Writing titles and descriptions is considered an art in the SEO world. In a sea of competing search results, if this text isn’t unique, compelling and descriptive, then your click-through rate will suffer. Additionally, one extra word or character could cut off your text with the dreaded ellipses (…). This may not be a true tragedy, but it does look unprofessional, especially when it shows up in the middle of a sentence, making your title or description less impactful.
Sherry Bonelli has 19 years of digital marketing experience. She specializes in SEO, Reputation Marketing, Social Media, Content Marketing, Retargeting and Display Advertising and other integrated digital marketing strategies that help make local and national businesses successful online. She LOVES combining digital strategies to get results! Sherry holds a Master of Internet Marketing and is a frequent speaker at industry events and webinars. She is also a contributing guest columnist on leading digital marketing websites. As a SCORE mentor for the SCORE East Central Iowa chapter, she enjoys volunteering her time to help small- to medium-sized business with their digital marketing strategies. Sherry is the owner of early bird digital marketing, a digital marketing agency that helps businesses get found on the Internet. She also serves as BrightLocal’s local search evangelist.
Keep in mind that Googles algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.
Another way to rank higher on Google Maps is to embed a Google Map on your website. Most businesses place a map on the contact page of their site. Embedding a Google Map is just another way to telling Google that your business is located where your listings says it is. Use the same address that you have on your Google My Business listing.
Additionally, many social media platforms, like Hootsuite and Tiny Torch, allow you to monitor and get alerts any time your brand is mentioned. Whenever a review is left about your business, positive or negative, be sure to respond to it. That shows other people reading the reviews that you, the business owner, care what your customers think.
It is important that your SEO company reports to you the progress of your campaign on a regular basis with enough information available to give you the complete picture. The companies we recommend offer their customers an inside look at their efforts to improve the search visibility of your pages based on the selected keywords. Reports should not only provide a look at what has been done, but a look at where to go next.
Providing category information about your site gives Google a better understanding of the topic of your business and creates a signal that you are related to any localised searches about what your business does.
Are you missing out on potential revenue from search traffic? Using advanced on-page and off-page search engine optimization we get your website ranking fast. We ranked #1 on Google in S. Florida for a reason (since April 2015).
Have a search for the company that you think best fits your needs. We suggest that you reach out to 3 or 4 companies before making your decision. Ask them about how their strategies differ from their competitors and what methods they would implement for your company in specific. At the end of the day, it’s your business and your brand. You must make sure that the company that is getting your name out there is doing it the way you would yourself.
Genuine, honest reviews are critical both for showcasing the quality of your service and for sending signals to search engines that your site and service are trusted and useful. The amount of reviews you receive, the overall quality of the reviews and the authority of the review sites themselves are all important factors for local search rankings.
When link-building explicitly for Local SEO, you’ll want to pay particular attention to things that directly relate to your physical location. Commercial directories, civic blogs and resource pages, and local news stations are particularly good, since the traffic you’ll get will be especially relevant.
Steve was AWESOME to work with. He anticipated my every need for my website and build it to look better than I EVER could have anticipated. He added special touches and made recommendations along the way. We kept changing our minds and he was very patient and collaborative throughout the entire process. I am looking forward to working with him again and I can say without hesitation, Steve is amazing. I highly recommend Florida SEO Hub
These companies will give you the most bang for your buck, while providing some of the best results of any SEO company. The companies on our list strive to be the best for their clients and charge a reasonable amount for their services, all while getting your company results.
Reviews, positive or negative, directly affect your nonprofit’s goals. Get a jumpstart on improving your local SEO by reaching out to your current supporters and volunteers and asking them for a review!
411 Locals are looking after my SEO and online presence since 2011. Based only on my personal and professional business experience with 411Locals, I can say that this was and this is still a good partnership. A partnership that led to new customers for me.…
You should also be embedding a map link, like from Google Maps, into any relevant page. It can increase foot traffic, it’s best practice, and since it’s so easy to do, users may question its absence if you did choose to omit a map for any reason.
#7 of 10 Top SEO Firms of 2018 – Over the Top SEO is a top-rated SEO agency that has offices on multiple continents. This international firm helps clients achieve higher search engine rankings through search engine optimization. As a winner of industry awards for excellence, Over the Top SEO understands all the complexities that accompany search engine visibility. The professional staff has a vast amount of experience in keyword research, link building, analytics, and content creation. They are able to combine these strategies to produce lasting results.
It’ll help make your decision easier to know that there isn’t one perfect SEO company, but only the perfect SEO company for your unique business. Each of the SEO companies on our list specializes in something different, has a different process, and are located in different areas. With all of these variables, you’ll definitely be able to find an SEO company that is the best partner for your business.
