Local SEO is explicitly designed to help your business rank for queries from within a given search area. In fact, ranking highly regardless of context can sometimes be a detriment to your standing overall.
Great article! Glad to see you covered other important local listings sites other than just Google and Bing. We use Moz Local as well. Great tool to make sure you’re covering the entire table of local listings. I would also include adding your location into your Meta descriptions and titles where you see fit.
Since you’re using a Schema template, you’ll get penalized pretty quickly if your site has inconsistent information across the web, so be absolutely sure that any other references to your site, and any other profiles you might keep, have exactly consistent information.
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That communality will go a long way, since so many other businesses will be looking to establish their own local presence. Links to other local businesses, on a resources page for instance, are sure to be reciprocated, and developing a local link network will increase your DA (domain authority – more on that here.)
Only 31.3 percent of websites are using this markup — and most are only using the basics. You can make your local business stand out (and possibly rank higher than your competitors) if you add structured data markup to your site where appropriate.
When it comes to SEO I think the important thing is to work with professionals who keep themselves up to date with the most recent search engine developments and changes. This requires a highly technical skill set combined with doing a lot of research. That…
Link building remains an important element in any SEO campaign, because if high value websites link to your business, search engines view your site as having greater authority. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality.
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Now, when we talk about optimizing your website, we’re not talking about any magical or gimmicky formula. You may have heard that if you just put the right “keywords” into your website and get a bunch of other sites to point (link) to yours, then you’ll see thousands of visitors to your website in no time!
And on-site local SEO (such as writing a locally focused blog post or updating a page by adding your business’s address) can also help your organic SEO. Search engines like fresh content, so while local SEO helps send out signals of local relevance, it can also help boost your organic SEO efforts.
When it comes to a solid digital marketing campaign, a small business needs to use a little bit of everything. This includes content marketing (such as web content, newsletters, and blogs), SEO, digital advertising and social media. As a general rule, there are eight digital marketing strategies that small businesses should and do use for a well-rounded, strong campaign – all of which are described below.
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Location: Some businesses like knowing that they can visit their SEO company at any time to talk budget, campaign, and progress over coffee. If this is something that matters to you, you should definitely consider your proximity to your potential SEO company. It’s not necessary to live right next door, but if you’d rather meet in person, location is important.
There are many marketers who feel that Googling can provide random list of ideas or reading multiple articles from related niche can bring a click but this does not really work! The best ideas comes only from valuable inspiration.
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You should also be embedding a map link, like from Google Maps, into any relevant page. It can increase foot traffic, it’s best practice, and since it’s so easy to do, users may question its absence if you did choose to omit a map for any reason.
To state the obvious for local search, you want to make sure your business’s name, address and phone number (NAP) is consistent across local listing directories as well as your website. That is the bare minimum you’ll need for local SEO, though.
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