To embed a Google Map on your website, search for your business name in Google Maps. Click on the three lines next to your business name and click “Share or Embed Map” as shown in the photo below. Copy and paste the link on your business’s contact page.
For years getting found in the organic rankings on page one was a pretty sure-fire way to generate a lot of new visitors and business. As they always do, things have changed. Now it takes strong marketing language to be the site selected from the organic rankings. Our SEO company will create your website with marketing messages, a funnel, and a strategy to convert visitors to leads.
We are here to plan and place broadcast and cable television, radio, print, digital and outdoor advertising for your campaign. As a leader in media planning and media buying, we have a proven track record of executing effective media campaigns throughout the country. We are your direct link to the media markets.
Consumers no longer turn to the yellow pages in a phonebook when they need to find information on a business. Instead, they turn to the internet, so you need to make sure that your business is listed online in directories like Google My Business, Bing Business Listings, Yelp, Foursquare, Superpages, etc. This helps to ensure that customers are able to locate your website as well as your storefront location. Plus, these online business listings will help boost your general and local search engine rankings.
Of course, paying for search is much more costly if you’re not optimizing your website for converting visitors into leads. This is why Contractor Nation only offers the Supercharged Website Program for Contractors – a complete turnkey solution to a contractors online marketing.
Now, when we talk about optimizing your website, we’re not talking about any magical or gimmicky formula. You may have heard that if you just put the right “keywords” into your website and get a bunch of other sites to point (link) to yours, then you’ll see thousands of visitors to your website in no time!
Claiming or creating as many business listings as you can on local listing sites such as Yelp, Yellow Pages, Super Pages, Merchant Circle, Local.com, Manta, etc. (there are literally thousands, but you can start with at least a hundred)
Are you connected with local maps optimization? By standardizing your NAP (Name, Address, Phone Number) data, improving your maps listings, and clearly marking your location through Google Maps, we’ll take the guess work out of directions and drop the pin right on your doorstep where it belongs.
Best Edge SEM is a leading digital advertising agency. Their main office is located in Tampa, Florida. They have experience working with a large variety of clients in many different business sectors. Some examples include aviation, healthcare, non-profit, education, government, technology, and real estate. Best Edge SEM can handle a variety of different advertising tasks. Some examples include SEO services, backlinking, analytics research, conversion rate optimization, and business to business advertising. They also offer social media management services as well.
While Local SEO does have a lot in common with more conventional SEO practices, it does a few things very differently and it does so with a slightly different purpose. Broadly speaking, while standard SEO is designed to help your brand, business, or page rank for a particular query or topic, Local SEO is designed to make your brand rank in a particular context. We’ve talked about this before, in our piece on Micro Moments and Local SEO, and if you’ve not seen that piece yet or if you’re not already familiar with the notions behind Google’s “Micro Moments”, we’d suggest that you start with it as a good overview of Local SEO in a general sense.
The rating value does not affect the ranking of your business, but the reviews of your work will surely have an impact. The reviews as well as the rating influence the customers to choose the business of contractors. So just get more and more ratings as well as the reviews from your customers. With the reviews, you can positively grab the attention of your customers.
We help businesses maximize their online presence with a personalized approach to digital marketing. By connecting your business with a dedicated strategist, we deliver seamless digital marketing strategies for businesses that want to be validated by existing customers and discovered by new ones.
iMultimedia Services has done a terrific job with two of our recent marketing videos highlighting our expertise and service offerings. They were extremely professional on site and thought of a variety of shots and approaches that we hadn’t previously considered. In addition, the editing process was efficient and ended with a great final product that is being used in a variety of our marketing tactics.
Local directory citations are the bread and butter of local SEO. With our careful, manual submissions, we make sure you are in the BEST directories for your niche and market. This is not just a standard list of directories. Every single campaign is different and we leverage 3 strategies for determining which directories to submit to for that particular client.
