Social media allows business to connect with their existing and prospective customers online in a way they cannot in the real world. Marketing via social media brings together authentic interactions and paid advertisements and is feasible even for businesses with small budgets for marketing. The most popular social media networks for marketing include Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, and YouTube.
Unnatural links to your site are placed there to make your site “look more popular” to search engines. Only natural links are useful for the indexing and ranking of your site. Florida SEO Hub always performs all SEO with this in mind. we build your site with a logical link structure.
The markup templates from Schema.org are fast on their way to becoming the de facto web standard (openly embraced by Google, among others) for presenting formatted information to enhance searchability. We touched on Schema markups when we talked about leveraging Featured Snippets to help get your site to Page One of the SERPs, and Local SEO uses them in a very similar way.
In today’s world, everyone uses the Internet to search for services. In short, the Yellow Book is outdated. When people search for contractors online, they will undoubtedly contact the first handful of results. If you aren’t in that handful, consider yourself out of the mix. By increasing your SEO awareness, you will start gaining the organic traffic and start appearing in Google searches.
Yelp, for instance, ties into reviews (which we’ll come to presently) but it’s also the database that feeds Apple Maps, so you’d be depriving yourself of a large market share of the maps-based searches if you alienated that percentage of users who regularly used Apple Maps.
Unfortunately, I was a customer of Local Lighthouse and experienced poor customer service and misrepresentation of services purchased. The persons in which I worked with were not consultative, instead they were combative to requests for understanding and opportunity for content improvement. Access to their reporting…
Contractor SEO (short for search engine optimization) is a little different than SEO for a shopping site or other website that does not need to focus on generating sales leads. SEO for a contractor’s website needs to be very local, down to each zip code that the contractor works in.
Third, SEO is similar for many industries, but it takes specialists in your field to become dominant online. We only work with contractors…mostly local contractors. We know your business, your challenges and how to generate a very strong lead flow for you. Our team wasn’t helping a doctor last week and a car dealer the week before.
The user experience is crucial to the conversion rate of site visitor to lead and ultimately sale. When we talk about the user experience we are talking about making your website user friendly. This is more than simply making your website attractive. The navigation has to be laid out so that it provides a natural flow to the course the visitor naturally wants to take to get the info he or she wants. The internal links on your pages should help website visitors find related content on your site to the article they are currently reading. If your page is about replacing a homeowners roof, a link to a page about the type of roofing materials available for a new roof would lead to a good and very well related piece of content. Internal linking helps visitors learn more about your services and keeps them on your website longer and the longer we keep them on the website the better chance we have of converting them to a new customer. Internal links are also used to show Google what pages on your site are the most important. This type of content is often referred to as “evergreen” content.
Another way to rank higher on Google Maps is to embed a Google Map on your website. Most businesses place a map on the contact page of their site. Embedding a Google Map is just another way to telling Google that your business is located where your listings says it is. Use the same address that you have on your Google My Business listing.
Second, digital marketing is a huge part of the success of any SEO program. If the team that does your search engine optimization doesn’t know how to create an effective Internet marketing strategy, you won’t succeed. Your site must turn site visitors into leads and ultimately into revenue and marketing is the way to make this happen. We employ SEO specialists, CDMP’s, professional writers and SEO website design developers so we can be sure our clients succeed.
If your local SEO campaign doesn’t generate enough new leads to hep you reach your goals, give us a call. Let’s talk about how we can develop the right Internet marketing and SEO strategy to get you on the track to generating cost effective local leads from your website.
Keep in mind that Googles algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.
One of the easiest ways to stand out on Google Maps is to add a photo to your Google My Business listing. Choose a good photo of your business that’s on your website or highlights your business. You can add more than one photo so choose ones that will entice customers to come to your business.
411locals called me approximately a year and a half ago. This online advertising agency offered to me to create a site for my roofing business and to place it on first google page. After several calls and intensive correspondence, I decided to go on with…
Take photos of your work regularly and post the best ones on your website or blog. This is often a great way to have ongoing content for blog posts. Just be sure not to include people in your photos unless you get written permission from them, first. But, just showing examples of your work — before and after — over time will be beneficial.
Once a consumer or business buyer knows what he wants they compare the benefits of one company to another and one supplier to another. They review comments on social networks, Google comments, prices and anything that will help them make the best decision. They do all their research and decide what service/company they want to work with.
The Lisle location is home to the Center for Entrepreneurship and Workforce Development. College of DuPage Lisle is located in the One Corporate Lakes building at the corner of Forbes and Cabot drives, just north of Warrenville Road.
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For contractors, Yelp, Houzz, Angie’s List, Thumbtack, Porch, and Homeadvisor are all online communities that surface frequently. My advice is to try searching for a few keywords that are relevant to your service and see what platforms are consistently ranking highly, then start there.
Your address and service area information will populate automatically from what you entered in Steps 4 and 6. If you need to change anything, just hover over the Address section and click when it highlights to blue.
HOTH Local is an intensely thought out and effective ranking machine. Where 99% of Local SEO services fail, we excel. Our decisions are data backed, based on the crawling of 100s of 1000s of top ranking Google+ Local pages. If it doesn’t impact rankings head on, we don’t mess with it.
If you’re not sure how your title and meta description tags will look or how many characters you can get away with, try using an emulator like the one from SEOmofo or Yoast’s SEO Plugin for WordPress:
“Your video production of Harvey industries was really well done. The high definition video of our factories make them look even better than in person. The final product has been used in presentations and shown to many customers, potential customers, employees and other business partners.
Basically, the citations are one of the things which seem inconsequential but with a combination of local SEO, it becomes consistent. If you are already having your own website then it is not necessary to get another but getting the ongoing SEO services for the contractors will lead you to get the real potential clients.
According to Google, you should only check the box, “I serve customers at my business address,” if you want your complete business address to display on Google and if your business location is staffed and able to receive customers during its stated hours. Check it if you do. If you don’t serve customers at your business address, uncheck this box. If you uncheck this box, Google will not list your business address.