For this reason you should be using a local telephone number with an area code that matches your location. It’s ok to have a toll free number on your website, but if you want to have a higher Google Maps ranking, use a local number for your Google listing.
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Conversely, your nonprofit can get negative reviews as well. If this happens, a swift reply is required. Respond in a timely manner accompanied with an appropriate answer. Directing these unhappy individuals to contact you directly is a great way to manage and contain the damage that can be done by negative reviews. Responding to these reviews shows others that you are listening and want to find a solution.
In my opinion, this is good news because it takes out the guess work and ensures that all businesses are playing from the same set of rules. Make your primary category the one you feel best represents what your business is. Select additional categories that your business is. I don’t think order matters, but a good rule of thumb is to rank them in order of importance.
Yelp, for instance, ties into reviews (which we’ll come to presently) but it’s also the database that feeds Apple Maps, so you’d be depriving yourself of a large market share of the maps-based searches if you alienated that percentage of users who regularly used Apple Maps.
No duplicate pieces of information. Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Weed out the superfluous and make sure all information written is accurate.
Some techniques and strategies we use at MyMiamiSEO.com aren’t necessarily obvious to the casual reader who does not understand why he or she arrived at your website to begin with. All your readers are interested in when arriving at your site is finding the answer or a solution to whatever problem brought them there to begin with.
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If you want your small business to succeed, it is imperative that you engage with the digital world. If you choose not to utilize digital marketing tactics to your advantage to reach new and existing customers, you are putting yourself at a disadvantage and allowing your competitors to have a leg up on you. Here is how digital marketing can help you:
Word of mouth is a major factor in the success of many local businesses. So increase your company’s online reputation, ask trusted customers to leave a positive review about your business online — and attract hundreds of new customers.
Similarly, someone in the Mission who might be searching for something as innocuous as “top rated restaurants near me,” without a particular cuisine in mind, might be glad to find Charlie’s even if it isn’t strictly related to the search. What matters, in these example cases, is the context for the search and its intended function, and that’s exactly what sets Local SEO apart. In fact, a recent Moz investigation found that physical proximity to the searcher has already become the new top local ranking factor.
I am a novice and having difficulty. I followed all of your steps. The hardest one is adding an embedded map to the website. My website host allows a google map but I’m not sure if that’s as good. Also, after doing all of these things, I still don’t show up well on google maps. Please help!
Realtors can benefit from local internet marketing. If you want to grow your business you need to focus on Google My Business, high-quality SEO strategies, user experience, proximity search, and especially content marketing for local customers.
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Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address and phone number on citation sites and extra information on business directories will help improve your search rankings.
Have a search for the company that you think best fits your needs. We suggest that you reach out to 3 or 4 companies before making your decision. Ask them about how their strategies differ from their competitors and what methods they would implement for your company in specific. At the end of the day, it’s your business and your brand. You must make sure that the company that is getting your name out there is doing it the way you would yourself.
You should also be embedding a map link, like from Google Maps, into any relevant page. It can increase foot traffic, it’s best practice, and since it’s so easy to do, users may question its absence if you did choose to omit a map for any reason.
Nice piece of article written here. And I completely agree to what this article says. Local SEO is not only important but is also a crucial part of the business right now. Everybody wants things to be around him. Whether it’s a barber, a mother dairy or a general store or anything else,but the priority is always given to the nearby sources. And this is the opportunity that a business might not want to miss especially the starters. There a lot more about Local SEO but i’ll explain it on my next article whenever I’ll have to post it on my blog.
To state the obvious for local search, you want to make sure your business’s name, address and phone number (NAP) is consistent across local listing directories as well as your website. That is the bare minimum you’ll need for local SEO, though.
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SEO is used to improve a website’s organic ranking in search engines. The more likely a business is listed on the first page of Google or Bing, the more likely that business will have their website clicked on. The same is true the closer they are to that coveted #1 spot. So, this is where you want to rank, and SEO is going to help you get your website there.