When link-building explicitly for Local SEO, you’ll want to pay particular attention to things that directly relate to your physical location. Commercial directories, civic blogs and resource pages, and local news stations are particularly good, since the traffic you’ll get will be especially relevant.
The user experience is crucial to the conversion rate of site visitor to lead and ultimately sale. When we talk about the user experience we are talking about making your website user friendly. This is more than simply making your website attractive. The navigation has to be laid out so that it provides a natural flow to the course the visitor naturally wants to take to get the info he or she wants. The internal links on your pages should help website visitors find related content on your site to the article they are currently reading. If your page is about replacing a homeowners roof, a link to a page about the type of roofing materials available for a new roof would lead to a good and very well related piece of content. Internal linking helps visitors learn more about your services and keeps them on your website longer and the longer we keep them on the website the better chance we have of converting them to a new customer. Internal links are also used to show Google what pages on your site are the most important. This type of content is often referred to as “evergreen” content.
The number one reason that most contractors want a website is for lead generation. Local SEO is a combination of building a website that provides Google with what it needs and the user with what he or she wants. A website cannot be built strictly to attract Google, or it will not be effective at turning site visitors into qualified leads. Local SEO techniques done well will get you found on page one of the SERP’s (search engine ranking pages), drive quality traffic to your site and turn that traffic into qualified leads.
Get professional help. It may be worthwhile to engage a professional search marketer to check out your online health with a local SEO audit. There are a variety of technical issues that can limit a site’s effectiveness in search engines. It might be worthwhile to have it checked out by a pro, upfront, and resolve anything that could hold you back. At minimum, sign up for Google Webmaster Tools and Bing Webmaster Tools accounts and see if they have suggestions for improving your site or if their bots are having trouble spidering your site’s pages.
Accurate NAP info, quality citations strategy, positive online reviews and an optimized website will be the base for your ranking success. Other practices such as producing content on your blog and interacting on social media will be your next step. Reach out to our specialists to learn more.
Are you missing out on potential revenue from search traffic? Using advanced on-page and off-page search engine optimization we get your website ranking fast. We ranked #1 on Google in S. Florida for a reason (since April 2015).
In search engines, there are three primary types of non-paid local results (localized organic, pack/carousel, and maps) for both mobile and desktop searchers. Localized organic searches are the traditional organic search results for keywords that contain geographic modifiers. The pack (or carousel, depending on the search) refers to the portion of the search results that are strictly for local searches. The pack/carousel is a separate set of listings (above the traditional organic search results) that call out specific points on the map contained within the search results page. The maps section refers to searches generated through Google/Bing maps. Below are diagrams outlining the differences.
Your business name, address, and phone number should exactly match what is on your website. If it doesn’t, Google does not know which NAP (name, address, and phone number) is the correct one. Bungling this could really hurt your rankings. Learn more.
HOTH Local is an intensely thought out and effective ranking machine. Where 99% of Local SEO services fail, we excel. Our decisions are data backed, based on the crawling of 100s of 1000s of top ranking Google+ Local pages. If it doesn’t impact rankings head on, we don’t mess with it.
The first thing an Internet searcher learns about your business is not what you are presenting on your website. The first thing they see is the blurb that appears in the SERP’s. If this blurb isn’t compelling and on target you lose. This is the first place that Internet marketing plays a significant role in the success of any contractor SEO campaign.
Whether you own a restaurant, a real estate agency, a dental office, or a dog boutique; a socially adept, mobile-first, locally identifiable digital business identity is essential to remain competitive and relevant in today’s age of connectivity.
We create straightforward, whiteboard style video slideshows, with music, pictures and text. These videos are optimized to the fullest extent, including geo-meta data. We then submit these videos to the top video hosting sources, creating high authority, legit links and citations.
What is it that you do exactly? This is what your web traffic wants to know. Be sure to list what areas you provide service to. You want to answer as many questions as possible so you can better convert viewers to clients.
Stage one – Awareness. This is where people become aware of you and your service. This stage is where we drive “cold traffic” to your site. Cold traffic is people that don’t know you yet. We do this by getting you solid organic rankings by using strong SEO techniques, Google local listings, and/or paid ads on social media as well as Google.
