There are some basic things that need to be done on your site to set the foundation for your SEO campaign. In this first stage, we take a look at your site as a whole and make suggestions to improve the conversion of your site. We also check to make sure there are not any technical issues that will prevent our SEO efforts from being successful.
Contractor SEO (short for search engine optimization) is a little different than SEO for a shopping site or other website that does not need to focus on generating sales leads. SEO for a contractor’s website needs to be very local, down to each zip code that the contractor works in.
Marketing is often seen as a chore—‘the work that you have to do when you’re not working’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our services, but also ourselves. Our credibility is our true calling card, and it’s important to get our reputation out there so that it’s as obvious as that sign on the truck. It’s our first and most important marketing tool because without it, we are nothing.
Per Google’s quality guidelines, use your actual business name and don’t try to add keywords or location in order to rank better. Learn strategies for ranking better in cities you serve. List your business name as you present it in the offline world. Since I operate my business as a sole proprietor, my name is my business name.
Multimedia Services is a service unit of College of DuPage and functions to satisfy the media communication needs of all administrators, faculty, staff, students and the community at large. Our mission is to provide support in all aspects of multimedia design, creation and distribution.
Listings with reviews also stand out, so encouraging your customers to leave their opinions will increase your chances of success – if those opinions are positive, of course. SEO can’t help you if your food sucks.
Since Google moved to their new dashboard, you can no longer make up your own categories. Perhaps one day “SEO” will be added as a category, but as of January 2014, it’s not. So, Google’s not going to accept it.
We believe a reputable online marketing agency understands precisely how to identify the needs and requirements of their client. As a result, our evaluation process delves into the processes and strategies used specifically to identify the needs of the client which will most certainly impact the overall quality of the local SEO campaign being produced. It is important to take into consideration how much research your potential SEO company performs on you prior to hiring.
If the thought of coding freaks you out, you can also use Google’s Data Highlighter to mark up content with your mouse. (Note that your website will need to be set up with Google Search Console in order for this to work.)
When you enter a search on a desktop, 20% of the results are local listings. When searching on a mobile device, the local listing results increase to 50%. More importantly, leads garnered from organic search have a 14.6% close rate compared to 1.7% for direct campaigns such as direct mail and print advertising.
I was recently asked by Melody Infinger of A David Creation to provide a few of the local SEO tips contractors should follow to increase their online visibility and leads. Here are the top five areas that every contractor that serves a specific service area should keep in mind.
Writing titles and descriptions is considered an art in the SEO world. In a sea of competing search results, if this text isn’t unique, compelling and descriptive, then your click-through rate will suffer. Additionally, one extra word or character could cut off your text with the dreaded ellipses (…). This may not be a true tragedy, but it does look unprofessional, especially when it shows up in the middle of a sentence, making your title or description less impactful.
It is important to understand that keyword selection differs greatly when compared to standard search engine optimization. We analyze how a company determines the proper keyword selection based on information specific to the local audience which their client is looking to capture online. Having a better understanding of local search trends and how local Internet users access websites ensures a more successful local SEO campaign.
Nowadays, customers connect online to find out what kind of service solves a problem or meets a need. Then they look for information that helps them to determine which features they want. They are looking for answers to questions such as “which roofer has experienced” or “local expert roofer”, “how much does a roofing estimate cost?” Is it more efficient to replace a roof or just fix it? Do they have a good reputation?
Creating profiles on as many sites as possible, so long as you keep your NAP consistent, is another great option. Pay special attention to which networks use which profiles. It’s easy to fall into the trap of thinking that SEO is by-word for playing nice with Google, since theirs is the biggest search network, but you shouldn’t overlook the others.
It’s vital for your business to be found in the maps and organic search results if you are a local business. It’s now the most common way that consumers find local businesses and has far surpassed old media like print yellow pages. In fact since Google Maps was launched in late 2004, demand for the Yellow Pages has declined while the popularity of Google Maps has skyrocketed.
For painters and contractors that serve more than one city or town, in order to be visible for geo-targeted queries you may need to create service area specific pages. For example, if you are located in Glendale CA, but want to be visible in Beverly Hills CA, you’re going to need to create a specific service area page that’s optimized for this area.
