Contractor SEO (short for search engine optimization) is a little different than SEO for a shopping site or other website that does not need to focus on generating sales leads. SEO for a contractor’s website needs to be very local, down to each zip code that the contractor works in.
Include basic features in your website that consumers would look for. Tell who you are on your “About Us” page. Consider including a photo of you and your employees, and mention any official certifications you have. On a “Services” page, include lists of the main things that you do and what payment options you accept. On your home page, list the names of cities and neighborhoods where you provide services; if those location names aren’t used on your website, you’re less likely to show up in search results when people seek your type of contracting service for their area. On your contact page, include your address, if you allow people to come to your place of business, and include your phone number. Include a contact submission form if you consistently check your email — otherwise, don’t include it. Many contractors neglect checking their email. If you’re in that category don’t frustrate your potential clients by making them think you can be contacted that way. Include a page of testimonials and quote some of your clients who are willing to provide references for you.
You will then need to link your Google Places page to a Google+ Local page. This page is more focused on social interaction. It can feature reviews, information about the restaurant, images and posts, plus users will be able to access images, videos and comments.
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For your business, digital marketing is an investment that you can’t afford not to make. As long as you put the time and money into it and you do it right, you are guaranteed to see returns – significant ones at that. If you are unfamiliar with digital marketing, this will help you understand what it is, how it helps your business and what forms of digital marketing you should be using and what they do.
If the thought of coding freaks you out, you can also use Google’s Data Highlighter to mark up content with your mouse. (Note that your website will need to be set up with Google Search Console in order for this to work.)
Unnatural links to your site are placed there to make your site “look more popular” to search engines. Only natural links are useful for the indexing and ranking of your site. Florida SEO Hub always performs all SEO with this in mind. we build your site with a logical link structure.
is a full service company and we know that most people in business don’t want to have to go to one company for SEO and another for web design and another for social media marketing. That’s why Florida SEO Hub provides all the services that relate to online marketing and online promotion.
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.
Local contractors have it difficult when it comes to online marketing. They are typically sole proprietorships or small, family-owned businesses, and cost-conscious. Owners and managers of these contracting companies typically don’t have a lot of time to devote to marketing activities, which they must do themselves while keeping their promotion budgets as low as possible. Local contractors are increasingly reliant upon a combination of word-of-mouth client referrals and search engine referrals. Word-of-mouth can grow naturally, but search engine rankings won’t always happen without intentionally feeding and watering a company’s online presence.
If your local SEO campaign doesn’t generate enough new leads to hep you reach your goals, give us a call. Let’s talk about how we can develop the right Internet marketing and SEO strategy to get you on the track to generating cost effective local leads from your website.
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