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For this reason you should be using a local telephone number with an area code that matches your location. It’s ok to have a toll free number on your website, but if you want to have a higher Google Maps ranking, use a local number for your Google listing.
Last year, Google increased the width of the main search results area to 600px. In light of this, the generally acceptable length for title tags is approximately 50 to 60 characters, and description tags can be approximately 160 to 200 characters. Take advantage of this space and use it wisely — and make sure you double-check that your titles and descriptions aren’t getting cut off in search results.
The page’s title should include the brand name, the keyword being targeted and the location. This should be possible to achieve without making either page or meta description come across as unnatural, as the objective remains to optimise for both users and search engines.
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Unfortunately, I was a customer of Local Lighthouse and experienced poor customer service and misrepresentation of services purchased. The persons in which I worked with were not consultative, instead they were combative to requests for understanding and opportunity for content improvement. Access to their reporting…
SEO, or search engine optimization, is the process of improving your website in a way that lets users find your business more easily in search results. Without SEO, your newly designed website won’t work to its fullest potential, because it will be hard to find online.
Maybe I’m not as tired as I thought I was. I think I’ll make a pizza instead of ordering one. So I search for “Pizza Recipe” (I was hungry when I wrote this) and the search engine will try to give me the best, most relevant recipes.
Today’s market is much more dynamic and fast paced as compared to other disciplines of the world. When we look at macro market trend that shapes in 2018, we can find the frequent changes in theme coverage with core trends in search and content communities.
This information needs to be accurate on your nonprofits website. When updating listings or linking back to your website, the information you provide needs to match the NAP on your main site. This is an easy way to quickly increase your credibility with search engines.
When they’re done correctly, both local and organic SEO efforts will help improve your website rankings, but when done incorrectly, both can have a hugely detrimental effect on your digital marketing efforts.
Well, this is simply not the truth. What IS the truth is that search engines such as Google, Yahoo, and Bing are interested in seeing high quality, relevant, and valuable content featured in their search results. This means your website must be correctly structured for ease of use by your visitor (and this means they must also be easy to use on mobile devices since more and more people are using their tablets and smart phones to conduct business online), while providing top-quality solutions to what your potential customer is searching for.
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Wherever you are with your online business, whether just at the beginning with the need for a website or even if your business has been online for several years, effective website promotion gives you a great opportunity to make more money by using a website to get new customers for your business. Don’t right it can be a very effective income generator.
^ Jump up to: a b c Chaturvedi, Animesh (2014). Subset WSDL to Access Subset Service for Analysis. 2014 IEEE 6th International Conference on Cloud Computing Technology and Science. p. 688. doi:10.1109/CloudCom.2014.149. ISBN 978-1-4799-4093-6.
Whether you’re looking to hire one of the top SEO agencies to manage your online marketing project or you plan to handle your search marketing strategy in-house, 10 Best SEO’s tips and tricks will give you the knowledge to embark on this new journey. Though its always advisable to consult with a great SEO staff, our top 25 SEO tips can get you started on the right foot.
Great article! Glad to see you covered other important local listings sites other than just Google and Bing. We use Moz Local as well. Great tool to make sure you’re covering the entire table of local listings. I would also include adding your location into your Meta descriptions and titles where you see fit.
The other search engines such as Yahoo and MSN can also bring traffic to your site and it is usually much easier to get your site ranked highly in their listings. However Google is where the money is because they are so much bigger than these two combined.
No duplicate pieces of information. Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Weed out the superfluous and make sure all information written is accurate.
Claiming your Google My Business (GMB) page is a a key step towards helping your business display on important Google services, such as Local Search, Maps and Google+ pages. GMB (and its Microsoft equivalent, Bing Places for Business) should always be the first online directory you take ownership of.
SEO suggests that you are doing something related to optimization when in fact what is required and what is effective is link building! I guess this is just terminology, but for me this is not optimization in the real sense and I guess it relates better to improving your website’s status in the eyes of Google and the other search engines. So for us Local SEO Marketing is a much better term to use!
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