The seo team at OuterBox has been terrific to work with and it’s by far the best money I have spent to date on marketing. They set a plan, tracked our progress, made improvements each month and the results have been phenomenal! I highly recommend…
V2 Local built an Online presence for my company that helped me significantly grow my business. The marketing campaign that they manage has generated 100’s of real leads. Since hiring V2 Local, Online marketing is one of the most important aspects for my business to generate new leads and gain new customers.
Add your local market region to every page. Using IP addresses, Google knows where their users are searching from and customizes their search results accordingly. Therefore, it’s important that Google knows where your market or service area is. Put your address, market suburbs, market sub-regions, satellite cities, and local metropolitan areas on every page of your website. If you serve more than one town or city, include them all. Even better, add geographically-specific phrases about your market area within your website text.
The only “new” content marketing, apart from someone calling his name, is that it’s a $ 70 billion industry. The reason? The Internet has made it easy to study the pros and cons of every purchase and supplier before talking to a salesperson or consultant or entering a store.
As mentioned above, Bing also has a comparable page for local businesses called Bing Places for Business. The process is very similar to GMB, and you should definitely have your business present on Bing’s local directory, too.
It’s also important to get your business’s name, address and phone number (NAP) on the major citation data aggregators like Infogroup, Neustar (aka Localeze), Acxiom and Factual. Always make sure that your company’s NAP is consistent on as many of these directories and citation sites as possible. Discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can create havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all in search results.
Digital marketing consists of an assortment of marketing strategies that are specifically designed to generate leads and sales from consumers who are online looking for products and services. While not all of these tactics are free and will require a advertising budget, some of them are. In addition, some will require more of your time and energy than others. Your digital marketing campaign can include any of the following strategies:
We understand there are many local SEO companies for you to choose from – we appreciate you considering our services. Our promise to you is that we will fairly and honestly tell you whether or not we can help you, and if we can’t help you, we’ll tell you and try to point you in the right direction. We’ll share with you the things that you can do to strengthen your SEO program, and we’ll advise you against the things that may damage your rankings.
Don’t try to stuff your text with keywords. It won’t work. Search engines know if your use of a term is abnormally high because everyone tries to game the system, so this practice is a red flag. Search engines prefer natural language content.
South Florida is not only a beautiful area to call home, but also a wonderful place to conduct business. No matter what industry you are targeting, there is always potential customers looking for your products or services.
Are you connected with local maps optimization? By standardizing your NAP (Name, Address, Phone Number) data, improving your maps listings, and clearly marking your location through Google Maps, we’ll take the guess work out of directions and drop the pin right on your doorstep where it belongs.
For contractors, Yelp, Houzz, Angie’s List, Thumbtack, Porch, and Homeadvisor are all online communities that surface frequently. My advice is to try searching for a few keywords that are relevant to your service and see what platforms are consistently ranking highly, then start there.
Your Google Maps listing has a character limit, but instead of putting a superfluous description, you should include local SEO keywords that describe your business. For example, instead of “great realtor offering exemplary customer service” write “Dallas realtor with best rates” or something similar.
Google My Business (GMB) is considered a directory, but it’s a biggie, so it deserves its own section. It’s very important for local businesses to claim their Google My Business (and Bing Places for Business) page. It’s free and can get you incredible exposure if you’re optimized enough to show up in Google’s local three-pack:
Internet marketing can make the difference in success or failure for any contractor. The goal of any local SEO program for contractors is to get your company occupying as many spots on page one of the search engine results as possible. Let’s use a roofer as an example. When someone searches roof repair in your area we want your website to appear high in the organic rankings, the local maps and if your budget allows, in the paid ads. Imagine how many leads and new jobs you’ll get when your website appears 3 times on page one of the results. Now that’s what we call great contractor SEO service!
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What is it that you do exactly? This is what your web traffic wants to know. Be sure to list what areas you provide service to. You want to answer as many questions as possible so you can better convert viewers to clients.
LSC-Tomball’s department of Multimedia Services provides innovative assistance to administrators, faculty, staff and students wishing to enhance the dynamic nature of their instructional media for presentation.
