EZlocal has been a huge help in increasing my business’s online visibility. It’s always a pleasure working with my account manager when changes and updates need to be made. It took about 4 months to see actual results, but now I show up on the…
ComScore did a recent study showing that mobile searches are location-based more than 60 percent of the time and that mobile users want to make a purchase less than an hour from the time they complete their search.
Digital marketing consists of an assortment of marketing strategies that are specifically designed to generate leads and sales from consumers who are online looking for products and services. While not all of these tactics are free and will require a advertising budget, some of them are. In addition, some will require more of your time and energy than others. Your digital marketing campaign can include any of the following strategies:
Include a trust seal badge on your website home page. Trust seals are especially important for contractors, because people have a higher level of distrust or fear about whether a contractor is trustworthy or not. Reducing this by displaying your official certification badges or independent accreditation organization seals can increase your acceptance when people visit your site. One of the most recognizable and most effective badges is the Better Business Bureau badge. You pay a fee for accreditation and for BBB services. But it lends your business an instant level of trust with consumers that is worth it. It also provides a valuable local citation for ranking purposes.
We hired Reinvent Business to create brand visibility and market awareness for our cannabis testing laboratory, a division of our public company. In a very short period of time we saw a huge increase in brand recognition and investors attention for our company which significantly increased our new customers and investors.
Our team is constantly evolving as internet marketing trends are constantly being changed along with search engine algorithms constantly being tweaked. It is critical that you engage a team who is not only knowledgeable, but passionate. One who truly enjoys staying up to date on the latest trends, fads, and algorithm updates.
Sherry Bonelli has 19 years of digital marketing experience. She specializes in SEO, Reputation Marketing, Social Media, Content Marketing, Retargeting and Display Advertising and other integrated digital marketing strategies that help make local and national businesses successful online. She LOVES combining digital strategies to get results! Sherry holds a Master of Internet Marketing and is a frequent speaker at industry events and webinars. She is also a contributing guest columnist on leading digital marketing websites. As a SCORE mentor for the SCORE East Central Iowa chapter, she enjoys volunteering her time to help small- to medium-sized business with their digital marketing strategies. Sherry is the owner of early bird digital marketing, a digital marketing agency that helps businesses get found on the Internet. She also serves as BrightLocal’s local search evangelist.
I was recently asked by Melody Infinger of A David Creation to provide a few of the local SEO tips contractors should follow to increase their online visibility and leads. Here are the top five areas that every contractor that serves a specific service area should keep in mind.
Be sure the links to your site and within your site use your keyword phrases. In other words, if your target is Los Angeles home buyers, then your link’s title should be “Los Angeles home buyers” instead of “Click here.”
Creating profiles on as many sites as possible, so long as you keep your NAP consistent, is another great option. Pay special attention to which networks use which profiles. It’s easy to fall into the trap of thinking that SEO is by-word for playing nice with Google, since theirs is the biggest search network, but you shouldn’t overlook the others.
We create straightforward, whiteboard style video slideshows, with music, pictures and text. These videos are optimized to the fullest extent, including geo-meta data. We then submit these videos to the top video hosting sources, creating high authority, legit links and citations.
When you enter a search on a desktop, 20% of the results are local listings. When searching on a mobile device, the local listing results increase to 50%. More importantly, leads garnered from organic search have a 14.6% close rate compared to 1.7% for direct campaigns such as direct mail and print advertising.
Google’s definition of local is, “ …based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search.” You have control over 1 out of 3 of these factors, prominence.
Multi Media Services’ primary goal is the success of our clients. We are professionals at creating cost-efficient and effective media campaigns. Multi Media Services will meet and exceed our clients’ goals with superior media planning and buying services while providing unsurpassed customer service and competency.
Have a website. If you’re reading this you probably already have a site or know that you should have one. It doesn’t have to be expensive to be effective, but it should have some basic features. Include your business name, “Acme,” business category, “Drywall Contractors,” and city or location name, “Miami, Florida.” These should be reflected in the title of the site’s home page. For example: “Acme | Drywall Contractors in Miami, Florida.”
MultiMedia Services provides audio-visual services in the Registrar classrooms free of charge providing they are listed in the SIS Class Hour Schedule and held during the official Rensselaer semester start and end date.
Companies that offer “bulk link building” services – These are all over the internet. You can buy 2000 links on Fiverr.com for $5 or $10. DON’T DO THIS for your company website. Doing so will likely not get you any results and may result in your getting worse rankings.
Keep in mind that Googles algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.
What makes us different than other SEO companies in Florida is that we have actually used the SEO services for ourselves and didn’t just learn to sell a service. Our team of internet marketing experts has experienced the highs and lows of Google algorithm updates and knows what is considered good and bad technique. We also know how to outrank the competition.
We worked with Digital Resource and have been very impressed with their professionalism and the results we have been getting. We could not recommend anyone that we have worked with in the past with any higher praise.
It’s important that you get your business listed correctly and consistently on top online business directories, like Yelp, Merchant Circle, Citysearch and others. You will also want to seek out respectable local directories to get your business listed on. Check with your local newspaper’s website and your Chamber of Commerce to see if they have a local business directory you can get listed on. You can also do a search for keywords like “[your city] directory” to find other local citation sites or directories.
