Citations and link building are key services in determining trust in the eyes of the search engines. By focusing your business’ services and branding within your local area, you can create a lofty reputation that gets noticed in searches. We’ll start by gaining reputable links and citations from high-ranking sites in your industry like Yelp or the Yellow Pages. Then, we’ll work locally to gain links from websites in your area like the favorite little bakery down the street so that Google can see that you’re connected in and relevant to your community.
Get more reviews and ratings. Your rating value won’t affect your rankings, but the total numbers of reviews you have on various sites like Yelp, CitySearch, Yellowpages.com, Google+, and Superpages can affect your ranking value. Ratings and reviews are still going to strongly influence whether people choose to become clients or not, similar to how trust seals can help increase consumer confidence for your business. You can positively influence your ratings by asking your satisfied clients to review you online — suggest a specific site for them to do so. Also, closely monitor your reviews and respond to negative reviews by trying to calmly explain, apologize, or make up for instances where people posted disappointment with your service. You can’t always provide perfect service, so accept it when someone has reasonably complained and see if you can make it up to them in some way. A few different services — GetListed.org, Review Push, and Trackur — can help you monitor your reviews and save you the trouble of visiting all of your profiles across many sites. Having a few negative reviews isn’t the end of the world — it actually makes your business look real. Also, responding well can turn lemons into lemonade. I have seen polite, apologetic responses transform negative reviews into a positive outcome — and the full story makes your business look even better than if you only had uniformly positive reviews.
The search keywords do not show local listings. This is still true for many different keywords. The good news is that your competitors are not appearing, either. In this case, the organic listings will probably include internet business directories and websites it feels are most relevant to the searcher’s intent.
If they never mention optimizing the pages of your site OR never mention links to your site – SEO has 2 major parts: what happens on your website and what happens off your website. If a company only talks about one or the other, skip ’em. Any local SEO services package should have both!
Our team is constantly evolving as internet marketing trends are constantly being changed along with search engine algorithms constantly being tweaked. It is critical that you engage a team who is not only knowledgeable, but passionate. One who truly enjoys staying up to date on the latest trends, fads, and algorithm updates.
We concentrate on your ROI. And, while your website is delivering solutions to your visitors, YOU need to know whether or not these visitors are converting into paying customers. You also need to know that your money is being spent on techniques that are bringing you a solid return on your investment.
If your business is located in any of the cities mentioned below, and you are not dominating your online market, reach out to us. We’d be happy to look into what your competition is doing and devise a plan to take back most of online market share.
Start with some localized keyword research to see what services you provide are being searched for in the cities and towns in your service area. In addition to creating service area specific pages, it’s always a good idea to publish detailed project recaps that are optimized for the area the project was completed in.
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Put the best face possible on your accomplishments with CD ROM or DVD submissions. Share files too large for Web sites or email with anyone around the world and, at the same time, make a permanent electronic record of your research. And reduce valuable archives to a fraction of the storage space they now require.
It’s great to have your business listed on the top-tier online business directories, but that’s not enough. Every month, V Digital Services will create more listings for your company on industry-specific local directories. We keep track of the top local industry sites for health and dental professionals, restaurants, education, travel, entertainment and more.
The markup templates from Schema.org are fast on their way to becoming the de facto web standard (openly embraced by Google, among others) for presenting formatted information to enhance searchability. We touched on Schema markups when we talked about leveraging Featured Snippets to help get your site to Page One of the SERPs, and Local SEO uses them in a very similar way.
As mentioned above, Bing also has a comparable page for local businesses called Bing Places for Business. The process is very similar to GMB, and you should definitely have your business present on Bing’s local directory, too.
The people at My SEO Guys really know what they’re doing and are just a pleasure to work with. Seeing my company on page one on Google has been thrilling and the financial impact has been lifestyle-changing. Finally, a company that does everything …
Local SEO services offer a very targeted online marketing approach, (it’s not like dropping off brochures on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is actually interested in your products or services). Local SEO companies allows you to position your business on search engines and other digital marketing platforms so you’re seen by potential customers — on their terms.
Local SEO is a very powerful component of our inbound marketing strategy. Small as well as big local businesses should definitely make use of local SEO to bring business to them. With traditional advertising slowly dying, it makes a lot of sense to strengthen inbound marketing to get found when customers need you.
Our Multimedia Services team is committed to satisfying digital media communications for our faculty, staff, students, and administrators. Our mission is to provide support and assistance in all aspects of multimedia, video production and editing, audio production services, as well as media distribution services that include streaming media, video, and interactivity.
Multimedia Services is a service unit of College of DuPage and functions to satisfy the media communication needs of all administrators, faculty, staff, students and the community at large. Our mission is to provide support in all aspects of multimedia design, creation and distribution.
Working with Reinvent Business really helped our public clean energy technology company to get a lot of attention from investors and put our brand ahead of all our competitors. They created a powerful and effective marketing campaign for us including digital marketing and social media,…
Basically, the citations are one of the things which seem inconsequential but with a combination of local SEO, it becomes consistent. If you are already having your own website then it is not necessary to get another but getting the ongoing SEO services for the contractors will lead you to get the real potential clients.
Great article! Glad to see you covered other important local listings sites other than just Google and Bing. We use Moz Local as well. Great tool to make sure you’re covering the entire table of local listings. I would also include adding your location into your Meta descriptions and titles where you see fit.
Stage one – Awareness. This is where people become aware of you and your service. This stage is where we drive “cold traffic” to your site. Cold traffic is people that don’t know you yet. We do this by getting you solid organic rankings by using strong SEO techniques, Google local listings, and/or paid ads on social media as well as Google.
We hired Accelerated Freelance about a year ago to redesign our website. We are very delighted at how that turned out, and they have been managing our SEO ever since. I recommend them every chance I get.
At Intuitive Digital, we have a great team of SEO experts who are here to help your nonprofit grow in more ways than one. Being a local company ourselves, we understand the importance of appearing in local search results.
Writing titles and descriptions is considered an art in the SEO world. In a sea of competing search results, if this text isn’t unique, compelling and descriptive, then your click-through rate will suffer. Additionally, one extra word or character could cut off your text with the dreaded ellipses (…). This may not be a true tragedy, but it does look unprofessional, especially when it shows up in the middle of a sentence, making your title or description less impactful.
We provide access to presentation studios, a photo/video production studio, Media Creation Studios, and multimedia workstations in the The Valley Library. These spaces can be reserved for academic projects, research and teaching and learning applications.
The user experience is crucial to the conversion rate of site visitor to lead and ultimately sale. When we talk about the user experience we are talking about making your website user friendly. This is more than simply making your website attractive. The navigation has to be laid out so that it provides a natural flow to the course the visitor naturally wants to take to get the info he or she wants. The internal links on your pages should help website visitors find related content on your site to the article they are currently reading. If your page is about replacing a homeowners roof, a link to a page about the type of roofing materials available for a new roof would lead to a good and very well related piece of content. Internal linking helps visitors learn more about your services and keeps them on your website longer and the longer we keep them on the website the better chance we have of converting them to a new customer. Internal links are also used to show Google what pages on your site are the most important. This type of content is often referred to as “evergreen” content.