Get more reviews and ratings. Your rating value won’t affect your rankings, but the total numbers of reviews you have on various sites like Yelp, CitySearch, Yellowpages.com, Google+, and Superpages can affect your ranking value. Ratings and reviews are still going to strongly influence whether people choose to become clients or not, similar to how trust seals can help increase consumer confidence for your business. You can positively influence your ratings by asking your satisfied clients to review you online — suggest a specific site for them to do so. Also, closely monitor your reviews and respond to negative reviews by trying to calmly explain, apologize, or make up for instances where people posted disappointment with your service. You can’t always provide perfect service, so accept it when someone has reasonably complained and see if you can make it up to them in some way. A few different services — GetListed.org, Review Push, and Trackur — can help you monitor your reviews and save you the trouble of visiting all of your profiles across many sites. Having a few negative reviews isn’t the end of the world — it actually makes your business look real. Also, responding well can turn lemons into lemonade. I have seen polite, apologetic responses transform negative reviews into a positive outcome — and the full story makes your business look even better than if you only had uniformly positive reviews.
Content is the foundation of any effective online referral marketing campaign. If you are a small business provider, a business specialist, the updated and interesting content is what keeps your target audience busy and eager to read what you have to say.
We are huge believers in the power of online reviews. Near 88% of consumers trust online reviews. Having reviews on your Google My Business page not only gives precedence in search ranking, but also has a huge effect on your online reputation. Positive reviews are social proof that your product or service is trustworthy. Creating a positive online reputation can have a direct influence on your bottom line. That’s why we believe in online reputation management. We have strategies to generate legitimate reviews and build a positive reputation. The end goal is always getting more customers in your store.
Content marketing is important because it is how customers find out what services to buy. Good content can highlight your service and keep it on the customer’s radar during the buying cycle, from the discovery of the service to the final decision. Even if your business receives personal contacts, referrals, and recommendations from most of its clients, people who want to do business with your business will search online to learn more about you and what’s being said before a customer decides to buy.
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Listings with reviews also stand out, so encouraging your customers to leave their opinions will increase your chances of success – if those opinions are positive, of course. SEO can’t help you if your food sucks.
For On-Page SEO, Local SEO depends on having information to tie your business into its real-world searchable context. The very first thing you’ll need to get a handle on is your NAP listing. Your NAP, standing for Name Address and Phone Number needs to be featured prominently enough for a crawler to find it on each and every page, and it absolutely needs to be consistent across the web. Using a Google my Business profile is a great step, which we’ll come to in due course, but there’s something even more pressing that you’ll need to get a handle on: your Schema markup.
When we are at work creating the content for your site, we are making judicious use of certain “signals” that are behind the scenes of your posts and articles. Some of the terms you might hear us talk about include “meta tags” or “H1 and H2 tags,” “linking,” “keyword tracking,” “key performance indicators – or KPI,” and other words that you may not be completely familiar with. Don’t worry – we will help you understand exactly what we are doing so that you can relax and do what it is you do best – which is to run your company!
Companies that have not done any SEO for their own site – Google the company. Look at the results. The company should be #1 for their company name. If they are not, if they are outranked by Yelp or Facebook for their full business name, then don’t bother with them.
Call us today at (813) 333-9666 to see how our certified SEO Specialists and Certified Digital Marketing Professionals can help you increase your revenue and profit, and at the same time, reduce your marketing expenses.
Online directories (like Yelp, Citysearch, Foursquare, etc.) display a business’ name, address, phone number and sometimes additional information (like a menu or business description.) Local directories dominate the first page of many local search results. Local directory marketing (just one of many Local SEO strategies) has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll convert 1 in 2 leads into an actual custom
We believe a reputable online marketing agency understands precisely how to identify the needs and requirements of their client. As a result, our evaluation process delves into the processes and strategies used specifically to identify the needs of the client which will most certainly impact the overall quality of the local SEO campaign being produced. It is important to take into consideration how much research your potential SEO company performs on you prior to hiring.