It’s summertime and for many people this is a time for home improvement projects. For contractors this also means it’s high season for business. For house painters, carpet and flooring installers, roofing companies, electricians, landscapers, swimming pool contractors, siding providers, and general building contractors, this is the time of year when ranking in the top of the search results can mean the difference between substantial revenues or mediocre profits. So, read on and get some tips on how to rank best for your area and type of business.
If you have a client who owns a big company with a popular website, ask if s/he will to link to your site. One single, authoritative and high-traffic site can do a lot more for you than a dozen poor-quality links.
Nowadays, social media plays a vital role in the business marketing. So, having a contractor business, you also need to be active on all the social media platforms such as Facebook, Twitter, Instagram, Flickr, and much more. Through this, you can promote your business easily. All the professional businesses are present on the social media channels. You also need to establish yourselves there, if you want to grow exponentially.
The goal here is accuracy and (you guessed it) consistency. The more accurate and consistent these listings are (NAP) the more credible your nonprofit is in the eyes of Google or Bing. On top of that, the more listings you have builds trust with search engines, which in turn increases your ranking in local search results.
With our internet marketing agency: You don’t have to worry about contracts, we have none. You don’t have to worry about customer service, we have the best. And you definitely don’t have to worry about results, we show them.
If the thought of coding freaks you out, you can also use Google’s Data Highlighter to mark up content with your mouse. (Note that your website will need to be set up with Google Search Console in order for this to work.)
What many business owners don’t know is that you can add up to five additional categories. You should make use of all five of these. Your primary category should be the main classification for your business (ex: realtor, restaurant), while the remaining five categories should incorporate local SEO keywords that act as additional descriptors (ex: Dallas realtor, Paradise Heights restaurant).
Do not make the same mistake we did. We were warned that the increase in lead volume can be difficult to handle. When you sign up with DMA, make sure you’re ready to expand your team and that you have the proper stuff set up…
Thought leadership – connect with and get published on industry related blogs. You are the expert. It’s likely you’ve learned something through experience that others in your industry could benefit from
Multi Media Support Services is located in Miami, Florida. This organization primarily operates in the Business Management business / industry within the Engineering, Accounting, Research, and Management Services sector. This organization has been operating for approximately 4 years. Multi Media Support Services is estimated to generate $171,310 in annual revenues, and employs approximately 3 people at this single location.
That communality will go a long way, since so many other businesses will be looking to establish their own local presence. Links to other local businesses, on a resources page for instance, are sure to be reciprocated, and developing a local link network will increase your DA (domain authority – more on that here.)
Just like all of you, we thought we had done our homework when looking for a reputable PPC management company…we couldn’t have been more wrong in choosing Orange Soda! nWe started with Orange Soda like everyone else…money up front (before results). We had also decided…
Positive reviews have the ability to drive more visibility to your nonprofit. From a local SEO standpoint, encourage your supporters and volunteers to leave reviews. Google, Bing, and Yelp reviews build trust and credibility with potential donors and search engines.
Claiming your Google My Business (GMB) page is a a key step towards helping your business display on important Google services, such as Local Search, Maps and Google+ pages. GMB (and its Microsoft equivalent, Bing Places for Business) should always be the first online directory you take ownership of.
A common pitfall I see many contractors make when implementing this strategy is to duplicate their content across these pages. Best practices calls for making these pages as unique and as specific to the area as possible. This can include:
Ads are not simply enough for your marketing campaign however. An essential aspect of your campaign will be content marketing. For your site to capture the attention of your audience, you already know that you need content that is original and well-written. However, this is not enough. You need to make sure that your content can be shareable across the web. This is where our team can help you. Let us make the most of your marketing campaign by incorporating SEO practices across your content, ads, and more!
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Tampa Bay companies who want the best local SEO website design services performed on their website on a national and international scope choose Strategic Media. However, our most requested SEO service is for Local search engine optimization. We are a highly successful non-traditional advertising agency, media research, and web design company with 16 years experience helping local businesses win their marketing wars and dominate their competitors through the Internet and other non-traditional advertising means. Strategic Media is located in Clearwater, Florida, and we are sought out by companies who want the best local SEO services in Tampa, Clearwater, St. Pete, Sarasota, Lakeland, and Orlando. Our search engine optimization site expertise is, however, not limited to Central Florida, or West Florida. The same principles that produce the best local SEO in Tampa, St. Pete, Clearwater, Sarasota and SEO Orlando, FL will work everywhere.
Google AdWord campaigns can be an inexpensive and effective customer-acquisition strategy. The concept behind AdWords is that you bid on keywords in an effort to have your ad appear. The goal is not to generate traffic to your website, but to generate traffic from visitors who are likely to want your contracting services.
We help businesses maximize their online presence with a personalized approach to digital marketing. By connecting your business with a dedicated strategist, we deliver seamless digital marketing strategies for businesses that want to be validated by existing customers and discovered by new ones.
We do this by putting our proprietary technology in the hands of our expert staff. This means you don’t have to spend anymore time worrying about if your online marketing budget is well spent, we will prove it to you. This allows us to offer high quality local SEO services to thousands of businesses across the United States and Canada.
Facebook Twitter Google+ LinkedInLocal SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google […]
If you are strictly a retail business that does all it’s transactions at its store, do not check the box, “I deliver goods and services to my customers at their location.” Click “Submit” and move to step 7.