The SMS Studio, located on the fourth floor in The Valley Library is equipped with backgrounds lighting equipment and everything necessary to take high quality professional portraits for a variety of needs.
In this module, we create careful, manual submissions, adding all media and content which again results in high authority, legit links and citations. We submit to powerful & authoritative social media sites.
Your competitors are outranking you. That could be due to any number of local search ranking factors. This is where you’ll want to call a local SEO and Google Places professional like me, so we can take a look at the problem and offer you a proposal to improve your rankings.
We provide fee-based photography services to the greater OSU Community. We would love the opportunity to work with you to cover events, awards ceremonies, take photos for marketing campaigns, Facebook/social media updates, website refreshers and to tell the story of the complex and dynamic community that makes up Oregon State University.
Online reviews are essential to build trust with potential customers. Studies show that nearly 80 percent of people trust online reviews just as much as recommendations from their own friends and family. At V Digital Services, we make it easy for you to monitor positive reviews from satisfied customers and respond appropriately to any negative reviews received.
1. An aggregation of different kinds of media, including text, image, video, audio, and so forth Learn more in: Evolution of TD-SCDMA Networks 2. A type of service which includes more than one type of information (text, audio, pictures, and video), transmitted through the same mechanism and allowing the user to interact or modify the information provided. Learn more in: Interactive Digital Television
It’s important that you get your business listed correctly and consistently on top online business directories, like Yelp, Merchant Circle, Citysearch and others. You will also want to seek out respectable local directories to get your business listed on. Check with your local newspaper’s website and your Chamber of Commerce to see if they have a local business directory you can get listed on. You can also do a search for keywords like “[your city] directory” to find other local citation sites or directories.
We launched our SEO campaign in Dec. 2017 and at this point have doubled our traffic. We we pulling in around 50,000 organic visits a month and are now up to over 100,000. The value of our traffic is worth more than $115,000 per month,…
Consumers no longer turn to the yellow pages in a phonebook when they need to find information on a business. Instead, they turn to the internet, so you need to make sure that your business is listed online in directories like Google My Business, Bing Business Listings, Yelp, Foursquare, Superpages, etc. This helps to ensure that customers are able to locate your website as well as your storefront location. Plus, these online business listings will help boost your general and local search engine rankings.
Lucid is a full service website design and marketing firm that focuses on Miami, FL area businesses and websites. Their internet marketing services include search engine optimization (SEO), search engine marketing (SEM), social media strategy, and email marketing. They are also a full-service web development agency that can create mobile apps and interactive websites. Their focus is on creating beautiful, fully responsive websites that are compatible with all kinds of devices including phones, tablets, and desktop computers – all at an affordable price.
It’s essential that your business have accurate name, address and phone (NAP) info in the top-tier electronic business directories such as Yelp, Google+, Bing, Yahoo, YP.com and others. At V Digital Services, we can claim, update and even create these listings for you to ensure that your business is represented accurately across the web.
Learn how Local SEO Lawyer can provide true data and results for your law firm. We work with various clients to drive custom built plans and solutions for growing business needs. Why leave your marketing to someone else. Leave it in our trusted hands.
ARME Realty is a blogging network that is primarily recognized for their unique take on a variety of international topics. Although many of their stories focus on recent events in Japan, there is still plenty of information available for interested readers from the West who like to keep up to date on non-local topics. Since ARME Realty provides a unique and interesting spin on many news items, they’re an excellent tool for readers who are looking to improve their Japanese and want to be immersed directly into it.
In the example below, I type in the faux business name “Dogs and Cats For All” to demonstrate what you might see when you enter your business name. If your business is listed in Google Places, click on your business and edit it (go to Step 8). If none of the listings are your business, click on the option, “No, these are not my businesses. Let me create my business.” Continue to step 4.
We aren’t just satisfied with only being on the first page of Google. We want to dominate the whole page. We have been successful at overtaking multiple first page top 5 results for many of the toughest searches.
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If you are looking for SEO firms in Colorado Springs or Denver you don’t want search results listing several firms from Chicago, Illinois. That’s where Google steps in. Google’s search algorithm is able to detect when search queries and information are local to the user. Since Google favors local results, it is essential to include local SEO on your website in order to be visible to your audience.