‘Localizing’ your website means including your city, county or region name naturally throughout your site. For businesses with several locations, this could involve creating separate pages for individual locations and other local content strategies, like getting involved with local/community events and featuring articles/information about them on the site.
As you probably know by now, Google is smart and can determine the kind of information you are looking for just by the way you perform a search query. By targeting geographically specific keywords, you have the advantage of not having to compete with larger businesses for highly competitive keywords. Geographically specific keywords are usually searched on when people are ready to act, which means that they have a much higher conversion rate than keywords of higher competition.
This verification process is necessary because Google wants to confirm that your business is legitimate, and that you are actually the business owner. Please note that according to Google’s terms of service, only the business owner can claim a GMB page. If you’re working with a digital marketing agency on your SEO efforts, you can then grant them permission to be a manager of your page — that way, you remain in control of your listing if you terminate your relationship with the agency.
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When link-building explicitly for Local SEO, you’ll want to pay particular attention to things that directly relate to your physical location. Commercial directories, civic blogs and resource pages, and local news stations are particularly good, since the traffic you’ll get will be especially relevant.
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We’re committed to providing value to you throughout every step of our process, from first conversation to last link built. You’ll gain a significant amount of knowledge related to your current SEO positions and how Victorious can help you find victory in the battle of search engines.
Keep in mind that Googles algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.
Structured data markup — often referred to as “schema markup” or “schema.org markup” — can be added to your website’s code to provide search engines with more information about your business, like the products you sell, reviews you’ve collected, services you offer and so on.
If you’re not sure how your title and meta description tags will look or how many characters you can get away with, try using an emulator like the one from SEOmofo or Yoast’s SEO Plugin for WordPress:
Last year, Google increased the width of the main search results area to 600px. In light of this, the generally acceptable length for title tags is approximately 50 to 60 characters, and description tags can be approximately 160 to 200 characters. Take advantage of this space and use it wisely — and make sure you double-check that your titles and descriptions aren’t getting cut off in search results.
Thank you so much for the article. We’ve been struggling to get our site ranking for the simple keyword “chiropractor logan utah“, but haven’t received the results we’ve wanted. We’ll focus much more on Google Maps results now, thanks to you.
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Your Google Maps listing has a character limit, but instead of putting a superfluous description, you should include local SEO keywords that describe your business. For example, instead of “great realtor offering exemplary customer service” write “Dallas realtor with best rates” or something similar.
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And by that I mean that many many more people use Google than all the other search engines put together, so it’s just common business sense to focus on Google and then any extra traffic you get from the others is a bonus.
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Whether you’re looking to hire one of the top SEO agencies to manage your online marketing project or you plan to handle your search marketing strategy in-house, 10 Best SEO’s tips and tricks will give you the knowledge to embark on this new journey. Though its always advisable to consult with a great SEO staff, our top 25 SEO tips can get you started on the right foot.
Naturally, optimizing a business for local search has a lot to do with location. Search engines need to know exactly where your business is located so that when someone searches for a location, the search engine can find the businesses that are located there.
And on-site local SEO (such as writing a locally focused blog post or updating a page by adding your business’s address) can also help your organic SEO. Search engines like fresh content, so while local SEO helps send out signals of local relevance, it can also help boost your organic SEO efforts.
As it turns out, local SEO is actually very different from enterprise or internationally SEO. Your goals are different, so your SEO expert needs to zero in on radically different activities to get you the local leads you’re looking for. On the other hand, if you need to implement a large-scale search marketing strategy, even the best local SEO expert might struggle to get you the results you expect.
Reviews on Google and Bing are important to grow. These reviews will show up on the “knowledge graphs” in search results and help your potential donors learn more about your nonprofit. Having positive reviews featured on these graphs is a great way to capture their attention
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Another way to rank higher on Google Maps is to embed a Google Map on your website. Most businesses place a map on the contact page of their site. Embedding a Google Map is just another way to telling Google that your business is located where your listings says it is. Use the same address that you have on your Google My Business listing.
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To state the obvious for organic SEO, you need to use specific keywords in headings and paragraphs (Don’t stuff the paragraphs full of keywords, but if you post a pizza crust recipe, you might want to use the words “pizza crust” a couple of times.)
We also offer lots of help and advice along the way, so don’t worry if you are not a web guru. Each of our websites can be developed with a very easy to use content management system, also known as a CMS, and we provide free basic training on how to use your website.
It’s no secret that marketing agencies carry a nasty reputation. In particular, finding the best SEO company isn’t as simple as it seems – everyone claims to have a “secret sauce” and deliver more “first page results” than the next guy. In an industry where everyone looks like everyone else, how do you separate the doers from the sayers?