rank for a particular query or topic, Local SEO is designed to make your brand rank in a particular context. We’ve talked about this before, in our piece on Micro Moments and Local SEO, and if you’ve not seen that piece yet or if you’re not already familiar with the notions behind Google’s “Micro Moments”, we’d suggest that you start with it as a good overview of Local SEO in a general sense.
Long tail keywords are similar to the debate of SEO and organic traffic vs. pay per click advertising. Optimizing your website towards broad searches will result in greater traffic yet a lower conversion rate. Optimizing your website to long tail keywords will result in less traffic but your conversion rate will likely be much higher. This allows you to pin point your audience and spend your marketing dollars on the right people.
Are you falling below your competition during local Internet searches? The longer you wait to develop a current up-to-date SEO site, the harder it will be to catch up with your competition. We help local companies in Tampa, St. Pete, Clearwater, Sarasota, Lakeland, and Orlando, FL. We are also able to develop SEO site design for companies anywhere in the US as well as internationally. If you are looking for the best local SEO Company that can deliver high-ranking Internet search results combined with a SEO website design that will convert searches to sales, call us today. Strategic Media will help you gain a real SEO advantage over the competition!