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The most common use involves sending photographs from camera-equipped handsets. Media companies have utilized MMS on a commercial basis as a method of delivering news and entertainment content, and retailers have deployed it as a tool for delivering scannable coupon codes, product images, videos, and other information.
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No duplicate pieces of information. Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Weed out the superfluous and make sure all information written is accurate.
We have become one of the top producing local contractor SEO companies in the nation. As a result of our work, many of these contractors have said they would never want to be without us. They love the amount of business we generate for them. And, correspondingly, our number one source of new business is the steady stream of referrals that come from those contractors.
Lucid is a full service website design and marketing firm that focuses on Miami, FL area businesses and websites. Their internet marketing services include search engine optimization (SEO), search engine marketing (SEM), social media strategy, and email marketing. They are also a full-service web development agency that can create mobile apps and interactive websites. Their focus is on creating beautiful, fully responsive websites that are compatible with all kinds of devices including phones, tablets, and desktop computers – all at an affordable price.
Search engine marketing, or SEM for short, is when a business purchases advertisements in order to obtain instant visibility on the results pages of search engines. In order for SEM to be successful, you need to first identify what keywords are relevant to your products and/or services – the keywords that customers will probably use to search for your business and products/services. Then, you will simply pay for a pre-determined number of impressions, which are customer views on the advertisement.
For painters and contractors that serve more than one city or town, in order to be visible for geo-targeted queries you may need to create service area specific pages. For example, if you are located in Glendale CA, but want to be visible in Beverly Hills CA, you’re going to need to create a specific service area page that’s optimized for this area.
At Intuitive Digital, we have a great team of SEO experts who are here to help your nonprofit grow in more ways than one. Being a local company ourselves, we understand the importance of appearing in local search results.
Everyone benefits from Local SEO services! The whole point of Google’s search results system is to provide customers with the best services to suit their needs. Customers always want the most accurate results but they honestly don’t know what they’re looking for – why would they be searching if they did? Your business might be exactly what they need. Though it can be tricky to maneuver, the intensive search engine algorithms and puzzling ranking techniques are built for everyone’s success and they can actually be used as a tool for your success with our industry insight and professional local SEO services.
Relevance is dependent on what the searchers intent is, while distance is based entirely on where the user is located when searching as well as their proximity to you and other relevant competitors. Working to increase your nonprofits prominence will naturally help with the other 2 factors.
Distribution lists: Current MMS specifications do not include distribution lists nor methods by which large numbers of recipients can be conveniently addressed, particularly by content providers, called Value-added service providers (VASPs) in 3GPP. Since most SMSC vendors have adopted FTP as an ad-hoc method by which large distribution lists are transferred to the SMSC prior to being used in a bulk-messaging SMS submission, it is expected that MMSC vendors will also adopt FTP.
We claim all the most important directories where possible, and provide detailed instructions for all others that should be verified by the client (some require a phone call for verification or other methods). We deliver a transparent report including all login info.
According to Google, roughly four out of five consumers use search engines to conduct local searches. Yet many small businesses have not claimed even a single a local business listing online, which is a huge missed opportunity.
You will then need to link your Google Places page to a Google+ Local page. This page is more focused on social interaction. It can feature reviews, information about the restaurant, images and posts, plus users will be able to access images, videos and comments.
Our analysis spans strategies for optimizing both on-page and off-page elements for a local search engine optimization campaign. We take a look at how the local SEO company merges efforts within a page and outside of a page in order to communicate to major search engines the relevancy of a particular page to keywords which are often used by local web users.
Great team to work with. We are 4 months in and launched our new site and have page 1 rankings for major keywords. After losing a lot of traffic and sales with our last company, this turn around was much needed.
Monte Darland serves as the Manager of Multimedia Services. This department is one of several departments that is part of the Office of Strategic Initiatives division. Monte manages a staff of technical production specialists that contribute, assist and produce multimedia content for video production used in broadcast, web, and social media. He oversees and coordinates video production, script writing, post-production, and publishing.
What this means for your business is pretty clear – even if you’re the nearest option, a potential customer might walk or drive a little farther to find a place with a clear five-star reputation. Knowing that, you’d be doing your business a disservice by failing to leverage reviews from your satisfied customers, so include on your site (or your menu, or your business card, or your Facebook profile, or…) clear instructions to your customers on where and how to leave reviews.