Positive reviews have the ability to drive more visibility to your nonprofit. From a local SEO standpoint, encourage your supporters and volunteers to leave reviews. Google, Bing, and Yelp reviews build trust and credibility with potential donors and search engines.
Use a local number for your phone number. For your website URL, use the actual website or web page affiliated with your business. Individual practitioners who do not share leads and who do not have their own website (like some real estate agents and lawyers), will want to list their website as the profile page they have at their company’s website. This ensures that any visitor who clicks through to their site gets the accurate contact information for the agent/lawyer, as opposed to going to the company’s main page, where the lead could be pooled and sent to any agent or lawyer in the office.
Link building remains an important element in any SEO campaign, because if high value websites link to your business, search engines view your site as having greater authority. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality.
No duplicate pieces of information. Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Weed out the superfluous and make sure all information written is accurate.
Keywords: Speaking of content, keywords is also extremely important to an SEO strategy. Without making a list of target keywords, you won’t be able to create content that caters specifically to your most valuable audience. The best SEO companies will do keyword research on your company and your industry to come up with a list of terms that will yield the best results for your website. These keywords are the words that users search for in Google, and in order to rank for them, they should appear throughout your body copy, your headings, and your meta data. An SEO company can make sure this is all done for you. For example, if you’re a bakery, and you want to rank highly for the term “chocolate coconut cupcakes,” your SEO company will be sure to create content based on that keyword and include it in your headings and meta descriptions.
Working with Steve has been a God send. Florida SEO Hub understands what is needed for the marketplace. Great pricing with excellent and fast service. Thanks again Steve for taking a burden off our companies shoulders
Having your nonprofits name, address, and phone number (NAP) consistent across the web is harder than you may think. These 3 simple things directly affect your search engine rankings and are used frequently by them.
You now have to create content for your website based around what your target audience wants to see and read, target specific keywords, make sure your navigation bar is user friendly, and ensure that your site is ready to go for mobile.
Hyper-Targeting And Audience Insights – Creating marketing campaigns that are more personalized can make considerable differences in conversion rates. If you hit the pain points (emotional connections) of your customers with your content, you will find that they keep coming back and are more engaging.
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That’s why you need a SEO strategy built specifically for your business. This is especially true when engaging in Local SEO. Having competitors in your backyard makes a huge difference in the strategy and tactics used to outsmart, outrank, and outperform your opponents. (Did I just plug Survivor?)
When a customer types in a business name on their smartphone, it uses their geographic location to pull up nearby businesses. If your business is not listed in online listings, then yours won’t appear in the search. With that being said, local SEO is a very integral part of a company’s digital marketing campaign, as it helps to increase your local search visibility.
Local businesses can further increase their rankings and visibility by using Google +, which has become a key component of local SEO. We can get your business to be listed where most of the traffic occurs so you can benefit from getting more customers.
Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address and phone number on citation sites and extra information on business directories will help improve your search rankings.
The top reason for local search is to find a specific business. The second most common reason is to find a product or service. Many local searchers are looking for a specific business’ name, but many who search don’t have a specific business in mind when they begin their hunt. By using local search tactics you can better position your business and promote what you have to offer to local customers when they’re looking for your type of business. There’s no better time to connect with a potential customer than when they really need you.
I highly recommend their services to anyone who is looking to get some internet presence for their business. Within 2 months of using their service my website shot up to the 1st page in Google… Thank You Guys 🙂 Will definitely come back for more…
This information needs to be accurate on your nonprofits website. When updating listings or linking back to your website, the information you provide needs to match the NAP on your main site. This is an easy way to quickly increase your credibility with search engines.
Happy to see sooo many of our wonderful clients leave such honest and heart felt reviews. We really deliver on getting every client maximize visibility while delivering value for every marketing dollar spent on their online marketing campaigns!
Brick and mortar businesses with a physical office in a specific location will want to rank high in a local search. The searcher is likely looking for a place to go for a specific product or service, so local businesses need to show up in local searches for their industry.
A. Conversion rate optimization ( CRO ) involves the goal of converting website viewers into customers. Conversions really matter because it helps to benefit from the growth of internet viewers as a result of our efforts. We also aim to assist growth conversions by designing videos that increase click-through rates. There is no greater tool than video drive conversions.
The review videos are awesome! Very clean and professional. Steve and his crew do an excellent job. So far I have landed one new client that I would never have gotten without the marketing from Florida SEO HUB. If you want to grow your business efficiently on the internet, you need to call Steve today. Thanks Steve
10seos.com has been my life and business saver. I did not know anything about SEO and its ever changing technologies. But 10seos.com guided me from the dark to the light by assisting and giving me the accurate information regarding SEO and SEO providers.